Daily Sentinel.

What Daily Sentinel. does

Daily Sentinel, operating under the legal entity Sentinel Media Company, is a family-owned local newspaper publisher serving the Mohawk Valley region of Central New York. Publication history dates to the 1820s, the title Sentinel was adopted in the 1840s, and the same family has owned the paper since 1864, currently under the stewardship of the Waters family, with Bradley Waters serving as Owner, President and Publisher. The company publishes the Daily Sentinel daily print newspaper (7,500 copies), the Boonville Herald weekly community newspaper (3,000+ copies per week), and the digital news website URSentinel.com (approximately 1.2 million monthly pageviews). Headquarters are located at 111 Langley Road, Rome, NY, within the Griffiss Business and Technology Park, with an additional newsroom at 421 Broad Street, Utica; the company employs between 11 and 50 people and operates on a TownNews/Bloximages CMS with Newzware authentication.

The product portfolio spans print and digital: a daily e-Edition PDF refreshed by 5 a.m., podcasts, photo galleries, and email breaking-news and daily-headline newsletters. Revenue is generated through three subscription tiers (Unlimited Digital Access at $1/week billed annually, Print & Digital Combo at $4/week with home delivery Tuesday–Saturday, and Saturday Print Home Delivery at $16/month with full digital access), plus display and classified advertising, paid obituary placements priced at $350 (up to 450 words) and $400 (over 450 words), and online legal-notice placement via Column.us for both the Daily Sentinel and Boonville Herald. Distribution leverages USPS home delivery across Oneida, Herkimer, and Madison counties together with self-serve digital subscription sign-up at URSentinel.com.

The customer base is horizontally segmented: individual readers in the Mohawk Valley seeking local news, sports, education, and obituary information, and local businesses and legal advertisers in Oneida, Herkimer, and Madison counties purchasing classified, display, and legal advertising. There is no disclosed parent company, no institutional investors, no funding rounds, no M&A activity, no API or AI/ML capability, and no AI-related product launches in the supplied data; the company is privately held and concentrates control within the founding family across six generations.

Name

Daily Sentinel.

Legal name

Sentinel Media Company

Website

https://romesentinel.com

Company type

Private

Founded year

1820

Operating status

Operating

Headcount range

11–50 employees

Short description

Daily Sentinel is a family-owned local newspaper publisher, operating since the 1820s as Sentinel Media Company in Rome, NY, producing a daily print paper (7,500 copies), a weekly community paper (3,000+ copies), and URSentinel.com (~1.2 million monthly pageviews), serving Mohawk Valley readers and local advertisers via subscriptions, advertising, obituaries, and legal notices.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Newspaper Publishers (51311)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Local newspaper publishing
• Community journalism
• Digital news subscription
• Print media advertising
• Local classifieds

Headquarters

HQ city

Rome

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Print Newspaper Sales: Revenue from daily print newspaper sales through home delivery and newsstand distribution. Daily Sentinel prints 7,500 copies daily, with additional weekly circulation through Boonville Herald (3,000+ copies per week).
2. Digital Subscriptions: Revenue from online subscription services providing unlimited digital access to Daily Sentinel content, e-Editions, and website articles. URSentinel.com generates approximately 1.2 million pageviews monthly.
3. Advertising: Revenue from display advertising, classified advertising, and legal notices across both print and digital platforms. Includes niche publications throughout the year.
4. Obituaries and Announcements: Paid obituary placements with pricing at $350 for up to 450 words and $400 for over 450 words, with up to two photos included.

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

Daily Sentinel is a local newspaper publishing company operating the Daily Sentinel (a daily print newspaper with 7,500 copies), the Boonville Herald (a weekly community paper with 3,000+ copies), and URSentinel.com (a digital news website with approximately 1.2 million monthly pageviews). The company delivers hyperlocal news, sports, and community information to Mohawk Valley residents across Oneida, Herkimer, and Madison counties in Central New York, monetizing through print and digital subscriptions plus display, classified, and legal advertising.

Product overview

Sentinel Media Company operates a multi-platform local news operation consisting of print and digital products. The core offerings include the Daily Sentinel (print newspaper, 7,500 copies daily), the Boonville Herald (weekly, 3,000+ copies), and URSentinel.com (website, 1.2 million monthly pageviews). Digital extensions include the e-Edition PDF version, Podcasts, and Photo Galleries. The company offers three subscription tiers: Unlimited Digital Access ($1/week), Print & Digital Combo ($4/week with home delivery), and Saturday Print Home Delivery ($16/month with digital access). Additional services include Classifieds and Legal Notices advertising.

Differentiator

Problem solved

Functional benefit

Brands

• E-Edition: Digital PDF version of the Daily Sentinel newspaper available online
• Sentinel Media Company

Products and services

• Daily Sentinel (Print Newspaper)
• Boonville Herald
• URSentinel.com
• e-Edition
• Podcasts
• Photo Galleries
• Unlimited Digital Access Subscription
• Print & Digital Combo Subscription
• Saturday Print Home Delivery Subscription
• Classifieds
• Legal Notices

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Observer-Dispatch: Daily newspaper serving Utica and the Mohawk Valley region of New York; directly comparable to Daily Sentinel as a local daily covering overlapping Oneida County territory with both print and digital subscription products.
• The Daily Star: Daily newspaper covering Oneonta and the surrounding upstate New York region; comparable as a small-market community daily with print, digital subscription, and obituary revenue models serving a rural readership.
• The Leader-Herald: Daily newspaper serving Gloversville and Fulton County in upstate New York; directly comparable as a small-circulation family/community daily with print, digital, and local advertising revenue in a rural upstate NY market.
• Watertown Daily Times: Daily newspaper serving Watertown and northern New York; comparable as a regional daily serving a small upstate NY market with combined print, digital, and community journalism offerings.

Regional players

• Syracuse.com / The Post-Standard: Regional daily newspaper and digital platform serving the broader Central New York region; competes for regional news coverage and advertising share overlapping Daily Sentinel's Mohawk Valley footprint but with significantly larger reach.

Broad incumbents

• Gannett: Largest U.S. newspaper publisher (USA Today Network) operating hundreds of community dailies and weeklies; broad incumbent competing for the same local advertising and digital subscription dollars at national scale.
• Lee Enterprises: Major U.S. community newspaper publisher with daily and weekly titles across multiple states; broad incumbent offering comparable local-news subscription and advertising products through portfolio scale advantages.
• Adams Publishing Group: Family-owned publisher of community newspapers, shoppers, and digital media products across the U.S.; broad incumbent with a community-newspaper focus highly comparable to Daily Sentinel's operating model.
• Community Newspaper Holdings Inc. (CNHI): Owner of community daily and weekly newspapers across the U.S.; broad incumbent with similar small-market local-news subscription and advertising revenue structure as Daily Sentinel.
• The New York Times Company: National newspaper publisher with significant digital subscription business; broad incumbent competing for digital subscriber attention and national advertising share that can also flow into regional markets served by Daily Sentinel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/UR_Sentinel
• YouTubevimeo.com/user187870177
• Facebookfacebook.com/dailysentinel315
• LinkedInlinkedin.com/company/sentinelmediacompany
• Instagraminstagram.com/ur_sentinel

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daily Sentinel.