Heyrman & Green Bay Blue

What Heyrman & Green Bay Blue does

Heyrman & Green Bay Blue is a fourth-generation, family-owned commercial printing and business services company headquartered at 2083 Holmgren Way in Green Bay, Wisconsin, founded in 1931 by Francis and Alice Heyrman and operated today by the Heyrman family. The company operates a single physical production facility with 11-50 employees and serves a horizontal mix of SMB and mid-market customers across general businesses, real estate professionals, construction and engineering firms, event/trade show organizers, and local schools and families throughout the Midwest. Its service portfolio spans small and wide format digital and offset printing, blueprint reproduction with specialized aperture card scanning, high-resolution document scanning to PDF/TIFF/AutoCAD, direct mail services, graphic design, branded merchandise and apparel (Premier Branding Solutions sub-brand), kitting and fulfillment, vehicle graphics, interior graphics, real estate signage, photo printing, planroom services for construction bids, and equipment/consumables distribution.

The underlying technology stack is conventional but broad: offset and digital presses capable of runs from 50 to 500,000+ pieces, wide format printers up to 42 inches in color and 36 inches in black and white, high-resolution scanning up to 600 DPI, climate-controlled paper inventory, and an e-commerce storefront plus custom corporate company-stores platform. The technical differentiator is depth in engineering and construction documentation — notably aperture card scanning, where the company describes itself as one of the only providers in the Midwest — combined with full in-house finishing (laminating, binding, mounting) and material range (vinyl, PVC, aluminum, coroplast, Tyvek, canvas, acrylic, MDO).

The business model is project-based and primarily transactional: quote-driven custom print and signage work, unit-priced commodity items (business cards, blueprints, real estate signs, A-frames), direct sales via phone and in-person, and free local delivery and pick-up in Green Bay. Recurring/managed revenue comes from the custom Company Stores platform (corporate-branded merchandise storefronts with inventory and fulfillment integration), mailing list/permit management, paper and toner supply agreements, and equipment leasing arrangements. Geographic scope is regional Midwest; the company sells nationally via its e-commerce site but has no multi-location footprint. Marketing is conducted through the company website, Facebook, LinkedIn, and the Premier Branding Solutions catalog site, with no disclosed paid acquisition, institutional investment, or public-market activity.

Name

Heyrman & Green Bay Blue

Legal name

Heyrman & Green Bay Blue

Website

https://heyrman.com

Company type

Private

Founded year

1931

Operating status

Operating

Headcount range

11–50 employees

Short description

Heyrman & Green Bay Blue is a fourth-generation, family-owned commercial printing and signage company in Green Bay, Wisconsin, founded in 1931, serving Midwest SMB and mid-market customers with printing, wide format, scanning, mailing, kitting, and branded merchandise services.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Printing and Related Support Activities (3231), Commercial Printing (except Screen and Books) (323111), Printing (32311)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Stationery & Office Paper Products (notebooks, pads, forms) (IMAMAHAG), Folding Carton & Paperboard Packaging Printing (IMALAKAH)

Keywords

• Commercial printing services
• Wide format printing
• Digital offset printing
• Graphic design services
• Kitting fulfillment services

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Print Services: Offset and digital printing services for business cards, brochures, flyers, invitations, postcards, envelopes, letterhead, magazines, books, calendars, and more. Ranges from small quantities to half-million+ piece runs.
2. Wide Format and Large Format Printing: Large format printing including blueprints, banners, displays, signage, posters, vehicle graphics, and architectural reproductions.
3. Scanning and Document Conversion: Document scanning services converting hard copy to digital formats including PDFs, TIFFs, and AutoCAD files. Includes aperture card scanning for engineering documentation.
4. Kitting and Fulfillment: Design, print, order, package, and ship products. Includes promotion kits, product kits, and fulfillment services with inventory management.
5. Equipment Sales: Sale, leasing, and rental of wide format plotters, copiers, scanners, and software. Includes service and technical support.
6. Supplies: Paper (climate-controlled storage), toner, ink consumables, and supply sales with free local delivery.
7. Promotional Products: Branded merchandise, embroidery and screenprinted apparel, custom importing, and promotional products customization.
8. Mailing Services: Direct mail services including list acquisition, drop shipment, postage (First Class, Presort, Nonprofit), CASS Certification, EDDM. Free bulk mailing permit use.
9. Company Stores Platform: Custom online company store platform for corporate identity branded merchandise, employee ordering, and inventory fulfillment systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Heyrman & Green Bay Blue provides commercial printing (digital and offset), wide format and large format printing, blueprint reproduction, high-resolution document scanning, graphic design, direct mail services, signage and trade show displays, promotional products, and kitting and fulfillment services. The company serves businesses of all sizes—from sole proprietors to multi-national corporations—with capabilities ranging from 50-piece runs to half-million+ piece production runs.

Product overview

Heyrman & Green Bay Blue is a fourth-generation family-owned printing and signage company founded in 1931, offering a comprehensive suite of print and marketing services. The company operates as a single unified offering platform combining small format and wide format printing, document scanning and reproduction, mailing services, graphic design, promotional products, kitting and fulfillment, and signage solutions. In 2013, the company acquired Green Bay Blue, expanding into large format printing and blueprint services. The core products include traditional offset and digital printing services, wide format printing for displays and trade shows, blueprint reproduction with specialized aperture card scanning, high-resolution document scanning, and complete mailing services. Supporting services include graphic design, promotional products and branded merchandise (under Premier Branding Solutions sub-brand), kitting and fulfillment, company store platform for corporate merchandise, and various finishing options. The company also offers material options for different substrates, machine and supply sales, and planroom services for construction document management. The product portfolio is unified around business communication and branding needs, with each service designed to work independently or as part of an integrated marketing solution.

Differentiator

Problem solved

Functional benefit

Brands

• Premier Branding Solutions: Promotional products division offering branded merchandise, apparel, awards, and promotional items for corporate identity and marketing needs. Separate website at premierbrandingsolutions.com.

Products and services

• Print Services Small format digital and offset printing for business cards, posters, flyers, brochures, invitations, envelopes, letterhead, magazines, menus, newsletters, and postcards, with variable data capability and quantities from 50 to 500,000+.
• Wide Format and Large Format Printing Large format printing for displays, exhibits, trade show materials, banners, murals, and signage up to 42 inches wide in color and 36 inches wide in black and white, on a variety of materials.
• Blueprint Reproduction Services Scanning, copying, and printing of blueprints in color, black and white, and waterproof Tyvek options, with file conversion to PDF, TIFF, or AutoCAD formats.
• Document Scanning Services High-resolution document scanning up to 600 DPI in color or black and white, converting hard copy documents—including blueprints, architectural renderings, photos, maps, and legal documents—into PDF, TIFF, or AutoCAD files.
• Aperture Card Scanning Specialized scanning of engineering aperture cards into electronic documentation for engineers, offering one of the few providers in the Midwest region.
• Mailing Services Direct mail services including list acquisition, drop shipment, First Class/Presort/Nonprofit postage, CASS certification, Every Door Direct Mail (EDDM), and free bulk mailing permits.
• Graphic Design Services Custom graphic design services for banners, booklets, brochures, business identity, direct mail, environmental displays, flyers, trade show displays, and promotional materials.
• Promotional Products and Branded Merchandise Customization of promotional items including embroidery, screenprinting apparel, branded merchandise sourcing, and importing/custom product development featuring products from premier brands such as Nike, Adidas, and Under Armour.
• Kitting and Fulfillment Services Custom packaging, kitting, assembly, and fulfillment including concept development, prototypes, corrugated boxes, shrink wrapping, gift packaging, inventory management, and production management.
• Vehicle Graphics Complete and partial vehicle wraps, decals, magnets, lettering, perforated window film, and custom promotional license plates for business branding.
• Interior Graphics Interior space transformation including custom-shaped frosted privacy glass, full-length full-color murals, mounted aluminum stand-offs, vinyl graphics and lettering, and storefront window decals.
• Real Estate Signs and Frames Custom real estate sign panels and frames in sizes from 24x18 to 36x24 inches, available in PVC and aluminum materials with riders, grommets, and lamination options.
• Photo Printing Photo enlargements and printing on photo paper, bond paper, watercolor paper, foam core, gatorboard, wood, ceramic tiles, and stretched canvas.
• Planroom Services In-house and online planroom services for viewing bid documents, plan distribution, and project management, billed per project with no annual fees or membership costs for subcontractors.
• Machine Sales Sales of new and used wide format plotters, copiers, scanners, and software, with leasing, rentals, service, and technical support.
• Paper and Supply Sales Paper, toner, and ink consumables with climate-controlled storage and free local delivery, including wide format plotter supplies.
• Company Stores Platform Custom online company store platform for corporate identity merchandise, employee ordering, marketing materials, and brand protection, including inventory management, multi-tiered pricing, and fulfillment system integration.
• Signage, Displays and Trade Show Products Signage solutions including A-frame signs, banners, vehicle graphics, interior graphics, exterior signage, table coverings, floor graphics, and trade show displays, with hardware sales and rentals including banner stands and retractable displays.
• Premier Branding Solutions Promotional products division offering branded merchandise, awards, bags, drinkware, apparel, writing instruments, tech items, and event planning solutions, featuring products from premier brands such as Nike, Adidas, Under Armour, and Cutter & Buck.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Premier Branding SolutionsminorChannel Partner/ Reseller/ DistributorPremier Branding Solutions is a promotional products website linked from Heyrman's main site. It offers branded merchandise, apparel, awards, bags, drinkware, and other promotional items. It is operated by Heyrman Printing as a separate platform for promotional products distribution.
• Authorize.netminorOthersPayment processing gateway used for credit card transactions on the website. Privacy policy references Authorize.net's privacy policy for payment data handling.
• GoDaddyminorOthersWebsite hosting provider that actively participates in the U.S. Privacy Shield framework for international data transfers.
• StripeminorOthersPayment processor referenced in terms and conditions for payment processing alongside PayPal and Authorize.net.
• PayPalminorOthersPayment processor referenced for accepting payments alongside Stripe and Authorize.net.
• Google AnalyticsminorOthersWebsite analytics partner for tracking visitor usage and behavior on the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FASTSIGNS International: Franchised signage and visual-graphics network offering wide-format printing, banners, vehicle graphics, and trade-show displays. Most comparable on the signage/displays side of Heyrman's product mix.
• Sir Speedy: Franchised commercial-printing and marketing-services brand offering digital printing, direct mail, signage, and promotional products. Closely matches Heyrman's full-service SMB/mid-market commercial-print positioning.
• Minuteman Press: Franchise network providing commercial printing, direct mail, signage, and marketing materials to SMBs. Overlaps heavily with Heyrman's offset/digital print and mailing services.
• SpeedPro Imaging: Franchised wide-format graphics and signage provider producing vehicle wraps, banners, displays, and trade-show graphics. Closely comparable on Heyrman's wide-format and large-format printing capabilities.
• Allegra Network: Franchised network combining commercial printing, marketing services, signage, and direct mail. Mirrors Heyrman's design-to-fulfillment integrated offering for SMB and mid-market clients.
• PIP Printing: Franchised commercial printing and marketing services brand with direct mail, signage, and promotional products. Comparable across Heyrman's core print, mailing, and promo product lines.
• AlphaGraphics: Franchise commercial-printing and marketing-services network covering print, signage, mailing, and digital marketing. Similar SMB-focused full-service positioning to Heyrman.

Broad incumbents

• Cimpress (VistaPrint): Mass-market online print and marketing-products platform with global scale. Represents the structural competitive threat from digitally-native, low-cost print aggregators that pressure regional printers' transactional business.

Regional players

• Rohner Letter Shop: Wisconsin-based commercial print and mailing services provider (per public regional-industry listings) overlapping with Heyrman's Midwest geographic footprint and direct-mail service line.

Emerging players

• Tradeprint: Online commercial-print platform specializing in short-to-medium run printing for marketing teams and resellers. Comparable on commercial print, finishing, and online ordering functionality similar to Heyrman's e-commerce storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HeyrmanandGBBlue
• LinkedInlinkedin.com/company/heyrman-printing

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyrman & Green Bay Blue