ID Jewelry
I.D. Jewelry is a family-owned, direct-to-consumer fine jewelry retailer founded in 1986 and based in New York's Diamond District. It sells engagement rings, wedding bands, fine jewelry, and lab-grown diamonds through a physical showroom, e-commerce platform, and mobile apps.
- Company typePrivate
- Founded1986
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What ID Jewelry does
I.D. Jewelry, LLC is a family-owned direct-to-consumer fine jewelry retailer founded in 1986 and headquartered in New York City's Diamond District at 15 West 47th Street. The company sells engagement rings, wedding bands, fine jewelry (earrings, bracelets, pendants, necklaces, watches), designer jewelry from authorized brands (Gabriel & Co, Vatche, Jeff Cooper, Caro 74, Valina, Benchmark), and lab-grown diamond jewelry through both a physical showroom and a national e-commerce platform with free shipping.
The technology stack centers on a Magento-style e-commerce site with advanced product search, a customer account system, and dedicated iOS and Android mobile apps for browsing and orders. There is no public API, no proprietary AI/ML components, and no disclosed developer tooling; the platform is functionally a traditional online retail storefront augmented by native mobile clients. Custom jewelry design is performed in-house as a service add-on rather than via any automated design tool.
The business model is unit-based pricing on individual pieces plus design and consultation fees for bespoke work, supplemented by third-party customer financing. Marketing is primarily organic: SEO-driven website traffic, customer reviews across IVouch, Yelp, WeddingWire, and BBB, email newsletter, and organic social. The company is a member of the World Federation of Diamond Bourses and Jewelers of America. Customer base is overwhelmingly retail/consumer in the bridal and fine jewelry use cases, with no disclosed enterprise or B2B segment. The firm has remained privately held with no external funding, no parent company, and no institutional investors across its entire operating history.
ID Jewelry firmographics
Firmographics- Name
- ID Jewelry
- Legal name
- I.D. Jewelry, LLC
- Website
- https://idjewelryonline.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- I.D. Jewelry is a family-owned, direct-to-consumer fine jewelry retailer founded in 1986 and based in New York's Diamond District. It sells engagement rings, wedding bands, fine jewelry, and lab-grown diamonds through a physical showroom, e-commerce platform, and mobile apps.
- Ownership category
- akta.pro rank
ID Jewelry industry classification
Industry- Product category
- Fine Jewelry Retail
- NAICS
- Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)
- SIC
- Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)
- akta.pro primary industry
- Engagement Rings (CRAKACAA)
- akta.pro secondary industries
- Diamond Jewelry (CRAKAAAA), Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)
Keywords
Where ID Jewelry is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ID Jewelry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail Jewelry Sales: Direct retail sales of engagement rings, wedding bands, fine jewelry, designer jewelry, and watches through e-commerce and physical showroom
- Custom Jewelry Design Services: Bespoke custom jewelry design services for personalized pieces, creating additional revenue from design fees and custom orders
- Financing Programs: Financing options available to customers, potentially generating revenue through financing arrangements
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom/Bespoke Jewelry |
| Unit Pricing | Pay-as-you-go | Pre-Set/Designer Jewelry |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ID Jewelry product offering
Product offeringCore offering
ID Jewelry is a family-owned jewelry retailer operating from NYC's Diamond District that sells engagement rings, wedding bands, fine jewelry, diamond studs, watches, and branded designer jewelry (Gabriel & Co, Vatche, Jeff Cooper, Caro 74, Valina) through its e-commerce platform and physical showroom. The company also offers custom jewelry design services, lab-grown and natural loose diamonds, and a mobile application for iOS and Android.
Product overview
ID Jewelry is a family-owned jewelry retailer based in New York City's Diamond District, founded in 1986. The company operates as a traditional e-commerce and showroom jewelry business offering a comprehensive portfolio of products centered on diamonds and fine jewelry. The core product lines include Engagement Rings (available in Solitaire, Side Stones, Halo, Channel, Three Stones, Pave, and Vintage styles), Wedding Bands (including anniversary bands, eternity bands in various cuts, comfort fit, and stackable bands), Diamond Studs, and an extensive Fine Jewelry collection (earrings, bracelets, pendants, necklaces, brooches, and rings). The company also offers Designer Jewelry collections featuring branded partners like Gabriel & Co, Vatche, Jeff Cooper, Benchmark, Caro 74, and Valina. Additional offerings include Lab Grown Jewelry and Diamonds for loose stone sales, Watches, and Custom Jewelry Design services. The company provides a mobile application for iOS and Android. The business model combines an intimate NYC showroom experience with e-commerce capabilities, serving customers seeking engagement rings, wedding bands, and fine jewelry with customization options.
Differentiator
Problem solved
Functional benefit
Brands
- IDJ One of a Kind: Signature jewelry collection featuring one-of-a-kind pieces curated by I.D. Jewelry
- Lab Grown Jewelry
Products and services
- Engagement Rings Diamond engagement rings offered in Solitaire, Side Stones, Halo, Channel, Three Stones, Pave, and Vintage styles, available in metals including rose gold, for individual consumers shopping for bridal jewelry.
- Wedding Bands Wedding bands including anniversary bands (11, 9, 7, and 5 stone), eternity bands in round-brilliant, princess-cut, asscher-cut, cushion-cut, oval, emerald-cut, and radiant-cut, comfort fit classic bands, and stackable bands in multiple metals.
- Diamond Stud Earrings Diamond stud earrings offered in various carat weights and configurations for everyday and gift purchases.
- Fine Jewelry Collection Comprehensive fine jewelry assortment including earrings, bracelets, pendants, necklaces, brooches, rose gold jewelry, and rings/bands (gemstone, stackables, fashion, pearl, cocktail) for consumers seeking everyday and occasion fine jewelry.
- Designer Jewelry Collections Authorized retailer collections from Gabriel & Co (Bridal, Fashion, Amavida), Vatche, Jeff Cooper, Benchmark, Caro 74, Valina, and the IDJ One of a Kind signature line, offered to consumers seeking branded designer jewelry.
- Lab Grown Jewelry Lab-grown diamond jewelry collection offering an ethical and sustainable alternative to mined diamonds, including engagement rings and fine jewelry pieces.
- Loose Diamonds Loose lab-grown and natural diamonds available for custom jewelry creation or standalone stone purchases.
- Watches Watch collection retailed alongside jewelry offerings through the e-commerce platform.
- Custom Jewelry Design Service Bespoke custom jewelry design service enabling customers to commission unique, personalized pieces built around chosen materials, gemstones, and design specifications.
Companies that use ID Jewelry
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
ID Jewelry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
ID Jewelry partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Gabriel & CocoreI.D. Jewelry is an authorized retailer of Gabriel & Co designer jewelry, offering their Bridal, Fashion, Amavida, Eternity Bands, Diamond Bands, Stackables, Pre-Set Rings, and Men's Bands collections
- VatchecoreI.D. Jewelry offers Vatche designer engagement rings and wedding bands as an authorized retailer
- Jeff CoopercoreI.D. Jewelry offers Jeff Cooper designer bridal rings, wedding bands, and men's rings as an authorized retailer
- Benchmark JewelryminorI.D. Jewelry offers Benchmark designer jewelry as part of their designer collection
- Caro 74coreI.D. Jewelry offers Caro 74 designer engagement rings as an authorized retailer
- ValinacoreI.D. Jewelry offers Valina designer rings as an authorized retailer
- World Federation of Diamond Bourses (WFDB)coreI.D. Jewelry is a member of the World Federation of Diamond Bourses, indicating membership in the international diamond trading organization
- Jewelers of AmericaminorI.D. Jewelry is a member of Jewelers of America, the jewelry industry trade association
- iVouch.comminorThird-party review verification platform showcasing over 1000+ 5-star customer reviews for I.D. Jewelry
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
ID Jewelry competitors and assessment
Company assessmentBroad incumbents
- Zales: National US jewelry retailer (Signet) carrying bridal, fashion, and fine jewelry across mall-based stores and e-commerce. Adjacent incumbent competing for value-to-mid-tier bridal buyers.
- Kay Jewelers: Largest US specialty jewelry chain (Signet) with mass-market bridal and fine jewelry. Broader portfolio and national footprint compete for the same engagement-ring and wedding-band shoppers as I.D. Jewelry.
- Tiffany & Co. Iconic luxury jewelry brand (LVMH) with a globally recognized engagement-ring franchise. Sets the premium benchmark in bridal and competes for aspirational buyers who also consider I.D. Jewelry's higher-end designer pieces.
Direct peers
- Leibish & Co: Specialist in fancy-color diamonds and luxury bridal jewelry with a NYC presence and DTC e-commerce platform. Comparable to I.D. Jewelry as a NYC-based diamond specialist with deep bridal expertise.
- Blue Nile: Long-standing online diamond and engagement-ring retailer (now part of Signet) competing on certified diamonds, build-your-own ring configurators, and nationwide shipping. Highly comparable core proposition to I.D. Jewelry's bridal assortment.
- Brilliant Earth: DTC fine-jewelry retailer specializing in engagement rings and wedding bands with a strong lab-grown diamond offering and an online plus showroom omnichannel model. Directly comparable to I.D. Jewelry on category, customer, and digital-first go-to-market.
- Ritani: Online-first diamond and engagement-ring retailer with a NYC showroom and Try-at-Home program. Closely mirrors I.D. Jewelry's hybrid online + showroom model in the bridal category.
- Clean Origin: Pure-play lab-grown diamond DTC retailer with an engagement-ring-focused catalog. Overlaps with I.D. Jewelry's lab-grown bridal assortment and digital-first customer experience.
- With Clarity: DTC engagement-ring and fine-jewelry brand built around customization, lab-grown and natural diamonds, and a try-at-home experience. Comparable on custom-design emphasis and omnichannel retail.
- James Allen: DTC diamond retailer owned by Signet, known for interactive diamond inspection and a deep engagement-ring catalog. Directly competes with I.D. Jewelry on online bridal diamond purchasing.
Market position
Strengths6 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
ID Jewelry social profiles
Digital presenceID Jewelry financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID Jewelry leadership team
Management profileNumber of profiles
Profiles1 record
ID Jewelry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID Jewelry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID Jewelry
What does ID Jewelry do?
ID Jewelry is a family-owned jewelry retailer operating from NYC's Diamond District that sells engagement rings, wedding bands, fine jewelry, diamond studs, watches, and branded designer jewelry (Gabriel & Co, Vatche, Jeff Cooper, Caro 74, Valina) through its e-commerce platform and physical showroom. The company also offers custom jewelry design services, lab-grown and natural loose diamonds, and a mobile application for iOS and Android.
Is ID Jewelry a public or private company?
ID Jewelry is a private company. It is classified as family owned and is currently operating.
When was ID Jewelry founded?
ID Jewelry was founded in 1986. It employs 11 to 50 people.
Where is ID Jewelry based?
ID Jewelry is headquartered in New York, United States, in the North America region.
How does ID Jewelry make money?
Three revenue lines are on record. Retail Jewelry Sales are the primary driver. The others are custom Jewelry Design Services and financing Programs.
Who are ID Jewelry's main competitors?
Broad incumbents on record are Zales, Kay Jewelers and Tiffany & Co.. Direct peers are Leibish & Co, Blue Nile, Brilliant Earth, Ritani, Clean Origin, With Clarity and James Allen.
Does ID Jewelry have an API?
No public API is recorded for ID Jewelry.
What industry is ID Jewelry in?
ID Jewelry's product category is Fine Jewelry Retail. Its primary akta.pro industry code is CRAKACAA, Engagement Rings, with a secondary code of CRAKAAAA, Diamond Jewelry. Its NAICS code is 45831 and its SIC code is 5944.