BCHEF

What BCHEF does

BCHEF is a French fast-casual gourmet burger chain founded in 2015 by Julien Perret and headquartered in Courbevoie (legal entity: SAS BAGEL CHEF). The company operates a franchise network of 70+ restaurants across France serving 3 million+ customers annually, employing approximately 450-500 people group-wide, with consolidated 2025 revenue exceeding €40M. Its core product is premium burgers made from an exclusive 100% Charolais beef blend sourced from the SICAGIEB cooperative in Massif Central, served on bakery-style buns from Maison Thierry (Val d'Oise) using flour from Moulins du Nord. The signature differentiator is a proprietary smash cooking process using custom-designed equipment that caramelizes the meat in its own fat to produce a crispy crust, distinguishing BCHEF from both traditional fast-food and standard gourmet burger competitors. Pricing is positioned approximately €2 above standard fast-food, with menus starting from €13.90. The product portfolio extends to smash burgers, crispy chicken, tenders, salads, wraps, sides, desserts, milkshakes, and Saint-Malo-made artisanal ice cream (Tornado), plus limited-edition seasonal launches (Oklahoma, Wild Texas, Bleu-Blanc-Rouge).

The business model combines franchise licensing with direct and digital sales. Franchisees pay a €32,000 entry fee per restaurant or drive format (€5,000 for virtual brands) plus CAPEX of €400-700k depending on format, with target unit economics of 73-78% gross margin and €800k-€1.4M annual revenue. The group collects ongoing royalties of 5% of revenue plus 2% marketing contribution, and provides training, site selection, financing assistance, and operational support. Direct revenue streams include company-owned restaurant sales, online ordering through commandes.bchef.fr, click-and-collect, and delivery partnerships with Deliveroo, UberEats, and JustEat. The Foodies loyalty program (1 point per euro) drives repeat visitation. In January 2026, BCHEF acquired 100% of Les Burgers de Papa, a premium gourmet burger brand focused on French terroir and city-center locations, creating a multi-brand portfolio. The group is expanding through a drive-thru format launched in 2025 and dark kitchen brand licensing that allows existing restaurants to add BCHEF concepts for under €20k CAPEX.

Name

BCHEF

Legal name

SAS BAGEL CHEF

Website

https://bchef.fr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

BCHEF is a French fast-casual gourmet burger franchise founded in 2015, operating 70+ restaurants across France serving 3M+ customers annually, with consolidated revenue exceeding €40M in 2025 following its acquisition of Les Burgers de Papa. It monetizes via franchise royalties, restaurant sales, and delivery partnerships, differentiated by Charolais beef and proprietary smash-cooking technology.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurants

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industry

Burger QSR (THAFAAAA)

Keywords

• Gourmet burger chain
• Fast casual dining
• Restaurant franchise network
• Smash burger restaurant
• French burger restaurants

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Franchise fees and royalties: Entry fees of 32,000 € per restaurant or drive format, 5,000 € per virtual brand. Royalty structure includes 5% of HT revenue plus 2% communication contribution.
2. Restaurant sales (direct): Revenue from company-owned and franchisee-operated restaurants selling burgers, sides, desserts, and beverages. Target CA of 800k-900k€ for classic format, 1.2-1.4M€ for drive-thru format.
3. Delivery and takeaway orders: Online ordering and delivery services through Deliveroo, UberEats, and JustEat platforms. Orders placed through bchef.fr with click & collect and delivery options.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

BCHEF operates a French fast-casual restaurant chain selling gourmet burgers, smash burgers, chicken products, salads, wraps, sides, desserts, milkshakes, and beverages made with 100% French Charolais beef and artisanal bakery buns. The group grows primarily through a franchise model across 70+ restaurants in France, complemented by an acquired premium brand (Les Burgers de Papa) and limited-edition virtual delivery concepts sold directly to consumers and via Deliveroo/Uber Eats/JustEat.

Product overview

BCHEF is a French fast-casual restaurant group offering premium gourmet burgers, smash burgers, crispy chicken products, sides, salads, wraps, desserts, and beverages across multiple formats. The product portfolio centers on BCHEF's core gourmet burger line featuring 100% fresh Charolais beef and artisanal bakery buns, supplemented by the acquired premium brand Les Burgers de Papa, virtual delivery-only brands, a loyalty program (Foodies), and a podcast. Products are available through dine-in, takeout, drive-through, and third-party delivery platforms (Deliveroo, Uber Eats, JustEat).

Differentiator

Problem solved

Functional benefit

Products and services

• Gourmet Burgers Flagship premium burgers made with 100% fresh Charolais beef sourced from Massif Central pastures, paired with bakery-style buns from Maison Thierry and fresh daily sauces. Offered at accessible fast-food prices for dine-in and takeaway customers across the BCHEF restaurant network.
• Smash Burgers Specialty smash burgers with Charolais beef smashed to a precise thickness using a proprietary tool, allowing the meat to caramelize in its own fat for a crispy crust and juicy interior. Available in Small (2 meats), Medium (3 meats), and Large (4 meats) portions, with menus starting at €13.90 including fries and a drink.
• Chicken Products (Crispy Chicken, Hot Chicken, Chicken Avocado, Maxi Tenders) Crispy chicken fillets seasoned with Louisiana spices (Hot Chicken and Chicken Avocado variants) and extra-large Maxi Tenders served with signature sauces in X2, X3, and XL X4 portions. Targets customers seeking non-beef options.
• Salads and Wraps Salads and wraps prepared to order in-restaurant, including Caesar, BLT Avocado, and Burrata salads, and Poulet Bacon and Poulet Avocat wraps. Targets guests seeking lighter or non-bun options.
• Sides (Frites Maison, Nuggets, P'tit Cheddar, P'tit Poulet) Accompaniment items including Crinkle Fries, Waffle Fries, Cheddar Fries, Royal Parmesan Fries, breaded chicken nuggets, mini cheddar and chicken burgers (P'tit Cheddar and P'tit Poulet), and crispy onion sides.
• Desserts and Pastries (Brownies, Cookies, Loaded Desserts) Desserts made fresh daily in restaurants, including Brownie Fondant with pecans, Loaded Brownie (with ice cream and whipped cream), and Loaded Cookie with Nutella. Targeted at customers wanting indulgent add-ons or sharing options.
• Tornado Artisanal Ice Creams Artisanal ice cream manufactured in Saint-Malo from fermier milk and served in a tornado-style presentation, available in Cookie, Brownie, Peanut Butter, and seasonal flavors such as French Kiss and Cow-Boy (caramel popcorn).
• Milk Shakes Hand-crafted milkshakes made to order using French vanilla ice cream, available in Vanilla, Nutella, Caramel Beurre Salé, and seasonal flavors.
• Fresh Beverages (Iced Teas, SPARKS, Flavored Waters) House-made cold-brewed iced teas, sparkling SPARKS beverages, and flavored waters prepared in-restaurant, served alongside burger and chicken menus.
• Franchise Opportunity (Classic, Drive-Thru, Virtual Kitchen) Franchise license to operate a BCHEF, Les Burgers de Papa, or limited-edition virtual brand restaurant in France, with comprehensive support including training, site selection, financing assistance, supplier network access, and ongoing operational support. Targets entrepreneurs with €80–100k+ personal capital.
• Oklahoma Limited Edition Menu Limited-time Oklahoma-themed menu: Oklahoma Burger (smashed Charolais steak with caramelized onions, cheddar, and Route 66 sauce), Oklahoma Shake (creamy strawberry milkshake), and Oklahoma Pecan Pie.
• Wild Texas Limited Edition Menu Limited-time Texas-inspired menu: Texas Burger (pulled beef with Texas Honey BBQ sauce), Cow-Boy Tornado ice cream with caramel popcorn, and homemade lemonade.
• Bleu-Blanc-Rouge Limited Edition Menu Limited-time French Tricolour menu tied to national sports: Burger Tricolore (Charolais steak with sheep's Tomme and Signature sauce), Tornado French Kiss strawberry ice cream with caramel coulis, and the Blue Legend sparkling beverage.
• Foodies Loyalty Program Customer loyalty program where members earn 1 point per euro spent across dine-in, takeaway, and online orders; accumulated points are redeemable for free products, with account creation integrated at order time.
• Click & Collect and Home Delivery (commandes.bchef.fr) Direct online ordering service from BCHEF restaurants via bchef.fr and commandes.bchef.fr, offering click-and-collect (pay online or on-site) and home delivery with automatic enrollment in the Foodies loyalty program.

Quantifiable outcome

• Nearly 30 million burgers sold over 10 years
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SICAGIEB CooperativecoreStrategic or Co-development PartnerCattle cooperative for Charolaise beef supply from Massif Central. Ensures traceability, quality standards, animal welfare charter, herd maintenance, and fair farmer compensation. All beef sourced from this cooperative.
• Maison Thierry 1954coreStrategic or Co-development PartnerBaker in Val d'Oise manufacturing burger buns for BCHEF. Partnership based on recognized artisanal know-how transmitted across generations, meeting BCHEF's quality and consistency requirements.
• Moulins du NordcoreStrategic or Co-development PartnerFlour mill supplying French wheat flour to Maison Thierry for BCHEF bun production. Supports BCHEF's commitment to 100% French ingredient sourcing.
• BeauvalletcoreStrategic or Co-development PartnerMeat supplier partner for certain BCHEF restaurant locations. Provides selected beef from farms in France and other countries meeting BCHEF sourcing standards.
• DeliveroocoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for BCHEF restaurant delivery. Manages delivery logistics and operates within defined delivery zones for each restaurant.
• UberEatscoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for BCHEF restaurant delivery. Provides delivery infrastructure and customer access for BCHEF's delivery operations.
• JustEatcoreChannel Partner/ Reseller/ DistributorThird-party delivery platform partner for BCHEF restaurant delivery. Enables customer ordering and delivery services across BCHEF restaurant network.
• SAS Médiation SolutionminorOthersConsumer mediation service designated by BCHEF (SAS BAGEL CHEF) under registration number 53290/VM/2407. Provides consumer dispute resolution for BCHEF customers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Five Guys: Five Guys is a US-originated gourmet burger chain operating across France with a similar positioning of premium customization and quality meat. While broader and globally established, it competes directly for the French gourmet burger customer and has overlapping store economics.
• KFC France: KFC is a major QSR incumbent in France focused on chicken but competing for the same family quick-service meal occasion. Useful peer for QSR unit economics and drive-thru expansion benchmarks in France.
• Quick France: Quick was a long-standing French QSR burger chain (now owned by Burger King France). Competes in the fast-food burger category with a strong legacy French footprint and overlapping drive-thru and family value positioning.
• McDonald's France: McDonald's is the dominant French QSR incumbent with the largest French footprint. While it does not position as gourmet, it is BCHEF's primary pricing reference point ("prix du fast-food") and its expansion of premium menu tiers puts direct pressure on BCHEF's mid-market positioning.
• Burger King France: Burger King is a global QSR incumbent with French franchise operations, recently acquiring Quick. While primarily fast food, it competes for the same value-conscious burger customer and benefits from French drive-thru scale BCHEF is just beginning to build.
• Buffalo Grill: Buffalo Grill is France's largest steakhouse chain, with locations typically in peripheral zones similar to BCHEF's footprint. It overlaps on beef-centric casual dining for family outings and represents a broader incumbent with adjacent positioning.

Direct peers

• Big Fernand: Big Fernand is the original French gourmet burger chain serving made-in-France burgers with French-sourced beef at fast-casual prices. Direct peer in product, positioning, target customer (French families and urban diners), and franchise-based growth model.
• Blend Hamburger: Blend Hamburger is a French gourmet burger fast-casual chain with strong 100% French sourcing and bakery-fresh buns, directly competing for the same price-conscious gourmet customer. Same QSR-with-dine-in model and same target price band as BCHEF.
• PNY (Paris New York): PNY is a French gourmet burger chain focused on quality beef and creative recipes in a casual dining atmosphere. Comparable French fast-casual positioning with dine-in experience and burger-led menu.

Regional players

• Courtepaille: Courtepaille is a French casual-dining chain (steakhouse/grill format) historically positioned in peripheral/roadside locations. Comparable to BCHEF's suburban/peripheral footprint and family dining use case, though more sit-down and broader menu than BCHEF's QSR-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@bchef_france
• LinkedInlinkedin.com/company/bchef
• Instagraminstagram.com/bchef_france

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BCHEF