What Labelmakers does

Labelmakers Group Pty Ltd is a privately-held Australian family-owned label and packaging manufacturer founded in 1987 and headquartered at 55 Austrak Drive, Somerton, Victoria. The company describes itself as "Australasia's only vertically integrated and fully diversified label printer" and the largest industry leader across Australia and New Zealand, employing more than 600 people across ten-plus production sites spanning six Australian states plus New Zealand. Its product portfolio covers Prime Labels (Pressure Sensitive, Cut & Stack, Wrap Around, In-Mould, Roll-On Shrink-On, Embellished, Thermal/VIP), Shrink Sleeves, Linerless Labels with proprietary Intermittent Glue Linerless (IGL) technology (Australian Patent No. 2024202751), Digital Printing on HP Indigo and Gallus inkjet presses, Flexibles, Folding Cartons, and Blister Foil for pharmaceutical packaging.

The business runs on a direct B2B enterprise sales motion using dedicated account management and Business Development Managers, with customers engaging via a "Request a Quote" contact form and an ESD customer portal; pricing is quote-based and non-public, and revenue is generated one-time per order with repeat enterprise reorder volume rather than subscription. The go-to-market is segmented across nine verticals: Pharmaceutical & Nutraceutical, Beverage, Wine & Spirits, FMCG, Meat/Poultry/Seafood, Dairy, Automotive & Chemical, Personal Care & Beauty, and Laundry & Home Care, with named enterprise customers including Coca-Cola, PepsiCo, Coles, Woolworths, Bega, Blackmores, Haleon, Heinz, Mars Wrigley, Dulux, CUB, Schweppes, and Vitasoy.

Growth has been driven by a consistent M&A and capacity-expansion strategy: Labelcraft NSW (2014), Labelmakers World WA (2016), Label and Litho NZ (2018), Le Mac (2019), Rapid Labels (April 2021, described as the largest deal in the company's history), and Wrapt Labels (2025), plus a March 2026 asset acquisition from Perfection Packaging and a 10-year lease at Dandenong South VIC that opens a flexible packaging line. The company holds BRC, ISO 9001, FSC, HACCP, and GS1 certifications, operates an Innovation Centre and R&D laboratory in NSW, and runs a sustainability program that has diverted 800+ tonnes of spent-release liner from landfill annually and achieved a 30% reduction in emission intensity two years ahead of schedule, earning a 2024 APCO Sustainability Champion award.

Name

Labelmakers

Legal name

Labelmakers Group Pty Ltd

Website

https://labelmakers.com.au

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

251–500 employees

Short description

Labelmakers is an Australian family-owned label and packaging manufacturer founded in 1987 and the largest vertically integrated, diversified label printer across Australia and New Zealand, employing 600+ people and serving enterprise B2B customers across pharmaceutical, beverage, FMCG, dairy, and consumer goods verticals.

Ownership category

akta.pro rank

Product category

Label and Packaging Manufacturing

NAICS

Printing and Related Support Activities (323), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

akta.pro secondary industries

Folding Carton & Paperboard Packaging Printing (IMALAKAH), Finishing, Converting & Die-Cutting Services (IMALAKAN)

Keywords

• Label printing services
• Flexible packaging manufacturing
• Folding cartons production
• Shrink sleeves printing
• Linerless label technology

Headquarters

HQ city

Somerton

HQ country

Australia

HQ region

Oceania

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Label and Packaging Manufacturing & Sales: Labelmakers generates revenue through the design, printing, and manufacture of custom labels, folding cartons, shrink sleeves, flexible packaging, blister foil, and related packaging solutions sold directly to B2B customers across multiple industry verticals. Revenue is primarily one-time transactional per order, with ongoing repeat business from established enterprise accounts. No subscription or recurring revenue model is indicated.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Labelmakers designs, prints, and manufactures custom labels, folding cartons, shrink sleeves, flexible packaging, blister foil, and digitally printed packaging solutions for B2B customers across food, beverage, pharmaceutical, nutraceutical, personal care, dairy, meat/seafood, automotive, chemical, wine and spirits, FMCG, and laundry/home care sectors. The company operates as Australasia's only vertically integrated and fully diversified label printer with in-house R&D, coating, and proprietary IGL linerless technology, manufacturing across multiple Australian states and New Zealand.

Product overview

Labelmakers is Australia's leading label, folding carton and packaging specialist offering a comprehensive portfolio of packaging solutions. The core offering includes Prime Labels (Pressure Sensitive, Cut & Stack, Wrap Around, In-Mould, Roll-On Shrink-On, Embellished, Thermal/VIP), Shrink Sleeves, Linerless Labels with proprietary IGL Technology, Digital Printing, Flexibles, Folding Cartons, and Blister Foil for pharmaceutical packaging. The company serves multiple market verticals including Pharmaceutical & Nutraceutical, Beverage, Wine & Spirits, Automotive & Chemical, Dairy, Meat/Poultry/Seafood, FMCG, Personal Care & Beauty, and Laundry & Home Care. Recent innovations include the patent-protected Intermittent Glue Linerless (IGL) technology and expanded digital printing capabilities. The portfolio has been built through strategic acquisitions including Rapid Labels (2021), Le Mac (2019), Label and Litho (2018), Labelmakers World WA (2016), Labelcraft NSW (2014), and Wrapt Labels (2025).

Differentiator

Problem solved

Functional benefit

Brands

• Rapid Labels: Melbourne-based label printer specializing in self-adhesive labels for FMCG, nutraceutical and pharmaceutical segments. Offers digital UV inkjet printing, Gallus Labelfire technology, variable data management, and anti-counterfeit technologies. Acquired by Labelmakers in April 2021.

Products and services

• Prime Labels A comprehensive range of self-adhesive and specialty label solutions (pressure sensitive, cut & stack, wrap around, in-mould, roll-on shrink-on, embellished, and thermal/VIP) for multiple substrates, designed for B2B customers across beverage, food, personal care, household, and pharmaceutical industries.
• Folding Cartons Custom-designed folding cartons with high-definition printing, foil stamping, embossing, spot UV, and soft-touch coatings, made with recycled and FSC-certified materials for food, beverage, health, beauty, pharmaceutical, and retail B2B customers.
• Shrink Sleeves Heat-wrapped 360-degree product labels made from polyester or plastic film that conform to bottle and can shapes, with sustainable post-consumer recycled (PCR) material options and UV barrier variants for dairy applications, sold to B2B brand owners.
• Linerless Labels Labels without backing paper featuring proprietary Intermittent Glue Line (IGL) technology for meat and seafood industries, eliminating liner waste, reducing adhesive build-up, and improving machinery efficiency in cold and damp environments.
• Digital Printing Digital printing services for labels, flexible packaging, shrink sleeves, and folding cartons using HP Indigo printers and Gallus Inkjet Digital Solutions, supporting short runs, fast turnarounds, and mass personalization for B2B marketing campaigns.
• Flexibles Flexible packaging solutions including sachets, rewind formats, and multi-layered structures manufactured using flexographic and digital printing with in-house lamination, sold to B2B customers in food, pharmaceutical, and personal care sectors.
• Blister Foil Aluminium blister foil (typically 20-25 microns thick) with heat-sealable lacquer providing barrier protection against moisture, light, and air for pharmaceutical tablets and capsules, sold to pharmaceutical manufacturers.

Quantifiable outcome

• 30% reduction in emission intensity by 2023 — achieved two years ahead of schedule
• +6 more outcomes

Named customers41 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

Eight partnerships are on record, tiered minor, core and supporting.

• Western Sydney UniversityminorStrategic or Co-development Partner · 3 June 2026Labelmakers NSW hosted Western Sydney University academics Leo Robba and Dan Johnson for a facility tour as the first step toward a hybrid training approach to address the skills gap in the print industry. The collaboration aims to bridge university-trained graphic design graduates' knowledge with practical print and pre-press skills through plant tours, internships, and scholarships.
• Perfection Packaging (in Administration)coreStrategic or Co-development Partner · 18 February 2026Labelmakers agreed to acquire the majority of flexible packaging assets operated by Perfection Packaging at its Dandenong South site (19-25 Nathan Road) and simultaneously entered a 10-year lease for the site beginning March 2026. This asset-only deal from Perfection Packaging (a division of Pro-Pac Packaging Limited that entered voluntary administration in October 2025) expands Labelmakers' wide-web printing capabilities and enters flexible packaging.
• Bega GroupcoreStrategic or Co-development Partner · 7 February 2025Bega Group joined Labelmakers' Glassine Liner Recycling Program, diverting all glassine liners from Bega Group's Smithfield NSW and Penrith NSW operations from landfill. The partnership has diverted just over 300 tonnes of liner from landfill into the local glassine liner recycling program. Bega Group, as an APCO member, is committed to advancing packaging sustainability and circularity through this collaboration.
• ProbioteccoreStrategic or Co-development PartnerProbiotec partnered with Labelmakers and Haleon to design and develop the Panadol Rapid Handipack redesign — transitioning from plastic 10-pack to plastic-free solid fibre board 8-pack wallet. Probiotec was the manufacturing partner in this sustainable pharmaceutical packaging collaboration.
• HuhtamakicoreStrategic or Co-development PartnerJoint recycling initiative in Victoria between Labelmakers Group and Huhtamaki to recover and recycle paper waste. The initiative aims to recover up to 450 tonnes of paper waste each year, which becomes primary feedstock for Huhtamaki's 100% Australian-made fibre egg cartons.
• VisysupportingOthersLabelmakers collaborates with Visy as one of its recyclers to enhance recycling practices and improve label structures for a circular economy, supporting the liner recovery and recycling program.
• PACT (Packaging Covenant)supportingOthersLabelmakers works with PACT to enhance recycling practices and improve label structures for a circular economy, supporting broader APCO objectives.
• GS1supportingTechnology or IntegrationLabelmakers holds GS1 membership and utilizes GS1 standards for barcode verification to ISO/IEC standards, supporting supply chain traceability and compliance.

Scale indicators9 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• ProAmpac: ProAmpac is a global flexible packaging and specialty papers converter serving food, beverage, healthcare, and personal care markets. Comparable to Labelmakers' flexible packaging expansion (post-Perfection Packaging deal), with similar gravure, lamination, and printing technology platforms.
• Constantia Flexibles: Constantia Flexibles is one of the world's largest manufacturers of flexible packaging, serving FMCG and pharmaceutical customers. Comparable to Labelmakers' newly expanded flexible packaging capability following the Perfection Packaging asset acquisition, with similar customers and overlapping technology (gravure, lamination).
• Resource Label Group: Resource Label Group is a North American pressure-sensitive label converter serving food, beverage, healthcare, and industrial customers. Closely comparable in label printing technology and customer verticals to Labelmakers' prime labels business, particularly the Rapid Labels subsidiary.
• Coveris: Coveris is a major European packaging converter producing flexible packaging, labels, and paper-based packaging for food, beverage, and personal care customers. Comparable to Labelmakers in product mix (flexibles, labels, folding cartons), printing technologies, and customer verticals.
• CCL Industries: CCL Industries is the world's largest specialty label manufacturer, producing pressure-sensitive labels, shrink sleeves, and folding cartons across multiple consumer verticals (beverage, food, personal care, healthcare). Highly comparable to Labelmakers in product mix, customer profile, and print technology breadth, but with global scale.
• Multi-Color Corporation: Multi-Color Corporation is one of the world's largest label converters serving premium wine, spirits, beverage, food, and personal care markets. Closely comparable in label printing technology, embellishment capability, and brand-owner customer profile; now owned by Platinum Equity.

Regional players

• Pact Group Holdings: Pact Group is the largest Australian packaging manufacturer, producing rigid plastics, flexibles, and packaging services across FMCG. Comparable as a leading ANZ-based packaging supplier serving similar consumer-goods customers, but with a broader product portfolio spanning rigid packaging.
• Orora Limited: Orora is an ASX-listed Australian packaging company with operations in beverage cans, rigid containers, and packaging distribution. Comparable as an ANZ-focused packaging supplier to similar end-markets (beverage, FMCG), though Orora's portfolio emphasizes rigid packaging rather than labels and flexibles.

Broad incumbents

• Huhtamaki: Huhtamaki is a global packaging manufacturer with significant flexible packaging and foodservice operations. Comparable in flexible packaging and folding carton capabilities (Labelmakers already partners with Huhtamaki on recycling), but operates as a much larger, publicly listed incumbent with global scale.
• Avery Dennison: Avery Dennison is a global materials science and manufacturing company with a leading Label and Graphic Materials group covering pressure-sensitive labels, RFID, and specialty labels. Comparable in label product portfolio and customer base, but operates at far greater scale across multiple geographies and adjacencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat8 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/labemakers-group-pty-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labelmakers