Quelle Energie

What Quelle Energie does

Quelle Energie is a France-based digital platform and consumer brand operating under the Effy Group (legal entity: EFFY CONNECT, SAS, headquartered at 92 avenue des Champs-Élysées, Paris). It serves individual French homeowners (particuliers) seeking residential energy renovation across heating, insulation, and solar categories, and has accompanied over 100,000 households through its platform. The platform provides educational content, financial-aid simulation tools, and a structured project journey (parcours) that connects homeowners with a vetted network of over 5,000 RGE-certified partner artisans who execute the physical renovation works. Its core technology is a content-driven lead-generation and matchmaking website (quelleenergie.fr) integrated with third-party web analytics (AT Internet, Realytics); no proprietary AI or software product is disclosed.

The business model is primarily affiliate/referral-based: the company monetizes by generating qualified leads for renovation projects and distributing energy subsidies on behalf of energy suppliers through the French Certificats d'Économies d'Énergie (CEE) framework, alongside facilitation fees tied to MaPrimeRénov', Éco-PTZ, and reduced-VAT programs. Customer acquisition is executed through a direct-to-consumer GTM combining SEO-optimized editorial content, a dedicated phone hotline (3456), and assisted sales by call-center advisors. The product surface spans heat pumps, boilers, stoves, thermodynamic water heaters, electric radiators, fireplace inserts, attic/wall/floor/window insulation, double-flow ventilation, photovoltaic and solar-thermal systems, comprehensive rénovation globale packages, energy audits, EV charging stations, and connected thermostats. The company was founded around 2008–2010 and received early-stage funding from Alven Capital in January 2010; Frédéric UTZMANN is listed as Director of Publication.

Name

Quelle Energie

Legal name

EFFY CONNECT

Website

https://quelleenergie.fr

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Quelle Energie is a France-based digital platform under the Effy Group that connects individual homeowners seeking residential energy renovation with a vetted network of over 5,000 RGE-certified artisans and subsidizes projects through CEE and MaPrimeRénov' programs.

Ownership category

akta.pro rank

Product category

Home Energy Renovation Services

NAICS

Facilities Support Services (5612)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Customer Energy Engagement (In-Home Displays, Portals, Usage Insights) (EUADAFAH)

Keywords

• Energy renovation services
• Home insulation solutions
• Heat pump installation
• Solar panel installation
• Energy subsidy consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Lead generation and referral fees: Quelle Energie monetizes by generating qualified leads for renovation projects (heating, insulation, solar) and referring homeowners to its network of 5,000+ RGE-certified partner artisans. The company also distributes energy subsidies (Prime Effy, CEE certificates) on behalf of energy actors, which likely generates volume-based incentives or service fees. Revenue is derived from the French energy efficiency subsidy ecosystem (Certificats d'Économies d'Énergie - CEE) and project facilitation services.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Quelle Energie is a French digital platform and service brand (operating under EFFY CONNECT, part of the Effy Group) that guides individual homeowners through residential energy renovation projects. The platform provides editorial content, financial aid simulators, and an online quote request journey, then matches customers with a vetted network of 5,000+ RGE-certified partner artisans who execute the actual heating, insulation, solar, and global renovation works. Quelle Energie also helps homeowners navigate and access French energy subsidies (Prime Effy/CEE, MaPrimeRénov', Éco-PTZ, reduced VAT, Chèque énergie).

Product overview

Quelle Energie is a digital platform and service brand of the Effy Group, offering a comprehensive ecosystem for residential energy renovation in France. The platform provides information, financial aid navigation, and facilitated access to a network of over 5,000 RGE-certified partner craftsmen. Its core offering covers three main work categories: (1) Heating — including heat pumps (air-water, air-air, geothermal), boilers (gas condensation, wood, pellets), wood and pellet stoves, thermodynamic water heaters, electric radiant heaters, and fireplace inserts; (2) Insulation — covering attic (lost and habitable), walls (exterior ITE and interior ITI), floors, windows, and double-flow ventilation (VMC double flux); and (3) Solar — including photovoltaic panels, combined solar systems, and solar thermal water heaters. These are complemented by a whole-house renovation track (rénovation globale), energy audits, and a full suite of subsidy programs including Prime Effy (CEE), MaPrimeRénov', the zero-interest eco-loan (éco-PTZ), the Prime Advenir for EV charging stations, reduced VAT (5.5%), and the energy voucher (chèque énergie). The platform also publishes editorial content (magazine), product comparisons (connected thermostats, portable air conditioners), and an online quote/simulation tool, all designed to guide homeowners through the renovation journey from planning to execution. Quelle Energie does not operate its own proprietary software product, API, or AI-based tools — it functions primarily as a content, matchmaking, and subsidy-navigation service.

Differentiator

Problem solved

Functional benefit

Brands

• Prime Effy: Energy savings bonus offered by Effy for renovation work, can reach up to 7,522 euros for various energy improvement projects.

Products and services

• Heat Pump Installation (Pompe à chaleur) Heat pump systems (air-water, air-air, and geothermal) providing heating, cooling, and domestic hot water for residential properties, with claimed energy savings of up to 40%.
• Boiler Installation (Chaudière) Boiler systems including gas condensation, wood-fired, and pellet models providing efficient heating solutions for homes.
• Wood and Pellet Stoves (Poêle) Wood-burning and pellet stoves providing supplemental heating for residential spaces.
• Attic and Loft Insulation (Isolation des combles) Attic and loft insulation services covering lost attic spaces and habitable attic conversions, reducing heat loss through the roof.
• Wall Insulation (Isolation des murs) Wall insulation services available through both exterior (ITE) and interior (ITI) methods, targeting thermal bridges and reducing heat loss through walls.
• Floor Insulation (Isolation du sol) Floor and ground insulation services for basements, crawl spaces, and floor slabs, addressing heat loss through lower building envelopes.
• Photovoltaic Solar Panel Installation (Panneaux solaires photovoltaïques) Photovoltaic solar panel installations enabling residential electricity generation and energy self-consumption.
• Global Renovation (Rénovation globale) Comprehensive energy renovation packages combining multiple work categories (insulation, heating, ventilation) to achieve significant energy performance gains, with dedicated financial support and project management.
• Energy Audit (Audit énergétique) In-depth energy audits providing detailed recommendations for energy efficiency improvements and renovation roadmaps.
• Prime Effy (Energy Savings Certificates / CEE) Energy savings certificates (CEE) program providing financial subsidies to homeowners and tenants for energy renovation work, administered by the Effy group, with bonuses up to €7,522.
• MaPrimeRénov' Facilitation Facilitation service for the national housing agency (Anah) MaPrimeRénov' subsidy program, available to owner-occupants and landlords with income-based amounts and renovation performance thresholds.
• Éco-PTZ (Zero-Interest Eco-Loan) Facilitation Facilitation for the zero-interest eco-loan (Éco-PTZ) for financing energy renovation work, with amounts ranging from €15,000 to €50,000 depending on the scope of work, administered through partner banks.
• Online Quote and Subsidy Simulation Service Online quote request and financial aid simulation tools enabling users to estimate eligible subsidies, calculate project costs, and connect with RGE-certified partner installers.
• EV Charging Station Installation (Borne de recharge) Electric vehicle charging station products and installation services, with information on available subsidies including the Prime Advenir for collective housing.

Quantifiable outcome

• Up to 40% energy savings from heat pump (PAC) installation
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• 5,000+ RGE-Certified ArtisanscoreChannel Partner/ Reseller/ DistributorQuelle Energie maintains a network of over 5,000 artisans certified RGE (Reconnu Garant de l'Environnement) who are vetted for quality. These artisans execute renovation works (insulation, heating, solar) referred through the platform. The RGE certification is a government quality standard required for customers to access most energy subsidies (CEE, MaPrimeRénov').
• EurocomblesminorStrategic or Co-development PartnerEurocombles is a partner for the insulation of lost attic spaces (combles perdus). The company is referenced in connection with the 1€ insulation offer, where Eurocombles validates projects and executes the insulation works as part of the CEE subsidy program.
• VoltalisminorGTM or Marketing PartnerVoltalis is partnered with Quelle Energie for the distribution of connected thermostat solutions (boîtier Voltalis). The partnership promotes Voltalis smart energy management devices to Quelle Energie customers, with free installation offered on electric radiators. The collaboration includes co-marketing on the Quelle Energie site, with customers directed to a dedicated Voltalis landing page for thermostat installation.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• LaPrimeEnergie.fr: Sister brand under Effy Group focused specifically on CEE certificate distribution and energy subsidy facilitation. Directly comparable in revenue model (CEE-based affiliate referrals) and customer base (French homeowners seeking renovation subsidies).
• Calculeo: Sister brand under Effy Group providing energy cost simulation and supplier comparison services. Comparable as a consumer-facing energy engagement portal targeting French households, with potential customer overlap with Quelle Energie.
• Hello Watt: French energy comparison and home renovation platform providing online simulators, quotes, and installation services for heating, solar, and insulation. Operates with a similar direct-to-consumer digital funnel plus partner installer network, targeting the same individual homeowner segment.
• Izi (by EDF): EDF's residential energy renovation platform offering heating, insulation, and solar services to French homeowners. Directly comparable as a digital orchestrator matching consumers with certified installers and navigating French subsidies (CEE, MaPrimeRénov'), competing head-to-head for the same household.
• Selectra: French energy comparison and advisory platform with a home services vertical offering quotes for heating, insulation, solar, and EV charging installations. Comparable as a digital lead-generation and consumer energy engagement platform.
• Effy (Effy.fr): Sister brand under the same Effy Group parent, offering energy renovation services, CEE distribution, and MaPrimeRénov' facilitation to French homeowners. Directly comparable in product offering, target customer, and revenue model, with potential overlap in lead capture.

Emerging players

• Voltalis: French energy management company providing connected thermostats and smart electric radiator management. Already a Quelle Energie commercial partner for co-distribution, and comparable as a connected home energy engagement solution targeting the same French homeowner base.
• Camif Habitat: French home renovation platform connecting homeowners with vetted local artisans for renovation projects including energy efficiency works. Comparable in lead-generation model and RGE-certified installer network approach, focused on the broader renovation journey.

Broad incumbents

• Engie Home Services: Heating, insulation, and energy renovation arm of major French utility Engie, offering installation and maintenance services to residential customers. Comparable end-product offering (heating, insulation) but with broader utility backing and larger workforce.
• TotalEnergies Home Services: Energy major's residential services arm covering heating installation, maintenance, and increasingly insulation/renovation work. Comparable end-customer and product overlap, with the advantage of a major energy brand and large direct installer workforce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/QuelleEnergie
• Facebookfacebook.com/quelleenergie.fr
• LinkedInlinkedin.com/company/quelle-energie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quelle Energie