Diamond Traffic Products

Name

Diamond Traffic Products

Legal name

Diamond Traffic Products

Website

https://diamondtraffic.com

Company type

Private

Founded year

1977

Operating status

Closed

Headcount range

11–50 employees

Short description

Diamond Traffic Products was a US-based manufacturer of specialized traffic counting hardware, including trail counters and vehicle/pedestrian classifiers, serving transportation agencies and municipalities for over 40 years. The company has closed operations and is liquidating remaining inventory through fall 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakridge

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel

Revenue model

1. Hardware Product Sales: Sale of remaining inventory including TTC-4430 trail counters, Omega X3A devices, Figure 8 counters, and specific replacement parts.
2. Support and Repair Services: Limited software and hardware support services, as well as warranty repair services, available through fall 2026. Continued availability beyond that time depends on operational and parts availability.

Distribution channels1 record

Core offering

Diamond Traffic Products manufactured and sold specialized traffic counting hardware, including TTC-4430 trail counters, Omega X3A traffic monitoring devices, and Figure 8 directional counters. The company has closed operations and is now only liquidating remaining inventory of these three product lines while providing limited software/hardware support and warranty repair services through fall 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• TTC-4430 Trail Counter Portable/standalone trail counter device used to count trail traffic, part of the remaining inventory being liquidated after the company closed operations.
• Omega X3A Traffic monitoring device designed to count and classify vehicles or pedestrians, part of the remaining inventory being liquidated after the company closed operations.
• Figure 8 Counter Traffic counting device using a proprietary figure-8 configuration for directional counting, part of the remaining inventory being liquidated after the company closed operations.
• Software, Hardware Support, and Warranty Repair Services Limited software and hardware support services and warranty repair services for previously sold Diamond Traffic products, offered through fall 2026 as part of the company's wind-down.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Direct peers

• Wavetronix: Wavetronix is a direct peer that designs and manufactures traffic detection and counting sensors used by transportation agencies and municipalities, competing in the same roadway traffic data collection category Diamond Traffic Products historically served.
• Iteris: Iteris provides traffic management, detection, and data analytics solutions to transportation agencies, overlapping directly with the traffic monitoring and counting market that Diamond Traffic addressed with its devices.
• Sensys Networks (Teledyne FLIR): Sensys Networks produces wireless vehicle detection and traffic data collection sensors for intersections and roadways, making it a direct peer in traffic counting and classification hardware.
• JAMAR Technologies: JAMAR Technologies manufactures portable and permanent traffic counters and classifiers for traffic engineering studies, directly competing with Diamond Traffic Products' core traffic counter lineup.
• MetroCount: MetroCount designs and sells pneumatic tube and other traffic counting systems used for road and trail traffic studies, directly competing with Diamond Traffic's tube- and trail-based counting products.
• Reno A&E: Reno A&E manufactures inductive loop detectors and traffic counting equipment used by transportation agencies, making it a direct peer in the vehicle detection and traffic data hardware category.
• Eco-Counter: Eco-Counter specializes in pedestrian, cyclist, and trail traffic counters for parks and urban infrastructure, directly competing with Diamond Traffic's TTC-4430 trail counter and pedestrian counting products.
• TimeMark Supplies: TimeMark Supplies distributes traffic counting tubes, counters, and accessories to traffic engineering professionals, serving the same municipal and consultant customer base as Diamond Traffic Products.

Broad incumbents

• International Road Dynamics (Q-Free): Q-Free, through its International Road Dynamics subsidiary, is a broad incumbent in intelligent transportation systems including weigh-in-motion and traffic monitoring, offering overlapping capabilities to Diamond Traffic's niche counting focus.

Emerging players

• Numina Group: Numina Group provides real-time pedestrian and bicycle counting sensors for trails, parks, and urban corridors, overlapping with Diamond Traffic's trail and pedestrian counting use cases.

Market position

Customer concentration

• Xx.com/diamondtraffic
• Facebookfacebook.com/diamondtraffic
• LinkedInlinkedin.com/company/3000203

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Traffic Products