Ydra

What Ydra does

Ydra AS is a Norwegian manufacturer of custom pump systems and complete pumping solutions for the maritime, aquaculture, fishing, municipal water, and land-based industrial sectors. The company designs, engineers, and produces its products in-house at its Aksdal headquarters — from raw steel to finished, mounted pumps — including lineshaft pumps with dry-mounted motors and submerged hydraulic sections (100–40,000 m³/h capacity range), circulation and propeller pumps for closed aquaculture facilities (up to 85% efficiency), fully submersible pumps with specialty 90,000-hour motors, and a broad portfolio of centrifugal, multistage, eccentric screw, gear, rotary lobe, and borehole pumps. Its proprietary Blaastrom system adds automated fish-waste ensiling with grinder pumps, automatic acid dosing controlled by radar level sensors, self-cleaning pH measurement, and ATEX Class 2 / Zone 2 inside-tank certification, while its Pump as Turbine (PAT) offering recovers energy from pressure drops in municipal water networks (e.g., the ~50 kW Oslo kommune installation). Integrated control and monitoring use Modbus and SCADA connectivity with vibration-sensor-based predictive maintenance that can flag bearing wear up to one year in advance.

Ydra is a wholly-owned subsidiary of the diversified Norwegian conglomerate Hatteland Gruppen, formed in 2019 when Hatteland merged two Haugalandet-based pump companies, Vestjet and Mapex, into a single entity that today also houses a sub-brand (Blaastrom) and an exclusive Norway distribution agreement with Italian pump manufacturer Saer. The company operates a relationship-driven, sales-led go-to-market with regional managers and a deep bench of technical-sales staff covering Bergen, Stavanger, and Haugalandet, supported by service workshops in Bergen, Stavanger, and Aksdal, traveling service teams throughout Norway, and a sales office in Chile serving South American customers. Revenue is generated primarily through custom-project pump and system sales, complemented by recurring service, repair, overhauls, and spare-parts revenue across all pump brands. Customers range from Norwegian salmon-farming operations and shipping/offshore vessels to fishing-industry processors and municipal water utilities, with pricing set via bespoke quotations tied to capacity, materials, and system complexity rather than published price lists.

Name

Ydra

Legal name

Ydra AS

Website

https://ydra.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ydra is a Norwegian pump manufacturer designing and producing custom pump systems, grinder pumps, and automated fish-waste ensiling solutions for maritime, aquaculture, and industrial customers, with regional sales and service offices across Norway and an international presence in Chile.

Ownership category

akta.pro rank

Product category

Industrial Pumps and Fluid Handling Systems

NAICS

Pump and Compressor Manufacturing (33391), Other General Purpose Machinery Manufacturing (3339)

SIC

Pumps & Pumping Equipment (3561), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)

akta.pro secondary industries

Aftermarket Parts, Service & Remanufacturing (Pumps/Compressors) (IMAHANAJ), Specialty & Metering Pumps (IMAHANAC)

Keywords

• Industrial pump manufacturing
• Maritime pump systems
• Aquaculture pumping solutions
• Custom pump engineering
• Fish waste ensiling

Headquarters

HQ city

Haugesund

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Pump Sales: Sale of complete pump systems including lineshaft pumps, grinder pumps, propeller pumps, and submersible pumps. Pumps are manufactured in-house in Aksdal from raw steel to finished product.
2. Service and Repair: Maintenance, repair, and complete overhauls of pumps regardless of brand. Service is available through workshops in Bergen, Stavanger, and Haugalandet, plus mobile service teams.
3. Custom Systems and Solutions: Design and delivery of complete customized pump systems for specific customer needs, including Blaastrom ensiling systems. Systems are built flexibly and modularly to fit different facilities.
4. Spare Parts: Sale of replacement parts and components, with parts always kept in stock. Custom parts can be machined in workshops if not available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ydra designs, manufactures, and delivers complete custom pump systems and solutions for the maritime and aquaculture industries. Their portfolio includes lineshaft pumps, circulation pumps, propeller pumps, fully submersible pumps, grinder pumps, eccentric screw pumps, gear pumps, rotary lobe pumps, centrifugal pumps, multistage pumps, well pumps, and borehole pumps, plus the proprietary Blaastrom automated fish waste ensiling system. All manufacturing takes place in-house in Aksdal, Norway from raw steel to finished product, with complementary service, repair, and spare parts operations through regional workshops in Bergen, Stavanger, and Haugalandet.

Product overview

Ydra is a Norwegian pump company that designs, manufactures, and delivers comprehensive pump solutions and customized pump systems for the maritime and aquaculture industries. The product portfolio includes Lineshaft pumps with dry-mounted motors, Circulation pumps with up to 85% efficiency, Propeller pumps, and Fully Submersible pumps featuring special motors with 90,000 operating hour lifespan. The Blaastrom system provides automated fish waste ensiling with ATEX certification. Ydra also produces a wide range of pump types including eccentric screw pumps, screw pumps, gear pumps, rotary lobe pumps, centrifugal pumps, multistage pumps, well pumps, and borehole pumps. The company operates from Aksdal, Norway with sales and service offices in Bergen and Stavanger, and produces pumps from raw steel to finished mounted product in-house.

Differentiator

Problem solved

Functional benefit

Brands

• Blaastrom: An automated system for ensiling of fish waste, designed for aquaculture and fishery industries to process dead fish and by-products quickly and efficiently.

Products and services

• Lineshaft Pumps (Langakslede pumper) Semi-submersible pumps with dry-mounted motor and submerged hydraulic section, providing high operational reliability by protecting motor and electronics from seawater and leaks while eliminating the need for expensive pump cellars below sea level. Equipped with vibration sensors for wear monitoring. Capacity range 100-40,000 cubic meters per hour with lift heights up to 200 meters. For maritime and aquaculture applications requiring sea water intake and circulation.
• Circulation Pumps (Sirkulasjonspumper) Pumps specifically developed for closed aquaculture facilities where power consumption is a critical factor, achieving efficiency up to 85%. Designed for continuous water circulation in fish farming containment systems.
• Propeller Pumps (Propellpumper) Long-shaft propeller pumps developed to move large water volumes with low lift height, combining dry-mounted motor with a powerful propeller. Moves 1,500 to 7,500 cubic meters of water per hour with lift heights of 0.5 to 3 meters, achieving up to 40% energy reduction in aquaculture systems.
• Fully Submersible Pumps Fully submersible pumps built for continuous operation in demanding environments, featuring a special motor with expected lifespan of 90,000 operating hours, equivalent to approximately 10 years of continuous operation.
• Blaastrom Ensiling System Automated system for ensiling of fish waste designed for the aquaculture and fishing industry. Features Ydra's own grinder pumps with double-edged knives in acid-resistant special steel, automatic formic acid dosing controlled by radar sensor with biomass detection, automatic self-cleaning pH measurement, and integrated control. ATEX Class 2 certified for Zone 2 inside the tank. Replaces time-consuming manual fish waste processing.
• Terminator Pump Ydra's in-house developed Terminator pumps built in multiple versions with robust design featuring open impeller, comprehensive knife system, and large particle passage. Designed for long service life and demanding environments, made with acid-resistant duplex steel.
• Grinding Pumps (Kvernpumper) Robust pumps with open impeller wheel, comprehensive knife system, and large particle passage, designed for grinding fish waste and handling demanding biomass, with long service life in demanding environments.
• Eccentric Screw Pumps (Eksenterskruepumper) Positive displacement pumps used in maritime operations requiring precise fluid transport, offering robust solutions for demanding maritime applications on vessels and offshore installations.
• Screw Pumps (Skruepumper) Rotary positive displacement pumps used in maritime processes for reliable fluid handling on vessels and offshore installations.
• Gear Pumps (Tannhjulspumper) Positive displacement pumps for maritime applications providing precise fluid transport capabilities on vessels and offshore installations.
• Rotary Lobe Pumps (Roterende lobepumper) Positive displacement pumps used in maritime processes for reliable fluid handling on vessels and offshore installations.
• Centrifugal Pumps (Sentrifugalpumper) General purpose centrifugal pumps covering many common needs on board vessels and offshore installations.
• Multistage Pumps (Flertrinnspumper) High-pressure multistage pumps for operations requiring extra pressure or large volumes in maritime applications.
• Well Pumps (Brønnpumper) Pumps for water supply applications in maritime and industrial settings.
• Borehole Pumps (Borehullspumper) Specialized pumps for deep water extraction in maritime and offshore applications.
• Pump Service and Repair Comprehensive service offering including maintenance, repair, and complete overhauls of pumps regardless of brand. Service available through workshops in Bergen, Stavanger, and Haugalandet (Aksdal) plus mobile service teams traveling throughout Norway. Covers spare parts with parts always kept in stock, including custom-part machining in workshops.
• Pump as Turbine (PAT) Energy Recovery Solution that uses a standard centrifugal pump backwards as a turbine to generate electricity from pressure drops in water systems. Ydra models the operating point, dimensions the solution, and ensures safe integration with control and generator systems. Implemented with Oslo municipality producing approximately 50 kW of renewable electricity from pressure drop recovery.
• Custom Pump Systems and Solutions Design, engineering, and delivery of complete customized pump systems built flexibly and modularly to fit different facilities and customer needs. Includes the Blaastrom ensiling system and other bespoke integrated solutions combining mechanical pumps with automation and control systems.
• Spare Parts Sale of replacement parts and components for pumps, with parts always kept in stock. Custom parts can be machined in Ydra's own workshops if not available, ensuring rapid part availability for critical maritime and aquaculture operations.

Quantifiable outcome

• Up to 85% energy efficiency in circulation pumps, meaning 85% of supplied power moves water directly vs. being lost as heat
• +4 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature8 records

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• DESMI: Danish pump manufacturer with a strong maritime and offshore focus, producing centrifugal pumps, cargo pumps, and specialized systems for ships. Highly comparable to Ydra in product mix (custom pump systems), customer base (maritime), and Nordic SME scale.
• Saer Elettropompe: Italian pump manufacturer producing surface and submersible pumps under demanding standards. Saer is Ydra's exclusive Norwegian distribution partner, making it a directly comparable peer in submersible and surface pump product lines for industrial and maritime customers.
• Tsurumi Manufacturing: Japanese manufacturer specializing in submersible and dewatering pumps for construction, mining, and industrial applications. Directly comparable to Ydra's submersible pump products and rugged pump engineering.

Broad incumbents

• Sulzer: Swiss-headquartered global pump and rotating equipment manufacturer serving water, oil & gas, and industrial markets including maritime. Comparable to Ydra in centrifugal and submersible pumps for marine/offshore but at vastly greater scale and breadth.
• Grundfos: Danish global pump manufacturer producing circulator, submersible, centrifugal, and dosing pumps across water, industrial, and aquaculture applications. Strong direct overlap with Ydra's circulation and submersible pump lines for closed aquaculture facilities.
• Xylem: US-listed global water technology company owning brands like Flygt and Wedeco, producing submersible, centrifugal, and dosing pumps for aquaculture, municipal water, and industrial customers. Direct overlap with Ydra's aquaculture circulation pumps and submersible product lines.
• KSB SE & Co. KGaA: German global pump and valve manufacturer serving water, wastewater, energy, and industrial markets. Comparable to Ydra in centrifugal and submersible pumps but operates at far larger scale with broader geographic footprint.
• Wilo SE: German pump manufacturer focused on building services, water management, and industrial applications. Overlaps with Ydra in circulation pumps, submersible pumps, and energy-efficient pump technology for water handling.
• Flowserve Corporation: US-listed global manufacturer of pumps, valves, and seals serving oil & gas, power, chemical, and water markets. Comparable to Ydra in centrifugal and specialty industrial pump lines but at enterprise scale with deep upstream oilfield exposure.

Regional players

• AxFlow: European specialist pump distributor and service provider covering positive displacement, centrifugal, and hygienic pumps across food, chemical, and water markets. Comparable to Ydra in pump distribution, customization, and regional service-led go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ydra7761
• Facebookfacebook.com/Ydra-112432243564112
• LinkedInlinkedin.com/company/ydranorge

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ydra