What Elastizell does

Elastizell Corporation of America is a privately held specialty construction materials supplier founded in 1971 and headquartered in Dexter, Michigan. The company produces cellular concrete, a cement-and-water mixture combined with a proprietary preformed foam concentrate that creates stable discrete air cells within the concrete matrix. Final material densities can be engineered from 20 to 120 pounds per cubic foot across applications including lightweight engineered fill, roof insulation, floor fill, and patch repair. The foam concentrate is diluted at a 40:1 ratio with water and processed through a specialized foam nozzle on mobile batch plant equipment that allows on-site density control and reduced truck deliveries.

Elastizell sells materials, foam concentrate, equipment, and testing/calibration services to a national network of licensed, trained, and approved applicators rather than directly to end customers. These specialty subcontractors install Elastizell systems for engineers, architects, contractors, and building owners across the United States and Canada. The product line centers on Elastizell Engineered Fill (EF) for geotechnical and infrastructure uses, Elastizell Roof Insulation (LWIC) for commercial roofing assemblies including EPS-encapsulated systems, Elastizell Flooring for floor fill, and Cell-Patch for repair of existing cellular concrete installations. All products are formulated to ASTM C869 standards with additional UL fire-rated assembly approvals.

The company monetizes primarily through one-time material sales to applicators, supplemented by free technical consultation, specifications support, and project coordination services that drive inbound specification-driven demand. Pricing is not publicly disclosed and is quote-based per project. Leadership consists of President Mark Creps (with Elastizell since 1990) and Vice President Trevor Towery (with Elastizell since 1997), following the 2017 passing of founder and former president Leo A. Legatski. The company maintains active committee roles in ACI, ASTM, IIBEC, NRDCA, FRDA, and NRCA, and has delivered cellular concrete on marquee projects including the IRS Midwest Service Center (over 558,000 square feet), San Francisco Airport Boarding Area B, Stanford Escondido Village, and Pomona College.

Name

Elastizell

Legal name

Elastizell Corporation of America

Website

https://elastizell.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

Elastizell Corporation of America is a privately held Michigan-based supplier of proprietary cellular concrete materials, foam concentrate, and technical support, sold through a licensed applicator network serving commercial roofing, geotechnical infrastructure, and floor fill projects across North America since 1971.

Ownership category

akta.pro rank

Product category

Lightweight Cellular Concrete Materials

NAICS

Cement and Concrete Product Manufacturing (3273), Plastics and Rubber Products Manufacturing (326)

SIC

Concrete, Gypsum & Plaster Products (3270), Plastics Foam Products (3086)

akta.pro primary industry

Polymer Foams & Cellular Materials (PU Foams, EPS/XPS, Structural Foams) (IMAEANAL)

akta.pro secondary industry

Concrete Admixtures & Curing Compounds (IMADAAAL)

Keywords

• Lightweight cellular concrete
• Engineered fill materials
• Roof insulation systems
• Lightweight insulating concrete
• Preformed foam concentrate

Headquarters

HQ city

Ann Arbor

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Cellular Concrete Materials and Concentrates: Elastizell generates revenue by selling cellular concrete materials, preformed foam concentrates, and related chemical agents to its network of licensed applicators and installers. The company also sells equipment for the production of cellular concrete, as well as testing services and materials for quality assurance. Revenue is derived from product sales to channel partners rather than from direct installation services.
2. Technical Support and Consultation Services: Elastizell provides technical consultation, specifications support, and project coordination as part of its customer engagement model. While consultations are offered free of charge as a customer acquisition and support mechanism, they facilitate product sales and strengthen applicator relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Elastizell manufactures and supplies proprietary cellular concrete materials, preformed foam concentrate, and mobile batching equipment to a national network of licensed applicators for use in geotechnical engineered fill, lightweight roof insulation, flooring fill, and surface repair applications. The company does not perform direct installation; instead, it provides the materials, equipment, and technical guidance that certified applicators use on construction projects across North America.

Product overview

Elastizell Corporation of America provides a portfolio of cellular concrete products and solutions for construction applications across North America. The product line is centered on cellular concrete technology—a mixture of cement, water, and preformed foam that creates stable air cells for lightweight yet durable material. The core offerings include Elastizell Engineered Fill (EF) for geotechnical and infrastructure applications, Roof Insulation (LWIC) for commercial roofing systems, Flooring for floor fill installations, and Cell-Patch for repair of cellular concrete surfaces. These products share the same fundamental cellular concrete technology but are differentiated by density formulations (ranging from 20 to 120 pcf), mix designs, and installation methods to serve distinct construction needs from roof decks to bridge abutment fills. Elastizell operates as a materials supplier working through a national network of licensed applicators rather than as a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Elastizell Engineered Fill (EF) Lightweight cellular concrete flowable fill used as a structural alternative to traditional soil and granular backfill for densities ranging from 20 to 120 pcf. Designed for geotechnical and infrastructure applications including bridge approaches, culvert fills, load balancing over poor soils, retaining wall backfill, levee construction, plaza landscaping, and pipeline abandonment. Sold to licensed applicators and specified by civil engineers and contractors.
• Elastizell Roof Insulation (LWIC) Lightweight Insulating Concrete roof deck system that encapsulates EPS insulation board within a monolithic cellular concrete matrix, providing permanent thermal resistance, fire protection, positive slope-to-drain, and a stable substrate for roofing membranes. Used for new construction roof decks, re-roofing, and rooftop solar installations on commercial, institutional, and industrial buildings.
• Elastizell Flooring Lightweight cellular concrete flooring systems providing fire resistance, thermal insulation, and structural load reduction for residential, commercial, and industrial floor fill applications. Used to reduce dead load on structural elements and as insulation under slabs.
• Cell-Patch Specialized rapid-set repair material designed for compatibility with Elastizell cellular concrete roof deck systems, used to repair localized damage, surface imperfections, small voids, fastener holes, curbs, and penetrations in existing cellular concrete installations. Initial set time approximately 30 minutes with light foot traffic tolerance after approximately 90 minutes.
• Elastizell Preformed Foam Concentrate Proprietary concentrated foam agent diluted at 40:1 with water and combined with pressurized air through a specially designed foam nozzle to produce preformed foam for creating cellular concrete mixtures. Formulated to resist physical and chemical forces imposed during mixing, pumping, and placing. Sold to licensed applicators as the chemical foundation of the Elastizell cellular concrete system.

Quantifiable outcome

• Densities as low as 20 pcf compared to standard soil at ~120 pcf, reducing load by up to 83%
• +7 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Cell-Crete CorporationcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Cell-Crete Corporation (Hayward, CA) is a licensed Elastizell applicator that has installed cellular concrete on multiple high-profile projects including San Francisco Airport Boarding Area B Expansion (247,547 sq ft, 2019), Pomona College Studio Arts College (32,000 sq ft, 2014), and Pismo Beach Pier Plaza (1,500 cy, 2020). Cell-Crete's involvement on these marquee projects positions it as a key regional installation partner.
• G.L. Nettles, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2018G.L. Nettles, Inc. (Houston, TX) is a licensed Elastizell applicator that installed Elastizell Low-Density Insulating Concrete over Tectum L/S decking at the Cloverleaf Elementary project in Houston, TX, completed in 2018.
• Western Fireproofing Co. of Kansas, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 2006Western Fireproofing Co. of Kansas, Inc. was the licensed applicator for the IRS Midwest Service Center project in Kansas City, MO — one of Elastizell's largest roof deck installations at over 558,000 square feet, completed in 2006.
• Elastizell Systems, Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1998Elastizell Systems, Inc. served as the applicator for the Lloyd Expressway (State Route 62) project in Evansville, IN — a major infrastructure project involving 75,000 cubic yards of Class II Elastizell Engineered Fill between MSE walls, completed in 1998.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sika AG: Sika is a global specialty chemicals company whose concrete admixtures and roofing systems (Sarnafil) overlap with Elastizell's admixture concentrate and LWIC roof deck categories. As a broad incumbent, Sika can bundle competing products to applicators and specifiers across much larger geographies.
• Atlas Roofing Corporation: Atlas Roofing manufactures EPS and polyiso rigid foam insulation boards that compete with Elastizell's EPS-encapsulated LWIC roof insulation systems in commercial roofing specifications, particularly for new construction and re-roofing projects.
• Carolina Stalite Company: Stalite is a leading producer of expanded slate lightweight aggregate used in structural lightweight concrete, masonry, and geotechnical fill. It competes with cellular concrete for projects where pre-formed aggregate is preferred over site-batched foam concrete.
• GCP Applied Technologies (now part of Saint-Gobain): GCP supplies specialty concrete admixtures and waterproofing systems used in concrete and roof deck applications, positioning it as a broad incumbent that can offer cellular concrete alternatives through its applicator and distributor networks.
• Arcosa Lightweight: Arcosa Lightweight produces expanded shale and clay lightweight aggregates that compete with cellular concrete for structural lightweight fill, floor fills, and geotechnical applications — making it a substitution-style incumbent in the same end markets.

Direct peers

• CEMATRIX Corporation: CEMATRIX is a publicly traded (TSX: CVX) cellular concrete specialty contractor serving infrastructure and geotechnical markets across North America, with its own proprietary mix designs. It is a direct comparable in engineered fill and LWIC cellular concrete applications.
• Cell-Crete Corporation: Cell-Crete is both a licensed Elastizell applicator and an independent cellular concrete contractor/producer operating across the western US, including on marquee projects like San Francisco Airport and Pismo Beach Pier Plaza. It competes directly in the cellular concrete placement market while also distributing competing foam concentrates.
• Aerix Industries: Aerix produces preformed foam concentrates and engineered cellular concrete systems for lightweight fill, geotechnical, and roof deck applications. Its protein-based and synthetic foam chemistries directly compete with Elastizell's concentrate offering in the same specification-driven market.
• Lite-Crete Inc. Lite-Crete is a regional cellular concrete applicator and producer serving the western US with engineered fill and lightweight fill services — a direct comparable to Elastizell's applicator-channel delivery model.

Others

• Carlisle Construction Materials: Carlisle supplies single-ply roofing membranes and vapor barriers that are commonly specified alongside Elastizell LWIC roof decks (e.g., Albuquerque International Library, Macon City Auditorium). As a complementary system provider rather than direct competitor, Carlisle is an ecosystem partner that influences Elastizell's specification wins.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elastizell
• Facebookfacebook.com/Elastizell-Corporation-of-America-426560777406311
• LinkedInlinkedin.com/company/elastizell-corporation-of-america

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastizell