Do it outdoors
- Company typePrivate
- Founded1997
- HeadquartersYork, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Do it outdoors firmographics
Firmographics- Name
- Do it outdoors
- Legal name
- do it outdoors
- Website
- https://doitoutdoors.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Do it outdoors industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810), Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)
- akta.pro secondary industries
- OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Do it outdoors is headquartered
LocationHeadquarters
- HQ city
- York
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Do it outdoors business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Mobile Billboard Advertising Campaigns: Project-based mobile billboard advertising campaigns where clients pay for campaign flights ranging from 2 weeks to annually. Average flight length is 6 weeks. Pricing varies based on market location, volume, season, and occupancy rates. The company provides customized proposals rather than published rate cards.
- Creative Services: Creative services including art templates and guides for mobile billboard creative. Standard creative lead time is ten business days from campaign launch, with rush options available.
- Additional Features: Optional add-ons such as sound/audio for consumer engagement. Customized hyper-local routes based on client goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Customized campaign pricing based on market, volume, and duration |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Do it outdoors product offering
Product offeringCore offering
Do it outdoors is the largest national mobile billboard advertising company in the United States, operating a fleet of fully illuminated, 30-foot-long mobile billboard units that travel customized hyper-local routes to deliver out-of-home brand messaging. The company complements its core truck-based media with proprietary Shadowfencing geo-targeting technology, drone-based aerial advertising (Dronevertising), and branded mobile experiential campaigns. It also offers performance-based attribution measurement solutions that allow advertisers to quantify the impact of their campaigns.
Product overview
Do it outdoors is a performance-based mobile billboard advertising company operating as a single unified service platform. Their core offering is mobile digital advertising through a national fleet of illuminated mobile billboard units, supplemented by proprietary Shadowfencing technology for hyper-targeting, dronevertising for aerial visibility, and branded mobile experiences for experiential marketing. The company differentiates through attribution measurement solutions that provide data-based campaign insights. Services include Classic Mobile Billboards with 300 dpi vinyl graphics, Shadowfencing for geographic targeting, Dronevertising, and full-service Branded Mobile Experiences. All offerings are delivered with 8-hour daily run times, flexible flight lengths (2 weeks to annually), and nationwide coverage across the continental US.
Differentiator
Problem solved
Functional benefit
Brands
- Shadowfencing: Smart digital solution technology for mobile billboard advertising
- drone-vertising
Products and services
- Mobile Digital Digital mobile billboard advertising service that combines the bold presence of out-of-home media with interactive digital advertising delivered through Do it outdoors' national fleet of mobile billboard units. Intended for brands and agencies running nationwide or regional awareness campaigns.
- Classic Mobile Billboards Traditional vinyl mobile billboard advertising using 300 dpi print quality on illuminated units measuring 30 feet long by 13 feet high. Visible day or night and in weather conditions, targeted at consumer brands seeking large-format out-of-home presence.
- Shadowfencing SMART digital geo-targeting solution that allows brands to hyper-target specific geographic areas and audience segments with mobile billboard routes. Designed for campaigns that require location-specific messaging, such as event activations and competitive conquesting.
- Dronevertising Drone-based aerial advertising service that provides additional visibility and creative opportunities above the ground-level mobile billboard fleet. Offered as an add-on for brands seeking high-impact, unconventional exposure at events and high-traffic locations.
- Branded Mobile Experiences Experiential marketing service combining mobile billboards with field marketing, brand experiences, and interactive digital engagements. Targeted at brands seeking to amplify campaigns beyond traditional out-of-home impressions through participatory activations.
- Attribution Measurement Solutions Performance-based media measurement offering that provides advertisers with data on the true impact of their mobile billboard campaigns, supporting data-based decisions and optimization of future campaigns. Aimed at brands and agencies that require measurement and accountability for outdoor media spend.
Quantifiable outcome
- No specific quantifiable outcomes publicly disclosed in available source material
Companies that use Do it outdoors
Customer profileNamed customers20 records
Segments3 records
Ideal customer profiles3 records
Do it outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Do it outdoors partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Do it outdoors competitors and assessment
Company assessmentDirect peers
- Wrapify: Wrapify provides paid vehicle-wrap advertising campaigns via a driver network, comparable to Do it outdoors' mobile OOH business model and use of consumer/contractor vehicles for brand campaigns.
- Carvertise: Carvertise runs nationwide car-wrap advertising campaigns for brands, directly competing in the mobile vehicle-based OOH space with a marketplace model and similar enterprise brand clients.
- Firefly: Firefly operates illuminated taxi-rooftop digital advertising in major US markets, making it the closest direct competitor in mobile OOH with similar geo-targeted, performance-measured digital out-of-home inventory.
- Ignite Outdoor Media: Ignite Outdoor Media operates mobile digital billboard trucks for brand campaigns across the US, directly overlapping with Do it outdoors on illuminated mobile billboards and enterprise-brand campaigns.
- AdFleet Media: AdFleet Media offers mobile billboard trucks with illuminated displays and route planning for regional and national advertisers—a near-identical service to Do it outdoors' core mobile billboard offering.
Others
- Vistar Media: Vistar Media is a programmatic OOH ad-tech platform enabling media buyers to purchase out-of-home inventory digitally—relevant as an enabling/partner channel that Do it outdoors could leverage for attribution and measurement-driven sales.
Broad incumbents
- Lamar Advertising: Lamar Advertising is one of the largest US outdoor advertising companies focused primarily on static billboards and transit, serving the same enterprise brand advertisers as Do it outdoors but across a broader fixed-inventory portfolio.
- Clear Channel Outdoor: Clear Channel Outdoor (CCO) operates a global OOH network of billboards, street furniture, transit, and digital displays—addressing the same enterprise advertisers and agencies as Do it outdoors from a static-inventory incumbent position.
- OUTFRONT Media: OUTFRONT Media is a major US OOH operator with a national portfolio of billboards, transit, and digital place-based media; it competes for the same advertiser budgets as Do it outdoors but at much larger scale.
- Branded Cities: Branded Cities specializes in large-format digital spectaculars, building wraps, and high-impact OOH in major US and Canadian markets, overlapping with Do it outdoors on bold, high-visibility out-of-home brand campaigns.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Do it outdoors social profiles
Digital presenceDo it outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do it outdoors leadership team
Management profileNumber of profiles
Profiles1 record
Do it outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do it outdoors M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do it outdoors
What does Do it outdoors do?
Do it outdoors is the largest national mobile billboard advertising company in the United States, operating a fleet of fully illuminated, 30-foot-long mobile billboard units that travel customized hyper-local routes to deliver out-of-home brand messaging. The company complements its core truck-based media with proprietary Shadowfencing geo-targeting technology, drone-based aerial advertising (Dronevertising), and branded mobile experiential campaigns. It also offers performance-based attribution measurement solutions that allow advertisers to quantify the impact of their campaigns.
Is Do it outdoors a public or private company?
Do it outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do it outdoors founded?
Do it outdoors was founded in 1997. It employs 101 to 250 people.
Where is Do it outdoors based?
Do it outdoors is headquartered in York, United States, in the North America region.
How does Do it outdoors make money?
Three revenue lines are on record. Mobile Billboard Advertising Campaigns are the primary driver. The others are creative Services and additional Features.
Who are Do it outdoors's main competitors?
Direct peers on record are Wrapify, Carvertise, Firefly, Ignite Outdoor Media and AdFleet Media. Vistar Media is listed as an others. Broad incumbents are Lamar Advertising, Clear Channel Outdoor, OUTFRONT Media and Branded Cities.
Does Do it outdoors have an API?
No public API is recorded for Do it outdoors.
What industry is Do it outdoors in?
Do it outdoors's product category is Outdoor Advertising Services. Its primary akta.pro industry code is MPAAAKAG, Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards), with a secondary code of BPAFALAK, OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift). Its NAICS code is 54181 and its SIC code is 7311.