HB Design
HB Design is a women-owned, full-service graphic design agency founded in 1982 in Portland, Oregon, delivering creative, content, and production services to enterprise clients including Boeing, NAVEX, and Solidigm across multiple industries on a project and retainer basis.
- Company typePrivate
- Founded1982
- HeadquartersPortland, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HB Design does
HB Design is a women-owned, full-service graphic design agency founded in 1982 in Portland, Oregon by Noma Hanlon and Sandy Brown, operating with 11–50 employees and holding WBE, WBENC, and NGLCC diversity certifications. The firm delivers creative, content, and production design services across B2B and B2C communications, organized into three service pillars—Creative (graphic design, web/print, packaging, environmental graphics, infographics, UX/UI & CX), Content (motion graphics, copywriting, photography, product renders, video post-production), and Production (campaigns, presentations, reports, catalogs, directives)—and offers three delivery modes (In-House Assist, Full-Service, Brand Advocate) functioning as an extension of client teams.
The agency's technology foundation is industry-standard design tooling with no proprietary platform, patents, or AI/ML capabilities disclosed. Customer relationships are anchored by long-term enterprise engagements with Boeing (annual sustainability report), NAVEX Global (risk and compliance reports), CDSG/ioSafe (identity, packaging, video), Solidigm (SSD packaging and benefits communications), Pacific Cornetta/FinaMill (product launch), Four Graces Winery (identity and packaging), and Starpointe Communities (real estate branding), spanning aerospace, technology, compliance, consumer products, wine, and real estate verticals.
HB Design generates revenue through project-based and retainer professional services fees with publicly undisclosed pricing; clients contact the agency directly for quotes. Distribution is sales-led via direct client engagement, with a website portfolio as the primary top-of-funnel marketing channel and operations spanning Oregon and Arizona. The agency is independently owned with no venture, private equity, or parent-company backing, and founder Noma Hanlon continues to lead client partnerships and agency management after four decades.
HB Design firmographics
Firmographics- Name
- HB Design
- Legal name
- HB Design
- Website
- https://hbdesign.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HB Design is a women-owned, full-service graphic design agency founded in 1982 in Portland, Oregon, delivering creative, content, and production services to enterprise clients including Boeing, NAVEX, and Solidigm across multiple industries on a project and retainer basis.
- Ownership category
- akta.pro rank
Where HB Design is headquartered
LocationHeadquarters
- HQ city
- Portland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
HB Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Design Services: Professional design services including graphic design, web/print design, packaging, environmental graphics, infographics, and UX/UI & CX design delivered on a project or retainer basis.
- Content Creation Services: Content production services including motion graphics, copywriting, photography, product renders, and video post-production for marketing and communications needs.
- Production Services: Production services for campaigns, presentations, reports, catalogs, and directives with full project management from concept through delivery.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
HB Design product offering
Product offeringCore offering
HB Design is a women-owned graphic design agency that delivers creative, content, and production services for marketing and communications. Offerings span graphic design (web/print), packaging, environmental graphics, infographics, and UX/UI & CX design, plus content creation such as motion graphics, copywriting, photography, product renders, and video post-production, delivered on a project or retainer basis as an extension of client teams.
Product overview
HB Design is a women-owned design agency offering comprehensive creative, content, and production design services. The agency operates across three primary service areas: Creative Services (Graphic Design, Web/Print, Packaging, Environmental, Infographics, UX/UI & CX), Content Services (Motion Graphics, Copywriting, Photography, Product Renders, Video Post-Production), and Production Services (Campaigns, Presentations, Reports, Catalogs, Directives). HB Design delivers services through flexible work modes including In-House Assist, Full-Service, and Brand Advocate models, covering concept through delivery. The agency serves diverse B2B and B2C clients across industries including aerospace (Boeing), technology (Solidigm, CDSG/ioSafe), compliance (NAVEX), food/consumer products (Pacific Cornetta/FinaMill, Four Graces winery), and real estate (Starpointe Communities).
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Services Core creative design services for enterprise and consumer-facing clients, including Graphic Design (web/print), Packaging, Environmental graphics, Infographics, and UX/UI & CX design, from concept through delivery.
- Content Services Content creation services including Motion Graphics, Copywriting, Photography, Product Renders, and Video Post-Production for marketing and communications needs.
- Production Services Production services for Campaigns, Presentations, Reports, Catalogs, and Directives, with full project management from concept through delivery.
Companies that use HB Design
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles1 record
HB Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HB Design partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
HB Design competitors and assessment
Company assessmentDirect peers
- RKS Design: Independent design consultancy offering brand strategy, product design, packaging, and UX for consumer and enterprise clients. Comparable as a mid-sized independent design firm delivering integrated creative services to enterprise customers across multiple disciplines.
- Ziba Design: Portland, Oregon-based design consultancy offering integrated brand, product, and digital design services to enterprise clients. Directly comparable to HB Design by geography, size range, and full-service creative model.
- MetaDesign: International brand and digital design agency offering identity, UI/UX, motion graphics, and content services to enterprise clients. Comparable in the breadth of creative, content, and digital production capabilities delivered to sophisticated brand owners.
- Smart Design: Independent design consultancy offering brand, product, and experience design across consumer and enterprise markets. Comparable to HB Design in delivering integrated creative services to enterprise clients on a project and retainer basis.
- Nemo Design: Portland-based design agency delivering branding, packaging, and digital design for consumer and technology clients. Directly comparable as a similarly sized Pacific Northwest creative agency with overlapping service scope.
Broad incumbents
- Lippincott: Brand strategy and design consultancy serving large enterprise clients with brand identity and expression work. Comparable in delivering integrated brand design to sophisticated enterprise customers, though with a stronger consulting-led positioning.
- Pentagram: Largest independent design firm globally, offering branding, digital, packaging, and environmental design across enterprise clients. Broader incumbent operating at significantly larger scale but overlapping on the same core service categories HB Design delivers.
- Siegel+Gale: Global brand strategy and design firm serving large enterprise clients with branding, simplification, and customer experience work. Comparable in serving sophisticated enterprise clients with multi-discipline creative deliverables, though at meaningfully greater scale.
- Landor & Fitch: Global branding and design consultancy serving enterprise clients across brand identity, packaging, environmental design, and digital. Overlaps with HB Design's enterprise-focused branding, packaging, and environmental graphics work, though at much larger scale and geographic reach.
Regional players
- Franke Design: European-rooted industrial and brand design firm serving manufacturers and consumer brands. Comparable in delivering industrial brand and packaging design for enterprise clients, though with primary geographic focus on European markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
HB Design social profiles
Digital presenceHB Design compliance and trust
Trust signalCompliance3 records
HB Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
HB Design leadership team
Management profileNumber of profiles
Profiles2 records
HB Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HB Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HB Design
What does HB Design do?
HB Design is a women-owned graphic design agency that delivers creative, content, and production services for marketing and communications. Offerings span graphic design (web/print), packaging, environmental graphics, infographics, and UX/UI & CX design, plus content creation such as motion graphics, copywriting, photography, product renders, and video post-production, delivered on a project or retainer basis as an extension of client teams.
Is HB Design a public or private company?
HB Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HB Design founded?
HB Design was founded in 1982. It employs 11 to 50 people.
Where is HB Design based?
HB Design is headquartered in Portland, United States, in the North America region.
How does HB Design make money?
Three revenue lines are on record. Creative Design Services are the primary driver. The others are content Creation Services and production Services.
Who are HB Design's main competitors?
Direct peers on record are RKS Design, Ziba Design, MetaDesign, Smart Design and Nemo Design. Broad incumbents are Lippincott, Pentagram, Siegel+Gale and Landor & Fitch. Franke Design is listed as a regional player.
Does HB Design have an API?
No public API is recorded for HB Design.