Blogo.it
Blogo.it is an Italian-language vertical entertainment news network operating TVBlog, Cineblog, and Soundsblog under T-Mediahouse, serving Italian consumers with free TV, cinema, and music coverage and monetizing through digital display advertising.
- Company typePrivate
- Founded2011
- HeadquartersMilano, Italy
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
Blogo.it firmographics
Firmographics- Name
- Blogo.it
- Legal name
- T-Mediahouse
- Website
- https://blogo.it
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Blogo.it is an Italian-language vertical entertainment news network operating TVBlog, Cineblog, and Soundsblog under T-Mediahouse, serving Italian consumers with free TV, cinema, and music coverage and monetizing through digital display advertising.
- Ownership category
- akta.pro rank
Blogo.it industry classification
Industry- Product category
- Digital Entertainment News Publishing
- NAICS
- Periodical Publishers (51312), Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Online Article & Blog Publishing Platforms (MPAJAMAF)
- akta.pro secondary industries
- Publishing Networks & Multi-Author Publications (MPACAIAG), Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where Blogo.it is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Blogo.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Digital Advertising: Blogo generates revenue through display advertising on its news portals, monetizing its audience of Italian entertainment news readers through standard digital ad formats.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Blogo.it product offering
Product offeringCore offering
Blogo.it is a network of vertical Italian-language entertainment news portals covering television, cinema, and music through flagship brand Blogo and dedicated sub-properties TVBlog, Cineblog, and Soundsblog, alongside approximately 45 niche blogs. The platform publishes free news, reviews, TV guides, trailers, and celebrity coverage aimed at Italian-speaking audiences, monetizing more than 10 million monthly unique users through digital advertising. The publishing operation runs under T-Mediahouse, a wholly-owned subsidiary of Triboo SpA based in Milan with editorial operations in Rome.
Product overview
Blogo.it is a multi-channel Italian entertainment news platform operated by T-Mediahouse (under Triboo SpA direction). The offering consists of a unified umbrella portal (Blogo) connected to three specialized sub-brands: TVBlog for television content, Cineblog for cinema coverage, and Soundsblog for music journalism. The platform aggregates news, reviews, trailers, TV guides, and entertainment gossip across these interconnected channels, serving Italian audiences interested in TV, film, and music media.
Differentiator
Problem solved
Functional benefit
Brands
- TVBlog: Television news, reviews, previews, TV listings, and entertainment coverage
- Cineblog
- Soundsblog
Products and services
- Blogo
- TVBlog
- Cineblog Vertical news portal dedicated to cinema coverage, including film reviews, trailers, release schedules, and movie industry news for Italian-speaking audiences.
- Soundsblog Vertical news portal dedicated to music coverage, including album reviews, artist news, release schedules, and music industry updates for Italian-speaking audiences.
Companies that use Blogo.it
Customer profileSegments1 record
Ideal customer profiles1 record
Blogo.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blogo.it partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Triboo SpAparentTriboo SpA exercises direction and coordination (direzione e coordinamento) over T-Mediahouse, the legal entity that publishes Blogo. This is a corporate group relationship rather than a commercial partnership.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Blogo.it competitors and assessment
Company assessmentRegional players
- BlogSicilia: Italian regional blog network with vertical editorial properties and ad-supported monetization. Comparable as a multi-brand Italian blog network, though focused on Sicilian regional content rather than entertainment.
Broad incumbents
- Variety: Global entertainment trade publication covering film, TV, and music. Comparable as a multi-vertical entertainment news brand with editorial depth and advertising revenue, though serving a global rather than Italian audience.
- IGN Entertainment (Italy): Global entertainment media network with an Italy-focused vertical site covering games, film, TV, and music. Comparable as a multi-vertical entertainment publisher with similar audience and advertising model.
- Wired Italia: Italian edition of Wired, covering technology, culture, and entertainment. Comparable as a premium Italian digital publisher with strong brand, ad-supported model, and overlapping entertainment coverage.
- Il Fatto Quotidiano: Major Italian independent digital-first newspaper with significant entertainment and TV coverage. Comparable as an ad-supported Italian digital publisher competing for the same reader and advertiser base.
- Tgcom24 (Mediaset): Mediaset's digital news portal covering Italian entertainment, TV, and current events. Comparable as an Italian entertainment news destination with significantly larger resources and a parent broadcaster advantage.
Direct peers
- BadTaste.it: Italian entertainment site focused on cinema, TV series, and comics. A niche competitor in the same entertainment publishing vertical, sharing ad-supported business model and Italian audience focus.
- ComingSoon.it: Italian entertainment portal focused on cinema, TV series, and streaming content. Directly competes with Cineblog and TVBlog for Italian film and TV news audiences.
- Fanpage.it: One of Italy's largest independent digital news networks, covering entertainment, current events, and lifestyle. Directly comparable to Blogo as a multi-vertical Italian ad-supported digital publisher competing for the same audience and ad budgets.
- Rockol.it: Italian music news and reviews site. Directly comparable to Soundsblog as a vertical Italian music publication with editorial coverage and ad-supported monetization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blogo.it social profiles
Digital presenceBlogo.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blogo.it leadership team
Management profileNumber of profiles
Profiles3 records
Blogo.it subsidiaries and ownership
Company hierarchySubsidiaries3 records
Blogo.it funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blogo.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blogo.it
What does Blogo.it do?
Blogo.it is a network of vertical Italian-language entertainment news portals covering television, cinema, and music through flagship brand Blogo and dedicated sub-properties TVBlog, Cineblog, and Soundsblog, alongside approximately 45 niche blogs. The platform publishes free news, reviews, TV guides, trailers, and celebrity coverage aimed at Italian-speaking audiences, monetizing more than 10 million monthly unique users through digital advertising. The publishing operation runs under T-Mediahouse, a wholly-owned subsidiary of Triboo SpA based in Milan with editorial operations in Rome.
Is Blogo.it a public or private company?
Blogo.it is a private company. It is classified as corporate owned and is currently operating.
When was Blogo.it founded?
Blogo.it was founded in 2011. It employs 51 to 100 people.
Where is Blogo.it based?
Blogo.it is headquartered in Milano, Italy, in the Europe region.
How does Blogo.it make money?
One revenue line is on record: digital Advertising.
Who are Blogo.it's main competitors?
BlogSicilia is listed as a regional player. Broad incumbents are Variety, IGN Entertainment (Italy), Wired Italia, Il Fatto Quotidiano and Tgcom24 (Mediaset). Direct peers are BadTaste.it, ComingSoon.it, Fanpage.it and Rockol.it.
Does Blogo.it have an API?
No public API is recorded for Blogo.it.
What industry is Blogo.it in?
Blogo.it's product category is Digital Entertainment News Publishing. Its primary akta.pro industry code is MPAJAMAF, Online Article & Blog Publishing Platforms, with a secondary code of MPACAIAG, Publishing Networks & Multi-Author Publications. Its NAICS code is 51312 and its SIC code is 2721.