What Stratton Mountain Resort does

Stratton Mountain Resort is a four-season mountain resort founded in 1961 and located in Stratton Mountain, Vermont, operating at southern Vermont's highest peak (3,875 feet). The resort operates ski lifts, snowmaking, and trail infrastructure for alpine skiing and snowboarding, complemented by year-round attractions including scenic gondola rides, a downhill Stratton Bike Park, a 27-hole championship golf course, the Cliff Drysdale Tennis Center, CLIMB indoor rock climbing gym, and the Stratton Training and Fitness Center. The resort is part of the Alterra Mountain Company portfolio and distributes via the Ikon Pass collective spanning 70+ worldwide mountain destinations.

Underlying technology is built around conventional resort infrastructure: RFID-enabled Mountain Pass cards deliver lift and amenity access, an integrated online booking platform consolidates lodging, tee time, activity, and golf membership reservations, and Shift4 payment processing handles point-of-sale and online transactions across the resort. Apple and Android mobile apps are not separately published; the Ikon Pass mobile app serves as the primary digital wallet for pass holders.

The business model operates eight monetized streams: lift tickets and season passes (Stratton Pass and Ikon Pass with adult lift tickets from $80/day); lodging at Black Bear Lodge, Long Trail House, and Stratton Condos (rates from $99/night under Early Booking Offer); three-tier golf memberships priced $1,039-$2,809 annually plus daily green and cart fees; food and beverage across multiple village venues; on-site retail including The North Face and Burton stores; sponsorships with Chase Sapphire Reserve, Coca-Cola, and The North Face; real estate services for vacation home sales and rental management; and destination weddings plus corporate events. Go-to-market is sales-led direct-to-consumer via stratton.com, book.stratton.com, and shop.stratton.com, with a dedicated group sales team for weddings and 20+ guest bookings. Primary customer segments are ski and snowboard enthusiasts, golfers, and wedding parties, with secondary segments including vacation homeowners, outdoor recreation enthusiasts, and group event organizers. Parent company Alterra Mountain Company owns and operates the asset.

Name

Stratton Mountain Resort

Legal name

Stratton Mountain Resort

Website

https://stratton.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Stratton Mountain Resort is a four-season Vermont mountain resort operating alpine skiing, golf, tennis, climbing, dining, lodging, and wedding services at southern Vermont's highest peak, distributed through its own channels and the Ikon Pass/Alterra Mountain Company network.

Ownership category

akta.pro rank

Product category

Mountain Resort Hospitality

NAICS

Skiing Facilities (71392), Hotels (except Casino Hotels) and Motels (72111), Tour Operators (561520)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Winter Adventure & Mountain Resorts (Ski, Snowboard, Snow Activities) (THAAAAAK)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Mountain & Ski Homes (THAMAAAG), Ski & Mountain Full-Service Hotels (THAGAAAJ)

Keywords

• Ski resort services
• Mountain recreation
• Golf memberships
• Destination weddings
• Vacation lodging

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Lift Tickets and Season Passes: Revenue from daily lift ticket sales and season passes (Stratton Pass, Ikon Pass). Tickets range from $80 for adults with Early Booking Offer discounts.
2. Lodging and Accommodations: Hotel and vacation rental management including Black Bear Lodge, Long Trail House, Stratton Condos. Revenue from nightly stays with up to 50% savings during early booking periods.
3. Golf Memberships and Green Fees: Golf memberships in three tiers (Value, Course, Open) ranging from $299 to $2,809 annually, plus daily green fees and cart fees.
4. Food and Beverage: Multiple dining venues including Green Apron, Benedicts, Grizzly's, Table 43.1, and various village restaurants and bars.
5. Retail: Village shopping including The North Face, Burton Store, First Run Ski Shop, Stratton Clothing Company, and specialty retail outlets.
6. Sponsorship and Partnerships: Revenue from resort partners including official credit card (Chase Sapphire Reserve), official beverage (Coca-Cola), and various equipment/gear partners.
7. Real Estate Services: Vacation home sales, rental management programs, and homeowner membership services.
8. Events and Weddings: Venue rentals for weddings, corporate events, concerts, and special events including Mountain Friends and Freedom Fourth of July celebration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Stratton Mountain Resort operates a four-season mountain destination resort in southern Vermont, offering alpine skiing and snowboarding on its 3,875-foot peak, a 27-hole championship golf course, mountain biking, tennis, indoor climbing, scenic gondola rides, on-site lodging, dining, retail, weddings and corporate events, plus real estate and vacation rental management services. As an Alterra Mountain Company property, Stratton participates in the Ikon Pass ecosystem providing access to 70+ global mountain destinations.

Product overview

Stratton Mountain Resort is a premier four-season mountain destination resort offering a diverse portfolio of recreational products and services. The resort's core offering centers on alpine skiing and snowboarding on southern Vermont's highest peak (3,875 feet), complemented by year-round scenic gondola rides and extensive summer activities including downhill mountain biking at the Stratton Bike Park and 27-hole championship golf with multiple membership tiers. The resort operates multiple integrated facilities including the Stratton Training & Fitness Center (with indoor pool, fitness classes, tennis/pickleball), CLIMB indoor rock climbing gym, and Cliff Drysdale Tennis Center (rated Top 20 Tennis Camp). Additional offerings include mountain top yoga, hiking, real estate services, owner rental management programs, and exclusive homeowner memberships. The Stratton Mountain Club provides private club amenities for members, while the resort's Village features diverse shopping and dining options. Wedding and event services span multiple distinctive venues from the summit deck to timber-framed halls. The resort also supports the community through the Stratton Foundation nonprofit and operates the Stratton Mountain School ski academy. The resort is part of the Alterra Mountain Company collective and participates in the Ikon Pass season pass program.

Differentiator

Problem solved

Functional benefit

Products and services

• Skiing & Snowboarding Alpine skiing and snowboarding on southern Vermont's highest peak with trails for all skill levels, daily lift tickets, season passes (Stratton Pass, Ikon Pass), RFID Mountain Pass lift access, and on-site ski school.

Quantifiable outcome

• 50% savings on lodging with Early Booking Offer
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered minor and core.

• FOX WeatherminorGTM or Marketing Partner · 11 February 2026FOX Weather meteorologists will present episode four of season two of FOX Weather Ski House Live from Stratton Mountain Resort. Sponsorship by VRBO.
• Athletic Brewing CominorGTM or Marketing PartnerAthletic Brewing Co is reimagining beer for the modern, healthy, active adult. Their great tasting brews let you enjoy the refreshing taste of craft beer, without the alcohol. Athletic Brewing Co is a proud partner of Stratton Mountain Resort.
• Chase Sapphire ReservecoreGTM or Marketing PartnerChase Sapphire Reserve is proud to be the official credit card of Stratton Mountain Resort. Cardmembers can unlock exclusive access to travel, dining and entertainment experiences, as well as other benefits.
• ChobaniminorGTM or Marketing PartnerChobani is the Official Yogurt Partner of Alterra Mountain Company. Best known for making America's #1 Greek Yogurt, Chobani offers products for every part of your mountain day at all Alterra resorts.
• ChompsminorGTM or Marketing PartnerChomps is America's fastest-growing meat snack brand, redefining convenient snacking with a commitment to real ingredients. Partnership creates opportunity to connect with active consumers and Pack The Good Times.
• Coca-ColacoreGTM or Marketing PartnerThe Official Soft Drink of Stratton Mountain Resort. Coca-Cola offers a complete beverage experience while guests are out on the slopes.
• Darn Tough VermontminorGTM or Marketing PartnerDarn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry's original unconditional guarantee for life. Has donated over 1,000,000 meals to the Vermont Foodbank.
• GoProminorGTM or Marketing PartnerGoPro makes the world's most versatile cameras, enabling people to capture immersive footage during their favorite activities. Partnership provides content creation opportunities.
• Grillo's PicklesminorGTM or Marketing PartnerGrillo's Pickles started in 2008 out of a hand-built, wooden street cart in downtown Boston. A lifestyle pickle brand tapping into snow, skate, art, and music culture.
• IcebreakercoreGTM or Marketing PartnerThe official base layer and mid layer of Stratton Mountain. For 30 years, Icebreaker has led a movement towards a more natural way of living by taking unnecessary plastic out of performance apparel.
• Kiehl'sminorGTM or Marketing PartnerKiehl's is honored to be the Official Skincare Partner of Stratton Mountain and Ikon Pass. For 175 years, Kiehl's has provided high-performance skincare products to adventure seekers.
• The North FacecoreGTM or Marketing PartnerThe North Face fundamental mission remains unchanged since 1966: Provide the best gear for our athletes and the modern-day explorer, support the preservation of the outdoors.
• OUTFRONT MediaminorGTM or Marketing PartnerOUTFRONT Media is the US leader in out-of-home advertising. Partnership provides advertising and signage opportunities throughout the resort.
• Paramount+minorGTM or Marketing PartnerParamount+ offers streaming of over 40,000 episodes and movies from CBS, BET, Comedy Central, MTV, Nickelodeon, and more. Partnership provides entertainment content offerings.
• Shift4coreTechnology or IntegrationShift4 is proud to be the Official Payment Provider of Alterra Mountain Company and Ikon Pass, powering payments across all Alterra resorts both in-person and online.
• SmithminorGTM or Marketing PartnerOriginating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.
• Spot InsuranceminorGTM or Marketing PartnerFounded in 2019 by avid skiers, cyclists and outdoor enthusiasts, Spot builds embedded insurance products. As the official insurance partner of Stratton, Spot offers season-long Injury Insurance and Trip Protection for skiers and riders.
• Supergoop!minorGTM or Marketing PartnerSupergoop! is proud to partner with Stratton Mountain Resort to help keep guests protected from the mountain sun year-round. For over 20 years, Supergoop! has been on a mission to change the way the world thinks about sunscreen.
• TRUBARminorGTM or Marketing PartnerAs the Official Nutrition Bar Partner of Alterra Mountain Company, TRUBAR powers every adventure with indulgent, on-the-go fuel that keeps guests going all day on the mountain.
• Alterra Mountain CompanycoreStrategic or Co-development PartnerStratton Mountain Resort is part of the Alterra Mountain Company family, which includes 16 ski resorts across North America. Alterra operates the Ikon Pass multi-destination ski pass.
• Ikon PasscoreStrategic or Co-development PartnerIkon Pass provides access to 70+ worldwide mountain destinations. Stratton is an Ikon Pass partner resort offering season pass access and pass holder perks and discounts.
• North Chair BrewingminorGTM or Marketing PartnerNorth Chair Brewing teamed up with Stratton to offer a special collaboration beer for the ski season. Featured in FOX Weather Ski House Live broadcast.
• VRBOminorGTM or Marketing PartnerVRBO is sponsoring the FOX Weather Ski House Live broadcast from Stratton Mountain Resort. Partnership provides vacation rental visibility and brand exposure.
• VRBOminorGTM or Marketing PartnerVRBO vacation rental platform partnership mentioned in news coverage and event sponsorship.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Killington Resort: The largest ski resort in eastern North America, located in central Vermont. Direct competitor to Stratton in the Vermont/New England ski market, also part of the Alterra/Ikon Pass network, with overlapping lodging, F&B, and four-season offerings.
• Mount Snow: Southern Vermont ski resort (also Alterra Mountain Company) with four-season operations including skiing, golf, and mountain biking. Closest geographic peer and sister resort to Stratton with nearly identical product mix and Ikon Pass distribution.
• Okemo Mountain Resort: Vermont ski resort owned by Alterra Mountain Company. Direct competitor offering alpine skiing, snowmaking, golf, and lodging with shared Ikon Pass access and similar Alterra operating model.
• Stowe Mountain Resort: Premier Vermont ski resort owned by Alterra Mountain Company. Competes head-to-head with Stratton for Northeast destination skiers, with comparable four-season programming and Ikon Pass participation.
• Sugarbush Resort: Vermont ski resort offering alpine skiing, golf, weddings, and lodging. Direct regional competitor to Stratton targeting similar New England destination travelers and event clientele.
• Sunday River: Maine ski resort owned by Alterra Mountain Company and Ikon Pass partner. Comparable alpine ski, lodging, and four-season product mix serving the broader New England destination ski market.
• Loon Mountain: New Hampshire ski resort and Ikon Pass partner. Competes with Stratton for Northeast ski demand with similar lift-ticket, season-pass, lodging, and event-driven offerings.
• Pico Mountain: Vermont ski resort owned by Alterra Mountain Company and part of the Ikon Pass network. Sister resort to Stratton offering alpine skiing and four-season activities in the same regional market.

Emerging players

• Smugglers' Notch Resort: Family-oriented Vermont mountain resort offering skiing, lodging, and activities. Competes with Stratton for family ski travel in Vermont, though smaller scale and not part of a major multi-resort pass.

Regional players

• Jiminy Peak Mountain Resort: Berkshire-region (Massachusetts) ski and four-season resort. Comparable in scale and product mix to Stratton for the southern New England family market, serving a partially overlapping drive-to customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StrattonMountainVT
• LinkedInlinkedin.com/company/stratton-mountain-resort

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stratton Mountain Resort