Canadian Mental Health Association Peel Dufferin

What Canadian Mental Health Association Peel Dufferin does

Canadian Mental Health Association Peel Dufferin is a non-profit, charitable community mental health organization headquartered in Brampton, Ontario, operating as a regional branch of Canadian Mental Health Association (CMHA) National. Founded in 1962, the organization serves residents of the Region of Peel and Dufferin County through an integrated portfolio of services anchored by its 24/7 Crisis Support Peel Dufferin program (accessible at 905-278-9036 or 1-888-811-2222), which delivers telephone crisis intervention, outreach visits, and police-partnered rapid response in collaboration with Peel Regional Police and Ontario Provincial Police. Supporting service lines include community-based Mental Health and Addiction Services, a Street Helpline (1-877-848-8481) for individuals at risk of homelessness, community group programs, education and training workshops delivered via a Kajabi learning portal, a Client and Family Advisory Council, and the RAAM (Rapid Access to Addiction Medicine) Clinic.

The organization is currently scaling into integrated primary care and social services through the Black Health and Social Services Hub, a $25 million Ontario Ministry of Health-funded initiative announced in September 2023 with lead partners Roots Community Services and LAMP Community Health Centre, targeting Peel Region's approximately 137,000 Black residents. CMHA Peel Dufferin maintains a main office at 7700 Hurontario Street in Brampton (a second 60 West Drive location is currently closed), operates a hybrid community-led go-to-market model combining direct referral intake, crisis-line access, and cross-agency partnerships, and holds AODA-aligned accessibility policies. Revenue is sourced almost entirely from Ontario Ministry of Health contracts and regional government programs, with donations underwriting youth, awareness, and client-wellness programs that are not government-funded.

Name

Canadian Mental Health Association Peel Dufferin

Legal name

Canadian Mental Health Association Peel Dufferin

Website

https://cmhapeeldufferin.ca

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

CMHA Peel Dufferin is a Brampton-based non-profit branch of Canadian Mental Health Association National, delivering 24/7 crisis support, mental health and addiction services, and integrated care partnerships to residents of Ontario's Peel Region and Dufferin County, including the recently funded Black Health and Social Services Hub.

Ownership category

akta.pro rank

Product category

Mental Health and Addiction Services

NAICS

Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI)

akta.pro secondary industries

Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK), Mental Health & Crisis Support Services (BPAGAEAH), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Crisis Intervention & Suicide Prevention Services (EDALAFAD)

Keywords

• Mental health services
• Addiction support
• Crisis intervention
• Community health
• Outreach counselling

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Funding: Funded by the Ontario Ministry of Health and regional government programs to provide mental health and addiction services to residents of Peel Region and Dufferin County.
2. Donations: Donations support youth, awareness and client wellness programs that don't receive government funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CMHA Peel Dufferin provides community-based mental health and addiction services across Peel Region and Dufferin County, with its core offering being the 24.7 Crisis Support Peel Dufferin program — a 24/7 crisis line, outreach, and police co-response service. The portfolio also includes general mental health and addiction counselling, the Street Helpline for those at risk of homelessness, Community Groups, and the RAAM (Rapid Access to Addiction Medicine) Clinic.

Product overview

CMHA Peel Dufferin is a single, unified community-based mental health organization serving the Region of Peel and Dufferin County. The organization provides a portfolio of integrated services centered on its core 24/7 Crisis Support Peel Dufferin program, which offers immediate mental health and addiction crisis intervention through crisis lines, outreach visits, and police partnerships. This core crisis service is supported by ancillary programs including Mental Health and Addiction Services, Education and Training workshops, the Street Helpline for at-risk populations, Community Groups, and the Client and Family Advisory Council (CFAC). The organization also operates the RAAM (Rapid Access to Addiction Medicine) Clinic. Services are delivered through multiple locations including a main office at 7700 Hurontario Street in Brampton, with the 60 West Drive location currently closed. As a branch of the national Canadian Mental Health Association, the organization focuses on advocacy and equitable, client-driven community-based care.

Differentiator

Problem solved

Functional benefit

Brands

• 24.7 Crisis Support Peel Dufferin: 24/7 crisis support service providing rapid and compassionate support to de-escalate, stabilize, and assist individuals experiencing a mental health or addiction crisis. Services delivered in partnership with Peel Regional Police and Ontario Provincial Police.

Products and services

• 24.7 Crisis Support Peel Dufferin 24/7 crisis intervention service providing rapid and compassionate support to de-escalate, stabilize, and assist individuals experiencing a mental health or addiction crisis in Peel Region and Dufferin County. Delivered via crisis line, outreach visits, and rapid response co-responder service with Peel Regional Police and Ontario Provincial Police.
• Mental Health and Addiction Services Community-based mental health and addiction counselling, assessment, and support services for adults 18+ in Dufferin County and residents of Peel Region, delivered through direct intake and referral pathways.
• Street Helpline Dedicated helpline (1-877-848-8481) and outreach service for individuals at risk of becoming unhoused, providing community-based support and connection to housing and mental health resources.
• RAAM Clinic Rapid Access to Addiction Medicine (RAAM) Clinic providing specialized, low-barrier addiction treatment services to individuals with substance use concerns.
• Community Groups Group programs and peer-based community services providing community-based support for individuals with mental health and addiction needs in Peel Region and Dufferin County.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Roots Community ServicescoreStrategic or Co-development PartnerRoots Community Services is a lead partner in the Black Health and Social Services Hub initiative, working collaboratively to provide culturally responsive care for Black communities in Peel Region.
• LAMP Community Health CentrecoreStrategic or Co-development PartnerLAMP Community Health Centre is a lead partner in the Black Health and Social Services Hub initiative, contributing to integrated primary care, mental health, and social services delivery.
• Peel Regional PolicecoreStrategic or Co-development PartnerPeel Regional Police partners with CMHA Peel Dufferin for the 24.7 Crisis Support program, providing rapid response to mental health and addiction crises through co-response with crisis support workers.
• Ontario Provincial PolicecoreStrategic or Co-development PartnerOntario Provincial Police partners with CMHA Peel Dufferin for crisis support services in Dufferin County, providing coordinated response to mental health crises.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canadian Mental Health Association Toronto Branch: Another CMHA branch providing community-based mental health and addiction services in Toronto. Most directly comparable peer — same parent organization (CMHA National), similar service portfolio (crisis support, case management, community programs), and same funding model.
• Canadian Mental Health Association York Region and South Simcoe Branch: Sister CMHA branch serving York Region and South Simcoe in Ontario. Highly comparable as a regional CMHA branch with crisis intervention, mental health promotion, and community support services, and operating in a geographically adjacent catchment.
• Canadian Mental Health Association Halton Region Branch: CMHA branch serving Halton Region, Ontario. Directly comparable as a regional CMHA branch offering mental health and addiction services, education, and advocacy, with similar funding mix of provincial grants and donations.
• Canadian Mental Health Association Durham Region Branch: CMHA branch serving Durham Region, Ontario. Comparable community-based mental health provider with similar crisis and addiction programming under the same national CMHA umbrella.
• Peel Addiction Assessment and Referral Centre (PAARC) / Rapid Access Addiction Medicine (RAAM) Clinics: Network of walk-in clinics providing low-barrier addiction assessment, treatment, and referral. Directly comparable to CMHA Peel Dufferin's RAAM Clinic offering and serves overlapping client populations in Ontario for rapid-access addiction medicine.

Broad incumbents

• Centre for Addiction and Mental Health (CAMH): Canada's largest mental health and addiction teaching hospital, based in Toronto. Broader incumbent operating across the full acuity spectrum (acute care, research, community programs) — comparable as a major mental health and addiction provider in Ontario but operating at a much larger scale and with clinical/academic capabilities beyond community-based delivery.
• 9-8-8 Suicide Prevention Helpline: National suicide prevention and mental health crisis support line launched in Canada. Comparable as a 24/7 crisis intervention service for mental health and suicide-related distress, with potential to absorb some of CMHA Peel Dufferin's crisis call volume.
• Kids Help Phone: Canada-wide e-mental health service for young people offering 24/7 support via phone, text, and live chat. Comparable as a national, always-on crisis and counselling service, but with a more limited demographic (youth) and a fully digital delivery model.

Emerging players

• ConnexOntario: Ontario-wide helpline and online service directory providing information and referral for mental health, addiction, and gambling services. Comparable as a crisis/referral touchpoint for Ontario residents, with overlap on the helpline and triage functionality that complements CMHA Peel Dufferin's 24/7 crisis line.
• Wellness Together Canada: Federally funded portal providing free mental health and substance use support, including counselling, self-guided resources, and crisis support. Comparable as a publicly funded, broad-reach mental health support resource that competes for the same client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CMHAPeelDuff
• Facebookfacebook.com/CMHAPeelDufferin

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canadian Mental Health Association Peel Dufferin