Horseshoe Bay Resort Realty

What Horseshoe Bay Resort Realty does

Horseshoe Bay Resort Realty LLC is a Texas-based residential real estate brokerage operating as a wholly owned subsidiary of Horseshoe Bay Resort Ltd. The firm is structured as an LLC domiciled in Horseshoe Bay, Texas, and is the only real estate brokerage that sits within the broader Horseshoe Bay Resort ownership structure, which gives it the unique ability to bundle Resort membership and amenity privileges into buyer and seller transactions. Its core service is traditional residential brokerage — property buying, selling, and resort development marketing — concentrated in the Horseshoe Bay, Lake LBJ, Texas Hill Country, and Highland Lakes submarkets, with formal service coverage extending into the broader Central Texas corridor (Austin and surrounding cities). The company markets four in-Resort developments — Tuscan Village, Waters Lakeside, Atten Hill, and Summit Rock — alongside exclusive listings and the broader MLS inventory. Distribution is anchored by a Squarespace-hosted marketing website (with an embedded 360° virtual resort tour from Cove Creek Productions) and a team of approximately 30+ named agents supported by 11–50 corporate employees.

The revenue model is a commission-based residential real estate brokerage with no publicly disclosed pricing; agents operate on commission splits and the firm earns net brokerage revenue on closed transactions. The product surface is the agent relationship, MLS-listed inventory, and the exclusive resort development pipeline — there is no proprietary technology platform, no public or partner API, and no disclosed AI/ML capability. The customer base is almost entirely individual consumers (luxury, second-home, and waterfront buyers/sellers), with no enterprise or institutional customers referenced in the source data. In 2024, a new Broker management team was announced under existing ownership, with Jack Madden appointed as Managing Broker (also serving as VP of Sales for Legacy), bringing in development-sales experience from Four Seasons Anguilla, Bay Creek Virginia, Salato Pompano Beach, and Briland Bahamas. The firm was founded approximately in 2003 and is privately held as a subsidiary of an operating resort parent, with no external funding rounds, institutional investors, or cap-table disclosures.

Name

Horseshoe Bay Resort Realty

Legal name

Horseshoe Bay Resort Realty LLC

Website

https://hsbresortrealty.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Horseshoe Bay Resort Realty is a Texas-based residential real estate brokerage and the only in-house brokerage of Horseshoe Bay Resort Ltd., serving buyers and sellers of luxury, waterfront, and resort properties in Horseshoe Bay, Lake LBJ, the Texas Hill Country, and the broader Central Texas corridor.

Ownership category

akta.pro rank

Headquarters

HQ city

Horseshoe Bay

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Horseshoe Bay Resort Realty is a residential real estate brokerage that provides property buying, selling, and listing services in the Horseshoe Bay, Texas area and surrounding Texas Hill Country / Highland Lakes region. As the only brokerage within the Horseshoe Bay Resort ownership structure, the firm markets resort developments (Tuscan Village, Waters Lakeside, Atten Hill, Summit Rock) along with general MLS and exclusive listings, and offers Resort membership privileges to qualifying buyers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Buying and Selling Services
• MLS Listings Search and Exclusive Listings Program
• Summit Rock Resort Development Marketing
• Atten Hill Resort Development Marketing

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Compass: Technology-enabled national luxury brokerage expanding aggressively into Austin and the Texas Hill Country. Comparable as a luxury-segment competitor pursuing the same buyer pool, but materially differentiated by proprietary tech, agent equity programs, and national marketing infrastructure that HSB Resort Realty lacks.
• RE/MAX: Large global residential real estate franchise with significant Texas Hill Country presence. Comparable as a competing residential brokerage in the same Horseshoe Bay / Highland Lakes market; multiple HSB Resort Realty alumni previously owned RE/MAX offices in the region.
• Engel & Völkers: Global luxury real estate brand with established boutique-shop model and resort-market presence. Comparable to HSB Resort Realty in serving affluent resort/lakefront buyers, but operates as an international franchise with significantly broader geographic reach and brand recognition.
• Century 21: Iconic global residential real estate franchise with established Texas Hill Country coverage. Comparable as a competing franchise model in the same luxury second-home market; HSB Resort Realty agent Chuck Strasburg previously owned Century 21 brokerage offices.
• Berkshire Hathaway HomeServices: Large national residential real estate franchise with multiple affiliates active across Texas. Comparable as a residential brokerage competitor in the same luxury second-home segment, though with broader geographic coverage and stronger brand recognition than HSB Resort Realty's local footprint.
• Coldwell Banker: Major national residential brokerage with deep Texas Hill Country and lake-market presence. Comparable as a competing franchise model serving the same Horseshoe Bay / Lake LBJ buyer pool; multiple HSB Resort Realty alumni previously ran Coldwell Banker offices.

Direct peers

• Kuper Sotheby's International Realty: Texas-based affiliate of Sotheby's International Realty with strong presence in the Hill Country, Austin, and San Antonio luxury markets. Comparable in segment (luxury/resort), geography (Texas Hill Country), and target customer (high-net-worth second-home buyers).
• Moreland Properties: Boutique luxury real estate brokerage headquartered in Austin serving the Texas Hill Country, Lake Austin, and surrounding resort communities. Comparable to HSB Resort Realty as a relationship-driven, locally-rooted luxury brokerage competing for the same Austin-area luxury buyer pool targeting Hill Country and lake properties.

Emerging players

• eXp Realty: Cloud-based, technology-forward brokerage with aggressive agent-recruitment model and equity participation. Comparable as a competing luxury brokerage model in Texas, but differentiated by proprietary cloud platform, agent equity program, and lower overhead — directly competing for HSB Resort Realty's agent talent.

Regional players

• Riley McLean Land + Real Estate: Boutique Hill Country brokerage focused on ranch, land, and luxury residential properties across the Highland Lakes region. Comparable to HSB Resort Realty as a relationship-driven local competitor pursuing Hill Country and lakefront buyers in adjacent submarkets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hsbresortrealty
• LinkedInlinkedin.com/company/horseshoe-bay-resort-realty

Revenue estimate

Valuation estimate

Number of profiles

Profiles40 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horseshoe Bay Resort Realty