Premier Branding

What Premier Branding does

Premier Branding is a Melbourne-based professional photography and video studio operating under the legal entity Studio Teo Pty Ltd, founded and led by Principal Photographer Michael Teo. The business specializes in business headshots, personal branding portraits, and corporate team photography, serving individual professionals and entrepreneurs seeking LinkedIn and website imagery, as well as corporate teams of 10 to over 1,000 employees requiring consistent professional imagery for websites, internal communications, and PR materials. A signature Brand Discovery consultation process is used prior to each session to define brand values and communication goals, with photography executed on state-of-the-art equipment and retouched in-house.

The core product set comprises a Studio Session (Melbourne CBD, $250 session fee plus $120 per selected image with retouching and same-day review) and an On-Site Session ($500 within 50km of Melbourne CBD, same per-image pricing). Ancillary revenue streams include hair and makeup (Full $250, Men's $110) and wardrobe styling ($250), plus a complementary video production service for business branding. Corporate and group event pricing is offered on a custom-quote basis with multi-year contract billing, and a 100% money-back guarantee underpins the sales motion. Return-client discounts are offered within three years of the last session.

Go-to-market is sales-led with a free 20-minute consultation funnel and direct phone/email enquiry handling. Marketing is executed organically through Facebook, Instagram, LinkedIn, and a content-marketing blog. Premier Branding is bootstrapped and privately held with no disclosed investors, no funding rounds, no app or API presence, and a single-photographer operating footprint centered on one Melbourne CBD studio and a 50km on-site service radius within Victoria, Australia.

Name

Premier Branding

Legal name

Studio Teo Pty Ltd

Website

https://premierbranding.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Premier Branding is a Melbourne-based photography studio specializing in professional business headshots, personal branding portraits, and corporate team photography, serving individual professionals, entrepreneurs, and corporate teams primarily within 50km of Melbourne CBD.

Ownership category

akta.pro rank

Product category

Professional Photography Services

NAICS

Commercial Photography (541922), Photography Studios, Portrait (541921)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Professional headshot photography
• Personal branding photography
• Corporate portrait services
• Business photography studio
• Video production services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Photography Session Fees and Image Sales: Core revenue comes from session fees (Studio: $250, On-site: $500) plus per-image pricing at $120 per selected image with retouching included. This creates a tiered pricing model where total cost depends on number of images selected.
2. Ancillary Services: Additional revenue from hair and makeup services (Full service $250, Men's grooming $110) and wardrobe styling ($250)
3. Video Production Services: Video production services for business branding, marketed as a complement to headshot photography

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Premier Branding is a Melbourne-based professional photography studio offering in-studio and on-site portrait sessions for individuals and corporate teams, priced as a session fee plus per-image fees with portrait retouching and hi-res/web-optimized file delivery. The offering is extended with ancillary hair/makeup and wardrobe styling services and a complementary video production service for business branding, all preceded by a signature Brand Discovery consultation.

Product overview

Premier Branding is a Melbourne-based professional photography and video production studio offering a unified personal and corporate branding service. The core offering comprises studio and on-site portrait sessions (Studio Session at $250 + $120/image, On-Site Session at $500 + $120/image) bundled with portrait retouching and file delivery. Add-on services include Hair and Makeup (full $250, men's $110) and Wardrobe Styling ($250). The portfolio extends to Video Production Services for brand communication and Corporate/Group Event Headshots for large teams at negotiated rates. All services center on business headshots and personal branding photography, with a signature consultation process to define client brand values and goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Headshots Professional portrait photography services for individual business professionals, including corporate headshots, LinkedIn profile photos, and personal branding images shot on state-of-the-art equipment and tastefully retouched.
• Studio Session In-studio portrait session at the Melbourne CBD studio featuring multiple background options, unlimited outfit changes, no time limit, portrait retouching, same-day review and selection, with hi-res and web-optimized files included. Priced at $250 session fee plus $120 per selected image.
• On-Site Session Portrait session conducted at the client's location within 50km of Melbourne CBD, including travel, with portrait retouching included. Priced at $500 session fee plus $120 per selected image.
• Hair and Makeup Services Professional hair and makeup services offered as add-ons to headshot packages. Full service priced at $250 and men's grooming at $110.
• Wardrobe Styling Professional wardrobe styling service offered as an add-on to headshot packages, priced at $250.
• Video Production Services Video production services to complement business branding, enabling clients to communicate brand message and values through video content for social media, websites, and promotional materials.
• Corporate/Group Event Headshots Large team or group headshot sessions offered at special corporate rates, with on-location sessions available over multiple days under multi-year contracts.

Quantifiable outcome

• Award-winning photographer with multiple international and national photography awards 2014-2019

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Snappr: Australia-founded photography marketplace that matches customers with professional photographers, including headshot and corporate work. Competes on the same booking flow but with a marketplace model rather than a single-photographer brand.
• The Light Committee: US-based headshot photography studios specializing in corporate and personal branding photos. Overlaps in target customers (executives, corporate teams) and centralized studio model.
• The Headshot Company: Australia-based headshot photography studio offering corporate and personal branding headshots. Directly comparable in product, target customer (individual professionals and corporate teams), and pricing structure.
• Peter Hurley (The Headshot Game): Internationally renowned headshot photographer with a branded personal-branding photography practice. Comparable in talent-led positioning, premium pricing, and education-led thought leadership around headshots.
• Corporate Headshots Melbourne: Local Melbourne competitor specializing in corporate team headshots and on-site group sessions. Closely matches Premier Branding's service mix and geographic footprint.

Broad incumbents

• SweetEscape: Global professional photography platform serving individuals and businesses. Overlaps on commercial photography services and on-demand booking, though it is broader than Premier Branding's headshot focus.
• Twine: Global creative-services marketplace for fractional and project-based creative talent including photography. Comparable as a broader alternative channel for sourcing professional photography services.

Emerging players

• Secta Labs: AI headshot platform offering remote-generated professional portraits. Direct substitute risk in the lower price tier of Premier Branding's customer base.
• HeadshotPro: AI-generated headshot service targeting professionals and corporate teams. Represents the emerging AI-substitution risk against traditional headshot studios like Premier Branding.

Regional players

• Image Photo Melbourne: Long-established Melbourne portrait and corporate photography studio. Direct geographic peer offering comparable headshot and corporate photography services in the same metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/premierbrandingservices
• LinkedInlinkedin.com/company/premier-branding-au
• Instagraminstagram.com/premierbranding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier Branding