Ramada Inns

What Ramada Inns does

Ramada by Wyndham (legal entity: Ramada Worldwide Inc.) is a midscale global hotel brand founded in 1954 and currently operated as a wholly-owned brand subsidiary of Wyndham Hotels & Resorts (NYSE: WH). The brand operates on an asset-light franchise and management model in which all Ramada hotels are either franchised to independent hotel owners or managed by Wyndham Hotel Management, Inc. and its affiliates. Ramada-branded properties serve both business and leisure travelers across hundreds of locations in North America, Europe, Asia Pacific, Latin America, and the Middle East, with localized regional operations in the UK, China, Germany, Korea, Turkey, Brazil, and Greece. The company does not directly employ hotel staff at franchised properties; the Ramada Worldwide Inc. entity maintains a brand management and franchise oversight function with 51-100 employees.

The brand's commercial offering is anchored by the core hotel product and extended through the Wyndham Hotels & Resorts platform, which includes the Wyndham Rewards loyalty program, the Wyndham Rewards Insider paid subscription tier ($95/year), the Wyndham Business corporate travel program (offering up to 15% discounts to SMBs), co-branded Wyndham Rewards Earner credit cards and a debit card, and Wyndham Travel Bundles packaging hotel stays with flights, car rentals, cruises, and activities. Distribution occurs through the brand website, the Wyndham mobile app (with mobile check-in/checkout and Road Trip Planner features), phone reservations, and franchise operators. Revenue is generated through franchise and licensing fees from property owners, management fees from Wyndham Hotel Management, room revenue at managed properties, loyalty-driven direct booking contribution, and financial product partnerships.

The technology stack is a cloud-based hotel management and reservation system integrated with the Wyndham Hotels & Resorts platform. The brand participates in Wyndham's broader digital ecosystem including an award-winning mobile app, member-exclusive direct booking pricing, and a global SEO/CRM infrastructure supporting multi-language websites. No proprietary AI/ML capabilities, API products, or data assets are disclosed in the public information available. The brand was rebranded from 'Ramada Inns' to 'Ramada by Wyndham' in 2018 following Wyndham Hotels & Resorts' spin-off from Wyndham Worldwide, and currently operates as part of Wyndham's asset-light hotel franchising pure-play strategy.

Name

Ramada Inns

Legal name

Ramada Worldwide Inc.

Website

https://ramada.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

51–100 employees

Short description

Ramada by Wyndham is a midscale global hotel brand founded in 1954, operating hundreds of franchised and managed properties worldwide under Wyndham Hotels & Resorts. It serves business and leisure travelers through direct booking, the Wyndham Rewards loyalty program, and Wyndham Business corporate accounts.

Ownership category

akta.pro rank

Product category

Midscale Hotel Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Midscale Limited-Service Hotels (THAGABAC)

akta.pro secondary industry

Midscale/Family Motels (THAGAFAD)

Keywords

• Midscale hotel accommodations
• Hotel franchise operations
• Loyalty rewards program
• Corporate travel management
• Leisure and business lodging

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D, Others

Revenue model

1. Hotel Room Revenue: Nightly room rates charged to guests at Ramada properties. Revenue varies by room type, location, and seasonality. Members booking direct receive lowest guaranteed price.
2. Franchise Fees: Fees charged to independent hotel owners who franchise under the Ramada by Wyndham brand. All hotels are either franchised by the company or managed by Wyndham Hotel Management, Inc.
3. Wyndham Rewards Program: Loyalty program that drives repeat bookings. Includes co-branded credit cards (Wyndham Rewards Earner Cards) generating interchange fees and annual fees shared with issuing bank partners.
4. Travel Bundles: Bundled packages combining hotel + flights + car rentals + activities. Customers earn Wyndham Rewards points on total package purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ramada Inns, operating as Ramada by Wyndham, is a midscale global hotel brand that franchises and manages midscale lodging properties across hundreds of locations worldwide. It sells nightly room accommodations to individual leisure and business travelers and to corporate accounts, supported by the Wyndham Rewards loyalty program, the Wyndham Business corporate travel platform, and a mobile booking app with travel bundling capabilities.

Product overview

Ramada by Wyndham is a midscale hotel brand operating as part of the Wyndham Hotels & Resorts portfolio, offering accommodations in hundreds of locations across the globe for everyday travelers on both business and leisure trips. The product ecosystem is anchored by the Ramada by Wyndham hotel brand and supplemented by the Wyndham Rewards loyalty program (which includes a paid Insider subscription tier and co-branded Earner credit and debit cards), the Wyndham Business platform for corporate and group travelers, a Wyndham Hotels & Resorts mobile app with booking and check-in features, and Wyndham Travel Bundles that package hotel stays with flights, car rentals, cruises, and other travel services.

Differentiator

Problem solved

Functional benefit

Brands

• Ramada Ecore: An eco-friendly variant of the Ramada brand focused on sustainable hospitality practices.

Products and services

• Ramada by Wyndham Hotel Brand A midscale hotel brand under Wyndham Hotels & Resorts offering accommodations across hundreds of global locations for both business and leisure travelers. All properties are either franchised by Wyndham or managed by Wyndham Hotel Management, Inc.
• Wyndham Rewards Loyalty Program A points-based loyalty program allowing members to earn points on hotel stays and redeem them for free nights at thousands of Hotels by Wyndham worldwide, with co-branded credit and debit card tie-ins.
• Wyndham Business A suite of business tools and managed travel programs for small and mid-size businesses, corporate accounts, group and meeting planners, and travel advisors, offering negotiated corporate rates up to 15% off standard rates and consolidated billing.
• Wyndham Hotels & Resorts Mobile App Award-winning iOS and Android mobile application that enables faster booking at thousands of hotels, mobile check-in and checkout, Wyndham Rewards member extras, and an integrated Road Trip Planner for planning and booking multi-stop road trips.
• Wyndham Travel Bundles A packaging product that bundles hotel stays with flights, car rentals, cruises, tours and activities, and airport transfers, allowing members to earn Wyndham Rewards points on the total package purchase.
• Wyndham Rewards Insider Paid subscription tier within Wyndham Rewards priced at $95 annually, offering exclusive discounts, deals, and accelerated point earning for members, including 15-25% off exclusive offers and bonus point promotions.
• Wyndham Rewards Earner Credit Cards Co-branded credit cards (Wyndham Rewards Earner and Earner Plus Card) issued with a banking partner, allowing cardholders to earn bonus points on eligible purchases and unlock free nights at Hotels by Wyndham.
• Wyndham Rewards Debit Card A debit card product that enables members to earn unlimited points on eligible purchases, with a 2,500 bonus point reward after setting up direct deposit and spending $100 in the first 90 days.

Quantifiable outcome

• Members save 10%+ on 1 night, 15%+ on 2 nights, 20%+ on 3+ nights
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Wyndham Hotels & ResortscoreStrategic or Co-development PartnerRamada operates as a brand under Wyndham Hotels & Resorts, leveraging the parent company's technology platform, loyalty program (Wyndham Rewards), distribution network, and corporate infrastructure. All Ramada hotels are either franchised by Wyndham or managed by Wyndham Hotel Management, Inc.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Hilton Worldwide: A broader incumbent operating multiple brands spanning luxury through midscale; competes with Wyndham/Ramada via Hampton, Hilton Garden Inn, and DoubleTree across overlapping customer segments.

Direct peers

• Hampton by Hilton: Hilton's flagship midscale brand with a strong loyalty program (Hilton Honors), consistent quality standards, and similar target customers in business and leisure travel.
• Holiday Inn (IHG): Established midscale hotel chain from InterContinental Hotels Group with comparable full-service amenities, loyalty program (IHG One Rewards), and global footprint.
• Fairfield by Marriott: Marriott's midscale brand offering consistent quality, strong loyalty integration (Marriott Bonvoy), and similar target customer — directly competitive in the business-traveler segment.
• Days Inn by Wyndham: A sister brand within the Wyndham Hotels & Resorts portfolio, operating economy/midscale hotels with similar franchise model and shared Wyndham Rewards loyalty integration — directly comparable in customer segment and distribution.
• Quality Inn (Choice Hotels): Midscale/economy brand under Choice Hotels with comparable roadside locations and franchise-driven growth model.
• Super 8 by Wyndham: Another sister brand within Wyndham's portfolio positioned slightly below Ramada in price tier; useful comparison for cannibalization dynamics and franchise economics.
• Comfort Inn (Choice Hotels): Midscale lodging brand under Choice Hotels International with similar amenities, franchise model, and target customers in the road-warrior and value-conscious leisure segment.
• Best Western: Global midscale hotel brand with a membership-based franchise model and similar roadside/traveler positioning, competing head-to-head with Ramada in many secondary markets.
• Travelodge: Economy/midscale roadside lodging brand with comparable brand positioning and a UK-centric footprint that overlaps with Ramada's international presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/ramadaworldwide
• Facebookfacebook.com/ramada
• Instagraminstagram.com/ramadabywyndham/?igshid=1ldltd7a4pc2g
• TikToktiktok.com/@ramadabywyndham
• LinkedInlinkedin.com/company/ramada-encore-tbilisi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ramada Inns