The Onyx Collection

What The Onyx Collection does

The Onyx Collection Inc. is a privately-held US manufacturer founded in 1985 and headquartered in Belvue, Kansas, specializing in custom-made-to-order solid surface bathroom products. The core product portfolio centers on shower bases and pans (offered in Low Profile, Mid Height, Full Height, Neo Angle, Double Threshold, and Ramped Access configurations), shower wall panels (in multiple finish textures including Gloss Smooth, Subway Tile, Stone Tile, Wavy Tile, Shiplap, and Artisan Tile), and lavatories segmented into Traditional, Transitional, and Contemporary bowl styles. The underlying technology is a proprietary cast composite material approximately 5/16" thick with solid color throughout, enabling pieces to be cast to specification and chemically bonded into a single unit; the company offers 45+ colors and 89 standard base sizes. Complementary categories include shower doors, drains, caddies, seats, trim pieces, tub surrounds, tub decks, slabs, and window sills, all intended to color-match within the Onyx system.

The company sells exclusively through an authorized US dealer network rather than direct-to-consumer or through big-box retail. Pricing is quote-based and routed through dealers who handle measurement, ordering, and installation; no public retail pricing exists. End customers are primarily residential homeowners undertaking bathroom renovation or new construction, and the dealer locator and online dealer portal are the primary commercial interfaces. The company supports the channel with 3D Shower Designer and 3D Lavatory Designer online configurators, product galleries, and a 'Yes, Guaranteed Forever' lifetime warranty. Manufacturing is domestic at the Kansas facility, and products carry ANSI slip-resistance and ASTM E-84 flame certifications as well as Massachusetts plumbing approvals; corporate ownership is private with no disclosed parent company, institutional investors, or public listing.

Name

The Onyx Collection

Legal name

The Onyx Collection Inc.

Website

https://onyxcollection.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

The Onyx Collection is a privately-held Kansas-based manufacturer of custom solid-surface shower bases, wall panels, lavatories, and accessories, selling exclusively through a US dealer network to residential bathroom renovation customers since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Belvue

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Solid Surface Products: Revenue generated from the sale of custom made-to-order shower bases, wall panels, lavatories, tub surrounds, tub decks, window sills, and accessories. Products are sold through dealers as the primary distribution channel with customers ordering directly from dealers who fulfill custom specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Onyx Collection manufactures custom made-to-order bathroom fixtures from a solid surface composite material (approximately 5/16" thick, solid color throughout). Its product lines include shower bases and pans, shower wall panels, lavatories, tub surrounds, tub decks, slabs, window sills, and a full accessories range (caddies, seats, trim, doors, drains), all made-to-spec for size, shape, and color and sold through an authorized dealer network in the United States.

Product overview

The Onyx Collection is a U.S.-based manufacturer of custom-made-to-order bathroom fixtures, specializing in shower systems and lavatories. The product portfolio centers on shower bases and pans (available in Low Profile, Mid Height, Full Height, Neo Angle, Double Threshold, and Ramped configurations), shower wall panels (offered in Gloss Smooth, Subway Tile, Stone Tile, Wavy Tile, Shiplap, and Artisan Tile finishes), and lavatories (in Traditional, Transitional, and Contemporary bowl styles). These core products are complemented by a comprehensive accessories line including shower caddies (Floating, Liberty, and Pearl series), shower seats, trim pieces, shower doors, drains, tub surrounds, tub decks, and window sills. The company also provides digital design tools (3D Shower Designer and 3D Lavatory Designer) and color-matched installation products. All products are manufactured in Kansas and backed by a 'Yes, Guaranteed Forever' warranty. Products are available through a dealer network throughout the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Onyx Collection: Primary brand name for custom shower bases, shower wall panels, shower trim and accessories, and lavatories.

Products and services

• Shower Bases and Pans

Quantifiable outcome

• Over 45 colors and 89 standard base sizes available

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Authorized Dealers (United States)coreChannel Partner/ Reseller/ DistributorThe company sells exclusively through a network of authorized dealers across the United States. Dealers provide sales consultation, custom measurement services, and installation. The company maintains a dealer locator map on their website and a dealer login portal for order management. If a dealer is not listed in a customer's area, they are directed to contact the company for additional dealer options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Swanstone (Swan): Swan manufactures solid-surface shower walls, bases, and lavatories sold through plumbing and home-improvement dealers — a near-1:1 product overlap with The Onyx Collection, competing for the same dealer relationships and remodel budgets.
• Aquatic: Aquatic produces acrylic and gelcoat shower bases, wall surrounds, and tub-shower combos sold to dealers, builders, and remodelers — directly substitutable for The Onyx's solid-surface shower systems in many dealer showrooms.
• Best Bath Systems: Best Bath Systems builds custom and accessible shower bases, wall surrounds, and walk-in tubs targeting aging-in-place and ADA — overlapping directly with The Onyx's Ramped Access and custom-shape value proposition.
• MTI Baths (Manufacturing Touch International): MTI makes custom solid-surface shower bases, wall panels, and designer tubs to specification — a direct premium peer to Onyx in the made-to-order, multiple-color, multiple-config bathroom category.
• Transolid: Transolid produces solid-surface shower bases, wall surrounds, and vanity tops with strong customization and accessibility options — directly comparable to Onyx on material, configurability, and remodeler-channel go-to-market.
• Tile Redi: Tile Redi makes pre-formed, custom-sized shower pans and bench niches for residential bathrooms — competing with Onyx at the shower-base level for tile-surround installations and dealer/showroom relationships.
• Lasco Bathware: Lasco (and brands like Aquatic-acquired Sterling Bath) produces tub-shower bases, wall kits, and accessories distributed through dealers and pro channels — overlapping with The Onyx's accessory- and wall-system strategy.

Broad incumbents

• Kohler Co. Kohler is a full-line bath-and-kitchen brand whose LuxStone and Stone Effects walls plus shower bases compete broadly with Onyx inside the same dealer networks, though Kohler spans much wider categories and price tiers.
• American Standard: American Standard sells bath faucets, tubs, and base/surround systems via plumbing wholesalers and dealer showrooms — relevant incumbent competitor for remodel-channel attention against Onyx's bath-system offerings.
• Moen Incorporated: Moen is a portfolio bath and kitchen brand (faucets, showers, accessories) sold through the same pro and wholesale plumbing channels — a broad incumbent that touches Onyx's dealer relationships across bathroom renovation jobs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-onyx-collection

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Onyx Collection