Agrico
- Company typePrivate
- Founded1920
- HeadquartersCape Town, South Africa
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Agrico firmographics
Firmographics- Name
- Agrico
- Legal name
- Agrico
- Website
- https://agrico.co.za
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Agrico industry classification
Industry- Product category
- Irrigation Systems and Components
- NAICS
- Water Supply and Irrigation Systems (221310), Agricultural Implement Manufacturing (33311), Water Supply and Irrigation Systems (22131)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700), Pumps & Pumping Equipment (3561)
- akta.pro primary industry
- Sprinkler & Center-Pivot/Lateral-Move Systems (AFAAACAB)
- akta.pro secondary industries
- Irrigation Control & Automation (Controllers, Valves, Sensors, IoT) (AFAAACAF), Monitoring, Metering & Flow Measurement (Meters, Pressure/Flow Gauges, Telemetry) (AFAAACAK), Irrigation Automation & Controllers (Timers, Solenoids, Control Panels) (AFABAHAI), Irrigation Automation & Controls Services (SCADA, Sensors, Telemetry) (AFACAFAI), Drip & Micro-Irrigation Services (Design, Filtration, Maintenance) (AFACAFAE), Sprinkler & Center Pivot Services (Setup, Nozzle Packages, Alignment) (AFACAFAF)
Keywords
Where Agrico is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices3 records
Markets served
Agrico business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Irrigation Equipment and Components: Sale of irrigation systems including centre pivots, drip irrigation, pipes, valves, pumps, fittings, sprinklers, filters and electrical components through 42 retail branches.
- Turnkey Irrigation Projects: Complete start-to-finish irrigation projects throughout Africa, from design through installation and ongoing support, delivering customized irrigation systems that maximize available resources.
- Agricultural Implements: Sale of locally manufactured implements including disc harrows, rippers, rollers, tippers and trackfillers for soil preparation and earthmoving.
- Agrico Web Control Software: Remote irrigation monitoring and automation software with two-year free trial period, then paid service at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Agrico Web Control subscription after trial period |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Agrico product offering
Product offeringCore offering
Agrico designs, manufactures, and supplies irrigation systems and components for commercial agriculture, including centre pivot systems (G3 and G4), drip and micro-irrigation, PVC pipes, pumps, valves, sprinklers, filters, and agricultural implements. The company also completes turnkey irrigation projects across Africa and offers the Agrico Web Control software for remote monitoring and automation of irrigation systems.
Product overview
Agrico is an irrigation company offering a comprehensive portfolio of irrigation systems and agricultural implements. The core offering consists of centre pivot irrigation systems (G3 and G4 models), smart irrigation automation through Agrico Web Control, and drip and micro-irrigation systems. These are complemented by an extensive range of irrigation components (pumps, valves, fittings, sprinklers, filters, PVC pipes) and agricultural implements (disc harrows, rippers, rollers, tippers, trackfillers). The company operates 42 retail branches and 3 fully owned factories in southern Africa, completing turnkey irrigation projects throughout the continent.
Differentiator
Problem solved
Functional benefit
Brands
- Agrico Web Control: Remote monitoring and automation software for irrigation systems that allows real-time control from any smart device
- G3 Centre Pivot
- G4 Centre Pivot
- Agrico Implements
Products and services
- G4 Centre Pivot Fourth-generation centre pivot irrigation system designed for African conditions, featuring theft-resistant hidden components and sturdy construction for commercial farms.
- G3 Centre Pivot Third-generation centre pivot irrigation system with three centre options, pipe diameters from 127mm to 194mm, span lengths from 40.3m to 67m, and coverage up to 200 hectares for commercial farms.
- Agrico Web Control Smart irrigation solution offering real-time monitoring and automation of irrigation systems, accessible from any smart device, providing water and energy savings, scheduling, and pressure control.
- Drip and Micro-Irrigation Systems Drip and micro-sprinkler irrigation systems for nurseries, greenhouses, orchards, landscaping, gardening, vegetables, and hydroponic systems, supplied in collaboration with leading industry suppliers.
- PVC Pipes (uPVC, mPVC, S&D) Full range of uPVC (PVC-U) and mPVC (PVC-M) pipe in diameters from 20mm to 630mm and pressure classes from class 4 to class 25, including SANS 791-certified sewage and drain pipe.
- Irrigation Components Comprehensive range of irrigation components including pumps, valves, fittings, sprinklers, filters, and electrical control components for complete irrigation systems.
- Agricultural Implements Agricultural implements for soil preparation and farm operations, including disc harrows (including the HSD630 High Speed Disc series), rippers (such as the T1250), rollers, tippers, and trackfillers, locally designed and manufactured in South Africa using CNC machines and laser cutting technology.
- Turnkey Irrigation Projects Complete start-to-finish irrigation projects across Africa, covering design, installation, and ongoing support to deliver customized irrigation systems that maximise available resources for commercial farms and agribusiness operators.
Quantifiable outcome
- Same yields with 25-30% less water compared to micro-sprinkler systems
- +3 more outcomes
Companies that use Agrico
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Agrico technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Agrico partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Agrico competitors and assessment
Company assessmentDirect peers
- Netafim: Global pioneer and leader in drip and micro-irrigation technology, selling complete irrigation systems to commercial farms worldwide. Directly comparable to Agrico's drip/micro-irrigation business line and is increasingly active across African markets.
- Lindsay Corporation: Manufactures Zimmatic centre pivots and irrigation infrastructure, competing head-to-head with Agrico in the mechanised irrigation segment. Comparable as a publicly-listed pure-play irrigation equipment OEM with global reach into emerging markets.
- Valley Irrigation (Valmont Industries): World's largest manufacturer of mechanised centre pivot and linear irrigation equipment, sold through a global dealer network. Direct competitor to Agrico's G3/G4 centre pivot franchise, particularly on large commercial farm projects in Africa.
- Rivulis: Global micro and drip irrigation solutions provider offering comprehensive irrigation systems for agriculture. Overlaps with Agrico's drip and micro-irrigation portfolio and increasingly distributes across Africa.
- Jain Irrigation Systems: Indian multinational offering drip, sprinkler, and PVC piping solutions for agriculture. Competes with Agrico across drip irrigation, micro-irrigation, and PVC pipe categories, particularly in emerging markets where both serve smallholder and commercial growers.
Broad incumbents
- Rain Bird Corporation: Large US-based manufacturer of irrigation products for agriculture, golf, and residential markets. Comparable to Agrico in sprinklers, valves, and controllers, but with a much broader end-market portfolio and global distribution.
- KSB (KSB SE & Co. KGaA): Global manufacturer of pumps, valves, and related systems for industrial, water, and agricultural applications. Directly comparable to Agrico's pump and valve product lines but operates across a much broader industrial portfolio.
- Grundfos: World's largest pump manufacturer, supplying water pumps for agricultural irrigation, building services, and industry. Overlaps with Agrico's pump distribution business and increasingly targets African agricultural customers.
- Toro Company: Diversified manufacturer of outdoor equipment including irrigation products for agriculture, golf, and residential use. Comparable as a component supplier to Agrico's irrigation parts portfolio but operates across multiple end markets.
Emerging players
- Senninger Irrigation (Hunter Industries): Manufacturer of agricultural sprinklers, regulators, and pressure-control products used in centre pivot and drip systems. Comparable to Agrico's sprinklers and components range, with growing focus on African and Latin American markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agrico social profiles
Digital presenceAgrico compliance and trust
Trust signalCompliance1 record
Agrico financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agrico leadership team
Management profileNumber of profiles
Profiles1 record
Agrico funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agrico M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agrico
What does Agrico do?
Agrico designs, manufactures, and supplies irrigation systems and components for commercial agriculture, including centre pivot systems (G3 and G4), drip and micro-irrigation, PVC pipes, pumps, valves, sprinklers, filters, and agricultural implements. The company also completes turnkey irrigation projects across Africa and offers the Agrico Web Control software for remote monitoring and automation of irrigation systems.
Is Agrico a public or private company?
Agrico is a private company. It is classified as unknown and is currently operating.
When was Agrico founded?
Agrico was founded in 1920. It employs 501 to 1,000 people.
Where is Agrico based?
Agrico is headquartered in Cape Town, South Africa, in the Africa region.
How does Agrico make money?
Four revenue lines are on record. Irrigation Equipment and Components are the primary driver. The others are turnkey Irrigation Projects, agricultural Implements and agrico Web Control Software.
Who are Agrico's main competitors?
Direct peers on record are Netafim, Lindsay Corporation, Valley Irrigation (Valmont Industries), Rivulis and Jain Irrigation Systems. Broad incumbents are Rain Bird Corporation, KSB (KSB SE & Co. KGaA), Grundfos and Toro Company. Senninger Irrigation (Hunter Industries) is listed as an emerging player.
Does Agrico have an API?
No public API is recorded for Agrico.
What industry is Agrico in?
Agrico's product category is Irrigation Systems and Components. Its primary akta.pro industry code is AFAAACAB, Sprinkler & Center-Pivot/Lateral-Move Systems, with a secondary code of AFAAACAF, Irrigation Control & Automation (Controllers, Valves, Sensors, IoT). Its NAICS code is 221310 and its SIC code is 3523.