What Michles & Booth PA does

Michles & Booth, P.A. is a plaintiff-side personal injury law firm headquartered in Pensacola, Florida, founded in 2000 and operating under a Professional Association structure. The firm maintains three offices across Northwest Florida (Pensacola, Fort Walton Beach, and Crestview) serving Escambia, Okaloosa, and surrounding Panhandle counties, with stated expansion into Central Florida. It employs 51-100 staff including 11 attorneys, six of whom are partners (Marcus J. Michles II, Rainey C. Booth, Brian P. Carter, Adrian R. Bridges, Kel D. Murphy, and additional associates).

The firm's service portfolio is organized into five core lines — Motor Vehicle Accidents, Personal Injury, Medical Malpractice, Workers' Compensation, and Social Security Disability — and disaggregates into more than 25 sub-practice areas including car, motorcycle, truck, pedestrian, bicycle, and rideshare accidents; premises liability, dog bites, product liability, defective medical devices, brain injury, spinal cord injury, wrongful death, and amputation cases; as well as birth injury, failure-to-diagnose, negligent care, and medication error matters. Differentiated resources include an in-house medical doctor (Dr. Timothy Brooks, M.D.) who supports case evaluation and courtroom testimony, a full-time investigation team that engages accident reconstruction experts, and "cutting-edge courtroom" computer/display technology for trial presentation. Two attorneys hold Florida Bar Board Certified Civil Trial Specialist credentials and one holds Board Certified Workers' Compensation Specialist status; the firm holds AV Preeminent (Martindale-Hubbell), Top 100 Trial Lawyers, Top 100 Medical Malpractice Lawyers (2021), Super Lawyers, and Best Lawyers in America recognitions.

The business model is a contingency-fee professional services model: clients pay no upfront fees, free initial consultations are offered in-person and by phone, attorneys are available 24/7, and the firm is compensated as a percentage of recovery only if compensation is secured. The firm explicitly states it does not represent insurance companies. Marketing is multi-channel — SEO-optimized website, Facebook, X, YouTube, FJA Journal authorship, ESPN Radio appearances, local TV placements (WEAR-TV, WJHG-TV), community events, and referral/word-of-mouth — with a secondary GTM motion targeting military personnel stationed at NAS Pensacola, Corry Station, and Whiting Field. Public case results include $26.2M, $11.55M, $5M, $750K, $480K, $460K, $410,633.99, $320,219, and $160,000 verdicts and settlements.

Name

Michles & Booth PA

Legal name

Michles & Booth, P.A.

Website

https://michlesbooth.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Michles & Booth, P.A. is a plaintiff-side personal injury law firm headquartered in Pensacola, Florida, operating three offices across Northwest Florida with eleven attorneys, representing individuals injured by negligence on a contingency-fee basis across motor vehicle, premises liability, medical malpractice, workers' compensation, and SSDI matters.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110), Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Motor vehicle accidents
• Medical malpractice
• Workers compensation
• Social security disability

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Contingency Fee Legal Services: Personal injury legal representation on a contingency fee basis. No fees charged unless compensation is secured for the client. Percentage of recovery typically deducted upon successful case resolution.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Michles & Booth PA is a plaintiff-side personal injury law firm that represents individuals (and surviving family members in wrongful death matters) who have been harmed by the negligence of others. The firm delivers legal representation across motor vehicle, premises liability, product liability, medical malpractice, workers' compensation, and Social Security disability matters on a contingency fee basis, with no fees charged unless compensation is recovered. Services are rendered by board-certified trial attorneys supported by an in-house medical doctor, a full-time investigation team, and courtroom presentation technology.

Product overview

Michles & Booth PA is a Florida personal injury law firm offering comprehensive legal services through multiple specialized practice areas. The firm provides a unified service portfolio organized into five core service lines: Motor Vehicle Accidents (covering car, motorcycle, truck, pedestrian, bicycle, and rideshare accidents), Personal Injury (including premises liability, dog bites, product liability, defective medical devices, slip and fall, brain injury, spinal cord injury, wrongful death, amputation, boating accidents, nursing home abuse, pool accidents, and machinery accidents), Medical Malpractice (covering birth injuries, failure to diagnose, negligent care, and medication errors), Worker's Compensation, and Social Security Disability. The firm operates across three Northwest Florida locations (Pensacola, Crestview, and Fort Walton Beach) and does not charge fees unless compensation is secured for the client.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Vehicle Accidents Legal Services Legal representation for victims of motor vehicle collisions, with sub-services covering car accidents, motorcycle accidents, truck accidents, pedestrian accidents, bicycle accidents, and Uber/Lyft rideshare accidents. Handle rear-end, head-on, T-bone, intersection, hit-and-run, drunk driving, and distracted driving cases for residents of Northwest Florida.
• Personal Injury Legal Services Comprehensive representation for individuals harmed due to the careless or reckless actions of others, including premises liability, dog bites, product liability, defective medical devices, slip and fall, brain injury, spinal cord injury, wrongful death, amputation, boating accidents, nursing home abuse, pool accidents, and machinery accidents.
• Medical Malpractice Legal Services Legal representation for patients injured due to medical negligence by doctors, surgeons, hospitals, and medical facilities. Sub-services include birth injury, failure to diagnose, negligent care, and medication error matters, with support from the firm's in-house medical doctor for case evaluation and courtroom testimony.
• Workers' Compensation Legal Services Legal representation for employees injured on the job, including construction and other workplace accidents, helping obtain medical care and wage replacement through the Florida workers' compensation system. Handled by Brian P. Carter, a Florida Bar Board Certified Workers' Compensation Specialist.
• Social Security Disability Legal Services Legal representation for individuals unable to work due to disability, helping navigate the SSDI application and appeals process to obtain Social Security Disability benefits.

Quantifiable outcome

• $320,219 jury verdict for traffic accident victim
• +3 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Morgan & Morgan: The largest plaintiff personal injury firm in Florida, with statewide offices covering motor vehicle, premises liability, medical malpractice, workers' comp, and SSDI cases. Direct competitor for the same case types and customer segments Michles & Booth serves in Northwest Florida.
• Anidjar & Levine Personal Injury Law Firm: Florida plaintiff personal injury firm covering auto accidents, slip and fall, medical malpractice, and wrongful death. Direct comparable in business model and case mix, competing for the same regional Florida plaintiff matters.
• Abrahamson & Uiterwyk: Florida plaintiff personal injury firm with multiple statewide offices handling auto accidents, slip and fall, medical malpractice, and wrongful death. Operates with the same contingency-fee model and similarly broad personal injury service portfolio as Michles & Booth.
• Dolman Law Group Accident Injury Lawyers, PA: Florida-based plaintiff personal injury firm handling auto, trucking, premises liability, and wrongful death cases. Competes for similar plaintiff-side personal injury matters and uses a contingency fee structure comparable to Michles & Booth.
• The Ward Law Group: Florida-based plaintiff personal injury firm with offices across the state including the Panhandle, handling auto accidents, medical malpractice, workers' comp, and premises liability. Overlaps Michles & Booth on core practice areas and similar contingency-fee plaintiff-side model.
• The Dickinson Law Firm: Florida-based plaintiff personal injury and workers' compensation firm serving the Panhandle and broader Florida. Closely comparable practice mix and contingency-fee model targeting similar injured-individual segments.

Regional players

• Law Offices of Benen Bruner Wright, PLLC: Florida plaintiff personal injury firm focused on the Florida Panhandle and adjacent areas. Regional peer with overlapping geographic catchment and practice areas relevant to Michles & Booth.
• Panter Law Firm: Plaintiff personal injury firm operating in Northwest Florida, handling motor vehicle accidents, premises liability, and wrongful death matters. Competes directly with Michles & Booth in the same geographic market.
• Coby W. Lawson, P.A. Regional Florida plaintiff personal injury firm serving Escambia and Santa Rosa counties with personal injury practice areas overlapping Michles & Booth's Northwest Florida footprint.

Broad incumbents

• Joel H. Schwartz & Associates, P.C. Multi-office personal injury firm serving Florida and broader regions with auto, premises liability, workers' comp, and medical malpractice practice areas. Larger established incumbent operating in adjacent markets with overlapping service portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MichlesBoothPA
• YouTubeyoutube.com/channel/UCwC_yVOyOArv8jMoIHSCgIQ
• Facebookfacebook.com/209013339126818

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michles & Booth PA