Belgard
Belgard designs, manufactures, and supplies concrete and porcelain pavers, wall systems, outdoor kitchens, and fire features across North America, distributing through 1,500+ dealers and 1,750+ authorized contractors as a brand of Oldcastle APG (CRH).
- Company typePrivate
- Founded1995
- HeadquartersAtlanta, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Belgard does
Belgard is a North American hardscape materials brand that designs, manufactures, and supplies concrete and porcelain pavers, segmental retaining walls, outdoor kitchen components, fire features, and finishing accessories. Operating under Oldcastle APG (a CRH company), the company runs a regional manufacturing model across more than 200 APG locations in the US and Canada, distributing through roughly 1,587 stocking dealers and a vetted network of 1,753 authorized contractors (including 194 Master Craftsman tier). Belgard also operates Belgard Commercial, a sub-brand targeting architects, engineers, and government specifiers with technical resources including CAD/BIM assets and permeable stormwater solutions.
The commercial model combines unit-based product sales through dealers and contractors with digital tools that drive demand and close bids: the Belgard Rooms augmented-reality outdoor planner, the Belgard Design Studio 3D/VR rendering service, the Yardzen AI landscape-design partnership, and the YardAI photo-based patio inspiration tool. Supporting programs include GreenSky-backed consumer financing up to $100,000, the Oldcastle APG Partner Rewards loyalty program spanning multiple sister brands, the Inside Out podcast, Belgard University (over 7,000 hours of contractor training), and flagship consumer marketing partnerships with HGTV Dream Home, Tan France, and The Home Edit.
Revenue mechanics rest on three streams: (1) hardware sales of pavers, walls, kitchens, and fire features priced by unit/square footage through the dealer and contractor channel; (2) affiliate/referral economics from the GreenSky financing program; and (3) loyalty-driven cross-brand pull-through from the multi-brand Partner Rewards program. Pricing is quote-based and varies by region, product line, and project scope, with no publicly disclosed price lists. The company is privately held as a CRH subsidiary and does not disclose standalone revenue.
Belgard firmographics
Firmographics- Name
- Belgard
- Legal name
- Belgard
- Website
- https://belgard.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Belgard designs, manufactures, and supplies concrete and porcelain pavers, wall systems, outdoor kitchens, and fire features across North America, distributing through 1,500+ dealers and 1,750+ authorized contractors as a brand of Oldcastle APG (CRH).
- Ownership category
- akta.pro rank
Belgard industry classification
Industry- Product category
- Hardscape Materials
- SIC
- Concrete Products, Except Block & Brick (3272), Retail-Lumber & Other Building Materials Dealers (5211)
- akta.pro primary industry
- Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE)
- akta.pro secondary industries
- Pavers & Permeable Paving Blocks (Clay/Concrete) (IMADABAH), Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)
Keywords
Where Belgard is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Belgard business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardscape Materials Sales: Primary revenue from manufacturing and selling concrete pavers, porcelain pavers, wall systems, outdoor kitchen components, fire features, and accessories through a network of dealers and direct sales to contractors. Products are sold as one-time purchases with prices based on square footage or unit quantities.
- Financing Program Commission: Belgard enables contractor access to GreenSky financing program, generating referral revenue when contractors close financed projects. The program offers homeowners credit limits up to $100,000 for outdoor living projects.
- Partner Rewards Program: Oldcastle APG Partner Rewards loyalty program allows contractors to earn points on qualifying purchases across APG family brands (Belgard, Catalyst, RDI Railing, Techniseal, Permacon, Freestyle, Elements Home, Mirage) redeemable for tools, gear, and business resources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit-based product pricing for pavers, walls, and accessories |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Belgard product offering
Product offeringCore offering
Belgard designs, manufactures, and supplies a full line of hardscape products, including concrete pavers, porcelain pavers, segmental retaining walls, outdoor kitchen modules, and fire features, for residential and commercial outdoor living spaces. Products are sold through a network of dealers and a vetted Authorized Contractor program, supported by digital design tools (Design Studio 3D/VR rendering, Belgard Rooms AR planner, Yardzen AI visualization) and consumer financing through GreenSky.
Product overview
Belgard is a leading hardscaping materials provider in North America, offering a comprehensive portfolio of outdoor living products. The core offering consists of concrete pavers and slabs (including Heritage, Artisan, Metropolitan styles), permeable and grid pavers for stormwater management, porcelain pavers for modern outdoor spaces, and wall systems (Artforms modular panels, retaining walls, garden walls, and Tandem block systems). Additional products include outdoor kitchens, fire features (fire pits, outdoor fireplaces), and accessories (caps, coping, edgers). These physical products are supported by a suite of digital tools: Belgard Rooms (AR-enabled outdoor room planning), Belgard Design Studio (3D rendering services), Yardzen partnership (AI-powered landscape design), and YardAI (design inspiration generator). Belgard also provides contractor programs (Authorized Contractor, Partner Rewards), financing options through GreenSky, and training via Belgard University. The company is backed by Oldcastle APG, a CRH company.
Differentiator
Problem solved
Functional benefit
Brands
- Belgard Commercial: Commercial hardscape solutions for commercial projects
- Belgard Rooms
- Yardzen
- Artforms
- Tandem
- Diamond Pro
- Dimensions
- Belgard Design Studio
- Inside Out Podcast
Quantifiable outcome
- Up to 100% return on investment for outdoor living additions to home value
- +3 more outcomes
Companies that use Belgard
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles3 records
Belgard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Belgard partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, flagship and minor.
- YardzencoreBelgard and Yardzen jointly released the 'Trendscapes for 2025' outdoor living trend report, analyzing collective data to identify five key trends in outdoor living spaces.
- Oldcastle APG (CRH Company)coreBelgard is a brand of Oldcastle APG, North America's premier provider of integrated outdoor living solutions. Oldcastle APG provides scale, manufacturing excellence, and distribution infrastructure. Parent company CRH operates 200+ locations across North America.
- YardzencoreBelgard partnered with Yardzen to offer AI-powered outdoor design visualization and custom landscape design plans. Yardzen's platform combines with Belgard's products for complete outdoor living solutions. Joint trend reports on outdoor living trendscapes are published annually.
- HGTV Dream HomeflagshipBelgard partners with the HGTV Dream Home program to create iconic outdoor spaces for annual giveaway homes. Products are featured in dream home giveaways across the country, from oceanside retreats to mountainous getaways.
- GreenSkycoreBelgard enables contractors to offer GreenSky financing programs to homeowners. The program provides credit limits up to $100,000 for qualified customers, helping contractors close larger projects and homeowners afford comprehensive outdoor living packages.
- The Home EditminorBelgard collaborated with The Home Edit organization to create outdoor living spaces at their Brand House in Nashville, featuring Artforms products and other Belgard hardscape elements.
- Tan FranceminorQueer Eye personality Tan France partnered with Belgard for an outdoor living transformation at his Salt Lake City residence, showcasing Belgard pavers and products.
- Oldcastle APG Partner Rewards BrandscoreThe Oldcastle APG Partner Rewards program spans multiple brands including Belgard (pavers, walls, fire features, kitchens), Catalyst (fence solutions), RDI Railing (deck/porch railing), Techniseal (poly sand, paver care), Permacon (pavers, walls, patio slabs), Freestyle (pergolas), Elements Home (outdoor accessories), and Mirage (porcelain tiles). Contractors earn rewards across all APG brands.
- Lil JonminorRapper Lil Jon collaborated with Belgard on outdoor upgrade developments, featured in video content showcasing the collaboration.
- The Landscape CompanyminorBelgard and The Landscape Company revealed inspiring outdoor showcases at Rock & Block Hardscape events in 2025, featuring collaborative project installations.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Belgard competitors and assessment
Company assessmentDirect peers
- Techo-Bloc: Concrete paver, wall, and outdoor kitchen manufacturer with a comparable premium dealer/contractor channel model and overlapping product lines in segmental retaining walls and slabs.
- Cambridge Pavers: Manufacturer of concrete pavers and wall systems with a dealer/contractor channel across the U.S. East Coast — a regional direct competitor with overlapping product mix.
- Unilock: North American manufacturer of concrete pavers, segmental retaining walls, and outdoor living products distributed through dealers and contractors — direct overlap with Belgard's core hardscape catalog.
- Pavestone (by Westlake Royal Building Products): Major North American concrete paver and retaining wall manufacturer distributed through building materials dealers — directly competes with Belgard in the same shelf at mass-channel retailers.
- Tremron Group: Concrete paver, retaining wall, and outdoor living products manufacturer serving the Southeast U.S. — competes head-to-head with Belgard's regional manufacturing footprint.
- EP Henry: Concrete paver and Hardscaping products manufacturer with a comparable contractor/warranty program focused on residential outdoor living in the U.S. Northeast and Mid-Atlantic.
- Nitterhouse Masonry Products: Regional concrete masonry and hardscape producer with paver and wall lines serving Mid-Atlantic U.S. dealers — comparable catalog and contractor-oriented sales model.
- Permacon (CRH sister brand): CRH-owned Canadian concrete paver and wall manufacturer, part of Oldcastle APG — peer within the same corporate portfolio with directly overlapping product lines.
- Rosetta Hardscapes (by York Building Products): Manufacturer of licensed-stone-look concrete wall systems and pavers for outdoor living — directly comparable product mix in segmental retaining walls and hardscape blocks.
Broad incumbents
- SiteOne Landscape Supply: Largest North American landscape supply distributor selling Belgard and competing hardscape products alongside irrigation, lighting, and nursery goods — major distribution channel and competitive incumbent for builder/contractor accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Belgard social profiles
Digital presenceBelgard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Belgard leadership team
Management profileNumber of profiles
Profiles3 records
Belgard subsidiaries and ownership
Company hierarchySubsidiaries1 record
Belgard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Belgard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Belgard
What does Belgard do?
Belgard designs, manufactures, and supplies a full line of hardscape products, including concrete pavers, porcelain pavers, segmental retaining walls, outdoor kitchen modules, and fire features, for residential and commercial outdoor living spaces. Products are sold through a network of dealers and a vetted Authorized Contractor program, supported by digital design tools (Design Studio 3D/VR rendering, Belgard Rooms AR planner, Yardzen AI visualization) and consumer financing through GreenSky.
Is Belgard a public or private company?
Belgard is a private company. It is classified as corporate owned and is currently operating.
When was Belgard founded?
Belgard was founded in 1995. It employs 5,001 to 10,000 people.
Where is Belgard based?
Belgard is headquartered in Atlanta, United States, in the North America region.
How does Belgard make money?
Three revenue lines are on record. Hardscape Materials Sales are the primary driver. The others are financing Program Commission and partner Rewards Program.
Who are Belgard's main competitors?
Direct peers on record are Techo-Bloc, Cambridge Pavers, Unilock, Pavestone (by Westlake Royal Building Products), Tremron Group, EP Henry, Nitterhouse Masonry Products, Permacon (CRH sister brand) and Rosetta Hardscapes (by York Building Products). SiteOne Landscape Supply is listed as a broad incumbent.
Does Belgard have an API?
No public API is recorded for Belgard.
What industry is Belgard in?
Belgard's product category is Hardscape Materials. Its primary akta.pro industry code is IMADAAAE, Concrete Pavers, Hardscape & Retaining Wall Systems, with a secondary code of IMADABAH, Pavers & Permeable Paving Blocks (Clay/Concrete). Its SIC code is 3272.