Morris Light & Sound
Morris Light & Sound is a Nashville-based audiovisual technology provider, now operating under Solotech following a 2024 acquisition. It delivers live production, systems integration, and managed AV services to touring, corporate, institutional, and media and entertainment clients across North America and the UK.
- Company typePrivate
- Founded-
- HeadquartersNashville, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Morris Light & Sound does
Morris Light & Sound is a Nashville-based audiovisual technology provider that has been acquired by and now operates under Solotech, a Canadian-headquartered global AV leader. The company delivers integrated audiovisual solutions across three core lines: Live Productions (audio, video, lighting, rigging and staging, crew solutions, the LiveSphere streaming platform, and professional studio rentals), Systems Integration (videoconferencing and collaboration systems including Microsoft Teams Rooms, digital signage, projection and video, command and control centers, audio systems and acoustics, lighting, broadcast and streaming, rigging, and AV consultation), and Managed Services (service plans, repair workshops, the Axess online portal, à la carte services, Microsoft Teams Rooms helpdesk, and Service+ real-time monitoring). It serves four primary customer verticals: Live Productions, Corporate and Business, Institutions and Communities (healthcare, house of worship, courtroom, government, education, transportation), and Media and Entertainment (music and touring, venues, esports, theme parks, hospitality and casinos, sports venues, media and broadcast, festivals, TV and film, and creative studios).
The company operates a dual go-to-market: enterprise direct sales for complex solutions and integration projects, supported by regional offices in Nashville, Los Angeles, Montreal, and the United Kingdom, alongside a direct-to-consumer e-commerce storefront at shop.solotech.com selling audio, video, lighting, and DJ equipment. Its revenue model combines one-time product sales, project-based professional services revenue from solutions and integration work, and recurring subscription-like revenue from managed services contracts. The proprietary technology stack centers on LiveSphere for live event broadcasting and Axess for service management and customer support, with the brand now fully integrated into Solotech's corporate identity following the 2024 rebranding.
Parent ownership by Solotech positions Morris Light & Sound as the US-facing operational arm of a larger global AV platform, with cross-border reach into Canada and the UK and exposure to multiple regulated and entertainment verticals. Core technical differentiation lies in platform-plus-modules architecture — combining proprietary streaming and service-management software with capital-intensive equipment inventory and crew solutions — rather than in software-only IP. The company is privately held post-acquisition and operates with a 51–100 employee headcount.
Morris Light & Sound firmographics
Firmographics- Name
- Morris Light & Sound
- Legal name
- Morris Light & Sound
- Website
- https://experiencemorris.com
- Company type
- Private
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Morris Light & Sound is a Nashville-based audiovisual technology provider, now operating under Solotech following a 2024 acquisition. It delivers live production, systems integration, and managed AV services to touring, corporate, institutional, and media and entertainment clients across North America and the UK.
- Ownership category
- akta.pro rank
Morris Light & Sound industry classification
Industry- Product category
- Professional Audiovisual Services
- NAICS
- Audio and Video Equipment Manufacturing (33431), Sound Recording Studios (51224)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring) (MPAIAJAD)
- akta.pro secondary industries
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB), DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
Keywords
Where Morris Light & Sound is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Morris Light & Sound business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: Sale of audiovisual equipment including speakers, mixers, video projectors, LED panels, lighting, DJ controllers and accessories through e-commerce platform
- Solutions & Integration: Custom audiovisual solutions including live productions, systems integration, videoconferencing, command centers, and broadcast systems for enterprise clients
- Managed Services: Ongoing service plans, repair workshops, real-time monitoring, and helpdesk services for maintained client relationships
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product-based pricing through e-commerce |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Morris Light & Sound product offering
Product offeringCore offering
Morris Light & Sound provides professional audiovisual technology solutions, including live production support (audio, video, lighting, rigging, staging, and crew), enterprise systems integration (videoconferencing, Microsoft Teams Rooms, digital signage, command and control centers), and ongoing managed services. The company also sells audio, video, lighting, DJ equipment, and accessories through an online storefront.
Product overview
Morris Light & Sound (now part of Solotech) operates as a unified platform-plus-modules architecture offering comprehensive audiovisual technology solutions. The core offerings span three main areas: Live Productions Solutions (Audio, Video, Lighting, Rigging & Staging, Crew Solutions, LiveSphere Streaming Platform, and Professional Studios Rental), Systems Integration (Videoconferencing & Collaboration Systems, Microsoft Teams Rooms, Digital Signage, Command & Control Centres, Broadcast and Streaming), and Managed Services (Service Plans, Repair Workshops, Axess Online Portal, Service+ Real-Time Monitoring). Additionally, the company offers an extensive e-commerce shop featuring Audio Products (Speakers, Mixers, Amplifiers, Mics), Video Products (Projectors, Switchers, LED Panels), Lighting Products (LED Lighting, Moving Heads, Lighting Control), DJ Products (Controllers, Turntables, Mixers), and Accessories (Cables, Stands).
Differentiator
Problem solved
Functional benefit
Products and services
- Live Productions Solutions Comprehensive live production solutions including audio, video, lighting, rigging and staging, and crew solutions for touring, concerts, live events, and broadcast productions.
- LiveSphere Streaming Platform Streaming platform for live event broadcasting and virtual audience engagement, used by production teams to extend live productions to remote viewers.
- Systems Integration Solutions Enterprise audiovisual systems integration including videoconferencing and collaboration systems, Microsoft Teams Rooms, digital signage, projection and video, command and control centres, audio systems and acoustics, lighting, broadcast and streaming, rigging and infrastructures, and AV consultation for corporate and institutional clients.
- Managed Services Ongoing support and maintenance services including service plans, repair workshops, Axess online portal, à la carte services, Microsoft Teams Rooms helpdesk, and Service+ real-time monitoring for maintained client relationships.
- Audio Equipment Products E-commerce retail of professional audio equipment including speakers, pro audio mixers, power amplifiers, mics and wireless mics, signal processing, in-ear monitors, speaker stands, and mic stands sold via shop.solotech.com.
- Video Equipment Products E-commerce retail of video products including video projectors, video switchers, LED video panels, and video cables, adapters, and plugs sold via shop.solotech.com.
- Lighting Equipment Products E-commerce retail of professional lighting equipment including LED lighting, effect lighting, stage and theatrical lighting, moving heads and scanners, lighting control, and lasers for DJs and clubs sold via shop.solotech.com.
- DJ Equipment Products E-commerce retail of DJ equipment including DJ controllers, DJ mixers, DJ turntables, DJ stands and cases, media players and CDJ, DJ accessories, DJ packages and systems, appearance products, and headphones sold via shop.solotech.com.
Companies that use Morris Light & Sound
Customer profileSegments4 records
Ideal customer profiles4 records
Morris Light & Sound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Morris Light & Sound partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Morris Light & Sound competitors and assessment
Company assessmentDirect peers
- Solotech: Solotech is the parent company of Morris Light & Sound following the 2024 acquisition. As a global leader in audiovisual technologies with live production, systems integration, and managed services, Solotech is the closest direct comparable and now operates the Morris assets.
- Clair Global: Clair Global is a leading provider of touring audio, lighting, video, and communications rental along with systems integration services. It directly competes with Morris/Solotech in music touring, live events, and increasingly in enterprise AV integration.
- 4Wall Entertainment: 4Wall is a major US-based entertainment lighting and video rental and sales company serving touring, concert, corporate, and broadcast clients. It directly competes with Morris/Solotech on lighting/video rental and equipment resale.
- VER (Video Equipment Rentals): VER provides broadcast, film, and live event video and audio equipment rentals. It is a direct peer in the production rental segment, particularly for camera, video, and broadcast equipment used in live events.
- ATK Audiotek: ATK Audiotek specializes in live sound reinforcement for high-profile broadcast events, awards shows, and touring. It is a direct peer in the pro audio rental and live production segment.
Broad incumbents
- PRG (Production Resource Group): PRG is one of the largest global providers of entertainment and event production services, including audio, video, lighting, and rigging for touring, broadcast, and corporate events. It competes directly with Morris/Solotech across live production rentals and integration.
- Freeman: Freeman is a large event production and AV services company serving corporate events, trade shows, and exhibitions globally. It competes with Morris/Solotech in the corporate events and systems integration space as part of a broader event services portfolio.
- Encore (formerly PSAV): Encore is a major provider of event technology, AV production, and venue services for hotels, convention centers, and corporate clients. It competes with Morris/Solotech in the corporate and institutional AV integration and event services segments.
Emerging players
- Gearsupply: Gearsupply operates a marketplace for buying, selling, and renting professional AV, lighting, and production equipment. It is an emerging peer competing with Morris/Solotech's e-commerce and equipment resale channels.
Others
- B&H Photo Video: B&H is a large multi-channel retailer of audio, video, lighting, and DJ equipment. While not a direct rental/integration competitor, it competes with Morris/Solotech's product resale business through its e-commerce storefront.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Morris Light & Sound social profiles
Digital presenceMorris Light & Sound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Morris Light & Sound leadership team
Management profileNumber of profiles
Morris Light & Sound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Morris Light & Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Morris Light & Sound
What does Morris Light & Sound do?
Morris Light & Sound provides professional audiovisual technology solutions, including live production support (audio, video, lighting, rigging, staging, and crew), enterprise systems integration (videoconferencing, Microsoft Teams Rooms, digital signage, command and control centers), and ongoing managed services. The company also sells audio, video, lighting, DJ equipment, and accessories through an online storefront.
Is Morris Light & Sound a public or private company?
Morris Light & Sound is a private company. It is classified as corporate owned and is currently acquired.
When was Morris Light & Sound founded?
Morris Light & Sound was founded in -1. It employs 51 to 100 people.
Where is Morris Light & Sound based?
Morris Light & Sound is headquartered in Nashville, United States, in the North America region.
How does Morris Light & Sound make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are solutions & Integration and managed Services.
Who are Morris Light & Sound's main competitors?
Direct peers on record are Solotech, Clair Global, 4Wall Entertainment, VER (Video Equipment Rentals) and ATK Audiotek. Broad incumbents are PRG (Production Resource Group), Freeman and Encore (formerly PSAV). Gearsupply is listed as an emerging player. B&H Photo Video is listed as an others.
Does Morris Light & Sound have an API?
No public API is recorded for Morris Light & Sound.
What industry is Morris Light & Sound in?
Morris Light & Sound's product category is Professional Audiovisual Services. Its primary akta.pro industry code is MPAIAJAD, Live Sound & Stage Equipment (PA Systems, Amplification, Monitoring), with a secondary code of MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors). Its NAICS code is 33431 and its SIC code is 3663.