Bluebook International Holding (fka Gama Computer)

What Bluebook International Holding (fka Gama Computer) does

Bluebook International Holding (formerly Gama Computer), founded in 1964 and headquartered in Laguna Hills, California, is a private data-and-software company that publishes and operationalizes residential repair and replacement cost data for the U.S. property ecosystem. Its proprietary database catalogs over 7,800 line item costs across 42,000+ zip codes, 53 Trades, and 425 Sub Trades, built from six decades of nationally researched labor, material, and equipment pricing, actual loss repairs, contractor bids, and insurance claim audits. The company serves four primary segments: enterprise customers (HUD, Freddie Mac, lenders, and 7 of the top 10 property preservation providers) through RepairBASE and the CVA Platform; SMB contractors through the $49.99/month PRO Estimator; real estate agents, appraisers, and inspectors through Repair Estimator and ClearStart Insights; and homeowners through the free myBluebook/bluehammer tool distributed in partnership with Angie's List.

The technology platform is cloud-based and browser-accessible across desktop, tablet, and mobile, with native XML/Web Services APIs for enterprise embedding. Recent product investment has centered on Vision AI for RepairBASE (2025), which adds computer-vision photo recognition, format-agnostic document parsing (15+ file types), and zero-entry workflows that convert raw photos, PDFs, and bids into structured repair estimates. The CVA Platform unifies BPOs, inspections, appraisals, and repair estimation under a single login with dynamic smart forms that leverage Bluebook's cost calculators at the point of entry.

Bluebook's business model blends multi-year enterprise contracts (HUD five-year, Freddie Mac three-year $5.6M), usage-based credit pricing for RepairBASE and Repair Estimator ($2.35–$9.99 per estimate), subscription revenue from PRO Estimator, transaction-based valuation reports from ClearStart Insights ($14.95–$39.95), and one-time book/eBook sales of the Bluebook Cost Guide. The company is led by CEO Robert Syverson, is privately held with no disclosed institutional investors, and operates as a founder-controlled entity that has grown organically across more than six decades.

Name

Bluebook International Holding (fka Gama Computer)

Legal name

Bluebook International, Inc.

Website

https://bluebook.net

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Bluebook International is a private, 60-year-old data-and-software company that publishes residential repair cost data for 42,000+ U.S. zip codes and serves government agencies (HUD, Freddie Mac), preservation companies, contractors, real estate professionals, and homeowners via web-based estimating and valuation tools.

Ownership category

akta.pro rank

Product category

Residential Repair Cost Estimation Software

NAICS

Other Computer Related Services (541519)

SIC

Services-Computer Programming Services (7371), Books: Publishing Or Publishing & Printing (2731), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Insurance Claims Estimation, Documentation & Managed Repair (HSAPAOAL)

Keywords

• Residential repair costs
• Repair estimating software
• Property preservation data
• Contractor estimating tools
• Property valuation analytics

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. PRO Estimator Subscription: Monthly subscription service at $49.99/month allowing up to 100 projects per month. No contract required, cancel anytime. Includes access to current Bluebook pricing, custom libraries, customizable estimates and invoices.
2. RepairBASE Credits: Usage-based pricing for repair cost estimates. Packages range from single estimates at $7 each to bulk purchases of 10,000 estimates at $2.35 each. Credit blocks expire 12 months after purchase.
3. Repair Estimator Credits: Usage-based pricing for professional repair estimating. Single estimates at $9.99, 10-packs at $9.90 each, 25-packs at $7.96 each, 100-packs at $6.00 each.
4. ClearStart Insights (CSI) Reports: Property valuation reports for lenders, investors and property owners. CSI Value at $14.95, CSI Suite packages at $39.95.
5. Bluebook Cost Guide (Book): Physical and eBook sales of the annual Bluebook Residential & Light Commercial Cost Guide containing over 100,000 structure and contents costs.
6. Enterprise Government Contracts: Multi-year government contracts such as HUD five-year renewal and Freddie Mac three-year $5.6M contract for repair cost validation and inspection services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bluebook International Holding publishes residential repair and replacement cost information and provides web-based estimating software for repair-cost analysis. Its offerings support contractors, homeowners, inspectors, real estate professionals, property preservation companies, and institutional housing-related customers with localized cost data and estimating workflows.

Product overview

Bluebook International operates a unified platform for residential repair cost estimation, property valuation, and related professional services. The core platform combines a proprietary database of over 7,800 line item repair costs across 42,000+ ZIP codes, 53 trades, and 53+ years of data. The main professional products include: Bluebook PRO Estimator (contractor-facing web-based estimating tool at $49.99/month), RepairBASE (preservation and maintenance estimating for banks/lenders with Vision AI photo recognition, from $2.35/estimate), Repair Estimator (real estate agent/inspector tool from $6.00/estimate), ClearStart Insights CSI (property valuation reports for lenders/investors from $14.95), and the CVA Platform (unified BPO/inspection/appraisal platform from $9.95). The Bluebook Cost Guide is available as a print/eBook reference. Homeowner access is via myBluebook/bluehammer at no cost. Data integration is available via XML/Web Services API. All products share a common methodology and database, accessible through a single login.

Differentiator

Problem solved

Functional benefit

Brands

• Bluehammer: Homeowner tool for estimating home improvement project costs
• RepairBASE
• ClearStart Insights
• Bluebook CSI
• Bluebook CVA
• Bluebook Cost Guide
• Bluebook PRO Estimator
• myBluebook

Products and services

• Bluebook PRO Estimator
• RepairBASE
• Repair Estimator
• ClearStart Insights (CSI)
• CVA Platform
• Bluebook Cost Guide
• myBluebook / bluehammer

Quantifiable outcome

• 7.6 million+ residential repair estimates created through Bluebook solutions
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Department of Housing and Urban Development (HUD)coreOthers · 13 February 2018HUD awarded Bluebook International a five-year contract renewal for RepairBASE (www.repairbase.net) to supply software and data for validation of repair cost estimates. HUD utilizes Bluebook's RepairBASE to confirm repair, replacement, preservation, maintenance, and improvement costs on Federal Housing Administration (FHA) single family homes across the United States. Bluebook has been HUD's provider since September 2011. CEO Robert Syverson stated Bluebook is proud to support HUD and thousands of preservation and repair users.
• Angie's List (NASDAQ: ANGI)coreGTM or Marketing Partner · 1 August 2017Angie's List uses Bluebook's myBluebook (www.bluehammer.com) homeowner tools to provide detailed cost estimates for household repairs and renovations to its members. myBluebook's Project Estimator tool allows consumers to create detailed project estimates for planning or discussion with service providers during bid and design process. Bluebook also provides Angie's List with home improvement and repair cost data for their Bluebook Pricing Guide since 2016.
• Angie's List Service ProviderscoreChannel Partner/ Reseller/ Distributor · 27 July 2017Strategic relationship with Angie's List to provide their service providers the opportunity to create professional cost estimates on thousands of home improvement projects, powered by Bluebook's PRO Estimator (www.bluebookpro.com). Service providers can create detailed, professional-caliber project cost estimates using industry-standard data that can be shared with consumers electronically during bidding process. The PRO Estimator system and Angie's List Bluebook Pricing Guide utilize same underlying cost and description database.
• Freddie MaccoreOthers · 14 July 2014Freddie Mac selected Bluebook to conduct post-repair audits of REO properties, including physical inspection and review of costs paid to verify appropriate quality and costs. The three-year contract has a value of $5.6 million. Bluebook utilizes its RepairBASE tool to provide independent validation of costs paid by Freddie Mac for repairs and sends independent inspectors to perform QA checks, ensuring Freddie Mac receives best quality repairs at right prices.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Others

• ServiceTitan: ServiceTitan is a SaaS platform for residential and commercial service contractors covering scheduling, dispatch, and invoicing. It does not directly compete on cost data, but addresses the same small/medium contractor buyer that Bluebook's PRO Estimator serves, making it a relevant adjacent comparison.
• Procore: Procore is a leading construction management SaaS platform serving commercial and residential contractors with project management and estimating modules. While broader and project-management focused, its estimating capabilities position it as an adjacent ecosystem player to Bluebook PRO Estimator for the contractor persona.

Direct peers

• RSMeans Data (Gordian): RSMeans publishes annual construction cost data books and unit-cost estimating tools widely used by contractors, adjusters, and building professionals. Directly competes with Bluebook's Cost Guide and contractor-side estimating offerings in the residential/light commercial cost data category.
• Xactware (Verisk): Xactware provides Xactimate, the dominant property loss estimating and claims platform used by insurance carriers and contractors. Competes directly with Bluebook's repair cost tools in the insurance/preservation estimating workflow for residential properties.
• Marshall & Swift (Cotality): Marshall & Swift is the historical industry leader in residential and commercial replacement cost data, now part of Cotality (formerly CoreLogic). It publishes cost data, estimation software, and serves insurance and valuation workflows directly comparable to Bluebook's RepairBASE and Cost Guide.

Broad incumbents

• ICE Mortgage Technology (Encompass): ICE Mortgage Technology provides the Encompass loan origination system and related mortgage workflow tools used across the lending industry. As a broad incumbent in mortgage technology, it overlaps with Bluebook's GSE and lender-side repair cost and valuation data integrations at an enterprise scale.
• Verisk: Verisk is a major insurance and risk analytics incumbent that owns Xactware and broader property data assets. Competes as a broad-scope platform with overlapping capabilities in insurance repair estimating, property analytics, and underwriting workflows where Bluebook plays.
• Cotality (formerly CoreLogic): Cotality is a large property data and analytics platform offering valuation, risk, and workflow solutions across the real estate and mortgage ecosystem. Its scale and breadth in residential property data overlap with Bluebook's repair cost and valuation offerings but spans a much wider portfolio.

Emerging players

• Clear Capital: Clear Capital provides residential property valuation, BPO, and analytics services to the mortgage and securitization industry. Overlaps with Bluebook's CVA/BPO/inspection platform and ClearStart Insights as a competing source of property valuation and condition reports.
• HouseCanary: HouseCanary offers AI-driven residential property valuation and analytics for lenders, investors, and consumers. Its valuation, condition, and market analytics offerings overlap with Bluebook's ClearStart Insights and CVA platforms, particularly in the lender/investor buyer personas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BluebookInt
• YouTubeyoutube.com/channel/UCoK_7dOHqFTB6jTB5Wp8-_w
• Facebookfacebook.com/BluebookInternationalInc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluebook International Holding (fka Gama Computer)