BadTaste.it
- Company typePrivate
- Founded2004
- HeadquartersMilano, Italy
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
BadTaste.it firmographics
Firmographics- Name
- BadTaste.it
- Legal name
- Digital Dreams S.r.l.
- Website
- https://badtaste.it
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where BadTaste.it is headquartered
LocationHeadquarters
- HQ city
- Milano
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
BadTaste.it business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: The site generates revenue through display advertising using Google AdSense, Facebook Audience Network, Google Ad Manager, and other ad networks. Banners and programmatic ads are served throughout the site.
- Affiliate Marketing: Participation in the Amazon IT Affiliate Program, earning commissions on qualifying purchases referred through the site.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
BadTaste.it product offering
Product offeringCore offering
BadTaste.it is a free Italian-language online editorial publication that provides news, reviews, interviews, focus articles, and video/podcast coverage of movies, TV series, and streaming entertainment. The site is organized into sections covering Film, TV, streaming platforms (Netflix, Disney+, Prime Video, RAI), and franchises (Marvel), supported by a network of podcasts and YouTube video series. Content is monetized through display advertising and affiliate marketing rather than paid subscriptions.
Product overview
BadTaste.it is a unified Italian entertainment news portal focused on film, TV series, and streaming entertainment coverage. The core product is the main website offering reviews, articles, interviews, editorial content, and news. It is supplemented by a video content initiative (Format Video) on YouTube, an extensive podcast network (13 distinct shows covering box office, TV news, film criticism, crime stories, and festival coverage), and RSS/Atom syndication feeds. The main site serves as the central hub, while podcasts and video extend content distribution across audio and video platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- BadTaste.it Main Website Free Italian-language editorial website publishing reviews, news articles, interviews, focus pieces, and editorial coverage of movies, TV series, and streaming platforms, organized into sections including Film, TV, Recensioni, Focus, Interviste, and platform-specific verticals (Netflix, Disney+, Prime Video, RAI, Marvel).
- Format Video
Companies that use BadTaste.it
Customer profileSegments1 record
Ideal customer profiles1 record
BadTaste.it technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BadTaste.it partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Google (Analytics, AdSense, Tag Manager)coreBadTaste.it uses Google Analytics for web analytics and traffic measurement, Google AdSense for display advertising, and Google Tag Manager for tag management. These are fundamental infrastructure integrations for the site's operation.
- Facebook (Audience Network, Pixel, Social Widgets)coreFacebook Audience Network serves targeted advertisements on the site, Facebook Pixel tracks conversions, and social widgets enable interaction with the Facebook social network. These are integrated for advertising and social engagement.
- Amazon (Affiliation Program)minorBadTaste.it participates in the Amazon IT Affiliate Program, earning commission revenue on qualifying purchases referred through the site's links to Amazon products.
Scale indicators1 record
Recent moves1 record
Expansion highlights4 records
BadTaste.it competitors and assessment
Company assessmentDirect peers
- SoloCinema.it: Italian cinema-focused news and review site targeting Italian-speaking film audiences. Comparable editorial niche and ad-supported digital publishing model.
- IGN Italia: Italian localization of the global IGN entertainment network covering films, TV, and pop culture. Comparable editorial scope and Italian-language audience.
- Cinematografo.it: Italian cinema and TV publication with reviews, interviews, and editorial content. Similar review-driven editorial format targeting Italian entertainment enthusiasts.
- Movieplayer.it: Italian entertainment portal offering reviews, news, and editorial content on cinema and TV. Overlapping content categories, audience, and ad-supported business model make it a directly comparable peer.
- Taxidrivers.it: Italian independent film criticism publication with reviews, editorials, and festival coverage. Comparable editorial voice and Italian-language cinephile audience.
- ComingSoon.it: Italian film and TV series news/reviews portal with comparable editorial coverage and streaming-platform verticals. Closest direct competitor to BadTaste.it in the Italian entertainment news market.
- Everyeye.it: Italian entertainment and gaming news platform with reviews, video content, and editorial coverage. Overlaps with BadTaste.it on movies/TV and uses a similar multi-format ad-supported model.
- ScreenWeek.it: Italian entertainment news site covering films, series, and streaming platforms with reviews and editorial commentary. Comparable scope, language, and digital-only distribution.
Broad incumbents
- Rolling Stone Italia: Italian edition of Rolling Stone covering music, cinema, and entertainment culture. Established media brand with overlapping entertainment editorial and broader cultural scope.
- Wired Italia: Italian edition of the Wired brand covering technology, culture, and entertainment. Larger, established outlet with overlapping entertainment coverage and significantly broader content portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BadTaste.it social profiles
Digital presenceBadTaste.it financial estimates
Financial estimateRevenue estimate
Valuation estimate
BadTaste.it leadership team
Management profileNumber of profiles
BadTaste.it funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BadTaste.it M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BadTaste.it
What does BadTaste.it do?
BadTaste.it is a free Italian-language online editorial publication that provides news, reviews, interviews, focus articles, and video/podcast coverage of movies, TV series, and streaming entertainment. The site is organized into sections covering Film, TV, streaming platforms (Netflix, Disney+, Prime Video, RAI), and franchises (Marvel), supported by a network of podcasts and YouTube video series. Content is monetized through display advertising and affiliate marketing rather than paid subscriptions.
Is BadTaste.it a public or private company?
BadTaste.it is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BadTaste.it founded?
BadTaste.it was founded in 2004. It employs 1 to 10 people.
Where is BadTaste.it based?
BadTaste.it is headquartered in Milano, Italy, in the Europe region.
How does BadTaste.it make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Marketing.
Who are BadTaste.it's main competitors?
Direct peers on record are SoloCinema.it, IGN Italia, Cinematografo.it, Movieplayer.it, Taxidrivers.it, ComingSoon.it, Everyeye.it and ScreenWeek.it. Broad incumbents are Rolling Stone Italia and Wired Italia.
Does BadTaste.it have an API?
No public API is recorded for BadTaste.it.