Name

Flow-Rite Controls

Legal name

Flow-Rite Controls, Ltd.

Website

https://flow-rite.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Byron Center

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Marine Plumbing Products: Sale of marine plumbing components including Qwik-Lok fittings (1-1/2", 1-1/8", 3/4"), thru-hulls, valves, aerators, actuators, cables, pumps, timers, and livewell/baitwell system parts. Products sold as individual units with one-time purchase pricing.
2. Battery Care Products: Sale of battery watering systems (Maverick, Millennium Evo, Pro-Fill, Qwik-Fill), level sensors, water supplies, deionizers, and replacement parts. Includes systems and supplies for industrial and deep cycle battery applications.
3. Contract Manufacturing: Expanded plastic injection molding capabilities offering contract manufacturing services to help customers meet product quotas, leveraging 45+ years of injection molding experience.
4. Fluid Handling Components: Sale of Abertax water valves, couplers, and needle pinch valves for fluid handling applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Flow-Rite Controls manufactures and sells fluid control hardware for marine and battery care applications, including the proprietary Qwik-Lok quick-connect marine plumbing system, livewell and baitwell aeration components, single-point battery watering systems (Maverick, Millennium Evo, Pro-Fill, Qwik-Fill), battery level sensors, and fluid handling valves. The company also offers plastic injection molding contract manufacturing services, leveraging 45+ years of in-house tool design and molding experience at its Byron Center, Michigan facility.

Product overview

Flow-Rite Controls is a U.S.-based manufacturer of fluid control systems and products serving the marine, battery care, and fluid handling industries. The product portfolio comprises four core areas: (1) Marine Performance Solutions including the Qwik-Lok quick-connect plumbing system (with 1-1/2", 1-1/8", and 3/4" fittings, aerators, valves, actuators, and control cables), Livewell & Baitwell Performance Parts, and Remote Drain Plug systems; (2) Battery Care Solutions featuring single-point watering systems (Maverick, Millennium Evo, Pro-Fill, Qwik-Fill), the Eagle Eye battery level sensor kit, deionizer cartridges, water supplies, and level sensors; (3) Fluid Handling products including Abertax water valves, couplers, and needle pinch valves; and (4) Contract Molding Services leveraging plastic injection molding expertise. All operations from R&D and engineering to tool manufacturing, injection molding, assembly, and logistics are conducted in-house at their Byron Center, Michigan facility.

Differentiator

Problem solved

Functional benefit

Brands

• Qwik-Lok: Quick connect marine plumbing system brand providing increased productivity, quality and reduced costs.
• Pro-Fill
• Millennium Evo
• Maverick
• Qwik-Fill

Products and services

• Qwik-Lok Marine Plumbing System Proprietary quick-connect marine plumbing system offered in 1-1/2", 1-1/8", and 3/4" fitting sizes, including plugs, tees, elbows, adapters, and thru-hull components that provide increased productivity, quality, and reduced costs for boat builders and customers.
• Livewell & Baitwell Performance Parts Complete line of livewell and baitwell components including aerators, control valves, pumps, timers, remote drain plugs, ballast valve actuators, livewell actuators, marine control cables, electric marine valves, and PowerStream nozzle aerator/overflow kits trusted by top U.S. OEM boat builders.
• PowerJet Plus Aerator High-performance aerator that uses a venturi water jet to agitate livewell or baitwell water and infuse it with oxygen, delivering 100% more oxygenated water for fish/catch preservation in tournament fishing and recreational boating applications.
• Single-Point Battery Watering Systems (Maverick, Millennium Evo, Pro-Fill, Qwik-Fill) Automated battery watering systems across four brands (Maverick, Millennium Evo, Pro-Fill, Qwik-Fill) that optimize battery health, extend battery life, and fill batteries faster, safer, and more reliably than manual watering; supported by kit builders and ROI calculators for industrial and deep cycle battery applications.
• Eagle Eye Deep Cycle Battery Level Sensor Kit (EA-006) Battery fluid level monitoring system using in-valve sensor technology with LED indicator (green for good, red when batteries need watering). Compatible with Pro-Fill watering systems and deep cycle applications including forklifts and material handling equipment.
• Battery Watering System Supplies Water supply products for battery maintenance including deionizer cartridges, gravity tanks, mini pump supplies, regulated hose supplies, portable watering carts with rough-terrain conversion kits, manifolds, swivel Ts, clear tubing, and replacement parts.
• Abertax Water Valves, Couplers, and Needle Pinch Valves Fluid handling components including Abertax water valves, couplers, and needle pinch valves for precision flow control in industrial and commercial fluid handling applications.
• Contract Plastic Injection Molding Services Plastic injection molding services leveraging 45+ years of in-house injection molding experience, on-time delivery reputation, and vertically integrated capabilities (tool design, tool manufacturing, molding, assembly) to help customers meet product quotas.

Quantifiable outcome

• 100% more oxygenated water with PowerJet Plus Aerator
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• ABYC (American Boat and Yacht Council)minorOthersIndustry membership organization for marine safety standards; Flow-Rite maintains membership indicating adherence to marine industry standards and best practices
• Battery Council InternationalminorOthersIndustry association for battery manufacturers and related businesses; Flow-Rite holds membership showing commitment to battery industry standards and practices
• National Marine Manufacturers Association (NMMA)minorOthersLeading trade association representing the recreational boating industry; Flow-Rite is a member indicating strong positioning in the marine OEM market
• Industrial Truck AssociationminorOthersIndustry association for manufacturers of industrial trucks and associated equipment; membership reflects Flow-Rite's focus on material handling and forklift battery applications
• MHEDA (Material Handling Equipment Distributors Association)minorOthersAssociation representing material handling equipment distributors; Flow-Rite membership indicates focus on the industrial battery and material handling market

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Philadelphia Scientific: Direct competitor offering battery watering systems, battery monitoring, and industrial battery safety products with overlapping customer base in forklift and material handling verticals.
• Blue Sea Systems: Marine electrical and battery management systems manufacturer serving similar OEM boat builder and marine aftermarket customers, overlapping with Flow-Rite's battery monitoring product line.
• Battery Watering Technologies: Direct competitor in single-point battery watering systems for industrial and motive power batteries, serving similar forklift and material handling customers as Flow-Rite's Pro-Fill and Millennium Evo lines.
• Perko: Marine hardware manufacturer of thru-hulls, valves, plumbing fittings, and navigation lights with overlapping OEM boat builder customer base in marine plumbing and outfitting.
• Beckson Marine: Marine hardware manufacturer of pumps, plumbing fittings, and thru-hull components serving similar OEM boat builders and aftermarket customers with adjacent marine plumbing products.
• Sea Dog Line: Marine hardware and plumbing fittings manufacturer serving similar OEM boat builders and aftermarket customers with comparable quick-connect and thru-hull plumbing products.
• Johnson Pump (SPX FLOW): Manufacturer of marine bilge and livewell pumps with direct product overlap in marine water handling and OEM boat builder supply chains.

Broad incumbents

• Attwood (Dometic): Marine hardware and OEM parts supplier owned by Dometic, offering pumps, plumbing, and livewell components that overlap directly with Flow-Rite's marine plumbing portfolio.
• Rule Industries (Xylem): Marine pumps and blowers brand serving OEM boat builders, overlapping with Flow-Rite's marine pump and livewell aeration portfolio in recreational marine segments.
• Pentair: Diversified water treatment and fluid handling company with marine pump and water system products that overlap with Flow-Rite's marine plumbing and fluid handling portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FlowRiteControls
• Facebookfacebook.com/flowrite
• LinkedInlinkedin.com/company/flow-rite-controls
• Instagraminstagram.com/flowritecontrols

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flow-Rite Controls