swanstone products - eplumbing products

What swanstone products - eplumbing products does

Swanstone Products is the primary e-commerce storefront of ePlumbing Products Inc., a privately held, family-owned California corporation headquartered in Santa Ana. The company sells Swanstone and Veritek brand solid surface plumbing fixtures — including kitchen sinks, vanity tops and bowls, tub and shower walls, shower floors, bathtubs, and accessories — directly to US consumers and contractors through a BigCommerce-powered online store. Swanstone's proprietary composite solid surface material is the foundational technology, offered in solid and aggregate color finishes across an extensive palette (White, Bisque, Carrara, Granito, Nero, etc.), and is positioned as a durable, low-maintenance alternative to porcelain, stainless steel, and natural stone.

The business operates a direct-to-consumer e-commerce model with no physical retail locations, fulfilling orders via FedEx for smaller items and freight carriers for larger products like vanity tops and shower floors. Pricing is unit-based, ranging from approximately $129.50 for entry-level kitchen sinks to over $2,300 for complete tub/shower systems, with aggregate color finishes commanding price premiums. The company serves two primary segments: residential homeowners undertaking kitchen and bathroom remodeling, and professional plumbers and contractors specifying products for client projects. Customer acquisition relies primarily on organic search and email newsletter signups, supported by SEO-optimized product pages and an extensive SKU catalog.

Swanstone Products is one of seven related e-commerce plumbing storefronts operated under ePlumbing Products Inc., alongside CommercialWaterHeaterSales.com, ePumpSales.com, TankLessHeaterSales.com, PolarisWaterHeaterSales.com, AccessDoors-RoofHatches.com, and HawsProducts.com. The company has no external funding, no disclosed headcount, no management team bios, and operates exclusively within the United States. Payment processing is handled through Authorize.Net with PCI DSS compliance, and the business maintains a registered Swanstone brand and trademark alongside the secondary Veritek sub-brand.

Name

swanstone products - eplumbing products

Legal name

ePlumbing Products Inc.

Website

https://swanstoneproducts.com

Company type

Private

Operating status

Operating

Short description

Swanstone Products (ePlumbing Products Inc.) is a family-owned direct-to-consumer e-commerce retailer selling Swanstone and Veritek brand solid surface kitchen sinks, vanity tops, tub and shower fixtures, and accessories to US residential homeowners and contractors through a BigCommerce-powered storefront.

Ownership category

akta.pro rank

Product category

Solid Surface Plumbing Fixtures

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Home Centers (444110)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC)

akta.pro secondary industry

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Solid surface plumbing
• Kitchen sinks
• Vanity tops bowls
• Shower wall panels
• Bathroom fixtures

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Product Sales: Revenue generated from direct sales of Swanstone and Veritek brand plumbing products including kitchen sinks, vanity tops, tub/shower walls, shower floors, bathtubs, and accessories. Products are sold at fixed retail prices through the e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

ePlumbing Products Inc. operates SwanstoneProducts.com as a direct-to-consumer e-commerce storefront that sells Swanstone and Veritek brand solid surface composite kitchen sinks, vanity tops and bowls, tub and shower walls, shower floors, bathtubs, utility sinks, and related accessories in multiple solid and aggregate color finishes to residential homeowners and trade buyers across the United States.

Product overview

Swanstone Products (ePlumbing Products Inc.) is an authorized online retailer offering Swanstone and Veritek branded solid surface bathroom and kitchen fixtures. The product portfolio centers on Swanstone's proprietary solid surface material available in solid color and aggregate color finishes. The main product lines include Kitchen Sinks (dual mount undermount configurations in single, double, triple bowl, and entertainment sink formats), Vanity Tops & Bowls (Chesapeake, Contour, Ellipse, and Europa series in various sizes), and Tub & Shower Products (Traditional Subway and Modern Subway wall panels and kits, shower floors/pans, and bathtubs). The Veritek sub-brand provides budget-friendly alternatives. Accessories include recessed shelves, soap dishes, shower seats, and installation components. Products are available in multiple color finishes including White, Bisque, Ice, Ash Gray, Tahiti White, Carrara, and Coastal Sands.

Differentiator

Problem solved

Functional benefit

Brands

• Swanstone: Solid surface and composite plumbing fixtures brand including kitchen sinks, vanity tops, bathtubs, shower walls, and accessories
• Veritek

Products and services

• Kitchen Sinks
• Vanity Tops & Bowls
• Tub & Shower Products
• Utility Sinks
• Tub & Shower Accessories

Quantifiable outcome

• Products come with manufacturer warranty support

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Build.com (Ferguson Home): Large online retailer specializing in kitchen, bath, and plumbing fixtures for residential remodeling. Directly comparable in product category, target customer (homeowners and contractors), and pure-play e-commerce model.
• Signature Hardware: Online-first retailer of kitchen, bath, and plumbing fixtures including sinks, vanities, and shower systems. Comparable in specialty product focus, e-commerce-only distribution, and homeowner/contractor customer base.
• PlumbingSupply.com: Family-owned online plumbing supply retailer selling fixtures, faucets, and specialty plumbing products. Closely comparable in specialty e-commerce focus, family-owned structure, and direct-ship model.
• QualityBath.com: Online retailer specializing in premium kitchen and bath fixtures, faucets, and accessories. Comparable in DTC e-commerce model, bathroom/kitchen focus, and premium product positioning.

Broad incumbents

• Ferguson Enterprises: Largest US distributor of plumbing, HVAC, and waterworks products with growing direct-to-consumer online presence through Ferguson Home. Comparable product categories but vastly larger scale, broader B2B focus, and established trade relationships.
• The Home Depot: Largest US home improvement retailer with extensive plumbing fixture assortment including Swanstone products. Comparable product categories but omnichannel scale, in-store pickup, and contractor loyalty programs set it apart.
• Lowe's: Major US home improvement retailer offering kitchen sinks, vanities, and bath fixtures with both in-store and online channels. Comparable product categories but significantly larger scale and broader assortment.
• Wayfair: Large online retailer of home goods including kitchen and bath products. Overlapping customer base of homeowners but vastly broader category assortment and marketplace model.
• Houzz: Home design platform with integrated marketplace for kitchen, bath, and renovation products. Overlapping audience of renovating homeowners but adds design content, professional marketplace, and broader home goods assortment.
• Amazon Home: Massive online marketplace with extensive kitchen, bath, and plumbing fixture offerings including Swanstone products. Comparable e-commerce mechanics but infinitely broader assortment, faster shipping, and lower competitive friction.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about swanstone products - eplumbing products