Amateurgolf.com

What Amateurgolf.com does

AmateurGolf.com is a private, US-based online platform serving competitive amateur golfers, founded in 2001 and headquartered in Carlsbad, California. The company operates a directory of more than 1,600 upcoming amateur golf tournaments across all 50 US states and 57 international locations, paired with live scoring, national and state rankings, a personal schedule builder, and an editorial archive of 12,000+ articles built over 25 years. Core technology is a web-based tournament discovery and membership platform that integrates with third-party live scoring providers (Golf Genius, Bluegolf, USGA) for real-time leaderboards and with StrackaLine/Stracka Stats for course and performance analytics. The company monetizes primarily through tiered subscription memberships (Reader $25/year, Member $99/year, Member+California $125-$195/year including SCGA/NCGA handicap integration, Coach $395/year with up to five player seats), supplemented by display advertising and event sponsorships from golf equipment brands (Titleist, Callaway, Fujikura, Foresight Sports, Nexbelt). It also owns and operates the AmateurGolf.com Tour, a series of premium-venue championship events including Two Man Links and Father & Son tournaments at Pebble Beach, Pinehurst, Bandon Dunes, Sand Valley, and Torrey Pines. The platform claims 50,000+ members and serves four identifiable customer segments: competitive amateur golfers (primary), California golfers seeking USGA handicaps, golf coaches and instructors managing player rosters, and golf enthusiasts/readers consuming paywalled editorial content. Operations run with a lean team of 1-10 employees and no external funding disclosed.

Name

Amateurgolf.com

Legal name

AmateurGolf.com

Website

https://amateurgolf.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

AmateurGolf.com is a Carlsbad-based web platform serving competitive amateur golfers with tournament listings, live scoring, national/state rankings, and premium-venue championship events across all 50 US states and 57 international locations, monetized through tiered subscription memberships and equipment-brand sponsorships.

Ownership category

akta.pro rank

Product category

Amateur Golf Sports Media and Membership Platform

NAICS

Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Tours & Professional Circuits (MPAKAAAK)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Amateur golf tournaments
• Golf tournament listings
• Golf rankings platform
• Live golf scoring
• Amateur golf membership

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Subscriptions: Tiered annual and multi-year subscription model: Reader ($25/yr), Member ($99/yr), Member + California ($195/yr), Coach ($395/yr), plus lifetime option ($395). Membership unlocks tools, data, articles, live scoring, and AG Tour eligibility. Recurring revenue from annual auto-renewing plans.
2. Advertising & Sponsorships: Display advertising on website from golf equipment brands (Titleist, Callaway, Fujikura, Cobra, etc.). Sponsorships for AG Tour events (Two Man Links Series).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

AmateurGolf.com operates an online membership platform that catalogs 1,604+ upcoming amateur golf tournaments across all 50 U.S. states and 57 international locations, with live scoring, weekly-updated national and state rankings, a personal schedule builder, and editorial tournament coverage. It sells tiered annual memberships (Reader $25, Member $99, Member + California $125–195, Coach $395) and additionally runs the AmateurGolf.com Tour event series at premier venues including Pebble Beach, Pinehurst, Bandon Dunes, Sand Valley, and Torrey Pines.

Product overview

AmateurGolf.com is a comprehensive online platform and directory for amateur golfers, offering tiered subscription memberships (Reader at $25/year, Member at $99/year, Member + California at $195/year, and Coach at $395/year). The core product combines tournament listings (6,000+ events across 50 states), live scoring leaderboards (powered by Golf Genius, USGA, and BlueGolf integrations), national and state rankings, a personal schedule builder, and the AmateurGolf.com Tour event series featuring Two Man Links and Father & Son championships at premium venues. Additional features include golf equipment reviews and a course database. The platform targets amateur competitive golfers seeking to discover, research, register for, and track tournaments throughout their competitive careers.

Differentiator

Problem solved

Functional benefit

Products and services

• AmateurGolf.com Reader Membership Entry-level $25/year membership providing ad-free access to paywalled articles, full live leaderboards, top 100 rankings, and player profiles for casual followers of amateur golf.
• AmateurGolf.com Member Membership $99/year membership unlocking the complete national and state rankings, strength-of-field analysis, expected cut lines, per-event point breakdowns, schedule builder with deadline alerts, and AG Tour event eligibility for amateur competitive golfers.
• AmateurGolf.com Member + California Membership $125–195/year membership adding USGA-recognized handicap through SCGA and/or NCGA to full Member benefits, including association dues and official score posting for California players.
• AmateurGolf.com Coach Membership $395/year membership for golf instructors and college coaches that includes full Member access plus up to five player seats and a roster dashboard for pushing tournaments to player schedules.
• AmateurGolf.com Tour Operated event series including Two Man Links and Father & Son championships held at premium venues such as Pebble Beach, Bandon Dunes, Pinehurst, Sand Valley, and Torrey Pines, plus Silicon Valley Amateur, Pacific Grove Championship, and Winter Invitational.
• Tournament Listings and Search Searchable directory of 1,604+ upcoming amateur tournaments across all 50 U.S. states and 57 international locations, with filters for state, category, format, and division.
• Live Leaderboards Real-time tournament leaderboards continuously updated during events via integrations with Golf Genius, BlueGolf, and USGA, accessible to members across in-progress amateur championships.
• National and State Rankings Weekly-updated national and state amateur golf rankings covering men's, women's, junior, and age-category divisions, with full ranking methodology published and complete data available to Member tier.
• My Schedule Personal schedule builder letting golfers save events, flag commitments, view season plans at a glance, and receive deadline and registration notifications for amateur tournaments.

Quantifiable outcome

• 50,000+ members served since 2001
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, major and minor.

• Golf GeniuscoreTechnology or IntegrationProvides live scoring technology for tournament leaderboards. Scores update continuously on AmateurGolf.com platform using Golf Genius integration.
• BluegolfcoreTechnology or IntegrationLive scoring provider powering tournament coverage. Used for events like FCG International Junior Golf Championship.
• USGAcoreStrategic or Co-development PartnerOfficial provider of U.S. Amateur qualifying tournament information and results. Links to USGA championships and qualifiers coverage.
• RecurlycoreTechnology or IntegrationSubscription billing and payment processing platform. Handles membership payments, auto-renewals, and card tokenization for security.
• Southern California Golf Association (SCGA)coreStrategic or Co-development PartnerProvides USGA-recognized handicap for Southern California members. Membership includes SCGA dues and handicap through AmateurGolf.com.
• Northern California Golf Association (NCGA)coreStrategic or Co-development PartnerProvides USGA-recognized handicap for Northern California members. Membership includes NCGA dues and handicap through AmateurGolf.com.
• TitleistmajorGTM or Marketing PartnerPresenting sponsor for Two Man Links Championship at Pinehurst. Provides tee gifts and prizes for tournament.
• Callaway GolfmajorGTM or Marketing PartnerPresenting sponsor for Two Man Links Championship Series (Sand Valley). Sponsors prizes and marketing for events.
• FujikuraminorGTM or Marketing PartnerSponsor for Two Man Links Championship Series. Provides equipment prizes for tournament winners.
• Foresight SportsminorGTM or Marketing PartnerSponsor for Two Man Links Championship Series. Equipment sponsor for tournament prizes.
• NexbeltminorGTM or Marketing PartnerSponsor for Two Man Links Championship Series. Provides tournament prizes.
• StrackaLineminorGTM or Marketing PartnerCourse greens guide provider with laser-scanned data. Offers 20% discount to AmateurGolf.com users with promotional code.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• 18Birdies: 18Birdies is a consumer golf app combining GPS rangefinder, scoring, and stat tracking. It addresses some of the same amateur golfer needs as AG.com's schedule and leaderboard tools but with a consumer-mobile-first product.
• Arccos Golf: Arccos is a sensor-based shot-tracking platform with a subscription app for amateur scoring, stats, and AI-powered course strategy. It overlaps AG.com on the analytics and Member-toolkit side without the tournament-listing core.

Direct peers

• GHIN (USGA Handicap Information Network): GHIN is the USGA's official handicap posting and scoring system used by millions of amateurs; AG.com integrates it for the California tiers and competes for the same consumers wanting one-stop handicap plus tournament discovery functionality.
• The Grint: The Grint is a subscription golf app offering USGA handicaps, scoring, stats, and peer connectivity — directly competing with the Reader/Member/California subscription tiers on handicap and performance tracking for amateurs.
• BlueGolf: BlueGolf operates the leading tournament management and live-scoring platform used by thousands of golf courses and associations. It directly competes with AmateurGolf.com on live leaderboard coverage and tournament listings, powering many events that AG.com also surfaces.
• Golf Genius: Golf Genius provides tournament management software and live scoring for amateur and college golf events. It is one of AG.com's core live-scoring integrations and competes for the same event organizers and ultimately for the same amateur golfer attention span.
• Global Golf Post: Global Golf Post is a digital golf publication targeted at serious amateurs and club-level players, mirroring AG.com's content marketing arm covering tournament news, player profiles, and editorial for a competitive amateur audience.
• Golfstat: Golfstat is the dominant college golf rankings, statistics, and live-scoring service. It overlaps AG.com on collegiate amateur rankings and live coverage — particularly relevant to the Coach tier targeting college coaches.

Broad incumbents

• Golf Digest: Golf Digest is the largest golf media brand in the US, covering instruction, equipment, and amateur tournaments. It serves a much broader audience but competes for the same enthusiast readers and sponsor dollars that fund AG.com's content and advertising.

Others

• StrackaLine: StrackaLine produces laser-scanned greens guides that AG.com promotes to its user base via discount code. It is a complementary product rather than a direct competitor but shares the amateur golfer attention and content/sponsor funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/amateurgolfcom
• Facebookfacebook.com/amateurgolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amateurgolf.com