Moreland Properties
- Company typePrivate
- Founded1986
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Moreland Properties does
Moreland Properties is a privately held, family-founded luxury residential real estate brokerage headquartered in Austin, Texas, established in 1986 by Emily Moreland. The firm operates 100+ dedicated agents across three Austin-area offices (Lake Austin headquarters, Lake Travis, and Downtown) and offers a full-service residential brokerage platform spanning public MLS listings, private/exclusive off-market properties, luxury homes, waterfront estates, new construction, and land and ranch transactions through dedicated sub-brands Moreland Land & Ranch and Eric Moreland Group. The company also provides corporate relocation services led by Relocation Director Nadene Field, with a client roster that includes Dell, AMD, Apple, J.P. Morgan Chase, and Seton Hospital.
The core technology infrastructure centers on a continuously updated company website (moreland.com) managed by in-house web professionals, integrated with RealScout for MLS property search. Distribution leverages exclusive memberships in Forbes Global Properties (partnership established 2020), Luxury Portfolio International, and Leading Real Estate Companies of the World, providing global luxury listing exposure to audiences across 200+ countries. The proprietary Moreland Method combines custom property strategies, local expertise, and white-glove service at every price point, with 45% of 2025 sales volume conducted off-market through private and pre-market channels.
The business model is commission-based real estate brokerage, generating revenue through transaction fees on residential sales supplemented by professional services fees from corporate relocation clients. Pricing is transaction-based and not publicly disclosed. The firm operates as an independent boutique brokerage rather than a franchise, with founder Emily Moreland serving as Chairman of the Board and Sarah Railey (joined 2002) as President and Broker overseeing daily operations. Moreland Properties claims the #1 Independent Brokerage ranking in Austin as well as leadership in luxury listings and waterfront sales per Austin MLS data.
Moreland Properties firmographics
Firmographics- Name
- Moreland Properties
- Legal name
- Moreland Properties
- Website
- https://moreland.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Moreland Properties industry classification
Industry- Product category
- Luxury Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Ranches & Livestock Properties Brokerage (BPAJADAB)
- akta.pro secondary industry
- Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)
Keywords
Where Moreland Properties is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Moreland Properties business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D
Revenue model
- Real Estate Commission: Traditional real estate commission-based model for residential buying and selling services.
- Corporate Relocation Services: Relocation services for corporate clients including group moves and individual transferees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Real estate transaction services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Moreland Properties product offering
Product offeringCore offering
Moreland Properties is an independent luxury residential real estate brokerage serving the Austin and Central Texas market through 100+ agents across three offices. The firm represents buyers and sellers of luxury homes, waterfront properties, land and ranch holdings, and new construction, supported by private/off-market listings and global luxury network affiliations. It also provides corporate and individual relocation services for enterprise clients and their transferred employees.
Product overview
Moreland Properties is a luxury real estate brokerage offering a comprehensive portfolio of residential property services in Central Texas. The company's core offerings include Public MLS Listings, Private/Exclusive Listings, Luxury Property Services, Waterfront Properties, Land & Ranch Properties, and New Construction Listings. Their unique value proposition centers on 'The Moreland Method,' a proprietary marketing approach combining custom property strategies, local expertise, and global network connections. The company also develops exclusive projects including Four Seasons Private Residences Lake Austin, Colorfield, Madrone Canyon, Westline, Wildcat Club, Travis Club, and The Austonian. With over 100 agents across three Austin-area offices, Moreland Positions claims to be the #1 Independent Brokerage and #1 Luxury Listings Brokerage in Austin, operating as an independent boutique firm rather than a franchise.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Real Estate Brokerage Services Full-service residential real estate brokerage providing buying, selling, and renting services for clients in the Central Texas market, staffed by 100+ dedicated agents across three Austin-area offices.
- Public MLS Listings Properties listed on the Multiple Listing Service (MLS) that are publicly searchable through the Moreland Properties website and its RealScout platform integration.
- Private / Exclusive Listings Off-market luxury properties marketed privately to qualified buyers without public MLS exposure; represent approximately 45% of the firm's 2025 sales volume.
- Luxury Property Services Specialized brokerage representation for high-value residential properties, supported by affiliations with Luxury Portfolio International and Forbes Global Properties.
- Waterfront Properties Specialized brokerage representation for lakefront and waterfront residential properties; Moreland ranks #1 in Austin for waterfront sales.
- Land & Ranch Properties (Moreland Land & Ranch) Brokerage representation for land, ranch, and large acreage properties in Central Texas, operated as the Moreland Land & Ranch sub-brand.
- New Construction Listings Representation for pre-market and newly constructed luxury residences offered through the brokerage.
- Relocation Services Corporate and individual relocation services led by Relocation Director Nadene Field, including client-agent matching, area orientation, and integration support for employees and individuals relocating into Austin.
Companies that use Moreland Properties
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Moreland Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Moreland Properties partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Forbes Global PropertiescoreExclusive worldwide real estate partner of Forbes, one of the world's most trusted media brands. Provides global audience reach and marketing exposure for luxury properties through Forbes platforms.
- Luxury Portfolio InternationalcoreExclusive luxury network within Leading Real Estate Companies of the World. Marketing luxury homes through LuxuryPortfolio.com with over 3 million high-net-worth visitors monthly and representation in 60+ countries.
- Leading Real Estate Companies of the WorldcoreBy-invitation global network responsible for more transactions each year than any other real estate network. Provides connections to firms in 65+ countries and over 40,000 client introductions annually.
- Council of Residential Specialists (CRS)minorProfessional affiliation providing network of referral sources for residential real estate transactions.
- Worldwide Employee Relocation CouncilminorMembership providing expertise and resources for corporate employee relocation services.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Moreland Properties competitors and assessment
Company assessmentBroad incumbents
- Compass: Largest US independent residential brokerage with a growing luxury focus and heavy proprietary-tech investment. Comparable on the independent luxury brokerage axis but operates at vastly greater scale with national coverage.
- Sotheby's International Realty: Global luxury real estate brand and network. Comparable through its shared affiliate model with Moreland's Luxury Portfolio and Forbes partnerships, but operates at significantly greater scale and brand reach.
- Coldwell Banker: Major national real estate franchise with established luxury programs. Comparable through shared luxury client base in Austin and corporate relocation business, though franchise structure differs from Moreland's independent model.
- Douglas Elliman: Large US residential brokerage with significant luxury and new-development exposure. Comparable on luxury brokerage services and developer-marketing capabilities but operates at a much larger scale.
- Berkshire Hathaway HomeServices: Large national residential real estate franchise with luxury and relocation offerings. Comparable on luxury and relocation services in Austin/Central Texas, but operates under a franchise model.
- Christie's International Real Estate: Global luxury real estate network affiliated with Christie's auction house. Comparable on high-net-worth global distribution and luxury brand association.
Direct peers
- Engel & Völkers: International luxury real estate franchise with strong European and US presence. Comparable on luxury positioning, international referral reach, and boutique-to-mid-sized brokerage model.
- The Agency: Boutique luxury real estate brokerage emphasizing white-glove service and high-end marketing. Comparable on luxury positioning, boutique culture, and relationship-driven approach.
- Kuper Sotheby's International Realty: Texas-headquartered luxury independent brokerage affiliated with Sotheby's International Realty. Most directly comparable peer given shared Texas footprint, luxury focus, independent ownership, and similar boutique service model.
- @properties: Large US independent brokerage known for luxury and urban markets. Comparable on independent ownership, sales-led model, and luxury segment focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Moreland Properties social profiles
Digital presenceMoreland Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moreland Properties leadership team
Management profileNumber of profiles
Profiles16 records
Moreland Properties subsidiaries and ownership
Company hierarchySubsidiaries2 records
Moreland Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moreland Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moreland Properties
What does Moreland Properties do?
Moreland Properties is an independent luxury residential real estate brokerage serving the Austin and Central Texas market through 100+ agents across three offices. The firm represents buyers and sellers of luxury homes, waterfront properties, land and ranch holdings, and new construction, supported by private/off-market listings and global luxury network affiliations. It also provides corporate and individual relocation services for enterprise clients and their transferred employees.
Is Moreland Properties a public or private company?
Moreland Properties is a private company. It is classified as family owned and is currently operating.
When was Moreland Properties founded?
Moreland Properties was founded in 1986. It employs 101 to 250 people.
Where is Moreland Properties based?
Moreland Properties is headquartered in Austin, United States, in the North America region.
How does Moreland Properties make money?
Two revenue lines are on record. Real Estate Commission is the primary driver. The others are corporate Relocation Services.
Who are Moreland Properties's main competitors?
Broad incumbents on record are Compass, Sotheby's International Realty, Coldwell Banker, Douglas Elliman, Berkshire Hathaway HomeServices and Christie's International Real Estate. Direct peers are Engel & Völkers, The Agency, Kuper Sotheby's International Realty and @properties.
Does Moreland Properties have an API?
No public API is recorded for Moreland Properties.
What industry is Moreland Properties in?
Moreland Properties's product category is Luxury Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAB, Ranches & Livestock Properties Brokerage, with a secondary code of BPAJADAD, Recreational Land Brokerage (Hunting, Fishing, Wildlife). Its NAICS code is 53121 and its SIC code is 6531.