Carvertise
Carvertise is America's largest rideshare advertising company, wrapping Uber, Lyft, and gig-economy vehicles as GPS-tracked mobile billboards for national brands, tourism boards, and DMOs. Founded in 2012 in Wilmington, Delaware, it operates across 200+ US markets and all 32 NFL markets using a 300,000-driver network.
- Company typePrivate
- Founded2012
- HeadquartersWilmington, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Carvertise does
Carvertise, Inc. is a Wilmington, Delaware-based advertising company founded in 2012 that transforms rideshare and gig-economy vehicles — Uber, Lyft, Grubhub, DoorDash, Amazon Flex, Instacart — into GPS-tracked mobile billboards for brand advertising. The company's core product wraps vehicles in brand creative and matches them to campaigns through a 300,000-driver network via the Carvertise Driver App (iOS and Android), with pricing of $350-$750 per vehicle per month delivering up to 200,000 impressions at CPMs of $3-$10. Wraps and campaign performance are tracked via GPS, with reporting and attribution enabled through partnerships with Placer.ai (location analytics), StreetMetrics (OOH attribution), and Azira (visitation measurement).
The company operates three primary product lines: standard per-vehicle wraps sold across the top 200 US markets, SWARM event-driven gameday deployments (5-10 vehicles per venue, available across all 32 NFL markets for the pro football season), and Branded Chauffeur, a premium VIP transportation service launched in 2024 featuring customized interiors for conferences and corporate events. Customer segments include national brands (Coca-Cola, Tesla, US Army, Huggies, Wawa, Planet Fitness, Valvoline, Miller Lite, MD Lottery, AAA), tourism boards and DMOs (Visit Tampa Bay, Visit Fort Worth, Virginia Tourism Corporation), retail and grocery (Albertsons, Total Wine), financial services (Navy Federal Credit Union, PenFed), healthcare (Christiana Care, Independence Blue Cross), and higher education.
Carvertise distributes through a direct sales motion targeting national brands, agencies, and enterprise tourism accounts, with pricing requests submitted via its website and matched to in-house sales specialists. Revenue is sourced primarily from per-vehicle monthly advertising (subscription-style recurring), seasonal SWARM packages (project-based), and bespoke Branded Chauffeur engagements (custom-quote). The company has maintained independent, privately-held ownership since founding, with co-founders Mac Nagaswami (CEO) and Greg Star (Co-Founder & Operating Partner) leading a 51-100 person organization that has earned four consecutive Inc. 5000 recognitions.
Carvertise firmographics
Firmographics- Name
- Carvertise
- Legal name
- Carvertise, Inc.
- Website
- https://carvertise.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Carvertise is America's largest rideshare advertising company, wrapping Uber, Lyft, and gig-economy vehicles as GPS-tracked mobile billboards for national brands, tourism boards, and DMOs. Founded in 2012 in Wilmington, Delaware, it operates across 200+ US markets and all 32 NFL markets using a 300,000-driver network.
- Ownership category
- akta.pro rank
Carvertise industry classification
Industry- Product category
- Mobile Out-of-Home Advertising
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)
- akta.pro secondary industry
- Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)
Keywords
Where Carvertise is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Carvertise business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Technology or R&D
Revenue model
- Rideshare Vehicle Wrap Advertising: Brands pay Carvertise to deploy wrapped rideshare vehicles (Uber, Lyft, Grubhub, DoorDash, Amazon Flex, Instacart) in targeted markets. Pricing is per vehicle per month ($350–$750 range per month per vehicle generating up to 200,000 impressions, CPM $3–$10). Drivers earn $100/month base pay from Carvertise while brands pay for the full campaign.
- Pro Football Gameday SWARM Packages: Premium seasonal advertising packages deployed around all 32 NFL markets on gameday — 5–10 fully wrapped vehicles per venue running concentrated routes during peak fan arrival/departure windows, with season-long market presence in between games. Revenue is project-based per market per season.
- Branded Chauffeur Premium Service: Luxury transportation experience for VIP events and conferences where premium branded vehicles provide immersive 360-degree brand exposure. Includes customizable interiors with digital signage, custom lighting, and branded amenities. Marketed as a custom campaign with pricing on request.
- Driver App & Driver Network: Drivers download the Carvertise Driver App to be matched to campaigns, track earnings, manage photo submissions, and receive payments via Payment Vault (ONBE). While drivers earn from Carvertise, the platform creates the inventory supply that enables brand advertising revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Per-vehicle monthly advertising (standard) |
| Unit Pricing | Multi-year contract | Pro Football SWARM Season Package |
| Unit Pricing | Monthly | Driver base campaign pay |
| Other | Multi-year contract | Branded Chauffeur custom campaign |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Carvertise product offering
Product offeringCore offering
Carvertise wraps rideshare and delivery vehicles (Uber, Lyft, Grubhub, DoorDash, Amazon Flex, Instacart) with full-vehicle brand advertising, deploying branded mobile billboards across the top 200 US markets. Campaigns are sold to brands, agencies, and tourism boards on a per-vehicle monthly basis (or seasonal/event basis for SWARM and Branded Chauffeur packages) and are paired with GPS tracking, foot-traffic attribution, and impression reporting. The company operates a 300,000-driver network that physically delivers the impressions, paying drivers a monthly base fee while charging advertisers campaign-level fees.
Differentiator
Problem solved
Functional benefit
Brands
- Branded Chauffeur: Luxury transportation experience with 360° brand visibility for conferences, corporate events, and VIP gatherings
- SWARM
Products and services
- Rideshare Vehicle Wrap Advertising
- Pro Football SWARM Season Packages
- Branded Chauffeur
Quantifiable outcome
- Up to 200,000 impressions per vehicle per month at CPMs of $3–$10
- +7 more outcomes
Companies that use Carvertise
Customer profileNamed customers36 records
Segments10 records
Ideal customer profiles5 records
Carvertise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Carvertise partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- AziracoreStrategic partnership with Azira, a location intelligence and attribution technology provider, to offer real-world visitation measurement for destination marketing organizations, tourism boards, and travel brands. The partnership addresses a historical gap in out-of-home advertising measurement by enabling marketers to connect mobile OOH campaigns to actual visitor behavior. A recent campaign with Visit Fort Worth in the Kansas City market generated more than 2,600 verified visits and an estimated economic impact exceeding $800,000.
- Braven Fellowsminor2026 partnership with Braven Fellows (a national nonprofit helping college students build skills and networks for career success) to solve real-world marketing challenges. Delaware State University students participating in Braven's Capstone Challenge take on a live Carvertise business problem: improving long-term driver engagement. Teams apply research, stakeholder insights, and design thinking to develop solutions grounded in real-world application. Partnership focuses on execution and real business impact rather than pure ideation.
- Placer.aicoreStrategic partnership with Placer.ai, the nation's leading location analytics platform, to bring a new level of analytics to the OOH industry. Placer.ai provides foot traffic data and location analytics that allow advertisers to measure the effectiveness of Carvertise campaigns with real-world visitation data. The partnership was announced in August 2022 and is used to power campaign reporting including impression counts and post-game performance reports for Pro Football packages.
- StreetMetricscoreStrategic partnership with StreetMetrics for innovative out-of-home attribution analytics. StreetMetrics provides campaign intelligence including impression counts, route data, and performance reports. Used in conjunction with Placer.ai for Pro Football gameday campaigns — data maps arterial highways, high-density parking corridors, and fan gathering zones around venues before each season.
Scale indicators18 records
Recent moves8 records
Expansion highlights5 records
Carvertise competitors and assessment
Company assessmentEmerging players
- Place Exchange: Place Exchange is a programmatic OOH supply-side platform connecting DOOH inventory to DSPs. It is an emerging player addressing the same attribution and programmatic-buying gap that Carvertise's mobile wraps target.
Others
- Geopath: Geopath is a non-profit OOH audience-measurement organization providing impression data for outdoor inventory. It is adjacent ecosystem infrastructure analogous to Carvertise's Placer.ai and StreetMetrics integrations.
Direct peers
- Firefly: Firefly places digital and static ads on rideshare and taxi vehicles, particularly on Uber and Lyft car-top screens. It competes with Carvertise for the same rideshare-driver supply pool and advertiser budgets, with a stronger focus on programmatic digital tops.
- Wrapify: Wrapify wraps personal and rideshare vehicles with brand advertising and pays drivers per mile driven. It is the closest direct competitor to Carvertise, operating the same rideshare-vehicle-wrap business model.
- Nickelytics: Nickelytics turns personal and gig-economy vehicles into mobile billboards via wraps and rooftop displays. It is a smaller, emerging direct competitor in the same rideshare-OOH category as Carvertise.
Broad incumbents
- OUTFRONT Media: OUTFRONT Media is one of the largest traditional OOH media operators in North America, offering billboards, transit, and mobile advertising. It is the broad incumbent competing for the same advertiser budgets as Carvertise.
- Lamar Advertising: Lamar Advertising operates a large US billboard and outdoor advertising network. As the legacy static-OOH incumbent, it competes with Carvertise for brand awareness budgets but lacks the rideshare-mobility and attribution stack.
- Vistar Media: Vistar Media is a leading programmatic DOOH ad server and supply-side platform. It is a broad incumbent serving advertisers and OOH operators with technology — adjacent to Carvertise's attribution and media-buying workflow.
- Clear Channel Outdoor: Clear Channel Outdoor (CCO) is a major global OOH operator with static billboards, transit, and digital OOH. It is a broad incumbent representing the legacy competitive set Carvertise is displacing on cost and measurement.
- Adomni: Adomni operates a programmatic digital OOH marketplace across billboards, place-based screens, and mobile assets. It overlaps with Carvertise in mobile OOH inventory and demand-side automation but is a broader DOOH platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Carvertise social profiles
Digital presenceCarvertise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carvertise leadership team
Management profileNumber of profiles
Profiles5 records
Carvertise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carvertise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carvertise
What does Carvertise do?
Carvertise wraps rideshare and delivery vehicles (Uber, Lyft, Grubhub, DoorDash, Amazon Flex, Instacart) with full-vehicle brand advertising, deploying branded mobile billboards across the top 200 US markets. Campaigns are sold to brands, agencies, and tourism boards on a per-vehicle monthly basis (or seasonal/event basis for SWARM and Branded Chauffeur packages) and are paired with GPS tracking, foot-traffic attribution, and impression reporting. The company operates a 300,000-driver network that physically delivers the impressions, paying drivers a monthly base fee while charging advertisers campaign-level fees.
Is Carvertise a public or private company?
Carvertise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carvertise founded?
Carvertise was founded in 2012. It employs 51 to 100 people.
Where is Carvertise based?
Carvertise is headquartered in Wilmington, United States, in the North America region.
How does Carvertise make money?
Four revenue lines are on record. Rideshare Vehicle Wrap Advertising is the primary driver. The others are pro Football Gameday SWARM Packages, branded Chauffeur Premium Service and driver App & Driver Network.
Who are Carvertise's main competitors?
Place Exchange is listed as an emerging player. Geopath is listed as an others. Direct peers are Firefly, Wrapify and Nickelytics. Broad incumbents are OUTFRONT Media, Lamar Advertising, Vistar Media, Clear Channel Outdoor and Adomni.
Does Carvertise have an API?
No public API is recorded for Carvertise.
What industry is Carvertise in?
Carvertise's product category is Mobile Out-of-Home Advertising. Its primary akta.pro industry code is BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards), with a secondary code of MPAAAGAK, Experiential Logistics & Tour Management (Roadshows). Its NAICS code is 54185 and its SIC code is 7310.