Project Violet

What Project Violet does

Project Violet is a boutique consulting firm headquartered in Houston, Texas, founded in 2016, operating with a team of 1-10 employees. The firm operates three integrated service lines: Consulting Services, Leadership Lab, and an AI Enablement Program. Consulting Services delivers custom organizational development, change management, AI enablement, and training solutions through a structured four-phase engagement model (Rapid Assessment, Design & Development, Implementation, Client Enablement), serving enterprise and mid-market clients across private equity, healthcare/insurance, energy, manufacturing, food & beverage, and technology. The Leadership Lab is a subscription-based learning community priced at $24/month or $275/year, offering structured courses, live sessions, peer discussion groups, and 200+ downloadable resources including playbooks, templates, self-assessments, and AI upskilling tools.

Project Violet's technology approach centers on proprietary AI enablement frameworks rather than a software product. Core methodologies include an 8-week AI Pilot Program, a Champions Network Model, an AI Risk Spectrum and Decision Framework, a Skills Progression Model, and a Learning Flywheel structure. The firm deploys third-party large language models (ChatGPT, Copilot, Claude) within client environments and builds custom GPTs for team collaboration use cases. Its go-to-market combines direct B2B consulting sales with a community-led growth model anchored by the Project Violet Podcast and thought leadership content serving as top-of-funnel demand generation.

The company's revenue model has two streams: custom B2B consulting engagements (professional services, multi-year contracts, quote-based pricing) and Leadership Lab subscription memberships (recurring revenue at $24/month or $275/year). The firm has no disclosed funding, no external investors, and operates as an independently owned entity. Named enterprise clients include a global private equity firm, an American multinational energy company, a large health insurer, a global SaaS company, and a large food company, with documented outcomes including CSAT improvements, successful go-live turnarounds, and AI adoption rate gains.

Name

Project Violet

Legal name

Project Violet

Website

https://projectviolet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Project Violet is a boutique consulting firm and learning community that helps enterprise and mid-market organizations integrate AI into daily work, develop leaders, and execute critical initiatives through consulting services and a subscription-based Leadership Lab community.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Foundational PM & Delivery Methods (Waterfall/Agile/Hybrid) (EDABAHAA)

Keywords

• Management consulting
• Learning and development
• AI enablement services
• Change management consulting
• Leadership development programs

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Leadership Lab Subscription: Monthly or annual subscription membership providing access to the Leadership Lab community, including on-demand courses, live sessions, discussion groups, self-assessments, playbooks, templates, tutorials, and AI upskilling tools. The primary self-serve revenue stream for individual professionals and emerging leaders.
2. Consulting Services: Custom consulting engagements delivered to enterprise and mid-market organizations. Services include L&D strategy and custom training, AI enablement and upskilling programs, leadership development, process improvement, change management, and large transformation programs. B2B direct sales motion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Project Violet is a boutique consulting firm that helps organizations grow their people, execute critical initiatives, and integrate AI into daily work. It delivers three integrated service lines: B2B Consulting Services (L&D strategy, change management, transformation programs via a four-phase methodology), a subscription-based Leadership Lab community for individual professionals, and an AI Enablement Program that guides enterprises from AI experimentation to scalable adoption through pilots, governance frameworks, and Champions Networks.

Product overview

Project Violet is a professional services firm organized around three integrated service lines: Consulting Services, Leadership Lab, and the AI Enablement Program. Consulting Services provides custom organizational development, change management, and training solutions through a structured four-phase engagement model. Leadership Lab is a subscription-based community platform combining self-paced courses, live sessions, peer discussion groups, and practical tools (playbooks, templates, assessments) for emerging and current leaders, offered at $24/month or $275/year. The AI Enablement Program delivers organizational AI adoption through structured frameworks, an 8-week AI Pilot Program, Champions Networks, and governance guidance. The Project Violet Podcast supplements these offerings with expert content on leadership and AI. Together, these services help organizations integrate AI into daily work, develop leaders, and build learning & development capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Consulting Services A structured consulting service that helps organizations grow their people, execute critical initiatives, and integrate AI into daily work. Delivered through a four-phase approach: Rapid Assessment, Design & Development, Implementation, and Client Enablement. Engagements are custom-scoped for enterprise and mid-market clients and cover L&D strategy, custom training, change management, process improvement, and large transformation programs.
• Leadership Lab A subscription-based leadership development community combining structured learning paths (Leading Self, Leading Others, Leading the Business), live sessions, peer discussion groups, downloadable playbooks, templates, self-assessments, and AI upskilling resources for emerging and current leaders. Available as a $24/month subscription with a $99 setup fee, or $275/year with the setup fee waived.
• AI Enablement Program A structured framework and ramp-up program for organizations launching or re-launching AI. Includes parallel tracks (enterprise foundations and pilot execution), core team design (strategist, tech implementer, AI operator roles), governance guidance, use case discovery, upskilling paths, AI onboarding ('Golden Path'), Champions Network, and scalability methodology. Designed to take organizations from AI experimentation to enterprise-ready adoption.
• AI Pilot Program An 8-week structured AI pilot program that builds hands-on AI fluency through real workflow experimentation. Includes AI stack setup, baseline assessments, hackathons, prompt library development, Champions Network playbook, defined support structure, and validated use cases tailored to organizational workflows using general-purpose AI tools such as ChatGPT, Copilot, and Claude.
• Project Violet Podcast A podcast series covering leadership, AI adoption, consulting, and professional development topics. Episodes are hosted by Daniel Lai and Carrie Missele, with community guest contributions, and include show notes with timestamps and key takeaways. Functions as a top-of-funnel demand generation channel for the firm's consulting and community offerings.

Quantifiable outcome

• Increased CSAT scores across all departments completing custom training for a large health insurer
• +4 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: Global leadership development and training firm offering content, workshops, and consulting. Comparable to Project Violet's leadership development and consulting services, but at significantly greater scale and brand recognition.
• BTS: Strategy execution and capability-building consulting firm. Comparable to Project Violet's consulting methodology and L&D capability-building practice, with broader global delivery.
• Center for Creative Leadership: Nonprofit leadership development research and training provider. Comparable to Project Violet's leadership development programs and L&D philosophy, with deeper research-grounded frameworks.
• BetterUp: Subscription-based leadership and coaching development platform serving individuals and enterprise clients. Directly comparable to Project Violet's Leadership Lab subscription model and enterprise L&D offering, with a much larger scale and broader content library.
• Prosci: Specialist change management training and advisory firm. Highly comparable to Project Violet's change management consulting work, including failed-ERP recovery engagements and enterprise transformation support.
• DDI (Development Dimensions International): Leadership development and talent management consulting firm. Comparable to Project Violet's leadership development and AI-enabled capability building, with a much larger enterprise client base.

Emerging players

• Mind Tools: Subscription-based leadership and management development platform with practical toolkits and courses. Comparable to Project Violet's Leadership Lab subscription model, though focused on self-serve content rather than community-led engagement.

Broad incumbents

• Accenture: Global professional services firm with a major AI and change management practice. Comparable to Project Violet's AI enablement and change management consulting, with extensive enterprise relationships and AI deployment capabilities.
• Korn Ferry: Global organizational consulting firm with a major leadership development and talent practice. Comparable to Project Violet's leadership development work as part of a much broader portfolio including executive search and HR consulting.
• McKinsey & Company: Global management consulting firm increasingly active in AI enablement and organizational transformation. Comparable to Project Violet's enterprise consulting and AI enablement work, with vastly larger scale and broader service offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/project_violet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Project Violet