Agrico

Name

Agrico

Legal name

Agrico

Website

https://agrico.co.za

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Irrigation Systems and Components

NAICS

Water Supply and Irrigation Systems (221310), Agricultural Implement Manufacturing (33311), Water Supply and Irrigation Systems (22131)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)

akta.pro secondary industries

Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Drip & Micro-Irrigation Services (Design, Filtration, Maintenance) (AFACAFAE), Sprinkler & Center Pivot Services (Setup, Nozzle Packages, Alignment) (AFACAFAF)

Keywords

• Centre pivot irrigation
• Drip irrigation systems
• Micro-irrigation equipment
• Agricultural implements
• Irrigation components supply

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Irrigation Equipment and Components: Sale of irrigation systems including centre pivots, drip irrigation, pipes, valves, pumps, fittings, sprinklers, filters and electrical components through 42 retail branches.
2. Turnkey Irrigation Projects: Complete start-to-finish irrigation projects throughout Africa, from design through installation and ongoing support, delivering customized irrigation systems that maximize available resources.
3. Agricultural Implements: Sale of locally manufactured implements including disc harrows, rippers, rollers, tippers and trackfillers for soil preparation and earthmoving.
4. Agrico Web Control Software: Remote irrigation monitoring and automation software with two-year free trial period, then paid service at additional cost.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Agrico designs, manufactures, and supplies irrigation systems and components for commercial agriculture, including centre pivot systems (G3 and G4), drip and micro-irrigation, PVC pipes, pumps, valves, sprinklers, filters, and agricultural implements. The company also completes turnkey irrigation projects across Africa and offers the Agrico Web Control software for remote monitoring and automation of irrigation systems.

Product overview

Agrico is an irrigation company offering a comprehensive portfolio of irrigation systems and agricultural implements. The core offering consists of centre pivot irrigation systems (G3 and G4 models), smart irrigation automation through Agrico Web Control, and drip and micro-irrigation systems. These are complemented by an extensive range of irrigation components (pumps, valves, fittings, sprinklers, filters, PVC pipes) and agricultural implements (disc harrows, rippers, rollers, tippers, trackfillers). The company operates 42 retail branches and 3 fully owned factories in southern Africa, completing turnkey irrigation projects throughout the continent.

Differentiator

Problem solved

Functional benefit

Brands

• Agrico Web Control: Remote monitoring and automation software for irrigation systems that allows real-time control from any smart device
• G3 Centre Pivot
• G4 Centre Pivot
• Agrico Implements

Products and services

• G4 Centre Pivot Fourth-generation centre pivot irrigation system designed for African conditions, featuring theft-resistant hidden components and sturdy construction for commercial farms.
• G3 Centre Pivot Third-generation centre pivot irrigation system with three centre options, pipe diameters from 127mm to 194mm, span lengths from 40.3m to 67m, and coverage up to 200 hectares for commercial farms.
• Agrico Web Control Smart irrigation solution offering real-time monitoring and automation of irrigation systems, accessible from any smart device, providing water and energy savings, scheduling, and pressure control.
• Drip and Micro-Irrigation Systems Drip and micro-sprinkler irrigation systems for nurseries, greenhouses, orchards, landscaping, gardening, vegetables, and hydroponic systems, supplied in collaboration with leading industry suppliers.
• PVC Pipes (uPVC, mPVC, S&D) Full range of uPVC (PVC-U) and mPVC (PVC-M) pipe in diameters from 20mm to 630mm and pressure classes from class 4 to class 25, including SANS 791-certified sewage and drain pipe.
• Irrigation Components Comprehensive range of irrigation components including pumps, valves, fittings, sprinklers, filters, and electrical control components for complete irrigation systems.
• Agricultural Implements Agricultural implements for soil preparation and farm operations, including disc harrows (including the HSD630 High Speed Disc series), rippers (such as the T1250), rollers, tippers, and trackfillers, locally designed and manufactured in South Africa using CNC machines and laser cutting technology.
• Turnkey Irrigation Projects Complete start-to-finish irrigation projects across Africa, covering design, installation, and ongoing support to deliver customized irrigation systems that maximise available resources for commercial farms and agribusiness operators.

Quantifiable outcome

• Same yields with 25-30% less water compared to micro-sprinkler systems
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Netafim: Global pioneer and leader in drip and micro-irrigation technology, selling complete irrigation systems to commercial farms worldwide. Directly comparable to Agrico's drip/micro-irrigation business line and is increasingly active across African markets.
• Lindsay Corporation: Manufactures Zimmatic centre pivots and irrigation infrastructure, competing head-to-head with Agrico in the mechanised irrigation segment. Comparable as a publicly-listed pure-play irrigation equipment OEM with global reach into emerging markets.
• Valley Irrigation (Valmont Industries): World's largest manufacturer of mechanised centre pivot and linear irrigation equipment, sold through a global dealer network. Direct competitor to Agrico's G3/G4 centre pivot franchise, particularly on large commercial farm projects in Africa.
• Rivulis: Global micro and drip irrigation solutions provider offering comprehensive irrigation systems for agriculture. Overlaps with Agrico's drip and micro-irrigation portfolio and increasingly distributes across Africa.
• Jain Irrigation Systems: Indian multinational offering drip, sprinkler, and PVC piping solutions for agriculture. Competes with Agrico across drip irrigation, micro-irrigation, and PVC pipe categories, particularly in emerging markets where both serve smallholder and commercial growers.

Broad incumbents

• Rain Bird Corporation: Large US-based manufacturer of irrigation products for agriculture, golf, and residential markets. Comparable to Agrico in sprinklers, valves, and controllers, but with a much broader end-market portfolio and global distribution.
• KSB (KSB SE & Co. KGaA): Global manufacturer of pumps, valves, and related systems for industrial, water, and agricultural applications. Directly comparable to Agrico's pump and valve product lines but operates across a much broader industrial portfolio.
• Grundfos: World's largest pump manufacturer, supplying water pumps for agricultural irrigation, building services, and industry. Overlaps with Agrico's pump distribution business and increasingly targets African agricultural customers.
• Toro Company: Diversified manufacturer of outdoor equipment including irrigation products for agriculture, golf, and residential use. Comparable as a component supplier to Agrico's irrigation parts portfolio but operates across multiple end markets.

Emerging players

• Senninger Irrigation (Hunter Industries): Manufacturer of agricultural sprinklers, regulators, and pressure-control products used in centre pivot and drip systems. Comparable to Agrico's sprinklers and components range, with growing focus on African and Latin American markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCaGJX8FoBNEBeK7pdto7Rcw
• Facebookfacebook.com/AgricoSouthAfrica
• LinkedInlinkedin.com/company/agrico-za
• Instagraminstagram.com/agrico_za

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrico