Prides Corner Farms

What Prides Corner Farms does

Prides Corner Farms is a third-generation, family-owned wholesale plant nursery incorporated in Connecticut and headquartered at 122 Waterman Road in Lebanon. Founded around 1980, the company supplies container-grown trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants exclusively to the nursery and landscape trade - landscape contractors, independent garden centers, and re-wholesale nurseries. Retail consumers are explicitly excluded. Roughly two-thirds of the assortment sits under more than 20 licensed branded programs, including Proven Winners, Knock Out Roses, Drift Roses, David Austin Roses, Encore Azaleas, Endless Summer Hydrangeas, First Editions, Better Boxwood, Bushel and Berry, Raymond Evison Clematis, and American Beauties Native Plants, many of which carry patented plant genetics under federal plant patent and plant variety protection statutes.

The operating footprint comprises three Connecticut sites: the main farm and sales office in Lebanon and two Landscaper Distribution Centers in Cromwell and Lebanon. Distribution runs on Prides Corner's own fleet using dedicated drivers, carts and lift gates, with a same-week delivery guarantee and direct-to-jobsite capability. Sales motion is account-based: named wholesale-account managers such as Chris Valley and Heather Nixon manage relationships; pricing is login-gated with no public disclosure, structured as container-size tiered unit pricing with volume discounts; new accounts are onboarded via a registration flow; a private e-commerce portal supports catalog browsing, custom catalog building, and rack pickup scheduling; weekly Crop Shots highlight current inventory. Mark Sellew is President and Owner.

The business model is a transactional, one-time wholesale plant sale (described in source as one-time license-style revenue) with a smaller special-order service for non-stocked varieties. There is no subscription or recurring revenue component. Customer acquisition is anchored on trade relationships, industry reputation, and partnerships with the branded genetics licensors; supporting marketing channels include the corporate website, YouTube, weekly Crop Shots, and customer testimonials. Corporate structure is privately held with no institutional investors or parent company identified, and Mark Sellew is the named third-generation owner.

Name

Prides Corner Farms

Legal name

Prides Corner Farms, Inc.

Website

https://pridescorner.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Prides Corner Farms is a third-generation, family-owned wholesale plant nursery in Lebanon, Connecticut that supplies container-grown trees, shrubs, perennials, and 20+ branded plant programs exclusively to landscape contractors and independent garden centers across the Northeast.

Ownership category

akta.pro rank

Product category

Wholesale Nursery Plants

NAICS

Nursery and Floriculture Production (11142), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Nursery Stock & Propagule Production (Cuttings, Rootstocks, Grafts) (AFAGAIAO)

akta.pro secondary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Wholesale nursery
• Ornamental plants
• Landscape supply
• Branded plant programs
• Garden center supply

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Plant Sales: Revenue generated through one-time sale of nursery plant material to wholesale customers (landscape professionals and garden centers). Sales are transactional with no recurring component. Pricing is tiered by container size and quantity, with volume discounts available.
2. Special Order Services: Special orders for non-stocked plant varieties sourced from quality growers nationwide. May require nonrefundable deposit. This adds additional revenue stream through procurement and fulfillment services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Prides Corner Farms is a wholesale plant nursery that grows and distributes trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants to landscape professionals and garden centers across the Northeast United States. It carries over 20 branded plant programs with exclusive patented genetics, supports wholesale customers with an online ordering portal, weekly crop availability updates, a custom catalog builder, and a same-week delivery service backed by its own logistics fleet.

Product overview

Prides Corner Farms is a third-generation family-owned wholesale plant nursery serving the nursery and landscape trade. The company offers a diverse portfolio of over 20 branded plant programs including Proven Winners, Knock Out Roses, Endless Summer Hydrangeas, David Austin Roses, Drift Roses, and specialty programs like Bushel and Berry (edibles), Raymond Evison Clematis, and Encore Azaleas. The core offering encompasses trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants across multiple size categories. The company supports wholesale customers with an e-commerce platform for online ordering, weekly Crop Shots (Picks of the Week) showcasing current inventory, a custom catalog builder tool, and logistics services including same-week delivery and rack pickup scheduling. The business model emphasizes plant diversity, branded program partnerships, and industry-leading logistics for wholesale customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Plant Nursery Wholesale supply of trees, shrubs, perennials, annuals, ferns, ornamental grasses, vines, fruits, vegetables, herbs, and holiday plants to landscape professionals and garden centers across the Northeast.
• Branded Plant Programs Distribution of over 20 branded plant programs including Proven Winners, Knock Out Roses, Endless Summer Hydrangeas, David Austin Roses, Drift Roses, Encore Azaleas, Bushel and Berry, Raymond Evison Clematis, First Editions, Bloomin' Easy, Better Boxwood, and American Beauties Native Plants, offering patented genetics and marketing support to wholesale buyers.
• Wholesale Online Ordering Portal Login-protected online ordering system for registered wholesale customers to browse availability, view pricing, place orders, and manage wholesale accounts.
• Crop Shots (Picks of the Week) Weekly featured plant selections showcasing current crop availability with photos and growing information to help wholesale customers shop with confidence.
• Custom Catalog Builder Online tool that lets customers create customized plant catalogs filtered by type, exposure, genus, program, hardiness zone, and other criteria.
• Wholesale Logistics and Delivery Services Wholesale delivery services including same-week delivery guarantee, rack and cart pickup scheduling, and professional drivers with carts and lift gates, with direct jobsite delivery capability.
• Special Order Sourcing Service Procurement of non-stocked plant varieties from quality growers nationwide on customer request, with nonrefundable deposit required.
• New Plants for 2026 New annual and perennial plant varieties introduced to the wholesale catalog for the 2026 season, expanding the nursery's branded and proprietary offerings.

Quantifiable outcome

• Same-week delivery guarantee every week
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, major and minor.

• Proven WinnerscoreChannel Partner/ Reseller/ DistributorProven Winners is one of over 20 branded plant programs carried by Prides Corner. These branded programs bring cutting-edge plant genetics, marketing support, and point-of-sale materials to help landscape professionals and garden centers sell more plants at higher margins.
• Drift RosescoreChannel Partner/ Reseller/ DistributorDrift Roses branded program providing patented rose varieties with exclusive genetics for wholesale distribution.
• David Austin RosescoreChannel Partner/ Reseller/ DistributorDavid Austin Roses English shrub rose varieties available through Prides Corner's wholesale distribution.
• Encore AzaleascoreChannel Partner/ Reseller/ DistributorEncore Azalea branded program for reblooming azalea varieties.
• Endless Summer CollectioncoreChannel Partner/ Reseller/ DistributorEndless Summer Collection including Hydrangea macrophylla varieties that bloom on old and new wood.
• Knock Out RosescoreChannel Partner/ Reseller/ DistributorKnock Out Rose branded program providing disease-resistant landscape roses.
• First EditionsmajorChannel Partner/ Reseller/ DistributorFirst Editions branded plant program offering exclusive varieties for wholesale distribution.
• Bushel and BerrymajorChannel Partner/ Reseller/ DistributorBushel and Berry edible ornamental plant program including blueberries and other fruit varieties for home gardens.
• Bloomin' EasymajorChannel Partner/ Reseller/ DistributorBloomin' Easy branded plant program offering user-friendly garden plants.
• Raymond Evison ClematismajorChannel Partner/ Reseller/ DistributorRaymond Evison Clematis program offering patented clematis varieties.
• Better BoxwoodmajorChannel Partner/ Reseller/ DistributorBetter Boxwood branded program featuring blight-resistant boxwood varieties.
• American Beauties Native PlantsmajorChannel Partner/ Reseller/ DistributorAmerican Beauties Native Plants program featuring native species for sustainable landscaping.
• University of Connecticut College of Agriculture, Health and Natural ResourcesminorStrategic or Co-development PartnerPrides Corner Farms established two scholarship funds at UConn's College of Agriculture, Health and Natural Resources: the Prides Corner Farms Graduate Scholarship and the Prides Corner Farms Student Success Fund, supporting students pursuing plant science degrees with preference for horticulture. First cohort supported in 2026-27 academic year.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenleaf Nursery Company: Large wholesale nursery producing container-grown ornamentals for landscape professionals and retailers across multiple U.S. regions. Comparable in product breadth, B2B channel, and branded genetics partnerships.
• Forrest Keeling Nursery: Wholesale nursery specializing in container-grown native plants, trees, and shrubs for landscape professionals, restoration contractors, and retailers. Comparable in B2B wholesale model, native plant portfolio overlap with American Beauties, and regional distribution strategy.
• Bailey Nurseries: Large multi-generation wholesale grower (Endless Summer, First Editions) distributing to independent garden centers and landscape contractors. Highly comparable in branded-program model, B2B wholesale focus, and Midwest-rooted multi-state distribution.
• Star Roses and Plants (Conard-Pyle): Wholesale breeder and grower specializing in roses, woody ornamentals, and branded genetics (Knock Out, Drift, Bushel and Berry). Comparable as a wholesale nursery supplying the same landscape/garden-center trade and overlapping branded program portfolio with Prides Corner.
• McKay Nursery Company: Long-established wholesale nursery supplying landscape contractors, garden centers, and growers in the Upper Midwest. Comparable as a multi-generation wholesale grower serving trade customers with a wide plant assortment and branded genetics.
• Lancaster Farms: Wholesale nursery on the East Coast producing container shrubs, perennials, and ornamentals for landscape professionals. Comparable in regional wholesale distribution model, customer segments, and product breadth.
• Monrovia Nursery Company: Largest wholesale container nursery in the U.S., growing ornamental plants and distributing to garden centers and landscape professionals nationwide. Direct comparable to Prides Corner in core product mix, B2B wholesale channel, and branded genetics strategy.
• Midwest Groundcovers: Wholesale nursery producing perennials, grasses, groundcovers, and shrubs for landscape professionals and garden centers. Comparable in wholesale-only model, broad product portfolio, and trade-focused customer base.
• Overdevest Nurseries: Northeast wholesale nursery producing branded shrubs and perennials for independent garden centers, with a strong branded-program orientation. Closely comparable in geography (Northeast), channel (B2B garden centers/landscapers), and branded-genetics strategy.
• Spring Meadow Nursery: Wholesale grower and breeder behind the Proven Winners branded program, supplying liners to other growers and finished plants to the trade. Directly comparable as a wholesale nursery operator and Prides Corner's upstream partner for its largest branded program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@prides_corner
• LinkedInlinkedin.com/company/prides-corner-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prides Corner Farms