Kids In Sports

What Kids In Sports does

Kids In Sports is a New York-based youth sports education company founded in 1999 by former collegiate athletes Michael Strutt (Physical Education) and Kenneth Colon (Exercise Physiology). The company delivers a proprietary multi-sport curriculum to children ages 12 months through 12 years, with structured progression from parent-participation classes (Tiny Athletes, 12-18 months) through advanced sport-specific classes for older children. The core product is multi-sport classes that rotate every 2-3 weeks across baseball, basketball, flag football, floor hockey, lacrosse, soccer, and volleyball, delivered by trained coaches maintaining a 1:5 coach-to-child ratio. The curriculum is the company's primary technology asset and is supported by age-appropriate lesson plans, a sports rotation schedule, and consistent teaching language across all age levels.

The product portfolio extends beyond multi-sport classes into Pre-School Athletes (2.5-4 years combining sports with classroom segments), Academy Athletes (after-school sport-specific programs at partner schools), Advanced Athletes (sport-specific clinics), Special Athletes (adapted sports for children with intellectual disabilities or physical impairments), summer and mini camps, birthday parties, open play sessions, and private classes. The company also generates ecosystem revenue through partnerships, notably Sports and STEAM (with Snapology, combining athletics with LEGO/DUPLO/K'NEX-based STEAM instruction) and the co-location of Little Maestros' award-winning music program at the Scarsdale location. Online registration runs on the DaySmart Recreation platform.

Kids In Sports operates a hybrid corporate-franchise business model. The Upper East Side Manhattan flagship and Scarsdale NY are corporate-operated, while Greenwich CT and Fayetteville NC are franchisee-run locations (operated by Sonji Clyburn in NC). A Walpole, MA franchise (operated by Mike Brown) closed permanently in 2023, reducing the footprint to four active locations. Revenue is generated through session-based class subscriptions, multi-week camp packages, one-time birthday party bookings, and franchise fees/royalties. The company is privately held, founder-owned since inception, with no evidence of outside funding, and operates with 11-50 employees across the system.

Name

Kids In Sports

Legal name

Kids In Sports, LLC

Website

https://kidsinsports.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids In Sports is a New York-based youth sports education company founded in 1999 that delivers a proprietary multi-sport curriculum for children ages 12 months to 12 years through company-owned and franchise locations.

Ownership category

akta.pro rank

Product category

Youth Sports Education

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

akta.pro secondary industries

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB), Physical Activity & Motor Development Programs (Health-Focused) (EDACAMAI), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Youth sports education
• Multi-sport classes
• After-school programs
• Summer sports camps
• Sports franchise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Recurring Class Registrations: Weekly or session-based multi-sport and sport-specific classes for children ages 12 months to 12 years. Classes are offered on an ongoing seasonal/session basis with enrollment through the company's website portal. This constitutes the primary recurring revenue stream.
2. Summer and Mini Camp Programs: Day and week-long camps offered during school holidays and summer breaks. Camps are flexible (individual days or multi-week packages) and focus on multiple sports with arts and crafts for younger children.
3. Birthday Parties: Kids In Sports hosts sports-themed birthday parties at their facilities, with coaches leading age-appropriate activities. Parents can inquire and book through the website.
4. Open Play Sessions: Open play programs allowing children to practice sport-specific skills in a structured but self-directed environment. Available at franchise locations for drop-in participation.
5. Franchise Fees: The company operates as a franchisor, with franchisees (such as Sonji Clyburn in Fayetteville, NC and Mike Brown in Walpole, MA) paying franchise fees to operate Kids In Sports locations under the brand's proprietary curriculum and business model.
6. After-School Programs (Academy Athletes): Sport-specific after-school programs taught at partner schools, in which Kids In Sports instructors deliver curriculum at school facilities for a per-class or per-session fee.
7. Special Athletes Program: Adapted sports classes for children with intellectual disabilities or physical impairments, offered as a specialized program tier.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Kids In Sports delivers age-appropriate multi-sport and sport-specific classes, summer/mini camps, birthday parties, and after-school enrichment programs for children ages 12 months through 12 years, taught by trained coaches using a proprietary multi-sport curriculum developed by credentialed educators. The company operates through company-owned and franchised locations in the New York metro area, Connecticut, and North Carolina, supplemented by partnerships with schools, temples, and community centers.

Product overview

Kids In Sports is a specialized sports education company offering a proprietary multi-sport curriculum for children ages 12 months to 12 years. The core product portfolio centers on Multi-Sport Athletes Classes and Pre-School Athletes Programs, supplemented by sport-specific offerings including Academy Athletes (after-school programs), Advanced Athletes (competitive-level training), and Special Athletes (adaptive programs for children with special needs). The company also provides seasonal Summer and Mini Camps, Birthday Parties, Open Play sessions, and Private Classes. A notable addition is the Sports and STEAM program (partnering with Snapology) combining athletics with STEM education, and the Little Maestros music program partnership. The company operates multiple franchise locations across the U.S. and uses DaySmart Recreation for online class registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Sport Athletes Classes Age-appropriate multi-sport program teaching fundamentals of baseball, basketball, floor hockey, football, soccer, and volleyball for children ages 12 months through 12 years. One sport is focused on for two to three weeks before rotating to another sport, including fitness and cooperative games sessions.
• Pre-School Athletes Program Drop-off class for children 2.5 to 4 years combining sports with classroom segments including letter recognition, language development, cognitive activities, art projects, fine motor skills, snack, and circle time. Available in two- and three-day options.
• Academy Athletes After-School Programs Multi- or sport-specific after-school program taught at schools or local venues, featuring sport-specific exercises, drills, and competitive games in baseball, basketball, flag-football, lacrosse, and soccer for school-age children.
• Advanced Athletes Classes Classes for children with particular interest in specific individual sports (soccer, baseball, basketball, hockey, football, lacrosse). Focuses on sport history, rules, movements, and skills with individual and group activities.
• Special Athletes Program Adapted sports program for children with intellectual disabilities or physical impairments. Classes designed to work at proper pace ensuring fun and success while learning multiple sports and games.
• Sports and STEAM Combination classes partnering with Snapology offering 45 minutes of Sports and 45 minutes of STEAM lessons. Focuses on science, technology, engineering, art, and math through building with LEGO, DUPLO, or K'Nex models.
• Summer Camps Week-long day camps focusing on baseball, basketball, floor hockey, football, lacrosse, soccer, and volleyball. Includes cooperative games, teamwork, sportsmanship; younger children also participate in arts and crafts and story-time.
• Mini Camps Day or week-long camps during school breaks offering flexible scheduling. Focus on honing skills from regular classes or introducing children to the program. Available indoors or outdoors depending on season and age.
• Birthday Parties Sports-themed birthday party packages including coaches who run age-appropriate activities, equipment, party room setup, and cleanup. Available across all locations.
• Open Play Flexible playtime allowing children to practice sport-specific skills, move between sports stations, and engage in activities at their own pace. Requires reservation for guaranteed availability.
• Private Classes Private class inquiries for customized instruction. Available for scheduling at preferred locations with option to request specific coaches.
• Sport-Specific Clinics Sport-specific skill development clinics focusing on dribbling, ball control, passing, shooting, defending, and footwork for basketball; dribbling, attacking, goalkeeper skills for soccer; flag-football fundamentals; and baseball batting and fielding.
• Enrichment Program Program combining best of athletic program with classroom curriculum designed for pre-school learners ages 2.5 to 5 years.
• Little Maestros (Partner Program) Early-childhood music program for infants and toddlers operated as a partner program at the Scarsdale location. Includes original interactive activities, language development, musical story-time, pretend play, global awareness, puppet shows, and dance party.

Quantifiable outcome

• Enrollment of 1,000 children (Upper East Side, 2010)
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• SnapologycoreStrategic or Co-development PartnerKids In Sports has partnered with Snapology to offer combination classes called 'Sports and STEAM' at the Scarsdale location. These classes consist of 45 minutes of Sports instruction followed by 45 minutes of STEAM lesson. Snapology's programs focus on Common Core and Next Generation Science Standards, teaching children about science, technology, engineering and math through building with LEGO, DUPLO, and K'NEX models. This partnership allows Kids In Sports to extend its offering beyond pure athletics into educational enrichment.
• Little MaestrosminorGTM or Marketing PartnerLittle Maestros, an award-winning early-childhood music program (winner of Nickelodeon's Parents Picks Best Music Class in NYC and named Best Music Class by New York Magazine), operates its classes at the Kids In Sports Scarsdale location. This is a co-location/partnership arrangement where Little Maestros leverages the Kids In Sports facility and families, while Kids In Sports offers a complementary programming option to its families.

Scale indicators4 records

Recent moves7 records

Expansion highlights2 records

Direct peers

• Skyhawks Sports Academy: National youth multi-sport programs (ages 4-14) including soccer, basketball, baseball, flag football, volleyball, and multi-sport camps. Operates via franchise and direct channels in the U.S., directly comparable to Kids In Sports' multi-sport curriculum model.
• i9 Sports: Youth sports franchise offering flag football, basketball, soccer, baseball, and multi-sport programs for ages 3-14. Franchise-based delivery model and age range overlap closely with Kids In Sports' structure and customer base.
• Super Soccer Stars / Star Sports: NYC-based youth sports program offering soccer, multi-sport, and sport-specific instruction for toddlers through teens. Targets the same affluent Manhattan and Westchester parent demographic with similar age-segmented curriculum.
• Lil' Kickers: Child-development-focused youth soccer program (ages 18 months to 9 years) with structured curriculum and franchise model. Highly comparable age range, curriculum-based positioning, and franchise expansion approach.
• The Little Gym: Franchise-based youth motor-skill development and gymnastics classes for ages 4 months to 12 years. Comparable franchise model, age range, parent demographic, and emphasis on structured developmental curriculum.
• My Gym Children's Fitness Center: Franchise children's fitness and developmental movement program for ages 6 weeks to 10 years. Overlaps in target age range, parent demographic, franchise model, and structured motor-development curriculum.
• Goldfish Swim School: Franchise youth swim school serving ages 4 months to 12 years with proprietary curriculum and low instructor-to-student ratios. Closely matches the franchise model, age range, and premium-positioning strategy of Kids In Sports.
• Soccer Shots: Youth soccer program for ages 2-8 delivered through schools, parks, and dedicated facilities via franchise model. Comparable franchise distribution, partner-school channel, and age-segmented curriculum approach.
• British Swim School: Franchise youth and adult swim instruction operating in school, community, and dedicated-facility settings. Comparable franchise model, partner-venue strategy, and structured instructor-led curriculum.

Broad incumbents

• YMCA of Greater New York: Large nonprofit offering youth sports leagues, swim lessons, and gymnastics across NYC for a fraction of the price. Represents the dominant incumbent low-cost alternative that Kids In Sports' premium positioning must justify.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kidsinsports
• YouTubeyoutube.com/channel/UCDFMRRbmcXed-6--YWMxCgw
• Facebookfacebook.com/kidsinsportsofficial
• Instagraminstagram.com/kidsinsportsofficial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids In Sports