Permacon

What Permacon does

Permacon is a Canadian manufacturer of concrete masonry and landscaping products headquartered in Anjou, Quebec, operating since 1952 (firmographics) / 1955 (corporate timeline) as a wholly-owned subsidiary of Oldcastle APG, itself a subsidiary of CRH plc. The company designs and produces concrete hardscape and masonry goods spanning two main divisions: Landscape Products (slabs, pavers, walls, steps, cappings, curbs, firepits, porcelain tiles, and polymeric sands) and Architectural/Masonry Products (architectural pavers, permeable pavers, rooftop slabs, retaining walls, blocks, bricks, stones, accessories, and alternative masonry under the Suretouch line). The portfolio exceeds 1,000 product variations and incorporates proprietary technology such as DuraFusion, which combines durability with high-end aesthetic finishes on the Melville and Melia lines.

The business sells exclusively through B2B channels across Canada: 192 distributors carry the line into the residential and ICI (institutional, commercial, industrial) markets, supplemented by 334 registered installers surfaced through a Find an Installer service, while contractors and dealers transact via a dedicated online order portal. Permacon addresses three principal customer segments — residential homeowners undertaking patios, pool surrounds, and driveways; landscape contractors and architects specifying materials on client projects; and ICI developers building schools, offices, parks, and municipal infrastructure.

Revenue is generated purely through hardware sales of concrete products at distributor-set pricing; pricing is not publicly disclosed. Go-to-market combines a hybrid channel-partner and enterprise-field-sales motion, with a dedicated Pro Zone and Architect Zone providing architects and contractors with technical resources (BIM files, CAD libraries, SketchUp assets, hatch patterns, textures), Lunch & Learn sessions, and visualizers. Marketing reaches consumers and professionals through the company website, social media (Facebook, Instagram, YouTube, LinkedIn), newsletters, annual print catalogs, and the annual Permacon Elevation event tour culminating in Elevation Awards recognizing top landscaping professionals.

Name

Permacon

Legal name

Permacon

Website

https://permacon.ca

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Permacon is a Canadian manufacturer of over 1,000 concrete masonry and landscaping products, serving residential homeowners, landscape contractors/architects, and institutional/commercial/industrial developers through 192 distributors and 334 installers across Canada, and operating as a subsidiary of Oldcastle APG within CRH.

Ownership category

akta.pro rank

Product category

Concrete masonry and landscaping products

NAICS

Other Concrete Product Manufacturing (327390), Concrete Block and Brick Manufacturing (327331), Concrete Pipe, Brick, and Block Manufacturing (32733)

SIC

Concrete Products, Except Block & Brick (3272)

akta.pro primary industry

Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)

akta.pro secondary industries

Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH), Concrete Masonry Units (CMU) & Concrete Blocks (IMADABAB), Stonework & Masonry (Stone Veneer, Brick, Block) (HSAIACAI)

Keywords

• Concrete masonry products
• Landscaping pavers
• Retaining wall systems
• Architectural hardscape
• Outdoor stone products

Headquarters

HQ city

Anjou

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Concrete Landscaping Products: Permacon manufactures and sells concrete landscaping products including pavers, slabs, walls, steps, curbs, and capping units through a network of 192 distributors across Canada. Products are sold to contractors, landscape architects, and consumers for residential and commercial outdoor projects.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Permacon manufactures and sells concrete landscaping and masonry products including pavers, slabs, walls, steps, capping units, curbs, bricks, and stones for residential and commercial outdoor applications. The company distributes through a network of 192 distributors and 334 registered installers across Canada, offering over 1,000 product variations to contractors, landscape architects, and homeowners.

Product overview

Permacon is a Canadian manufacturer of concrete landscaping and masonry products with over 70 years of history, offering an evolving catalog of more than 1,000 products for residential, institutional, commercial, and industrial (ICI) applications. The product portfolio is organized into two main divisions: (1) Landscaping Products covering outdoor surfaces and structures, including slabs (Melville, Melia DuraFusion, Mega Melville, Esbelto, Vertex, City, Wilfrid), pavers (Mega Melville, Melville DuraFusion, Melville 80, Brooklyn, Capio, Vertex, Zen, Virage), walls (Vario, Orion, Melville Tandem, Lafitt Tandem, Grande Smooth, Urbano, Celtik, RB, Wedgestone, Wallstone, Universal Slope, Grande), steps (Melville Plus, Mega Melville Plus, Lafitt Plus, Valentia, Celtik), capping units (Leno, Melville Plus, Lafitt Plus, Laguna, Celtik, Mondrian Plus, Marina), curbs (Novo, Lafitt, Melville, Street), alternative landscaping (Orion Firepit, Artex Panel System), porcelain tiles (Mirage November, Mirage Noon, Mirage Quarziti), and polymeric sand (HP Nextgel, SmartSand, NOCO, STORM); and (2) Architectural Landscaping and Masonry Products covering institutional and commercial applications, including architectural pavers (Boulevard, Boulevard Verde, Boulevard Drain, Boulevard TLI, Boulevard TLI Crescendo, Boulevard Hexagon, Aqua Pave, Paleo-Tec, Turfstone, Boulevard Tactile), rooftop slabs (SmartCast Reflect, Urban, Versailles, Pedestals), retaining walls (Grande, Keystone), blocks (Colosseo), stones (Vika, Aria, Mondrian, Lafitt, Lafitt Alto, Lexa, Dominion, Maestro, Lamina, Cinco Plus), bricks (Melville Slik, Cardin, Melville Norman, Cinco Plus), accessories (Cardiff, Dominion), and alternative masonry (Suretouch Virtuo, Suretouch Durham, Suretouch Morency). Permacon also offers professional resources including DuraFusion technology, design services for retaining walls, BIM/technical libraries, and the Permacon Elevation annual event.

Differentiator

Problem solved

Functional benefit

Products and services

• Landscape Slabs (Melville, Melia DuraFusion, Mega Melville, Esbelto, Vertex, City, Wilfrid collections)
• Landscape Pavers (Mega Melville, Melville DuraFusion, Melville 80, Brooklyn, Capio, Vertex, Zen, Virage, Mondrian Plus 80 collections)
• Retaining and Garden Wall Systems (Vario, Orion, Melville Tandem, Lafitt Tandem, Grande Smooth, Urbano, Celtik, RB, Wedgestone, Wallstone, Universal Slope, Grande)
• Steps (Mega Melville Plus, Melville Plus 60, Melville Plus 90, Mega Lafitt Plus, Lafitt Plus, Valentia, Celtik)
• Capping Units (Leno, Melville Plus, Lafitt Plus, Laguna, Celtik, Mondrian Plus, Marina)
• Curbs (Novo, Lafitt, Melville, Street)
• Alternative Landscaping (Orion Firepit, Artex Panel System)
• Porcelain Tiles (Mirage November, Mirage Noon, Mirage Quarziti 2.0)
• Polymeric Sands and Jointing Products (HP Nextgel, SmartSand, NOCO, STORM)
• Architectural Pavers (Boulevard, Boulevard Verde, Boulevard Drain, Boulevard TLI, Boulevard Hexagon, Aqua Pave, Paleo-Tec, Turfstone, Boulevard Tactile)
• Rooftop Slabs and Pedestal Systems (SmartCast Reflect, Urban, Versailles, Pedestals)
• Architectural Retaining Walls (Keystone, Grande)
• Masonry Blocks (Colosseo Block)
• Masonry Stones (Vika, Aria, Mondrian, Lafitt, Lafitt Alto, Lexa, Dominion, Maestro, Lamina, Cinco Plus)
• Masonry Bricks (Melville Slik, Cardin, Melville Norman, Cinco Plus)
• Masonry Accessories (Cardiff, Dominion)
• Suretouch Alternative Masonry (Virtuo, Durham, Morency Stones)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Techo-Bloc: Canadian-headquartered manufacturer of concrete pavers, slabs, walls, and outdoor living products. Directly competes with Permacon in the residential and ICI hardscape category across Canada with overlapping product lines and a similar distributor-based model.
• Unilock: North American manufacturer of concrete pavers, walls, and outdoor features serving both residential and commercial markets. Comparable to Permacon in product breadth, professional-segment focus, and presence across Canadian provinces.
• Belgard: Oldcastle APG's flagship North American hardscape brand offering concrete pavers, walls, and outdoor living products. Direct sister brand to Permacon under the same CRH parent with overlapping SKUs and shared technology platforms.
• Keystone Retaining Wall Systems: Manufacturer of concrete segmental retaining wall systems serving commercial, transportation, and residential projects. Sister brand under Oldcastle APG / CRH, directly comparable to Permacon's retaining wall and Keystone Wall product lines.
• Tremron: US-based manufacturer of concrete pavers, retaining walls, and outdoor products sold through dealer networks. Comparable business model and product portfolio, though primarily serving the US Southeast rather than Canada.
• Cambridge Pavers: Manufacturer of concrete pavers and wall systems for residential and commercial hardscape, distributed through a dealer network. Similar go-to-market approach and product mix to Permacon's landscaping division.
• County Materials: US concrete masonry and hardscape manufacturer producing concrete blocks, pavers, retaining walls, and stone veneer. Comparable product breadth and construction trade customer base to Permacon.
• Mutual Materials: Pacific Northwest manufacturer of concrete masonry, brick, pavers, and retaining wall systems. Comparable in product mix and masonry + hardscape orientation, but primarily serves the US West rather than Canada.

Broad incumbents

• Pavestone: Large-scale North American producer of segmental concrete products including pavers, retaining walls, and stone veneers. Overlaps meaningfully with Permacon's product categories as part of a broader portfolio under Quikrete.
• Oldcastle Infrastructure: Another CRH / Oldcastle APG business focused on concrete infrastructure products including drainage, utility, and sitework solutions. Sister company to Permacon sharing parent procurement and R&D, with related but distinct end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/permacon
• YouTubeyoutube.com/channel/UC-JBQkz0Rqa4W2UeA-3ZL5A
• Facebookfacebook.com/Permacon1
• LinkedInca.linkedin.com/company/permaconapg
• Instagraminstagram.com/permacon_

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Permacon