BIEN CHEZ SOI

What BIEN CHEZ SOI does

Bien Chez Soi is a Quebec-based home care and assistance services franchise network founded in 2008 by Alison Green. The company operates 60+ branches across all major regions of Quebec, serving more than 5,000 families annually with two principal service lines: (1) home care and assistance for seniors and disabled individuals (personal care, mobility, companionship, housekeeping, post-operative care, specialized Alzheimer's/Parkinson's care, palliative care, and 24/7 home assistance) and (2) childcare and family assistance (regular childcare, specialized childcare for children with autism or disabilities, sick child care, and full-time nanny services). Services are priced on an hourly usage basis at $30-$60 per hour, with free no-commitment personalized estimates provided after an initial home visit.

The business operates on a franchise model where individual franchisees deliver services under the Bien Chez Soi brand, with centralized marketing, brand, and referral infrastructure. Customer acquisition is driven by digital marketing (website, blog, social media), word-of-mouth, and bidirectional referral partnerships with healthcare providers (Clinique SSMT in Outaouais, Clinique Soins Urbain in Estrie). The company's core differentiator is personalized caregiver matching — assigning the same caregiver consistently to each client to build long-term trust, particularly for high-acuity cases. The company does not operate a proprietary technology platform; its digital infrastructure consists of a consumer-facing website and standard analytics tools (Google Analytics, Tag Manager, Meta Pixel).

Bien Chez Soi is a private, founder-owned company (legal entity: Les Services Bien Chez Soi, headquartered in Longueuil, Quebec). No external private equity, venture capital, or parent company ownership has been disclosed. The company is positioned as the first and largest home support network in Quebec, serving a market supported by Quebec's aging demographics — the 65+ population is projected to grow from 1.5 million to 2.3 million by 2030, with the Canadian silver economy representing over $100 billion in direct and indirect spending. The public healthcare system's limited capacity and wait times for home care services further drive demand for private providers like Bien Chez Soi.

Name

BIEN CHEZ SOI

Legal name

Les Services Bien Chez Soi

Website

https://bienchezsoi.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Bien Chez Soi is a Quebec-based home care franchise network operating 60+ branches across the province, serving over 5,000 families annually with personalized in-home care services for seniors, disabled individuals, and children with special needs.

Ownership category

akta.pro rank

Product category

Home Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000)

akta.pro primary industry

Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

akta.pro secondary industries

In-Home Respite Care (Hourly/Daily Relief) (HLADAKAA), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), In-Home Hospice Nursing Visits (RN/LPN) (HSABAFAL)

Keywords

• Home care services
• Senior care assistance
• Specialized childcare
• Personal care support
• Palliative home care

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Home care and support services: Bien Chez Soi generates revenue primarily through the provision of home care and support services billed to individual and family clients. Services are planned and reserved based on each beneficiary's specific needs. The company operates a franchise model where individual franchisees deliver services under the Bien Chez Soi brand, with centralized marketing, brand, and support infrastructure. Revenue is driven by hourly service fees for personal care, companionship, childcare, housekeeping, and specialized nursing services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

BIEN CHEZ SOI provides in-home care and personal support services through a franchise network of more than 60 branches across Quebec. The company sends caregivers directly to clients' homes to deliver personalized assistance including personal care, companionship, housekeeping, post-operative and palliative care, specialized childcare, and support for seniors and people living with physical or intellectual disabilities or Alzheimer's.

Product overview

Bien Chez Soi is a Quebec-based home care and assistance services franchise network operating across 60+ branches. The company offers two main service lines: (1) Home care and assistance services (Soins et aide à domicile) including autonomy support for seniors and disabled persons, palliative care, companionship services, post-operative care, housekeeping, and specialized care (24/7 assistance, Alzheimer's/Parkinson's care, disability care, caregiver respite); and (2) Child care and family assistance services (Garde d'enfants et aide familiale) encompassing regular childcare, specialized childcare for children with autism or disabilities, sick child care, newborn care, and full-time or after-school nanny services. The company operates on a franchise model, providing personalized caregiver-to-client matching to ensure consistent, trusting relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Care and Hygiene Assistance
• Companionship Services
• Housekeeping and Domestic Help
• Specialized Care for Seniors and People with Disabilities
• Childcare and Babysitting Services
• Post-Operative Care
• Palliative Care
• Institutional Care Services (Hospitals, CHSLDs, CLSCs)

Quantifiable outcome

• Customer satisfaction rate of over 90% among beneficiaries (homepage), and over 95% among beneficiaries and 90% among caregivers on the testimonials page
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Clinique SSMTcoreStrategic or Co-development Partner · 1 May 2026Bien Chez Soi Outaouais has formed a strategic partnership with Clinique SSMT to facilitate access to home care services in the Outaouais region. When a patient at Clinique SSMT requires home care, their information is quickly transmitted to Bien Chez Soi Outaouais for adapted intervention planning. Conversely, when Bien Chez Soi Outaouais caregivers identify a need for medical or nursing care, patients are directed to Clinique SSMT. This bidirectional referral and coordination model aims to provide integrated, continuous care and reduce fragmentation for patients and families.
• Clinique Soins UrbaincoreStrategic or Co-development PartnerBien Chez Soi Estrie has partnered with Clinique Soins Urbain to promote continuity of care in the Estrie region. This collaboration enables seamless transitions between clinical and home care settings, supporting patients in receiving coordinated services from both providers.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ParaMed Home Health Care: Major Canadian home health care provider offering home support, nursing, and personal care services across multiple provinces. Comparable in service portfolio (personal care, nursing, post-acute, seniors) and Canadian market context.
• Bayshore Home Health: One of Canada's largest home health care providers, offering in-home nursing, personal care, and home support across multiple provinces. Directly comparable to Bien Chez Soi's core home care and personal support services, with similar clientele (seniors, post-acute, chronic conditions).
• CarePartners: Ontario-based home and community care provider offering nursing, personal support, and rehabilitation services. Comparable Canadian home care competitor with overlapping service lines around seniors, post-acute, and chronic care.
• Comfort Keepers: International and Canadian franchise home care provider offering personal care, companionship, and specialized in-home support for seniors. Closely mirrors Bien Chez Soi's franchise model and elder-focused in-home aide offering.
• Home Instead Senior Care: Global franchise network specializing in in-home senior care, companionship, and personal support services. Closely comparable business model to Bien Chez Soi's franchise-based caregiver matching approach for aging-in-place seniors.
• WeCare Home Health Services: Canadian home health care provider offering in-home personal support, nursing, and senior care. Comparable service mix to Bien Chez Soi, including specialized dementia and palliative support in a Canadian regional context.
• Senior Helpers: North American franchise senior care provider offering in-home personal care, Alzheimer's/dementia care, and respite services. Directly comparable to Bien Chez Soi's specialized Alzheimer's care and caregiver matching model.

Broad incumbents

• CBI Health Group: One of Canada's largest diversified healthcare networks providing home health, rehabilitation, and community care. Comparable in home health segment, though operates a much broader portfolio beyond the personal senior care niche Bien Chez Soi serves.
• Extendicare: Major Canadian long-term care and home health operator with significant Quebec presence, operating retirement residences, long-term care homes, and home health services. Competes indirectly via Quebec home health segment and is a natural incumbent partner or consolidator candidate.

Regional players

• Amica Senior Lifestyles: Canadian senior living operator focused on independent living, assisted living, and memory care residences. Adjacent rather than directly competing, since Amica is residential rather than in-home, but targets the same Quebec and Canadian senior demographic seeking aging-in-place support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BienChezSoiServices
• LinkedInlinkedin.com/company/10077029/admin/dashboard
• Instagraminstagram.com/bienchezsoiservices

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BIEN CHEZ SOI