StrackaLine
StrackaLine, founded in 2007 in Encinitas, California, produces green reading books and slope-mapping guides that help golfers identify the exact slopes and breaks of putting greens. The privately held, 1–10 employee firm sells these physical aids directly to individual golfers.
- Company typePrivate
- Founded2007
- HeadquartersEncinitas, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
StrackaLine firmographics
Firmographics- Name
- StrackaLine
- Website
- https://strackaline.com
- Company type
- Private
- Founded year
- 2007
- Headcount range
- 1–10 employees
- Short description
- StrackaLine, founded in 2007 in Encinitas, California, produces green reading books and slope-mapping guides that help golfers identify the exact slopes and breaks of putting greens. The privately held, 1–10 employee firm sells these physical aids directly to individual golfers.
- Ownership category
- akta.pro rank
StrackaLine industry classification
Industry- Product category
- Golf Accessories
- NAICS
- Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
- akta.pro secondary industries
- Golf Courses & Golf Facilities (MPAKAEAD), Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
Keywords
Where StrackaLine is headquartered
LocationHeadquarters
- HQ city
- Encinitas
- HQ country
- United States
- HQ region
- North America
Markets served
StrackaLine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
StrackaLine product offering
Product offeringCore offering
StrackaLine produces green reading books and printed guides that document the exact slopes and breaks of golf course greens. The books are designed to help golfers, instructors, and professionals read putts more accurately by providing course-specific, detailed green topography information.
Differentiator
Problem solved
Functional benefit
Products and services
- Green Reading Books
Companies that use StrackaLine
Customer profileIdeal customer profiles1 record
StrackaLine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
StrackaLine competitors and assessment
Company assessmentDirect peers
- Arccos Golf: Arccos offers GPS, shot tracking, and AI-powered caddie features including green contours and aim suggestions. It competes for the same discretionary analytics dollars from serious golfers, representing a digital alternative to StrackaLine's print-based approach.
- GolfLogix: GolfLogix provides GPS rangefinder and green mapping technology via a mobile app used by both amateurs and tour pros. It is a direct substitute for StrackaLine's printed green reading books, serving the same golfer need (slope/break/aim point data) through a different (digital) delivery mechanism.
- Golfshot: Golfshot is a long-standing golf GPS app providing distances, scoring, and green views. It overlaps with StrackaLine's value proposition of helping golfers plan putts and approach shots, representing a digital substitute in the consumer market.
- Bushnell Golf: Bushnell is the dominant laser rangefinder brand used by PGA Tour players. Rangefinders compete with StrackaLine's books for the pro and elite amateur's 'how to read this green' toolkit, especially as rangefinders increasingly incorporate slope and aim-point data.
- Garmin Golf: Garmin Golf offers GPS handhelds and smartwatches (Approach series) with detailed green maps. It is a substitute technology category for StrackaLine, competing for the same on-course decision-support use case among dedicated golfers.
- SwingU: SwingU combines GPS rangefinder, scorecard, and stat-tracking features used by both amateurs and club professionals. It competes with StrackaLine by offering digital green data and analytics on a phone, often at low or no cost.
- 18Birdies: 18Birdies is a consumer golf GPS and scoring app with green maps and shot data. It targets the same amateur golfer customer seeking green-reading assistance, positioning it as a tech substitute for StrackaLine's printed guides.
Emerging players
- Zepp Golf: Zepp (formerly Zepp Golf) provides swing sensor analytics and training tools. While its focus is swing rather than green reading, it competes for share-of-wallet within the golf training aids category where StrackaLine's books also sit.
Broad incumbents
- Acushnet Holdings (Titleist / FootJoy): Acushnet owns Titleist and FootJoy and is a dominant golf equipment and apparel conglomerate. While it does not produce green reading books, it is comparable as a Tour-aligned golf products company with the scale and brand to enter niche training aid segments if it chose to.
- Callaway Golf: Callaway is a major golf equipment and apparel brand with broad distribution and Tour visibility. It is not a direct green reading book competitor but is highly comparable as a Tour-driven golf brand ecosystem that could expand into adjacent training aid categories.
Market position
Customer concentration
StrackaLine social profiles
Digital presenceStrackaLine financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrackaLine leadership team
Management profileNumber of profiles
Profiles2 records
StrackaLine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrackaLine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrackaLine
What does StrackaLine do?
StrackaLine produces green reading books and printed guides that document the exact slopes and breaks of golf course greens. The books are designed to help golfers, instructors, and professionals read putts more accurately by providing course-specific, detailed green topography information.
When was StrackaLine founded?
StrackaLine was founded in 2007. It employs 1 to 10 people.
Where is StrackaLine based?
StrackaLine is headquartered in Encinitas, United States, in the North America region.
Who are StrackaLine's main competitors?
Direct peers on record are Arccos Golf, GolfLogix, Golfshot, Bushnell Golf, Garmin Golf, SwingU and 18Birdies. Zepp Golf is listed as an emerging player. Broad incumbents are Acushnet Holdings (Titleist / FootJoy) and Callaway Golf.
Does StrackaLine have an API?
No public API is recorded for StrackaLine.
What industry is StrackaLine in?
StrackaLine's product category is Golf Accessories. Its primary akta.pro industry code is CRAMAGAG, Golf Training Aids & Swing Analytics Retail, with a secondary code of MPAKAEAD, Golf Courses & Golf Facilities. Its NAICS code is 51313 and its SIC code is 2731.