What Jiminy Peak Mountain Resort does

Jiminy Peak Mountain Resort is a privately-held, four-season mountain resort operating from a 37 Corey Rd headquarters in Hancock, Massachusetts, in the Berkshire Mountains of Western New England. Founded in 1948 and structured as Jiminy Peak Mountain Resort, LLC, the company operates a vertically integrated hospitality and outdoor recreation business spanning downhill skiing and snowboarding on 45 trails (with 25 trails lit by 530 high-efficiency LEDs for night skiing), a Mountain Adventure Park featuring the East Coast's first alpine coaster, an Alpine Slide, a 7-course / 74-element Aerial Adventure Park, lift-served mountain biking, snowshoeing on 5+ miles of trails, on-mountain lodging (The Country Inn, Vacation Homes), weddings and corporate events, equipment rentals via Mountain Sports by Potter Brothers, instruction (private, group, adaptive, KidsRule Mountain Camps, Race Teams), retail, and food and beverage operations including Christiansen's Tavern.

The resort generates revenue through a mix of transaction-based ticketing (lift tickets, attraction tickets, equipment rentals, lessons) and recurring or seasonal products (season passes with payment plans, Vacation Home rentals via Jiminy Realty, event bookings). Pricing spans single attraction tickets at $19 to Mountain Adventure Park day passes at $69, with mountain biking season passes at $199 and value-card reloads on night-ski tickets. Distribution is primarily direct-to-consumer through jiminypeak.com and on-site ticket offices, supplemented by group sales for corporate and large-party bookings (minimum 20 people).

A distinctive infrastructure asset is Jiminy Peak's 100% renewable energy generation via an on-site wind turbine and community solar farm, which the company markets as the only such configuration in a New England ski resort and which provides structural energy cost exposure reduction. The resort serves a diverse customer base of individual winter sports enthusiasts, family vacationers, corporate groups, and event celebrations across the New England region, operating as a direct-to-consumer destination with multiple registered sub-brand trademarks covering rentals, savings, realty, race teams, and terrain parks.

Name

Jiminy Peak Mountain Resort

Legal name

Jiminy Peak Mountain Resort, LLC

Website

https://jiminypeak.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

101–250 employees

Short description

Jiminy Peak Mountain Resort is a privately-held four-season mountain resort in Hancock, Massachusetts, offering skiing, night skiing, a summer Mountain Adventure Park, mountain biking, lodging, weddings, and events to New England consumers and corporate groups.

Ownership category

akta.pro rank

Product category

Mountain Resort and Outdoor Recreation

NAICS

Skiing Facilities (713920), Amusement and Theme Parks (71311), Recreational Goods Rental (532284), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Ski Homes (THAMAAAG), Snow & Mountain Unique Stays (Chalets, Ski Cabins) (THAMADAL), Mountain & Alpine Lodges (THAGAIAE)

Keywords

• Ski resort operations
• Mountain adventure park
• Ski and snowboard lessons
• Mountain lodging
• Wedding and event venues

Headquarters

HQ city

Hancock

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Season Passes: Primary revenue from ski and snowboard lift tickets, twilight/night skiing tickets, and season passes. Season passes offer payment plans with deadline milestones.
2. Mountain Adventure Park Attractions: Summer revenue from Mountain Adventure Park attractions including Alpine Slide, Mountain Coaster, Aerial Adventure Park, Soaring Eagle, Giant Swing, Rock Climbing Wall, and Scenic Chairlift rides. Tickets sold individually or as day passes.
3. Equipment Rentals: Ski, snowboard, and snowshoe equipment rentals through Mountain Sports by Potter Brothers. Snowshoe rentals available for $30 for 8 hours.
4. Lodging: On-mountain lodging including The Country Inn and Vacation Homes, plus area lodging partnerships. Revenue from overnight accommodations and vacation rentals through Jiminy Realty.
5. Retail and Food & Beverage: On-mountain retail stores (Mountain Sports by Potter Brothers, The Country Store) and multiple food and beverage locations including Christiansen's Tavern.
6. Ski and Snowboard Lessons: Group and private lessons, KidsRule Mountain Camps, and race team programs generate instruction-based revenue.
7. Events and Weddings: Corporate events, meetings, weddings, and special events hosted at the resort including venue rental and catering coordination.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Jiminy Peak Mountain Resort operates a four-season mountain resort in Hancock, Massachusetts, providing downhill skiing and snowboarding, night skiing, snowshoeing, equipment rentals, and ski/snowboard lessons in winter, plus a Mountain Adventure Park (Mountain Coaster, Alpine Slide, Soaring Eagle, Giant Swing, Rock Climbing Wall, Euro Bungy Trampoline, Kid Climb, scenic chairlift), a 74-element Aerial Adventure Park, and lift-served mountain biking in summer. Ancillary revenue comes from on-mountain lodging (The Country Inn, Vacation Homes), Jiminy Realty real estate services, weddings and corporate events, on-site retail (Mountain Sports by Potter Brothers, The Country Store), and food and beverage operations.

Product overview

Jiminy Peak Mountain Resort is a ski resort and year-round outdoor adventure destination in Hancock, Massachusetts. The resort operates a multi-product portfolio combining winter skiing and snowboarding with extensive summer activities. Winter operations center on downhill skiing and snowboarding with lessons, equipment rentals, night skiing, and terrain parks. Summer operations center on the Mountain Adventure Park (featuring Mountain Coaster, Alpine Slide, Soaring Eagle, Giant Swing, Rock Climbing Wall, Euro Bungy Trampoline, Kid Climb, and hiking), the Aerial Adventure Park (74-element ropes course across 7 difficulty levels), and lift-served mountain biking. Additional offerings include lodging (The Country Inn, Vacation Homes), Jiminy Realty real estate services, event and wedding venues, retail shopping, and food and beverage. The resort runs on 100% renewable energy with a wind turbine at the summit and community solar farm.

Differentiator

Problem solved

Functional benefit

Brands

• Jiminy Realty™: Real estate services brand for Jiminy Peak property
• Just Jiminy™
• Jiminy Rentals™
• Jiminy Savings Card™
• Cubs Den Playroom™
• Jiminy Peak Race Team™
• Jiminy Parks™
• KidsRule Mountain Camps®

Products and services

• Skiing and Snowboarding Downhill skiing and snowboarding on 45 trails (12 green, 10 blue, 3 black diamond, plus terrain parks) served by multiple lifts and accessed via lift tickets, season passes, and equipment rentals; aimed at skiers and snowboarders of all skill levels.
• Night Skiing Night skiing and snowboarding operations with over 55% of the ski area open after dark, covering 25 of 45 trails with LED lighting and 100% snowmaking coverage on night trails; aimed at skiers and snowboarders seeking flexible evening schedules.
• Snowshoeing Winter snowshoeing across more than 5 miles of trails covering 1,200 vertical feet, with beginner, intermediate, and expert routes; equipment rental is $30 for 8 hours and visitors provide their own hiking boots.
• Mountain Biking Lift-served mountain biking with Grand Slam chairlift providing lower mountain access and Berkshire Express chairlift providing summit access, featuring single track and downhill cruisers; riders must bring their own bikes.
• Mountain Adventure Park Family outdoor adventure park at the base of Jiminy Peak featuring thrill rides and attractions including Mountain Coaster, Alpine Slide, Soaring Eagle, Giant Swing, Rock Climbing Wall, Euro Bungy Trampoline, Kid Climb, playground, hiking, and scenic chairlift rides; full-day and single-ride tickets available.
• Mountain Coaster An alpine roller coaster winding through wooded areas of the mountain where riders control their own speed up to 23 mph; the first alpine coaster on the East Coast, operating year-round.
• Alpine Slide A sled ride down the mountain through tunnels, dips, curves, and turns on one of two identical tracks, covering approximately 2,890 feet starting from 900 vertical feet above the resort.
• Aerial Adventure Park A self-guided elevated outdoor ropes course through the trees featuring 74 elements across 7 courses of varying difficulty, including rope bridges, swinging logs, cargo nets, and ziplines, available for individual visits and private group events.
• Soaring Eagle A zipline attraction requiring minimum height of 42 inches; riders 42–47 inches must ride with a ticketed adult; maximum weight 450 lbs per cart.
• Giant Swing A swing ride that arcs high into the sky, accommodating up to three friends per ride; minimum height 48 inches, minimum weight 60 lbs, maximum weight 300 lbs per person.
• Rock Climbing Wall A rock climbing wall with automatic belay lines featuring three routes (beginner, intermediate, advanced); minimum weight/height 40 lbs / 42 inches, maximum climber weight 240 lbs.
• Euro Bungy Trampoline A bungee-assisted trampoline with a swivel harness allowing riders to practice flips and twists; minimum height 38 inches, minimum weight 20 lbs, maximum weight 200 lbs.
• Kid Climb A child-friendly ropes course for children at least 44 inches tall with maximum weight of 240 lbs.
• Scenic Chairlift Rides

Quantifiable outcome

• 530 high-efficiency LED lights on 25 trails for night skiing
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Potter BrotherscoreOthersMountain Sports by Potter Brothers operates the resort's equipment rental shop and retail store. They provide ski, snowboard, and snowshoe rentals, as well as equipment sales. Potter Brothers also conducts demo tours at the resort where visitors can test premium ski and snowboard gear from brands like Stockli, Black Crows, Blizzard, Burton, Salomon, and Nitro.
• Cranmore Mountain ResortminorStrategic or Co-development PartnerNew Hampshire ski resort listed as a partner property, suggesting a collaborative relationship within the mountain resort community.
• Bromley ResortminorStrategic or Co-development PartnerVermont ski resort listed as a partner property, indicating collaborative regional resort relationship.
• Visit MassachusettsminorGTM or Marketing PartnerOfficial Massachusetts tourism marketing partner promoting the resort as a destination within the state.
• The Berkshires, Western MassachusettsminorGTM or Marketing PartnerRegional tourism marketing partnership promoting the Berkshires region as a destination, with Jiminy Peak featured as a key attraction.
• Chabad of the BerkshiresminorOthersJewish religious organization operating at Jiminy Peak during summer months (late July through August). Provides daily minyan prayers, kosher food sales at Crane Lodge, and spiritual programming. Kosher food sold daily 12pm-7pm in Crane Lodge during the partnership period.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wachusett Mountain: Closest in-state Massachusetts competitor; mid-size ski area with night skiing, learning programs, and family-focused positioning — directly comparable in size, drive-to market, and customer profile.
• Cranmore Mountain Resort: New Hampshire mid-size family ski resort and existing Jiminy Peak partner property; similar trail count, learning programs, and family adventure park focus — directly comparable mid-Atlantic/New England family ski positioning.
• Bromley Mountain: Vermont mid-size resort and existing Jiminy Peak partner property; similar southern Vermont / southern New England drive market, comparable vertical and family programming — directly comparable peer resort.
• Berkshire East: Massachusetts ski area in the Berkshires, direct geographic competitor; offers skiing, mountain biking, and a competitive adventure park — closest geographic peer with overlapping product mix.
• Smugglers' Notch Resort: Family-focused Vermont resort with strong kids' programs and on-site lodging — directly comparable in family positioning, lodging integration, and experiential programming.
• Pats Peak: New Hampshire family-focused day-trip ski area with night skiing and learning programs — comparable size, customer base, and product mix to Jiminy Peak's day-trip, family-driven positioning.

Broad incumbents

• Sunday River: Larger Maine destination resort with substantially more trails and vertical; competes for multi-day New England ski trips and benchmark for season-pass/mega-pass competition in the region.
• Mount Snow: Larger southern Vermont resort under the Epic Pass umbrella; representative of the destination-tier consolidation that pressures mid-size independents on price and pass bundling.
• Killington: Largest New England ski resort (Epic Pass); the dominant regional competitor on trail count, vertical, and night skiing footprint — benchmark for competitive pressure on pricing and destination share.
• Stratton Mountain Resort: Southern Vermont destination resort with full lodging village and family amenities; competes for the same southern-New-England drive market with a larger scale and pass affiliations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jiminypeak
• YouTubeyoutube.com/user/JiminyPeakMtnResort
• Facebookfacebook.com/jiminypeak
• LinkedInlinkedin.com/company/jiminy-peak-mountain-resort-llc
• Instagraminstagram.com/jiminypeak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jiminy Peak Mountain Resort