Holloway Sportswear

What Holloway Sportswear does

Holloway Sportswear is a US-based sports apparel brand established in 1946 and headquartered in Sidney, Ohio. It designs and supplies athletic tops (tees, polos, compression wear), bottoms (shorts, pants), outerwear (fleece, hoodies, jackets, pullovers), headwear, and accessories serving team sports including baseball, basketball, football, soccer, hockey, lacrosse, volleyball, softball, track, and cheer/dance. Holloway's core technical capability is sublimation printing for custom team uniforms, supplemented by embroidery, screen printing, and digital printing decoration methods, and supported by its registered "True Hue Technology" trademark for color accuracy.

Holloway operates exclusively as a B2B wholesale brand and is one of seven wholly-owned brands (alongside Augusta Sportswear, Alleson, Badger, C2, High Five, Pacific Headwear, and Russell Athletic) under Momentec Brands Inc., the parent company formed from the combination of Augusta Sportswear Brands and Founder Sport Group. All ordering, distribution, and customer-facing digital infrastructure (e-commerce platform, REST API, product data feeds, digital swatch books, and digital catalogs) runs through Momentec Brands' unified wholesale platform. Shipping is operated in partnership with FedEx, with free shipping on orders over $150 in the US and $300 in Canada.

The revenue model is wholesale apparel sales to teams, leagues, schools, and corporate customers through account-based distribution, with pay-as-you-go billing and pricing only available to approved wholesale accounts. The customer base spans youth and adult sports teams (primary), corporate and organizational buyers, and schools/PE programs. Holloway also participates in licensed sublimation partnerships with Babe Ruth and Pop Warner, extending brand reach into youth baseball and football ecosystems. Holloway sells across the United States and Canada, with no disclosed revenue, funding rounds, or external investment.

Name

Holloway Sportswear

Legal name

Momentec Brands Inc.

Website

https://hollowayusa.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Holloway Sportswear is a 1946-founded US athletic apparel brand selling performance team uniforms, outerwear, and accessories through the B2B wholesale platform of its parent, Momentec Brands Inc. It serves youth and adult sports teams, schools, and corporate buyers via bulk sublimation-customized orders.

Ownership category

akta.pro rank

Product category

Wholesale Sports Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

akta.pro secondary industries

Athletic / Performance & Activewear Brands (CRAAAAAD), Team Sports Equipment & Uniforms Retail (CRAMABAE), Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE), Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Wholesale sports apparel
• Team uniforms
• Athletic apparel
• Custom sublimation
• Team clothing wholesale

Headquarters

HQ city

Sidney

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Sports Apparel Sales: B2B wholesale sales of sports apparel and team clothing to teams, organizations, schools, and corporate customers through wholesale accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Holloway Sportswear is a wholesale sports apparel brand offering athletic tops (tees, polos, compression wear), bottoms (shorts, pants), outerwear (fleece, hoodies, jackets, pullovers), headwear, and accessories for team sports. Products are sold in bulk through B2B wholesale accounts to teams, leagues, schools, and corporate customers, with customization available via sublimation, embroidery, screen printing, and digital printing decoration methods.

Product overview

Holloway is a brand of sports apparel sold through wholesale distributors like Momentec Brands. The product line includes athletic tops (tees, polos, compression wear), bottoms (shorts, pants), outerwear (fleece, hoodies, jackets, pullovers), headwear, and accessories. Holloway products are available through bulk team ordering and can be customized via sublimation, embroidery, screen printing, and digital printing decoration methods. The brand primarily serves team sports markets including football, basketball, baseball, soccer, volleyball, lacrosse, softball, and track/cross country.

Differentiator

Problem solved

Functional benefit

Products and services

• Holloway Sports Apparel A wholesale sports apparel brand offering athletic tops, bottoms, outerwear, headwear, and accessories designed for team sports including football, basketball, baseball, soccer, volleyball, hockey, lacrosse, softball, track/cross country, and cheer/dance. Sold in bulk through B2B wholesale accounts to teams, leagues, schools, and organizations.
• Holloway Custom Sublimation Apparel Custom sublimated team apparel using True Hue Technology for color accuracy. Available for partner brands including Babe Ruth and Pop Warner, and offered to wholesale customers for fully customized team uniforms and branded merchandise.
• Holloway Embroidery & Apparel Decoration Services Custom decoration services for Holloway apparel including embroidery, screen printing, and digital printing. Enables wholesale buyers to add logos, team names, and custom designs to Holloway sports apparel purchased in bulk.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Momentec BrandscoreStrategic or Co-development PartnerMomentec Brands is the parent company formed from the merger of Augusta Sportswear Brands and Founder Sport Group. Holloway is one of seven owned brands (Holloway, Russell Athletic, Badger, Alleson, C2, High Five, Pacific Headwear) under this wholesale sports apparel umbrella.
• FedExcoreStrategic or Co-development PartnerFedEx is the shipping partner for Momentec Brands, providing logistics and shipping services for wholesale orders. Free shipping available on orders over $300.
• Babe RuthminorChannel Partner/ Reseller/ DistributorPartner brand relationship for Babe Ruth branded sublimation products and licensed merchandise.
• Pop WarnerminorChannel Partner/ Reseller/ DistributorPartner brand relationship for Pop Warner branded sublimation products and licensed merchandise.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• adidas Teamwear: Major incumbent in teamwear with much larger brand, R&D, and sponsorship footprint; competes with Holloway at the team-dealer level on soccer, basketball, baseball, and volleyball uniforms.
• Under Armour Team: Performance athletic brand competing in custom team apparel and uniforms at schools and youth leagues; broader portfolio but overlapping presence in Holloway's core categories.
• Nike Team Sports: Global brand's team-sports division competes at the high end of custom team uniforms and athletic apparel, leveraging significantly larger marketing budgets and pro-team credibility.

Direct peers

• Russell Athletic: Heritage athletic apparel brand also housed under Momentec Brands; competes with Holloway in team uniforms, fleece, and activewear through the same wholesale distribution model.
• Champion (Hanesbrands Teamwear): Long-standing direct competitor in wholesale team uniforms and athletic apparel under Hanesbrands, serving schools, leagues, and teams with a similar custom-decoration value proposition.
• Alleson Athletic: Specialty team-uniform brand within Momentec's portfolio focusing on basketball, baseball, softball, and volleyball kits; comparable custom sublimated uniform product line.
• Pacific Headwear: Momentec-owned category-mate specializing in custom-decorated athletic headwear; directly comparable on wholesale distribution, decoration methods and team-customer base.
• Augusta Sportswear: Sister brand within Momentec Brands offering a near-identical line of team sportswear (tees, polos, outerwear) sold through the same wholesale platform; direct comp on assortment, decoration services and customer base.
• Badger Sport: Another Momentec-owned brand specializing in custom-decorated team apparel and uniforms; directly comparable on product mix, sublimation offerings, and team-dealer channel.
• C2 Sportswear: Sister wholesale sports apparel brand within Momentec Brands serving similar team and league customers with comparable decoration and bulk-order capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MomentecBrands
• Facebookfacebook.com/hollowaysportswear
• LinkedInlinkedin.com/company/holloway-sportswear-inc-
• Instagraminstagram.com/momentecbrands_
• Xx.com/hollowaysports

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holloway Sportswear