What Titanic Brewery does

Titanic Brewery Co Limited is a private, founder-owned craft brewery headquartered in Burslem, Stoke-on-Trent, established in 1985 by brothers Keith and David Bott. The company operates a single state-of-the-art brewery producing over 3 million pints annually across cask, keg, bottle, and can formats, including core brands White Star, Plum Porter, Iceberg, Two:20 Lager, True Stout Nitro, Steerage, Anytime IPA, and Plum Porter Nitro, with selected lines featuring proprietary nitrogen-infused can technology. Product extensions include a gin range, merchandise, vouchers, and brewery tours.

The company's commercial model combines a vertically integrated on-trade estate of 17 pubs and 8 bod café bars across Staffordshire, Derbyshire, Cheshire, Shropshire, and Oxford with a direct-to-consumer e-commerce shop (free delivery over £55 to mainland England, Wales, and Scotland), a B2B trade/wholesale telephone ordering channel with 30-day payment terms, brewery tour ticketing, and a new onboard rail partnership with Avanti West Coast on the West Coast Main Line. Customer engagement is supported by a two-tier loyalty scheme (free Standard Card earning 3 pts/£1 and £50/year First Class Card earning 4 pts/£1 plus weekly £1 off), delivered via a PepperHQ-powered mobile app.

The business serves three primary segments: individual consumers visiting pubs, bod café bars, and the online shop; SMB trade customers stocking Titanic beers; and event organisers hosting private functions or tours. Operational standards are supported by SALSA food safety certification. The Titanic Brewery Foundation, established in 2024 and partly funded by customer loyalty point donations, disburses grants to community causes near pub locations, functioning as both a CSR lever and a brand-stickiness mechanism.

Name

Titanic Brewery

Legal name

Titanic Brewery Co Limited

Website

https://titanicbrewery.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Short description

Titanic Brewery is a founder-owned Staffordshire craft brewer and pub operator, founded 1985, running a 17-pub/8 bod café bar estate alongside direct e-commerce, trade wholesale, and a new Avanti West Coast rail partnership, producing over 3 million pints annually.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Craft Beer Bars & Taprooms (THAFAEAG), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA), Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB)

Keywords

• Craft beer brewing
• Cask ales production
• Pub hospitality operations
• Brewery tours experiences
• Craft beer distribution

Headquarters

HQ city

Burslem

HQ country

United Kingdom

HQ region

Europe

Offices19 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Beer Sales (Pubs and Bod Café Bars): Sale of Titanic Brewery beers through owned pub estate and bod café bars. Pubs include The Bulls Head, The Greyhound, The Roebuck, The Royal Exchange, The Sun Inn, The Cheshire Cheese, The Royal Blenheim, The Old Poets' Corner, and The Beacon. Bod café bars serve coffee, food, and Titanic beers.
2. E-commerce/Online Shop: Direct online sales of bottled beers, cans, mixed cases, gins, merchandise, vouchers, and offers delivered to customer addresses.
3. Loyalty Program Subscriptions: First Class Card annual subscription at £50 per year offering 4 points per £1 spent plus £1 off qualifying Titanic products weekly. Standard Card is free with 3 points per £1 spent.
4. Trade/Wholesale Supply: Supply of Titanic beers to trade customers (other pubs and venues) via telephone order system with 30-day payment terms.
5. Brewery Tours: Sale of brewery tour tickets and vouchers. Tours include normal tours and private tours for groups of 15+. Vouchers valid for 12 months.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Titanic Brewery brews, packages, and distributes a portfolio of award-winning craft beers (cask ales, lagers, IPAs, stouts, and porters) in cask, bottle, keg, and can formats from its Stoke-on-Trent brewery. The company sells these beers through its owned estate of 17 pubs and 8 bod café bars, its own e-commerce shop, and a trade/wholesale channel, and it also offers brewery tours and a tiered loyalty program.

Product overview

Titanic Brewery is a Staffordshire-based independent brewer founded in 1985 by brothers Keith and David Bott. The company operates as a single unified brewing and hospitality business combining three core pillars: (1) beer production — brewing and packaging award-winning ales, lagers, stouts, and gins from its Stoke-on-Trent brewery in cask, bottle, keg, and can formats under brands including White Star, Plum Porter, Iceberg, Two:20 Lager, True Stout Nitro, Anytime IPA, and Steerage; (2) retail hospitality — an estate of 17 traditional pubs and 8 bod café bars serving Titanic beers alongside food and coffee; and (3) direct-to-consumer e-commerce — the online shop for beers, gins, merchandise, gifts, and vouchers with free delivery over £55. A loyalty program (Standard and First Class tiers) and a mobile app support customer retention, while the Titanic Brewery Foundation provides community grants. Trade and wholesale channels supply external retailers and venues.

Differentiator

Problem solved

Functional benefit

Products and services

• White Star White Star is a 4.5% ABV flagship ale from Titanic Brewery's core range, available in cask and bottle formats for on-trade and direct consumer sales.
• Plum Porter Plum Porter is a 4.9% ABV signature porter from Titanic Brewery, available in cask and bottle formats and a recognized part of the core range.
• Iceberg Iceberg is a 4.1% ABV beer from Titanic Brewery's core range, sold in cask and bottle formats.
• True Stout Nitro True Stout Nitro is a 4.5% ABV nitro stout from Titanic Brewery, sold as a 12x 440ml can pack (£29.65 inc VAT) and in keg. The can uses injected nitrogen to deliver a creamy pub-draft-style pour when inverted twice before opening. SIBA Midlands Keg Awards 2024 Bronze winner in the Stout & Porter category.
• Plum Porter Nitro Plum Porter Nitro is a 4.9% ABV nitrogen-infused version of Titanic Brewery's signature Plum Porter, packaged in 12x 440ml cans (£32.95 inc VAT) and keg for the same pub-draft pour experience at home.
• Two:20 Lager Two:20 Lager is a 4.0% ABV German Helles-style easy-drinking lager from Titanic Brewery, sold in canned format (£26.95 inc VAT) for both on-trade and direct consumer channels.
• Steerage Steerage is a 3.8% ABV session ale from Titanic Brewery's core range, available in cask and bottle formats.
• Anytime IPA Anytime IPA is part of Titanic Brewery's core beer range, available alongside White Star, Plum Porter, Iceberg, and other named beers in the brewery's portfolio.
• Iceberg Grand Crew Iceberg Grand Crew is Titanic Brewery's premium limited-release summer seasonal beer and the seasonal counterpart to its Grand Reserve range. Bottles are hand-wrapped with brewery stories and contain hidden prize-winning tickets (bronze, silver, gold) inside selected units.
• Titanic Brewery Gins Titanic Brewery offers a selection of craft gins sold through its online shop alongside its bottled and canned beer portfolio, extending the brand beyond beer into the spirits category.
• Brewery Tours Brewery Tours at Titanic Brewery's Burslem facility cover brewery history, the brewing process, and beer sampling, with public tours and private tours available for groups of 15+. The Sample Room at the brewery also hosts private parties and meetings.
• Trade and Wholesale Supply Titanic Brewery's trade/wholesale service supplies casks, kegs, and bottled beers to other pubs and hospitality venues for on-sale to their own customers, with telephone-based ordering, delivery, and 30-day payment terms.
• Titanic Rewards Standard Card The Titanic Rewards Standard Card is a free loyalty scheme that lets members earn 3 points per £1 spent at Titanic Brewery pubs, bod café bars, and the brewery shop, with points redeemable against purchases and a complimentary birthday drink.
• First Class Rewards Card The First Class Rewards Card is Titanic Brewery's £50-per-year premium subscription loyalty scheme, offering 4 points per £1 spent, a weekly £1 off qualifying Titanic products, and an exclusive invitation to the Annual First Class Event.

Quantifiable outcome

• Over 3 million pints of award-winning beer brewed, sold, and delivered annually
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Wenlock SpringminorGTM or Marketing PartnerSupporting partner in the 'Only One for the Road' responsible drinking campaign launched in Shropshire to promote safe drinking choices during Christmas season.
• Unitas WholesaleminorGTM or Marketing PartnerSupporting partner in the 'Only One for the Road' responsible drinking campaign promoting non-alcoholic options in hospitality venues.
• Frederic RobinsonsminorGTM or Marketing PartnerSupporting partner in the 'Only One for the Road' responsible drinking campaign in Shropshire.
• Arkell'sminorGTM or Marketing PartnerSupporting partner in the 'Only One for the Road' responsible drinking campaign promoting responsible drinking.
• Avanti West CoastcoreChannel Partner/ Reseller/ DistributorTitanic beers are now served onboard Avanti West Coast train services across the West Coast Main Line from London to Scotland, marking a significant expansion beyond traditional pub and stockist channels.
• Chartley CoffeeminorOthersLocal coffee supplier providing specially roasted coffee to bod Lichfield and other bod café bars.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Wadworth & Co: Family-owned brewery in Devizes, Wiltshire, operating a tied pub estate and brewing cask ales and seasonal beers. Comparable as a long-standing family brewer integrating production with its own pub and trade estate in a defined region.
• Shepherd Neame: Britain's oldest brewer (Kent, founded 1698), operating brewing, pub estate, and trade distribution. Comparable as a heritage regional brewer with a multi-channel go-to-market spanning owned pubs, trade, and brand licensing.
• Marston's PLC: Major UK regional brewer (Banks's, Jennings, Wadworth heritage brands) with one of the largest pub estates in the country. Comparable as a regional brewer-pub operator with both on-site beer service and multi-format packaged distribution.
• Adnams PLC: Suffolk-based brewer and hospitality operator producing ales, spirits, and running its own hotels and pubs. Comparable as a multi-product regional brewer with a hospitality estate and DTC/cellar-door retail strategy.
• Hook Norton Brewery: Independent family-owned Oxfordshire brewery founded in 1849, brewing traditional ales with limited on-site trade and small pub presence. Comparable as a family-controlled craft/regional brewer with strong local brand recognition similar to Titanic's Staffordshire footprint.
• Thwaites Brewery: Lancashire-based regional brewer and pub operator with a tied estate and trade supply across the North. Comparable as a regional family brewer integrating owned pubs with multi-format beer distribution.
• St Austell Brewery: Independent Cornish family brewer with a Southwest pub estate plus wholesale trade and packaged beer distribution. Comparable as a regional vertically integrated brewer-pub operator with similar craft and traditional ale portfolio breadth.
• Frederic Robinson Ltd (Robinson's Brewery): Family-owned regional brewer founded in 1838 and based in Stockport/Manchester, operating its own pub estate and brewing cask ales and craft beers. Directly comparable to Titanic as a vertically integrated family brewer with a North-West/Midlands presence and independent pub trading arm.

Broad incumbents

• Greene King (CID Group): One of the UK's largest pub operators and brewers (now owned by CK Asset Holdings) with a national footprint of managed and tenanted pubs and a broad cask ale portfolio. Comparable as an incumbent in the same category but at far greater scale and with much wider geographic reach.

Emerging players

• Holden's Brewery: Independent West Midlands family brewer founded in 1915 producing cask ales from a small Woodsetton brewery with limited pub/holiday-let presence. Comparable as a smaller family brewer in the regional craft real ale space with overlapping UK heartland geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/titanic_brewers
• Facebookfacebook.com/titanicbrewery
• Instagraminstagram.com/titanicbrewery
• LinkedInlinkedin.com/company/white-horse-brewery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Titanic Brewery