War Tribe Gear

What War Tribe Gear does

War Tribe Gear is a privately held direct-to-consumer apparel brand that designs and sells premium Jiu Jitsu uniforms (gis), no-gi grappling apparel, belts, and complementary lifestyle apparel targeted at Brazilian Jiu Jitsu and MMA practitioners. The company has operated for over 10 years and is headquartered in Redmond, Washington, with a staff of 11-50 employees. Its product portfolio spans 35+ gi styles across Men's, Women's, and Kids' categories and includes specialty sub-lines such as IBJJF-legal Competition Gis, Ultralight Gis, and Women's J-Flex Stretch Gis featuring a cotton/spandex blend. Materials center on Pearl Weave jackets (300-380 GSM) and Ripstop/Rip Stop pants, with product-differentiation efforts anchored in fit engineering (split sizes, husky and long variants, updated women's pant cuts) and a Virtual Changing Room sizing tool.

The business model is primarily direct-to-consumer e-commerce operated on a Shopify storefront (wartribegear.com), with a complementary wholesale program distributing to Jiu Jitsu academies and retailers. Pricing is unit-based: gis range $89-$159, no-gi apparel roughly $35-$60, belts $20-$25, casual apparel $19-$60, and digital gift cards in $25-$500 denominations. Free domestic shipping is offered on orders above $175, and international shipping is available with the customer absorbing duties and tariffs. Marketing is largely organic and content-driven via a BJJ techniques blog and SEO-optimized product pages rather than paid acquisition, indicating a brand-led, long-cycle customer acquisition motion. The wholesale channel targets academies and retailers through a separate B2B login and catalog, embedding the brand into the institutional training environment.

The company is independently owned with no disclosed institutional funding, parent entity, or leadership information available in the source material. It holds no disclosed patents, certifications, regulatory actions, or partnerships. Technological depth is concentrated in apparel design, fit tooling (Virtual Changing Room), and e-commerce merchandising rather than AI/ML, software platforms, or proprietary technology stacks. The business is a focused niche-apparel retailer with category-specific fit and material expertise, operating in a fragmented and growing BJJ training market.

Name

War Tribe Gear

Legal name

War Tribe

Website

https://wartribegear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

War Tribe Gear is a privately held DTC e-commerce brand based in Redmond, Washington, designing and selling premium Jiu Jitsu gis, no-gi grappling apparel, belts, and lifestyle wear for men's, women's, and kids BJJ practitioners via its Shopify storefront and a wholesale program serving academies and retailers.

Ownership category

akta.pro rank

Product category

Martial Arts Apparel

NAICS

Sporting Goods Retailers (45911), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Combat Sports & Boxing Fitness Equipment Retail (Bags, Gloves, Pads, Wraps) (CRAMADAI)

akta.pro secondary industries

Grappling & Submission Arts Training (Judo, BJJ, Wrestling) (HSADADAC), Kids & Youth Martial Arts Programs (HSADADAG)

Keywords

• Jiu Jitsu gis
• BJJ apparel
• Grappling gear
• Martial arts uniforms
• No-gi apparel

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Direct-to-consumer sales of Jiu Jitsu uniforms (gis), no-gi apparel (rash guards, grappling shorts), belts, and lifestyle apparel through their e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

War Tribe Gear designs and sells premium Jiu-Jitsu and MMA training gear, centered on Men's, Women's, and Kids' BJJ gis available in 35+ styles, along with rash guards, grappling shorts, belts, and casual apparel. It sells direct-to-consumer through its Shopify e-commerce storefront and operates a wholesale program for academies and retailers.

Product overview

War Tribe Gear is an e-commerce platform selling premium Jiu Jitsu and martial arts training gear. The product portfolio centers on Men's, Women's, and Kids' Jiu Jitsu Gis (BJJ uniforms) available in 35+ styles across multiple sub-categories including Ultralight Gis, IBJJF Legal Competition Gis, and J-Flex Stretch Gis. Complementary products include rash guards, grappling shorts (6-inch and 8-inch), compression wear, Jiu Jitsu belts, standard pants, and casual apparel (tees, hoodies, hats). The company offers specialty Mystery product bundles, gift cards, and a wholesale program. Key product differentiators include IBJJF legal compliance, 100% Satisfaction Guarantee, premium materials (Pearl Weave jackets, Ripstop/Rip Stop pants), and a Virtual Changing Room sizing tool. The site is built on Shopify e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Jiu Jitsu Gis Premium BJJ gis for adult male practitioners consisting of heavy-duty jacket, pants, and belt for training and competition, offered in numerous styles including Prime, Reaper, Nitro, Lionheart, and Competition V2.
• Women's Jiu Jitsu Gis Women's BJJ gis with anatomical fit, purpose-built jacket, pants, and belt for training and competition, including styles such as Prime, Spectrum, Lotus, and J-Flex Stretch.
• Kids Jiu Jitsu Gis Youth BJJ gis (sizes C0000 to C3) for children's Jiu Jitsu training and competition, with reinforced drawstring pants and rank belts, backed by a 100% Satisfaction Guarantee.
• Jiu Jitsu Belts Rank belts that bind the gi and demonstrate a practitioner's rank, available in White, Blue, Purple, Brown, and Black.
• BJJ Rash Guards Form-fitting compression shirts designed for Jiu Jitsu training and competition using high-quality fabric.
• Grappling Shorts Durable, flexible shorts for Jiu Jitsu training and competition available in 6-inch and 8-inch lengths.
• Women's Rash Guards Rash guards built to meet the needs of female Jiu Jitsu practitioners on and off the mat.
• Women's No Gi Apparel Women's no-gi line including rash guards, grappling shorts, leggings, compression shorts, and sports bras.
• Kids Grappling Shorts MMA-style grappling shorts for youth with durable, flexible fabric for Jiu Jitsu training and competition.
• Apparel (Tees & Hoodies) Casual apparel including t-shirts, hoodies, and hats featuring Jiu Jitsu themes and War Tribe branding.
• Standard Jiu Jitsu Pants 10 oz Rip Stop Cotton pants for Jiu Jitsu training, available in Black, White, Blue, and Grey.
• Mystery Products Discounted mystery bundles including Mystery Gi, Jackets, Pants, Rash Guards, and Tees sold as final sale items.
• IBJJF Legal Gis Competition-ready gis meeting International Brazilian Jiu Jitsu Federation standards, available in Men's, Women's, and Kids' styles.
• Ultralight Gis Lightweight gis designed for comfort and mobility during training, starting at $105.
• J-Flex Stretch Gis Women's gis featuring a cotton blend with 3% spandex for flexible stretch, including Movement, Lotus, and fully-stretch Flex Gi.
• War Tribe Gift Card Digital gift cards available in denominations from $25 to $500.
• War Tribe Hat Structured six-panel mid-profile hat with embroidered War Tribe logo, mesh back, Permacurv visor, and snapback closure.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koral Athletics: Koral is a Portugal-based premium women's-leaning BJJ apparel brand with direct gis and no-gi for women — directly comparable in their emphasis on women's BJJ fit and stylized design.
• Fuji Sports: Fuji Sports is one of the longest-established BJJ gi brands in the US, offering core and competition gis plus training apparel — competes head-on with War Tribe in the men's and entry-level premium gi segment.
• Hyperfly: Hyperfly is a US-based combat sports apparel brand selling BJJ gis, rashguards, and grappling shorts through DTC and wholesale — closest US-based direct competitor with similar positioning.
• Tatami Fightwear: Tatami is a UK-based BJJ and MMA apparel brand with broad gi, no-gi, and casual apparel lines — directly comparable breadth of product and audience to War Tribe.
• Scramble: Scramble is a UK-originated boutique BJJ apparel brand selling gis, no-gi apparel, and accessories with a similar direct-to-consumer focus on stylized BJJ gear — directly comparable product mix and target customer.
• Elite Sports: Elite Sports is a US-based BJJ and MMA gear brand with broad gi, no-gi, and accessory catalogs sold via DTC and Amazon — directly comparable DTC-first, value-positioned BJJ gear model.
• Hayabusa T3: Hayabusa is a combat sports apparel and equipment brand with a substantial BJJ gi and training gear offering — comparable in BJJ/MMA product breadth but operates at larger scale.
• Atama: Atama is a heritage Brazilian BJJ gi manufacturer with a strong US presence via wholesale — comparable in core gi product offerings and academy distribution channel.
• Sanabul: Sanabul is a US mass-market BJJ and MMA apparel brand offering gis, rashguards, and gloves at accessible price points — comparable product categories but positioned at a lower price tier than War Tribe.

Broad incumbents

• Venum: Venum is a global MMA combat sports apparel and equipment incumbent covering BJJ, boxing, and fitness — overlaps with War Tribe on BJJ gis and apparel but at significantly broader portfolio scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wartribegear
• Facebookfacebook.com/wartribegear
• LinkedInlinkedin.com/company/wartribegear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about War Tribe Gear