Simpra
Simpra is a Turkey-based cloud POS and hospitality management software vendor serving restaurants, cafes, hotels, and retail operators with an all-in-one platform covering order management, inventory, loyalty, delivery aggregation, and payments across 3,000+ business customers.
- Company typePrivate
- Founded2018
- HeadquartersIstanbul
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Simpra does
Simpra is a Turkish cloud-based point-of-sale and hospitality management software vendor, headquartered in Istanbul and founded in 2018. The company serves restaurants, cafes, bars, nightclubs, bakeries, beach clubs, hotels, and retail operators with an all-in-one platform that unifies order management, kitchen display, inventory and cost tracking, QR menu, self-service kiosk, takeaway/delivery aggregation, table reservation, loyalty, digital menuboards, mobile reporting, payment acceptance, and — through a recently added PMS module — hotel property management. Its core technology is a cloud-based RMS that runs on Mac, Windows, Linux, iOS, and Android and includes an offline mode that allows continued operation during internet outages, with deep localization for the Turkish market including GIB-compliant e-invoice/e-archive fiscal integration and connectivity to Turkish ERPs (SAP, Logo Yazılım, Netsis), payment systems (Multinet, Param, Verifone, Ingenico, Hugin), and all major domestic food delivery platforms (Yemeksepeti, GetirYemek, Trendyol, Migros Yemek, Fuudy).
Simpra monetizes through a recurring SaaS subscription (€50/month or €500/year, the latter representing a 16% discount) bundled with hardware sales from partner vendors such as HP, iMin, Breeze Fly, Verifone, Ingenico, Hugin, Bixolon, and Epson. The go-to-market combines a product-led motion (free trial, app-store downloads, self-serve website signup) with a sales-led motion for hotel groups and multi-branch restaurant chains, supported by a dealer/distributor network and direct enterprise outreach via phone and contact form. Stated scale is 3,000+ business customers, including enterprise references such as 360 Istanbul, Factory Karaköy, Emirgan Sütiş, Espresso Lab, Beyaz Fırın, Zorlu PSM, and aviation caterer BTA. Distribution is primarily domestic to Turkey, with early international signals including a German-language website targeting the DACH region.
The company is privately held with no disclosed funding rounds, ownership structure, or leadership team details in the available source material. No AI/ML capabilities are documented; the product portfolio emphasizes operational integration, regulatory localization (Turkish fiscal compliance), and breadth of modules rather than algorithmic differentiation. Strategic emphasis is on expanding module breadth (PMS, Service Robot, payments), deepening delivery-aggregator integrations, and beginning geographic expansion beyond Turkey.
Simpra firmographics
Firmographics- Name
- Simpra
- Legal name
- Simpra
- Website
- https://simprasuite.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Simpra is a Turkey-based cloud POS and hospitality management software vendor serving restaurants, cafes, hotels, and retail operators with an all-in-one platform covering order management, inventory, loyalty, delivery aggregation, and payments across 3,000+ business customers.
- Ownership category
- akta.pro rank
Simpra industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Point-of-Sale (POS) & On-Property Commerce (THALACAI)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
Keywords
Where Simpra is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Simpra business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (POS Software): Monthly or annual subscription fee for cloud-based POS software access, including software updates, data storage and hosting, 24/7 support, and centralized management features.
- Hardware Sales: Sale of POS terminals, cash drawers, receipt printers, payment devices, and bundled hardware packages (e.g., Fixed POS terminal with cash drawer and VUK507-compliant fiscal printer). Partners with HP, iMin, Breeze Fly, Verifone, Ingenico, Hugin, Bixolon, and Epson.
- Delivery Platform Commissions/Integration Fees: Revenue from integration partnerships with food delivery platforms such as Yemeksepeti, GetirYemek, Trendyol, Migros Yemek, and Fuudy, where Simpra acts as the operational layer for restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly POS Subscription |
| Subscription | Annual | Annual POS Subscription (16% discount) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Simpra product offering
Product offeringCore offering
Simpra provides a cloud-based, all-in-one restaurant and hotel management platform built around its Simpra POS core, with integrated modules for kitchen order display, inventory and cost tracking, QR menu and kiosk ordering, takeaway/delivery aggregation, table reservation, loyalty management, digital menuboard, and contactless payments (Simpra Pay, Simpra Link). The platform supports multi-branch and multi-revenue-center operations with offline mode, multi-language capability, and integrations to delivery platforms, ERP systems, and hotel PMS, sold primarily through SaaS subscriptions plus bundled POS hardware.
Product overview
Simpra is a next-generation restaurant, hotel, and payment technology platform offering a unified ecosystem of integrated modules. The core platform is Simpra POS, a cloud-based restaurant management system (RMS) that serves as the central hub for order management. Around this core, Simpra offers multiple integrated modules including QR Menu for contactless ordering, Restaurant Kiosk for self-service, Takeaway Service for delivery management, Kitchen Order Display System (KDS) for kitchen coordination, Inventory and Cost Management for stock control, Mobile Reporting (Simpra Insight) for real-time analytics, Table Reservation for booking management, Loyalty Management for customer retention, and Menuboard for digital signage. Payment solutions include Simpra Pay, Simpra Link (Pay by Link), and Simpra Quick. Additional offerings include Service Robot for autonomous delivery and iMin Falcon 2 hardware. The platform also extends to hotel operations through Simpra PMS. All modules are designed to work together through a centralized management interface, with the system supporting various business types including restaurants, cafes, bars, bakeries, hotels, and retail.
Differentiator
Problem solved
Functional benefit
Brands
- Simpra POS: Cloud-based restaurant management system and point of sale solution
- Simpra Quick
- Simpra Pay
- Simpra Link
- Simpra Reservation
- Simpra Loyalty
- Simpra Inventory
- Simpra KDS
- Simpra Insight
- Simpra WebShop
- Check&Place
- QR Menu
Products and services
- Simpra POS Cloud-based restaurant management system serving as the central platform for order management, multi-revenue center handling, real-time business monitoring, and integration with all Simpra modules for restaurants, cafes, bars, hotels, and beach clubs.
- QR Menu
Quantifiable outcome
- More than 3,000 businesses have adopted Simpra solutions
- +2 more outcomes
Companies that use Simpra
Customer profileNamed customers12 records
Segments7 records
Ideal customer profiles4 records
Simpra technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
Feature13 records
Simpra partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- YemeksepeticoreYemeksepeti is one of Turkey's leading food delivery platforms. Simpra POS integrates with Yemeksepeti to allow restaurants to manage all delivery orders directly from their POS system, eliminating manual order entry and reducing errors.
- GetirYemekcoreGetirYemek is a popular food delivery service in Turkey. Simpra's delivery management module integrates with GetirYemek to centralize order processing and delivery tracking within the restaurant's POS.
- TrendyolcoreTrendyol (a major Turkish e-commerce and food delivery platform) is integrated with Simpra POS for seamless delivery order management.
- Migros YemekcoreMigros Yemek integration enables restaurants to receive and manage Migros food delivery orders directly through Simpra's POS system.
- SAPcoreSAP ERP system integration enables Simpra POS to sync financial and business data with enterprise resource planning systems used by larger hotel and restaurant groups.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Simpra competitors and assessment
Company assessmentEmerging players
- Resy (American Express): Restaurant reservation and guest management platform with adjacent CRM/loyalty. Comparable to Simpra's Simpra Reservation (Check&Place) module in solving the same restaurant table-management pain point.
Direct peers
- SpotOn: Cloud POS and integrated payments for restaurants with strong SMB and mid-market positioning. Direct peer in delivering all-in-one software + hardware solutions to restaurant operators.
- PAR Technology (ParTech): Provider of restaurant POS (Cloud-based 'Punchh' loyalty, Brink POS) and back-office software to enterprise and SMB restaurants. Comparable SaaS + payments + hardware model with strong restaurant and hotel vertical presence.
- TouchBistro: iPad-based restaurant POS with integrated payments, inventory, reservations, and loyalty. Direct overlap with Simpra's core restaurant POS, KDS, and loyalty modules, primarily serving SMBs in North America and EMEA.
- Lightspeed Restaurant: Cloud-based POS for full-service and quick-service restaurants with integrated payments, inventory, and table management. Closely mirrors Simpra's all-in-one restaurant management positioning and SMB-to-mid-market target.
Others
- Adyen: Global payments platform serving enterprise merchants including restaurants and hotels. While not a direct POS competitor, Adyen is comparable as the underlying payment-acceptance layer that POS platforms like Simpra integrate alongside Verifone and Ingenico.
Broad incumbents
- Toast: Leading US-based cloud restaurant POS and management platform. Highly comparable to Simpra in product scope (POS, payroll, online ordering, marketing, hardware) and SMB-to-enterprise restaurant focus, though at vastly greater scale and geographic reach.
- Clover (Fiserv): POS and business management platform for SMBs across retail and food service with hardware-led distribution. Comparable SMB restaurant focus and bundled payments offering, supported by Fiserv's distribution scale.
- Oracle MICROS: Legacy enterprise POS platform with strong presence in hotels and large restaurant chains. Simpra's PMS integration and hotel F&B positioning overlap with Oracle MICROS's hospitality vertical, though MICROS targets larger enterprise accounts.
- Square for Restaurants (Block): Block's restaurant-focused POS offering bundled with payments, payroll, marketing, and hardware. Comparable business model (software + payments + hardware) and broad SMB focus, though Square's scale and capital base dwarf Simpra's.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Simpra social profiles
Digital presenceSimpra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simpra leadership team
Management profileNumber of profiles
Simpra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simpra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simpra
What does Simpra do?
Simpra provides a cloud-based, all-in-one restaurant and hotel management platform built around its Simpra POS core, with integrated modules for kitchen order display, inventory and cost tracking, QR menu and kiosk ordering, takeaway/delivery aggregation, table reservation, loyalty management, digital menuboard, and contactless payments (Simpra Pay, Simpra Link). The platform supports multi-branch and multi-revenue-center operations with offline mode, multi-language capability, and integrations to delivery platforms, ERP systems, and hotel PMS, sold primarily through SaaS subscriptions plus bundled POS hardware.
Is Simpra a public or private company?
Simpra is a private company. It is classified as unknown and is currently operating.
When was Simpra founded?
Simpra was founded in 2018. It employs 51 to 100 people.
Where is Simpra based?
Simpra is headquartered in Istanbul.
How does Simpra make money?
Three revenue lines are on record. SaaS Subscription (POS Software) is the primary driver. The others are hardware Sales and delivery Platform Commissions/Integration Fees.
Who are Simpra's main competitors?
Resy (American Express) is listed as an emerging player. Direct peers are SpotOn, PAR Technology (ParTech), TouchBistro and Lightspeed Restaurant. Adyen is listed as an others. Broad incumbents are Toast, Clover (Fiserv), Oracle MICROS and Square for Restaurants (Block).
Does Simpra have an API?
No public API is recorded for Simpra.
What industry is Simpra in?
Simpra's product category is Restaurant Management Software. Its primary akta.pro industry code is THALACAI, Point-of-Sale (POS) & On-Property Commerce, with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 51821 and its SIC code is 7372.