What LOXY does

LOXY is a Norwegian-headquartered manufacturer of specialized textile components for the global workwear, sportswear, and medical textile industries. Founded in 1970 as Sto-Nor Industri AS and rebranded to LOXY in 2015, the company operates five product sub-brands: LOXY SEAL (seam sealing tapes in single-, two-, and three-layer formats for waterproof garments), LOXY REX (retro-reflective tapes using high-index glass-bead technology meeting EN ISO 20471 and EN 469 standards), LOXY BONDING (TPU hotmelt films for seamless garment construction), LOXY PRINT (heat transfer logos and patterns), and LOXY Films & Foils (TPU films including medical-grade variants). The company's core technical differentiation rests on proprietary retro-reflective glass-bead technology, multilayer blown-film TPU extrusion (2-, 3-, and 5-layer co-extrusion), and ISO class 8 clean-room production for medical films, located at a 10,000 sqm facility in Kumla, Sweden.

LOXY is positioned by its own materials as the largest global producer and distributor of seam sealing tape and reflective tape, with 65+ catalog products and 55+ years of operational history. The company sells primarily through an enterprise field-sales model with dedicated regional account managers across Europe and Asia-Pacific (including sales offices in Norway, Sweden, Poland, Germany, China, Hong Kong, the United States, Vietnam, Singapore, and Bangladesh), supplemented by an e-commerce platform (LOXY Logo Shop) for heat-transfer print orders and direct B2C sales of ready-to-wear hi-vis garments. Manufacturing is conducted at wholly-owned subsidiaries in Sweden, Poland, and China. The customer base spans enterprise garment manufacturers (Helly Hansen since 1991, Under Armour, BMW service divisions, Löffler Sportswear) across workwear, sportswear, protective apparel, and medical device end-markets, with revenue generated through hardware sales (component materials priced per unit with custom specifications quoted separately) and transactional fees on the Logo Shop platform.

The business is privately held by the Nordli family, with no external institutional or private-equity ownership identified. Revenue figures are not publicly disclosed. A planned leadership transition effective January 1, 2026 will move Petter Nordli from COO to CEO while founder-family member Stig Nordli transitions to COO, signaling continued family control alongside management professionalization.

Name

LOXY

Legal name

Loxy AS

Website

https://loxy.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

LOXY is a Norwegian textile components manufacturer producing retro-reflective tapes, seam sealing tapes, TPU bonding films, heat-transfer prints, and medical-grade TPU films for global workwear, sportswear, protective apparel, and medical device manufacturers, operating from nine countries with 120 employees.

Ownership category

akta.pro rank

Product category

Technical Textiles

NAICS

Other Textile Product Mills (3149), Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320)

akta.pro primary industry

Adhesives, Tapes & Bonding for Apparel (Seam Tape/Hot-Melt Films/Heat-Seal Tapes/Trim Attachment Adhesives) (IMAOALAJ)

akta.pro secondary industries

Coated & Laminated Base Fabric Mills (Pre-finish Substrates) (IMAOABAI), Narrow Fabrics & Webbings (Tapes/Ribbons/Straps) (IMAOABAD), Protective & Work Accessories Manufacturing (Safety Gloves/Hi-Vis Accessories) (IMAOAFAH)

Keywords

• Reflective tape
• Seam sealing tape
• Heat transfer labels
• Technical textiles
• Hi-vis garments

Headquarters

HQ city

Berg

HQ country

Norway

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Revenue model

1. Textile Component Sales: Sale of reflective tape, seam sealing tape, bonding films, heat transfer prints, and TPU film materials to garment manufacturers. Products sold in standard and custom dimensions to workwear, sportswear, and medical textile companies worldwide.
2. Medical Film Materials: Advanced TPU films and foils for medical applications including wound care, dental care, pharmaceutical packaging, and ostomy products. Sold to medical device manufacturers.
3. Ready-to-Wear Garments: Direct sale of hi-vis garments including safety vests and reflective apparel for aviation, construction, and consumer markets.
4. LOXY Logo Shop - Heat Transfer Printing: Online platform for ordering heat transfer logos and patterns. Provides artwork management, ordering, and proofing services to brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

LOXY manufactures and supplies functional textile components for the apparel industry, including reflective tape (LOXY REX), seam sealing tapes (LOXY SEAL), heat transfer prints (LOXY PRINT), bonding films (LOXY BONDING), and TPU films and foils. The company also produces ready-to-wear hi-vis garments and operates an online logo shop for direct-to-consumer branded textile products.

Product overview

LOXY is a global supplier of performance textile components for workwear, sportswear, and medical garments. The company operates a portfolio of five specialized brands: LOXY® SEAL (seam sealing tapes in single-, two-, and three-layer formats for waterproof protection), LOXY® REX (reflective tape and hi-vis solutions using retro-reflective glass bead technology), LOXY® PRINT (heat transfer printing solutions for logos and patterns), LOXY® BONDING (TPU hotmelt films for seamless construction), and LOXY® Films & Foils (engineered TPU materials for medical, technical, and industrial applications). The company also offers a Logo Shop online platform and ready-to-wear hi-vis garments. All products are developed and tested to meet demands of professional and safety-critical applications including EN ISO 20471, EN 469, and OEKO-TEX standards.

Differentiator

Problem solved

Functional benefit

Brands

• LOXY SEAL: Seam sealing tape range for waterproof and weatherproof garments, available in single-, two-, and three-layer formats
• LOXY REX
• LOXY PRINT
• LOXY BONDING
• LOXY Films & Foils
• LOXY Hi-Vis

Products and services

• LOXY REX Reflective Tape Reflective tape products for integration into garments, providing visibility and safety functionality.
• LOXY SEAL Seam Sealing Tapes Seam sealing tapes used to waterproof seams in technical apparel and outdoor garments.
• LOXY PRINT Heat Transfer Prints Heat transfer prints for branding, decoration, and labeling on garments via heat application.
• LOXY BONDING Bonding Films Bonding films used in textile lamination and apparel assembly processes.
• LOXY Films & Foils (TPU) TPU films and foils for use in technical textile and apparel applications.
• Hi-vis Garments Ready-to-wear high-visibility garments produced by LOXY for end-user wear.
• Online Logo Shop Direct online channel for LOXY-branded textile and logo products sold to end customers.

Quantifiable outcome

• Shelf life up to 2 years for properly stored seam sealing tape products

Named customers4 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Under ArmourcoreStrategic or Co-development Partner · 1 March 2026LOXY Shanghai developed a custom reflective pattern in silver and black for Under Armour's outdoor division. Partnership includes product development collaboration and registration as approved supplier for Under Armour outdoor products.
• BråtenscoreStrategic or Co-development Partner · 1 January 2018Bråtens became part of the LOXY Group in 2018, expanding LOXY's product portfolio and production capabilities within the Norwegian market.
• Helly HansencoreStrategic or Co-development Partner · 1 January 1991Long-term partnership established in 1991 for development and production of seam sealing tape for the garment industry. One of LOXY's foundational customer partnerships that helped establish the company's reputation in technical apparel components.
• BMWminorChannel Partner/ Reseller/ DistributorBMW service departments selected LOXY REX reflective tape for use in car service coveralls. Direct B2B supply relationship for reflective components.
• Löffler SportswearminorChannel Partner/ Reseller/ DistributorLöffler Sportswear uses LOXY reflective components for cycling, skiing, and running apparel. Customer testimonial endorses LOXY quality and durability.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sealon (Pongs & Zorflex): Pongs/Sealon manufactures seam sealing tapes, technical textiles, and coated fabrics for apparel and visual communication markets, directly overlapping with LOXY SEAL for waterproof garment applications.
• 3M: 3M's Reflective Solutions division produces Scotchlite reflective materials for workwear and high-visibility garments, directly competing with LOXY REX in the same customer applications and safety standards (EN ISO 20471).
• ORAFOL Europe: ORAFOL manufactures reflective tapes and films under the Oralite brand, directly competing with LOXY in high-visibility apparel, vehicle conspicuity, and personal safety reflective applications.
• Bemis Associates: Bemis is a leading global manufacturer of heat-seal films, seam sealing tapes, and adhesive films for waterproof apparel—directly comparable to LOXY SEAL and LOXY BONDING product lines serving the same outdoor and sportswear brands.
• Daoming Optics & Chemical: Daoming is one of China's largest producers of reflective materials and retro-reflective fabric, competing with LOXY REX particularly in Asian markets and price-sensitive workwear segments.
• YGM Trading / Yeh Group: YGM manufactures reflective fabrics and tapes under the 3M-licensed and proprietary brands, with production primarily in Asia—directly comparable to LOXY's Asian manufacturing and reflective tape business.
• Hy-Bond Adhesives: Hy-Bond produces hot-melt adhesive films and seam tape for technical apparel and footwear, closely comparable to LOXY BONDING TPU hotmelt films used for seamless garment construction.

Broad incumbents

• Covestro (TPU Films): Covestro supplies Platilon TPU films used in medical, textile, and industrial applications including wound care and laminates—overlapping with LOXY Films & Foils medical-grade TPU offerings as a larger specialty chemicals incumbent.
• Lubrizol (TPU Films): Lubrizol's Estane TPU resins and films serve medical, textile, and industrial applications, comparable to LOXY's TPU film and foil business as a large specialty chemicals incumbent in the same upstream polymer category.
• Unitika: Unitika manufactures functional textiles, films, and industrial materials including reflective and specialty fabric products—comparable to LOXY's broader technical textile and functional film portfolio as a diversified Japanese incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/loxyworldwide
• Facebookfacebook.com/loxyworldwide
• LinkedInlinkedin.com/company/loxy-as

Compliance17 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOXY