Color Merchants

What Color Merchants does

Color Merchants is a privately-held fine jewelry manufacturer and wholesaler founded in 1987 and headquartered in New York. The company manufactures and distributes jewelry products to retail jewelers across the United States through a B2B wholesale channel, with pricing disclosed only to logged-in retailer accounts. Its product portfolio spans earrings, pendants, rings, bracelets, and necklaces in 14K and 10K gold (yellow, white, and rose), sterling silver, titanium, and ceramic, set with diamonds and over 30 varieties of colored gemstones including emeralds, rubies, sapphires, amethyst, citrine, garnet, opal, tanzanite, and tourmaline. Pricing ranges from birthstone-stud entry-level items to a 9-carat diamond tennis bracelet at the high end, with hundreds of styles maintained in stock and orders typically fulfilled within two business days.

The company operates a curated portfolio of branded collections including Dashing Diamonds, Precious Gem Jewelry, Rainbow Sapphire, Fancy Cut Semi, Birthstone Rings, Diamond Fashion, Basketweave, and the Bachelorette Collection, alongside a licensed line of Richard Glatter Designs Victorian-style slides designed for Glatter Designs bracelets. It holds Responsible Jewellery Council (RJC) Certification, signaling compliance with ethical sourcing standards across the supply chain. The firm also operates a consumer-facing sub-brand, Brevani, which maintains its own Instagram presence (@brevani_official) and has been profiled in Only Natural Diamonds as "Bachelor Nation's unofficial jeweler," providing earned-media exposure that the parent B2B brand leverages indirectly.

Go-to-market is sales-led and wholesale-only to retail jewelers, with no direct-to-consumer storefront publicly identified. Marketing includes trade shows, organic social through the Brevani Instagram account, and earned media from lifestyle/entertainment press. Color Merchants has no disclosed parent company, institutional investors, funding rounds, M&A history, or public-company plans; ownership appears closely held. The firm employs between 11 and 50 people, and no revenue figure has been publicly disclosed.

Name

Color Merchants

Legal name

Color Merchants

Website

https://colormerchants.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Color Merchants is a New York-based B2B wholesale fine jewelry manufacturer, founded in 1987, that produces diamond and colored-gemstone pieces in gold, silver, titanium, and ceramic for retail jewelers across the United States.

Ownership category

akta.pro rank

Product category

Wholesale Fine Jewelry Manufacturing

NAICS

Jewelry and Silverware Manufacturing (33991)

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Fine Jewelry Wholesale & Trading (CRAKAAAL)

akta.pro secondary industries

Colored Gemstone Jewelry (CRAKAAAB), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC), Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Religious & Cultural Fine Jewelry (CRAKAAAH)

Keywords

• Wholesale fine jewelry
• Diamond gemstone jewelry
• Jewelry manufacturing
• B2B jewelry supplier
• Precious metal jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales: B2B wholesale distribution of fine jewelry to retail jewelers. Products include earrings, pendants, rings, bracelets, and necklaces in gold, silver, titanium, and ceramic with diamonds and colored gemstones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Color Merchants is a wholesale manufacturer of fine jewelry founded in 1987, supplying retail jewelers with hundreds of in-stock styles ranging from birthstone studs to 9-carat diamond tennis bracelets. The company produces earrings, pendants, rings, bracelets, and necklaces in 14K and 10K gold (yellow, white, rose), sterling silver, titanium, and ceramic, set with diamonds and 30+ varieties of colored gemstones. It also manufactures licensed Richard Glatter Designs Victorian-style slides and operates the Brevani sub-brand.

Product overview

Color Merchants is a jewelry manufacturer established in 1987, operating as a B2B supplier to jewelers. The company produces a wide array of fine jewelry from birthstone studs to 9-carat diamond tennis bracelets. The product portfolio is organized across major categories (Earrings, Pendants, Rings, Bracelets, Necklaces, Glatter Slides, Display Programs) and branded collections (Dashing Diamonds, Precious Gem Jewelry, Rainbow Sapphire, Fancy Cut Semi, Birthstone Rings, Diamond Fashion, Basketweave, and Bachelorette Collection). The company also offers Richard Glatter Designs Victorian slides that fit Glatter Designs bracelets. Products are available in 14K and 10K gold (yellow, white, rose), sterling silver, titanium, and ceramic materials, featuring diamonds and over 30 varieties of gemstones.

Differentiator

Problem solved

Functional benefit

Brands

• Brevani: A jewelry brand operated by Color Merchants, featured on Instagram as @brevani_official, known for creating pieces for Bachelor Nation.

Products and services

• Earrings Fine jewelry earrings in gemstone and diamond varieties (Hearts, Fancy Cut Semi, Three Stone, Diamond Studs, Dashing Diamonds, Secure Lock Hoops, Clustaires) for retail jewelers.
• Pendants Fine jewelry pendants in gemstone and diamond variations (Hearts, Crosses, Frosted Cabs, Fancy Cut Semi, Three Stone, Dashing Diamonds, Clustaires) for retail jewelers.
• Rings Fine diamond and gemstone rings (Hearts, Frosted Cabs, Fancy Cut Semi, Three Stone, Diamond Bands, Promise Rings, Clustaires, Gents, Baby Rings) for retail jewelers.
• Bracelets Diamond and gemstone bracelets in Precious and Semi-Precious varieties for retail jewelers.
• Necklaces Diamond and gemstone necklaces including the Dashing Diamonds collection for retail jewelers.
• Display Programs Birthstone, Diamond, and Precious retail display programs for in-store presentation at jewelry retailers.
• Glatter Slides Licensed Victorian-style slides designed to fit Glatter Designs bracelets, set with gemstones including Amethyst, Blue Topaz, Citrine, Garnet, Sapphire, Tanzanite, and Diamond accents.
• Dashing Diamonds Collection Timeless diamond jewelry collection featuring pierced diamond pieces in 14K Yellow Gold, including necklaces, earrings, and multi-chain designs.
• Precious Gem Jewelry Collection Bold precious gemstone jewelry featuring emeralds, rubies, and sapphires with diamond accents.
• Rainbow Sapphire Collection Rainbow sapphire jewelry featuring multicolored sapphire pieces in hexagon, zigzag, and open heart designs.
• Fancy Cut Semi Collection Semi-precious gemstone jewelry in fancy cuts featuring vibrant colored stones.
• Birthstone Rings Collection Birthstone-themed rings representing each month of the year.
• Diamond Fashion Collection Fashion-forward diamond jewelry pieces with contemporary designs.
• Basketweave Collection Jewelry pieces featuring a basketweave pattern design aesthetic.
• Bachelorette Collection Jewelry collection featured in connection with The Bachelorette TV show, providing pieces for the show's cast and generating consumer brand visibility.
• Brooches Fine jewelry brooches offered as part of the wholesale catalog for retail jewelers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Richard Glatter DesignscoreOEM/ Whitelabel/ Licensing PartnerLicensed manufacturer of Richard Glatter Designs Victorian-style slides. These are genuine Victorian slides designed to fit on Glatter Designs bracelets, featuring intricate Victorian aesthetic in 14 karat gold with various gemstone options.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Stuller: Stuller is the largest US-based B2B manufacturer and wholesaler of fine jewelry, findings, and metals, serving independent retail jewelers nationwide. It is the most direct competitor to Color Merchants given its similar wholesale model, broad product assortment, and in-stock fulfillment focus, but operates at significantly larger scale.
• Rio Grande: Rio Grande is a major B2B supplier of jewelry-making supplies, findings, metals, and finished jewelry to the trade. Comparable to Color Merchants as a wholesale supplier serving retail jewelers and bench jewelers, with overlapping assortment in precious metals and gemstone jewelry.
• Quality Gold: Quality Gold is a wholesale fine jewelry manufacturer and distributor offering gold, silver, and diamond jewelry to retail jewelers. Directly comparable to Color Merchants in business model (B2B wholesale fine jewelry), product categories (rings, earrings, pendants), and target customer (independent US jewelers).
• ID Jewelry & Diamonds: ID Jewelry is a wholesale fine jewelry manufacturer offering gold, diamond, and gemstone jewelry to retail jewelers. Comparable to Color Merchants as a B2B jewelry manufacturer with similar precious-metal product lines and retailer-focused distribution.
• S. Kashi & Sons: S. Kashi & Sons is a wholesale fine jewelry manufacturer specializing in gold jewelry with diamonds and colored gemstones for the retail trade. Directly comparable to Color Merchants in product mix (gold jewelry, gemstone variety) and B2B wholesale distribution model.

Emerging players

• Diana Vincent Group: Diana Vincent is a US-based designer and manufacturer of fine jewelry with colored gemstones and diamonds, supplying retail jewelers through wholesale channels. Comparable to Color Merchants in scale and craft focus on colored gemstones, but with stronger branded design identity.

Others

• Brevani (sub-brand context): Brevani is Color Merchants' own consumer-facing jewelry sub-brand, featured on Instagram and associated with Bachelor Nation. Included as a contextual peer to illustrate the company's own DTC-adjacent brand-building effort within its wholesale-led business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/brevani_official
• Pinterestpinterest.com/pin/create/button/?url=/14k-white-gold-lemon-quartz-and-diamond-earrings/pid/6422.html
• Facebookfacebook.com/ColorMerchants
• LinkedInlinkedin.com/company/color-merchants-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Color Merchants