CoPower

What CoPower does

CoPower is a third-party administrator (TPA) and specialty insurance distributor focused on ancillary employee benefits—primarily dental, vision, life, disability, and chiropractic/acupuncture coverage—for the small business market. Founded in 1995 and headquartered in San Mateo, California, CoPower operates exclusively through insurance brokers and agents in California and New York, packaging products from top national carriers (Delta Dental, VSP, Unum, MetLife, Landmark Healthplan) into accessible offerings for employer groups with 2 to 99 employees. CoPower is a wholly-owned subsidiary of Amwins, one of the largest U.S. specialty insurance distributors, which provides distribution leverage via the Amwins Connect HealthConnect broker quoting platform.

The company's product architecture follows a platform-plus-modules model. CoPower ONE is a bundled multi-carrier package combining Delta Dental, VSP vision, and Unum life insurance under a single blended rate, single bill, and single service team, targeted at groups of 2–99 employees with fixed per-employee pricing and a two-year rate guarantee. CoPower SELECT is a mix-and-match standalone portfolio allowing employers to customize dental, vision, life, long-term disability, and chiropractic plans from multiple carriers. CoPower TPA provides back-office administration (billing, COBRA, 1099 processing, delinquency management, commissions) for carriers, associations, and exchanges, handling more than 5,800 groups and 200,000+ individuals. CoPower VANTAGE is a value-add portfolio integrating Zywave HR support, BenefitHub discounts, and a Discount Rx Card. The Empower portal is the proprietary 24/7 web-based administration platform used by brokers and employers for enrollment, billing, commissions, and renewals.

CoPower generates revenue through three primary streams: insurance premium pass-through from employer groups to carrier partners (with embedded administrative fees in pricing on select plans), TPA administrative fees billed to carriers, associations, and exchanges on a per-group or per-member basis, and broker commissions retained on CoPower ONE plans at a flat 10% rate. The company does not charge administration fees on CoPower ONE, MetLife, or Delta Dental of California plans. With 6,000+ employer groups and 250,000+ covered lives, CoPower reports a 90% five-year retention rate for groups with three or more products and case approval in two business days or less, indicating strong customer stickiness within its small-business niche.

Name

CoPower

Legal name

CoPower

Website

https://copower.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

CoPower is a third-party administrator and specialty insurance distributor that packages dental, vision, life, and disability products from top carriers into bundled and customizable offerings for small business employers (2–99 employees) in California and New York, distributing exclusively through brokers as a subsidiary of Amwins.

Ownership category

akta.pro rank

Headquarters

HQ city

San Mateo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Insurance Premium Revenue: CoPower collects insurance premiums from employer groups and remits to carrier partners (Delta Dental, VSP, Unum, MetLife, Landmark). Revenue is generated as a pass-through with administrative fees embedded in premium pricing. No administration fees are charged on CoPower ONE, MetLife, or Delta Dental of California plans.
2. Third-Party Administration (TPA) Fees: CoPower TPA generates revenue by providing administrative services to insurance carriers, associations, exchanges, and general agencies. Services include billing, disbursement, collections, COBRA, 1099 processing, and plan/rate creation. Pricing is based on per-group or per-member administrative fees.
3. Broker Commissions: CoPower pays broker commissions at a flat 10% rate on CoPower ONE plans. The company also participates in carrier rewards programs (e.g., Delta Dental of California Broker Rewards Program 2025), which provide additional incentives to brokers for retention and new sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

CoPower packages and administers dental, vision, life, disability, and ancillary insurance products from top national carriers (Delta Dental, VSP, Unum, MetLife, Landmark) into consolidated offerings for small businesses. The CoPower ONE bundle combines dental, vision, and life under a single blended rate, single bill, and single service team, while CoPower SELECT allows mix-and-match customization and CoPower TPA provides third-party administration services for carriers, associations, and exchanges.

Product overview

CoPower is an ancillary benefits management company that offers a comprehensive product portfolio of dental, vision, and life insurance products for small businesses. The company operates a platform-plus-modules architecture centered on three core products: CoPower ONE (bundled multi-carrier packages), CoPower SELECT (mix-and-match stand-alone plans), and CoPower TPA (third-party administration services). Additional value is provided through CoPower VANTAGE (perks and discount programs), the Empower online administration platform, and access to carrier-specific plans from Delta Dental, VSP, Unum, Landmark, and MetLife.

Differentiator

Problem solved

Functional benefit

Brands

• CoPower ONE: All-in-one ancillary coverage bundle including dental, vision, and life insurance from Delta Dental, VSP, and Unum for groups of 2-99 employees.
• CoPower SELECT
• CoPower TPA
• CoPower VANTAGE
• Empower

Products and services

• CoPower ONE A bundled multi-carrier ancillary benefits package that combines dental (Delta Dental), vision (VSP), and life insurance (Unum) under one blended rate, one bill, and one service team for employer groups of 2–99 employees in California and New York.
• CoPower SELECT A portfolio of stand-alone or mix-and-match benefit plans from top carriers (Delta Dental, MetLife, VSP, Unum, Landmark) allowing employers to customize benefits packages with consolidated billing and administration.
• CoPower TPA Third-party administration services providing benefit and billing administration — including quoting, underwriting, enrollment processing, billing, collections, COBRA, and financial reporting — for insurance carriers, associations, exchanges, and general agencies.
• CoPower VANTAGE A portfolio of value-add products and services including Zywave HR support, BenefitHub travel and entertainment discounts, and Discount Rx Card savings that supplement employer benefit plans at no additional cost.
• Empower Online Administration Platform An online administration platform providing 24/7 self-service access for brokers and employer groups to manage enrollments, terminations, billing, payments, forms, commissions, and benefit information.
• Delta Dental Plans Dental PPO and HMO plans including Delta Dental PPO Non-Voluntary, PPO Voluntary, PPO Plus Premier, and DeltaCare USA prepaid plans available for groups of 2–99 employees through CoPower SELECT.
• VSP Vision Plans Vision care plans including VSP Signature and Choice plans with access to retail chain locations such as Costco Optical, available for groups of 2–1,000 employees through CoPower SELECT.
• Unum Life and LTD Plans Group term life insurance and long-term disability plans including basic group term life with AD&D, waiver of premium, EAP and travel assistance, available for groups of 2–249 employees through CoPower SELECT.
• MetLife PPO Dental Employer-sponsored and voluntary PPO dental plans with orthodontics available down to groups of 5 enrollees, offered for groups of 2–99 employees through CoPower SELECT.
• Landmark Chiropractic and Acupuncture Plans Chiropractic and acupuncture benefit plans available for groups of 2–199 employees, including Chiropractic Only and Combined plans, offered exclusively through CoPower in California.
• Discount Rx Card Free prescription discount card providing up to 75% savings on prescription drugs (averaging approximately 30%), honored at more than 56,000 pharmacies nationwide, available through CoPower VANTAGE.

Quantifiable outcome

• Five-year retention rate of 90% for employer groups with 3+ products
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, flagship and secondary.

• Delta Dental (Delta Dental of California / DeltaCare USA)coreStrategic or Co-development PartnerDelta Dental of California is CoPower's primary dental insurance partner, offering PPO (Non-Voluntary, Voluntary, PPO Plus Premier), DeltaCare USA (DHMO-type), and Delta Choice plans exclusively through CoPower for groups of 2–99 employees in California. Delta Dental's Small Business Program provides comprehensive dental coverage underwritten by one of America's largest dental benefits carriers covering over 56 million people.
• VSP Vision (Vision Service Plan)coreStrategic or Co-development PartnerVSP is CoPower's exclusive vision insurance partner, offering VSP Signature Plans and Choice Plans for groups of 2–1,000 employees. VSP provides employer-paid and voluntary vision plans nationwide. VSP is the only national not-for-profit vision care company, offering members access to retail chain locations including Costco Optical. CoPower's VSP portfolio includes LightCare and TechShield Blue products.
• Unum (Life & Long-Term Disability)coreStrategic or Co-development PartnerUnum provides group term life insurance (with AD&D, Waiver of Premium, EAP, and Travel Assistance) and long-term disability plans through CoPower's bundled and stand-alone product portfolios. Life plans cover groups of 2–249 employees with guaranteed issue, composite rates, and no industry loads. LTD plans cover groups of 10–249 employees with two SIC buckets only. Travel Assistance is included at no additional charge.
• MetLifecoreStrategic or Co-development PartnerMetLife PPO dental plans are available through CoPower for groups of 2–99 employees, offering 5 employer-sponsored and voluntary PPO dental plan designs with orthodontics available down to groups of 5 enrollees. MetLife brings 140+ years of insurance experience and serves 90 of the Fortune 100 companies, adding credibility and product breadth to CoPower's portfolio.
• Landmark Healthplan of CaliforniacoreStrategic or Co-development PartnerLandmark offers chiropractic and acupuncture benefit plans exclusively through CoPower for groups of 2–199 employees in California. Plans include a Chiropractic Only option and a combined Chiropractic and Acupuncture plan. Landmark is a Knox-Keene licensed specialized health services plan operating since 1985, providing flexible alternative medicine benefit designs.
• AmwinsflagshipChannel Partner/ Reseller/ DistributorCoPower is a subsidiary of Amwins, one of the largest specialty insurance distributors in the United States. The Amwins relationship provides CoPower with access to the Amwins Connect broker platform (HealthConnect for quoting), extensive broker networks, and carrier relationships. CoPower is branded as 'An Amwins Company' across all communications and the website footer.
• ZywavesecondaryTechnology or IntegrationZywave is an online HR support center integrated into CoPower's VANTAGE value-add portfolio. It provides thousands of pages of HR content, hundreds of downloadable forms, job description builders, salary benchmarking tools, HR training videos, and monthly newsletters. Groups are eligible for a free 3-month subscription. Zywave enhances CoPower's offering without additional cost to employers or brokers.
• BenefitHubsecondaryTechnology or IntegrationBenefitHub is a travel and entertainment discount program available through CoPower VANTAGE at no cost to plan holders. Employees access exclusive discounts on dining, theme parks, shopping, and other services through the BenefitHub platform, stretching paychecks amid rising inflation.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• OneDigital: OneDigital is a large U.S. employee benefits brokerage and consulting firm that bundles and administers ancillary benefits for small and mid-sized employer groups through broker channels. It is directly comparable to CoPower in broker-centric ancillary benefit distribution and TPA-style service delivery.
• BeneSys: BeneSys is a third-party administrator specializing in benefits administration for employer and multiemployer plans, including dental, vision, life, and disability. It is a direct comparable to CoPower's TPA division in administering ancillary benefits for groups through structured administrative outsourcing.
• Trion Group: Trion Group is a large third-party administrator of employee benefits providing administrative services for dental, vision, disability, and life plans to employers and carriers. It competes directly with CoPower in the ancillary benefits TPA market with similar employer group focus.
• Sequoia Consulting Group: Sequoia Consulting Group provides benefits administration, TPA, and brokerage services for employer-sponsored benefits. It is comparable to CoPower in administering multi-carrier ancillary benefit programs on behalf of employer groups.

Broad incumbents

• HealthEquity: HealthEquity is a large benefits administration platform serving employers and consumers across health, dental, vision, and HSA-adjacent benefits. While broader in scope than CoPower's dental/vision/life focus, it competes for employer benefits administration wallet share.
• ADP TotalSource: ADP TotalSource is a large PEO offering bundled benefits administration including dental, vision, life, and disability to small and mid-sized employers. It overlaps CoPower's small employer segment as a broader, more diversified incumbent benefits administrator.
• Paychex: Paychex provides payroll, HR, and benefits administration services including ancillary benefits to small and mid-sized businesses. It serves a similar employer customer base as CoPower but through a broader HR/payroll platform rather than a dedicated ancillary TPA.
• Benefitfocus: Benefitfocus is a benefits administration technology platform serving carriers, employers, and brokers with enrollment, billing, and benefits management tools. It overlaps CoPower's TPA technology stack and Empower platform capabilities at a larger enterprise scale.

Emerging players

• Justworks: Justworks is a PEO providing bundled benefits including dental, vision, life, and disability to small businesses via a digital platform. It overlaps CoPower's small-employer segment with a tech-forward, direct-to-employer distribution model that may compete with CoPower's broker channel.
• Gusto: Gusto is an HR, payroll, and benefits platform offering health, dental, and vision insurance to small businesses. It is comparable to CoPower as an emerging digital competitor for the small-employer benefits market, though distributed directly rather than through brokers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CoPowerEasy
• YouTubeyoutube.com/user/CoPowerBenefits
• Facebookfacebook.com/CoPowerEasy
• LinkedInlinkedin.com/company/copowereasy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CoPower