Family Security Credit Union

What Family Security Credit Union does

Family Security Credit Union is a federally chartered, member-owned, not-for-profit credit cooperative founded in 1953 and headquartered in Decatur, Alabama. It serves individual consumers, youth, seniors, small and medium businesses, and select employer groups (Ruby Tuesday, Inc. and Compass Group family of companies), primarily across Alabama with multi-state eligibility through the Alabama Consumer Council (ACC) into Mississippi, Tennessee, Florida, and Georgia. The credit union operates 22+ physical branches spanning Decatur, Madison, Huntsville-area (Hazel Green, Madison Blvd/Hwy 72), the Shoals (Muscle Shoals), Guntersville/Boaz/Albertville, Cullman, Moulton, Athens, Hartselle, Priceville, Stevenson, Gardendale, Thomasville, Jackson, Saraland, Daphne, and Mobile, supplemented by digital channels (FSCU Mobile app on iOS/Android, FSCU@HOME internet banking) and network access through MoneyPass (~30,000 ATMs) and CO-OP Shared Branch (5,000+ locations).

The core product set includes personal and business checking and savings accounts (Family Security Checking, Senior Class, Give Me A Break, Primary Share, Daily Action, Club, Coverdell ESA, HSA, Youth, Business), deposit products (Share Certificates 6–60 months, Traditional and Roth IRAs), and a full lending suite (auto/vehicle, motorcycle/ATV, RV/boat, conventional/FHA/VA/USDA home loans, HELOC, VISA Platinum/Platinum Plus Rewards/Signature Cash Rewards/Student/Business credit cards, personal loans, share-secured loans, and business loans/merchant processing). Revenue mechanics are characteristic of a community credit union: net interest income from the loan portfolio (auto and mortgage origination-centric, with rates as low as 5.34% APR on auto, 5.25% on 15-year fixed mortgages, and 12.40% APR on VISA Platinum), transaction and service fees ($27 NSF/overdraft, $15 domestic wire, $35 international wire, $10 monthly business checking), deposit/IRA spreads, and referral-based income from LPL Financial (investment services), TruStage (insurance), and Sallie Mae (student loans).

The business model is a direct-to-consumer community credit union playbook: local decision-making and in-branch personal banker relationships drive acquisition and retention; the credit union reinvests earnings into members through competitive APYs (e.g., 3.51% APY on 1-year share certificates), waived fees for senior members, community sponsorships, CU Cares in the Classroom grants, and the CU Elevate scholarship program. The technology stack is standard industry: a hosted core banking platform accessed via SymApp (jhahosted), third-party digital wallet support (Apple Pay, Google Pay), and standard accessibility tooling (AudioEye). Distribution is regional with physical-dominant reach, though digital channels and referral partnerships extend effective access nationally.

Name

Family Security Credit Union

Legal name

Family Security Credit Union

Website

https://myfscu.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

101–250 employees

Short description

Family Security Credit Union is a federally chartered, member-owned credit cooperative serving Alabama consumers and small businesses through 22+ branch locations, FSCU Mobile and FSCU@HOME digital banking, and partner-referral services spanning loans, investment, insurance, and student lending.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Personal Credit Institutions (6141)

akta.pro primary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

akta.pro secondary industry

Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL)

Keywords

• Consumer banking services
• Credit union lending
• Mortgage and home loans
• Retail deposit accounts
• Community financial cooperative

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices23 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Interest Income on Loans: Primary revenue stream from interest charged on various loan products including vehicle loans, home loans, credit cards, personal loans, and business loans. Rates vary by product type and creditworthiness.
2. Fee Income: Various account and service fees including overdraft fees ($27), NSF fees ($27), wire transfer fees (domestic $15, international $35), stop payment fees ($27), safe deposit box rentals, business checking monthly fees ($10), and other service charges.
3. Share Certificate and IRA Deposits: Deposit products that earn dividends for members at competitive rates. Certificate terms range from 6 months to 5 years with various tier minimums ($1,000 standard, $50,000 jumbo, $100,000 super jumbo).
4. Insurance Referral Income: Revenue from referral arrangements with TruStage insurance partner for life, auto, home, and AD&D insurance products offered to members.
5. Student Loan Referral Income: Referral fees from Sallie Mae for directing student loan customers to their educational lending products.
6. Investment Services Revenue: Revenue sharing arrangement with LPL Financial for investment and insurance product referrals offered through FSCU Investment Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Family Security Credit Union is a federally chartered, NCUA-insured member-owned credit union providing consumer and small business banking products across Alabama through 22+ branch locations and digital channels. Core offerings include checking and savings accounts, share certificates, IRAs, vehicle and home loans, credit cards, business banking, and member services such as investment and insurance referrals.

Product overview

Family Security Credit Union is a federally-insured credit union serving Alabama, offering a comprehensive suite of financial products and services. The core offering consists of personal and business checking and savings accounts, share certificates, and IRAs through FSCU Investment Services (via LPL Financial). The lending portfolio includes vehicle loans, home loans (conventional, FHA, VA, USDA), credit cards (VISA Platinum, Platinum Plus Rewards, Signature Cash Rewards, Student), student loans (via Sallie Mae partnership), and personal/business loans. Service infrastructure includes FSCU Mobile (iOS/Android), FSCU@HOME internet banking, Direct Deposit, wire transfers, money orders, notary services, safe deposit boxes, and financial calculators (via CalcXML). Members access funds through MoneyPass ATMs (30,000+ locations) and CO-OP Shared Branch network (5,000+ locations), with Apple Pay and Google Pay digital wallet support. The credit union also provides TruStage insurance products, Love My Credit Union Rewards discounts, youth accounts with scholarships, and community grants through CU Cares in the Classroom.

Differentiator

Problem solved

Functional benefit

Brands

• FSCU Mobile: Mobile banking application for Family Security Credit Union members
• CU Cares in the Classroom

Products and services

• Family Security Checking

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, strategic and minor.

• TruStagecoreGTM or Marketing PartnerInsurance partnership through which Family Security Credit Union members can access TruStage insurance products including life, auto, home, and accidental death and dismemberment insurance. Described as a 'joint marketing' relationship in the Privacy Policy. TruStage has worked with credit unions for over 80 years.
• LPL FinancialcoreGTM or Marketing PartnerInvestment services partnership providing members access to financial advisors through FSCU Investment Services. Securities and advisory services are offered through LPL Financial, a registered investment advisor and broker-dealer (member FINRA/SIPC). Family Security Credit Union receives referral compensation for directing members to LPL services.
• Sallie MaecoreGTM or Marketing PartnerStudent loan partnership providing educational financing options for members. Family Security Credit Union refers members to Sallie Mae for undergraduate, graduate, and career training loans. FSCU receives compensation for referrals of loan customers.
• CO-OP Shared BranchcoreTechnology or IntegrationCredit union service organization providing shared branch network access. Family Security Credit Union members can perform transactions at over 5,000 shared branch locations nationwide, enabling access while traveling.
• MoneyPasscoreTechnology or IntegrationATM network partnership providing surcharge-free cash withdrawals at nearly 30,000 MoneyPass ATM locations across the United States.
• Alabama Consumer Council (ACC)strategicChannel Partner/ Reseller/ DistributorNon-profit membership organization partnership enabling consumers in Alabama, Mississippi, Tennessee, Florida, and Georgia to access Family Security Credit Union membership through ACC affiliation. ACC is dedicated to consumer advocacy and financial education.
• Corporate America Credit UnionminorOthersProcessing partner for incoming wire transfers. Wire instructions route through Corporate America Credit Union in Birmingham, AL (ABA# 262090120) before credit to Family Security Credit Union accounts.
• Ruby Tuesday, Inc.strategicChannel Partner/ Reseller/ DistributorEmployer-sponsored membership group. Employees and retirees of Ruby Tuesday, Inc. are eligible for Family Security Credit Union membership along with their family members.
• Compass GroupstrategicChannel Partner/ Reseller/ DistributorEmployer-sponsored membership group. Employees and retirees of the Compass Group family of companies are eligible for Family Security Credit Union membership along with their family members.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redstone Federal Credit Union: Huntsville, Alabama-headquartered federal credit union with a broad product suite (deposits, lending, cards, investments) and a large North Alabama branch network. Directly comparable to FSCU in geography, product mix, and target market — and a likely acquisition counterpart given overlapping footprints.
• Listerhill Credit Union: Florence/Muscle Shoals-area Alabama credit union serving the same Shoals and North Alabama communities as several FSCU branches. Offers deposits, vehicle loans, mortgages, and credit cards to consumer and select employer groups — directly comparable product set and geographic overlap.
• America's First Federal Credit Union: Birmingham, Alabama-based federal credit union with multi-county branch coverage and a similar mix of consumer/business deposit, lending, and card products. Operates at a comparable scale to FSCU across the state, including employer-group memberships.
• Alabama ONE Credit Union: Tuscaloosa-headquartered community credit union offering consumer deposits, mortgages, auto loans, and credit cards across West and Central Alabama. Comparable in size and operating model to FSCU, competing for the same regional member base.
• Max Credit Union: Montgomery-based Alabama credit union with full-service consumer and business banking products, including the same Visa card offerings and mortgage suite. Direct competitor for members in Central Alabama.
• Five Star Credit Union: Dothan-headquartered Alabama credit union serving Southeast Alabama and the Wiregrass region with comparable deposit, lending, and card products. Similar scale and member demographic profile to FSCU.
• Teachers Credit Union: Alabama-based community credit union with consumer banking products and a similar employer-affinity membership structure. Comparable product breadth and regional operating profile.

Broad incumbents

• Navy Federal Credit Union: The largest U.S. credit union with national membership and a full consumer banking, lending, and card suite. Represents the broad incumbent scale benchmark — same product category, vastly larger balance sheet and geographic reach.
• PenFed Credit Union: Large national federal credit union offering deposits, mortgages, auto loans, and credit cards across all 50 states. Comparable core product set to FSCU but with national scale, digital-first positioning, and broader membership eligibility.

Emerging players

• Alliant Credit Union: Online-first national credit union emphasizing digital banking, high-yield deposits, and a no-fee value proposition. Represents the emerging digital-only competitive model that community credit unions like FSCU increasingly need to defend against.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myfscu
• Facebookfacebook.com/51156799286
• LinkedInlinkedin.com/company/family-security-credit-union
• Instagraminstagram.com/myfscu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Security Credit Union