Industrial Truck Association
The Industrial Truck Association is a 501(c)(6) trade association founded in 1950 representing North American forklift manufacturers. Its members account for over 85% of the regional market across the U.S., Canada, and Mexico.
- Company typePrivate
- Founded1950
- HeadquartersWashington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Industrial Truck Association does
The Industrial Truck Association (ITA) is a 501(c)(6) nonprofit trade association founded in 1950 and headquartered at 1750 K Street NW, Suite 460, Washington, D.C. It represents manufacturers of lift trucks, tow tractors, rough terrain vehicles, hand-pallet trucks, and automated guided vehicles, as well as component and accessory suppliers, across the United States, Canada, and Mexico. Its manufacturing members account for more than 85% of the North American forklift market, making ITA the dominant industry body in the region.\n\nITA does not develop proprietary technology products; instead it delivers member services across four pillars. Market Intelligence comprises factory shipment reports, monthly WITS (World Industrial Truck Statistics) order data, and the Outlook for the World global forecast, segmented by truck class, lift code, geography, power source, lift capacity, and tire type. OSHA & Education includes the OSHA Alliance Program through which ITA trains federal and state inspectors on powered industrial truck standards. Engineering & Standards work flows through the Industrial Truck Standards Development Foundation and submissions to ANSI, ASME, and ISO. The association also convenes the annual National Forklift Safety Day, which in its 13th year (June 9, 2026) drew more than 450 participants at the National Press Club, and the ITA Annual Meeting/AITO/Presidents Forum (September 23-26, 2026, Arizona Biltmore).\n\nThe business model is dues-funded. Regular Members (manufacturers) pay $0.65 per $1,000 of shipments into the industrial truck marketplace; Associate Members pay a $2,500 application fee plus $7,500 in annual dues, with add-on detailed statistics priced at $7,800-$13,000 depending on shipment volume. Membership eligibility requires manufacturers to have been operating for at least three years in the U.S., Canada, or Mexico. Governance is provided by a Board of Directors chaired as of January 1, 2026 by Jim Mozer (Senior Vice President, Crown Equipment Corporation), with Brian Feehan serving as President.
Industrial Truck Association firmographics
Firmographics- Name
- Industrial Truck Association
- Legal name
- Industrial Truck Association
- Website
- https://indtrk.org
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Industrial Truck Association is a 501(c)(6) trade association founded in 1950 representing North American forklift manufacturers. Its members account for over 85% of the regional market across the U.S., Canada, and Mexico.
- Ownership category
- akta.pro rank
Industrial Truck Association industry classification
Industry- Product category
- Industrial Equipment Trade Association
- NAICS
- Motor Vehicle Parts Manufacturing (3363)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)
Keywords
Where Industrial Truck Association is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Industrial Truck Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Membership Dues: ITA operates as a 501(c)(6) tax-exempt organization that supports itself through dues levied on membership. Regular Members pay dues assessed at $0.65 per $1,000 of shipments to the industrial truck marketplace. Associate Members pay a $2,500 application fee plus $7,500 annual dues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Associate Member annual membership with full program access |
| Subscription | Annual | Regular Member annual membership for manufacturers |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Industrial Truck Association product offering
Product offeringCore offering
The Industrial Truck Association (ITA) is a 501(c)(6) non-profit trade association that represents manufacturers of lift trucks, tow tractors, rough terrain vehicles, hand-pallet trucks, and automated guided vehicles across the United States, Canada, and Mexico. ITA delivers member services including market intelligence and statistical reporting, OSHA-related safety training and compliance resources, engineering standards development through ANSI, ASME and ISO committees, and industry events such as National Forklift Safety Day. Its manufacturing members account for more than 85% of the North American forklift market.
Product overview
The Industrial Truck Association (ITA) is a trade association, not a product company. ITA provides a unified platform of member services including: National Forklift Safety Day (an annual industry awareness event), Market Intelligence Services (comprehensive statistics tracking forklift orders and shipments across five truck classes by geography and power source), Operator Training Programs (OSHA inspector training through the OSHA Alliance Program), Engineering & Standards Resources (standards development and representation), and OSHA & Education Resources (regulatory compliance materials). ITA represents over 85% of the North American forklift market and serves manufacturers throughout the U.S., Canada, and Mexico.
Differentiator
Problem solved
Functional benefit
Products and services
- Market Intelligence Services
Quantifiable outcome
- Over 85% market coverage through member submissions of industry statistics
- +2 more outcomes
Companies that use Industrial Truck Association
Customer profileSegments2 records
Ideal customer profiles2 records
Industrial Truck Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Industrial Truck Association partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Alliance of Industrial Truck Organizations (AITO)coreGlobal alliance gathering data on lift truck markets around the world. ITA collaborates with counterparts including FEM (Europe), JIVA (Japan), and CITA (China) through annual alliance meetings to share international market intelligence and coordinate standards development efforts.
- Industrial Truck Standards Development FoundationcoreITA has been instrumental in transitioning B56 series of standards from ASME to the Industrial Truck Standards Development Foundation, managing standards affecting products used in the material handling market.
- Occupational Safety and Health Administration (OSHA)coreITA has established an OSHA Alliance Program through which ITA trains OSHA federal and state inspectors on forklift safety standards and requirements. The partnership provides workplace safety materials and compliance guidance.
- American National Standards Institute (ANSI)majorITA participates in standards development submitted to ANSI for adoption. ITA's General Engineering Committee writes voluntary recommended practices for submission to ANSI.
- American Society of Mechanical Engineers (ASME)majorITA contributes to engineering standards developed by ASME, particularly the B56 series of standards affecting industrial trucks. ITA maintains representation on standards development committees.
- International Organization for Standardization (ISO)majorITA leads development of international standards affecting industrial truck products through ISO. ITA submits recommended practices to ISO for international adoption.
- Japan Industrial Vehicles Association (JIVA)majorAnnual alliance meeting participant contributing to global market data sharing. JIVA shares presentations on Japan market trends and coordinates with ITA on international standards.
- Federation of European Material Handling Manufacturers (FEM)majorEuropean counterpart participating in annual alliance meetings. FEM contributes European market presentations and collaborates on international market data through the WITS program.
- China Industrial Truck Association (CITA)majorAnnual alliance meeting participant providing China market intelligence and data. CITA shares presentations on Chinese market trends and industry developments.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Industrial Truck Association competitors and assessment
Company assessmentBroad incumbents
- Association of Equipment Manufacturers (AEM): Large North American trade association representing off-road equipment manufacturers across construction, agriculture, mining, and material handling. Comparable as a peer industry association running statistics programs, safety initiatives, and government advocacy, but much broader in industry scope than ITA.
- Association for Manufacturing Technology (AMT): U.S. trade association for machine tool and manufacturing technology builders. Comparable as a peer industry association providing statistics, advocacy, and events, but focused on metalworking and discrete-part manufacturing rather than material handling.
- National Association of Manufacturers (NAM): Largest U.S. industrial trade association, representing manufacturers across all sectors. Comparable in advocacy and policy engagement, but much broader and larger than ITA, serving as an umbrella organization that ITA members often also belong to.
Direct peers
- Material Handling Institute (MHI): The leading U.S. trade association for the material handling and logistics industry, including forklifts, conveyors, and automation. Directly comparable to ITA in mission (industry representation, statistics, standards) and member base, though broader in scope across the full material-handling supply chain.
- Material Handling Equipment Distributors Association (MHEDA): Trade association serving distributors and dealers of material handling equipment, including forklifts. Comparable to ITA as a peer association serving the same end-customer ecosystem but focused on the dealer channel rather than OEMs.
Regional players
- China Industrial Truck Association (CITA): China's national industrial truck trade association and AITO partner. Comparable in mandate and data-sharing role, but serves the Chinese market, which is the world's largest forklift-producing region.
- Japan Industrial Vehicles Association (JIVA): Japan's industrial truck manufacturers association and an AITO alliance partner with ITA. Closely comparable in scope and mission, but focused on the Japanese domestic market.
- Federation of European Material Handling (FEM): European counterpart trade association for the material handling industry and a member of ITA's AITO alliance. Closely comparable in mission and activities, but serves the European market rather than North America.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Industrial Truck Association social profiles
Digital presenceIndustrial Truck Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Industrial Truck Association leadership team
Management profileNumber of profiles
Profiles2 records
Industrial Truck Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Industrial Truck Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Industrial Truck Association
What does Industrial Truck Association do?
The Industrial Truck Association (ITA) is a 501(c)(6) non-profit trade association that represents manufacturers of lift trucks, tow tractors, rough terrain vehicles, hand-pallet trucks, and automated guided vehicles across the United States, Canada, and Mexico. ITA delivers member services including market intelligence and statistical reporting, OSHA-related safety training and compliance resources, engineering standards development through ANSI, ASME and ISO committees, and industry events such as National Forklift Safety Day. Its manufacturing members account for more than 85% of the North American forklift market.
Is Industrial Truck Association a public or private company?
Industrial Truck Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Industrial Truck Association founded?
Industrial Truck Association was founded in 1950. It employs 11 to 50 people.
Where is Industrial Truck Association based?
Industrial Truck Association is headquartered in Washington, United States, in the North America region.
How does Industrial Truck Association make money?
One revenue line is on record: membership Dues.
Who are Industrial Truck Association's main competitors?
Broad incumbents on record are Association of Equipment Manufacturers (AEM), Association for Manufacturing Technology (AMT) and National Association of Manufacturers (NAM). Direct peers are Material Handling Institute (MHI) and Material Handling Equipment Distributors Association (MHEDA). Regional players are China Industrial Truck Association (CITA), Japan Industrial Vehicles Association (JIVA) and Federation of European Material Handling (FEM).
Does Industrial Truck Association have an API?
No public API is recorded for Industrial Truck Association.
What industry is Industrial Truck Association in?
Industrial Truck Association's product category is Industrial Equipment Trade Association. Its primary akta.pro industry code is IMACAFAD, Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers). Its NAICS code is 3363 and its SIC code is 3537.