Barbarian Sports Wear

Name

Barbarian Sports Wear

Legal name

Barbarian Sports Wear, Inc.

Website

https://www.barbarian.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Rugby Apparel Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (339920), Apparel Manufacturing (315), Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports & On-Field Performance Apparel (CRAAAEAE)

akta.pro secondary industries

Team & School Athletic Uniforms Retail (CRAMACAJ), Customized & Personalized Fan Gear Retail (CRAMAOAJ), Rugby Equipment Retail (CRAMAEAI), Corporate Uniforms (Office, Hospitality, Retail Staff) (CRAAALAB)

Keywords

• Rugby jerseys
• Custom team apparel
• Cotton sportswear
• Performance hoodies
• Team uniforms

Headquarters

HQ city

Kitchener

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Direct-to-consumer and B2B sales of traditional cotton and performance apparel through the company's e-commerce website. Includes standard stock products like rugby jerseys, hoodies, and accessories sold to individual consumers and organizations.
2. Custom Team Orders: Bulk custom apparel orders for rugby teams, schools, and companies with flexible minimums. Features custom colors, stripe patterns, and embellishments including felt and twill letters/logos with satin border stitching.
3. RCMP and Specialty Apparel: Specialized apparel line for RCMP (Royal Canadian Mounted Police) and other specialty organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Barbarian Sports Wear manufactures and sells authentic rugby jerseys, performance apparel, and custom team uniforms through its own e-commerce site. Core offerings include traditional 12 oz Classic Weight and 8 oz Casual Weight 100% cotton rugby jerseys, VAPOUR-fit sublimated performance hoodies, and a Create Your Own custom apparel program with minimum orders as low as 18 units.

Product overview

Barbarian Sports Wear is a manufacturer of rugby jerseys and performance apparel based in Kitchener, Ontario, Canada. The company offers two main product lines: Traditional Cotton (Classic Weight and Casual Weight fabrics) and Performance Apparel (VAPOUR-fit). Traditional Cotton products feature classic 12 oz knit cotton for authentic game-day specifications, while Performance Apparel includes VAPOUR-fit sublimated warmup hoodies. The company also offers a World Rugby Collection featuring national team designs, accessories including socks, and extensive custom apparel services with flexible minimums starting at 18 units. Barbarian's Create Your Own program enables customization of various garments including hoodies, V-necks, raglans, dresses, and skirts.

Differentiator

Problem solved

Functional benefit

Brands

• VAPOUR-fit: Performance apparel line featuring vapor-fit technology
• Classic Weight
• Casual Weight
• World Rugby Collection

Products and services

• Classic Weight Rugby Apparel Traditional 12 oz 100% cotton jersey knit fabric rugby jerseys, cardigans, rugby hoodies, kangaroo hoodies and World Collection items made to authentic game-day specifications with reinforced classic placket, underarm patches, and reinforced neck. Available in sizes XS through 3XL.
• Casual Weight Rugby Apparel Lighter 8 oz 100% cotton jersey knit fabric rugby jerseys suited for casual wear, cool summer nights, or indoor use, offered in a variety of colorways and stripe patterns.
• VAPOUR-fit Performance Apparel Performance apparel line featuring World Warmup Hoodies with sublimated national team designs for athletic wear, leveraging vapor-fit moisture-wicking and performance characteristics.
• World Rugby Collection Fan and spirit wear collection featuring national team designs for Canada, USA, Ireland, New Zealand, Scotland, and England, targeted at rugby fans and supporters.
• World Warmup Hoodies Sublimated warmup hoodies featuring national team designs for 14 countries including Australia, Brazil, Canada, England, Finland, Germany, Italy, Netherlands, Portugal, Russia, South Korea, Spain, Sweden, and USA.
• Traditional Cotton Accessories Spirit and fan wear accessories including hoops socks, solid socks, turndown socks, and ankle socks in various colorways and stripe patterns.
• Custom Team Apparel Custom apparel manufacturing service for rugby teams, schools, and companies with flexible minimums of 18 units for Rugby Team Wear and 24 units for Cotton Spirit Wear, offering 47 vibrant colors, custom stripe patterns, and felt/twill letter and logo embellishments with satin border stitching.
• Create Your Own Custom Apparel Custom design service enabling creation of custom rugby hoodies, kangaroo pouch hoodies, raglan, V-neck, vest, scarf, cushion, women's dresses, skirts, and youth rugby shirts.
• RCMP Apparel Royal Canadian Mounted Police themed apparel and merchandise for government, law enforcement, and fan purchasers.

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Gilbert Rugby: Gilbert is a long-standing rugby specialist brand best known for rugby balls but also offering apparel, training wear, and supporter merchandise. It overlaps with Barbarian in rugby jerseys, supporter/fan apparel, and team kits.
• Rhino Rugby: Rhino Rugby manufactures rugby-specific apparel and training equipment, with strong penetration in UK and European clubs. It competes directly with Barbarian in traditional cotton rugby jerseys, team kits, and custom team orders for amateur and club-level rugby.
• Champion Teamwear: Champion Teamwear produces custom uniforms and spirit wear for schools, teams, and organizations across multiple sports. Like Barbarian, it competes in custom team apparel with flexible minimums and on-demand decoration, including rugby and other athletic apparel.
• Canterbury of New Zealand: Canterbury is one of the most established rugby apparel brands globally, producing traditional cotton rugby jerseys and performance rugby kit. Like Barbarian, it serves clubs, schools, and national teams with both heritage-style and performance offerings, making it the most directly comparable peer in rugby apparel.
• Holloway Sportswear: Holloway is an established US manufacturer of custom team uniforms, athletic apparel, and spirit wear. It overlaps with Barbarian's custom team program, school and institutional customer base, and team apparel product offering.
• Kooga Rugby: Kooga is a UK-based rugby apparel brand offering traditional and performance rugby kit for clubs, schools, and national teams. It is closely comparable to Barbarian in product mix (cotton and performance rugby jerseys), target customer (clubs and schools), and custom team capabilities.

Regional players

• Outerstuff: Outerstuff is a US-based manufacturer and licensor of sports apparel, fan gear, and youth teamwear, with strong North American retail distribution. Comparable to Barbarian in fan apparel and team uniform manufacturing, but it primarily serves the US market rather than Canadian and international rugby customers.

Broad incumbents

• Adidas Team Sports: Adidas offers custom team apparel and serves many rugby clubs and national teams globally, including World Rugby licensing deals. It is a broad incumbent that overlaps with Barbarian in custom team kits and fan apparel.
• Under Armour: Under Armour is a broad athletic and performance apparel incumbent that serves team sports, training, and fan apparel markets. While not a rugby specialist, it competes in the broader performance team apparel category that Barbarian's VAPOUR-fit line addresses.
• Nike Team Sports: Nike operates a broad team sports and custom team apparel program that competes with Barbarian for institutional, school, and club custom apparel budgets, even though rugby is a peripheral category for Nike.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/barbariansportswear
• Instagraminstagram.com/barbariansportswear
• Pinterestpinterest.com/bsportswear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barbarian Sports Wear