Mobicool

What Mobicool does

Mobicool is a portable cooling brand founded in 1991 and currently owned by Dometic Group AB (Publ), a publicly traded company on Nasdaq Stockholm. The brand is operated out of Castelnuovo Scrivia, Italy, with commercial leadership based at Dometic Germany GmbH in Emsdetten, and operates with a dedicated team of 11-50 brand-level employees. Its product portfolio spans thermoelectric and compressor-driven portable electric coolers, passive coolers, cool bags, and related accessories, with sub-brands Ezetil and LaPLAYA extending the line into adjacent consumer cooling and lifestyle categories.

The product line relies on two underlying cooling technologies: thermoelectric (Peltier-based) modules suited for low-to-moderate temperature differentials and lighter duty cycles, and compressor-based refrigeration systems that deliver deeper cooling performance comparable to fixed refrigeration. These are sold as standalone SKUs targeting outdoor enthusiasts, families, motorists, and recreational users. Distribution is a hybrid model combining physical retail placement, regional sales offices inherited via the Dometic parent, and direct brand channels; the Castelnuevo Scrivia site functions as the production/design hub while commercial reach spans six continents.

As a sub-brand inside Dometic, Mobicool generates revenue through wholesale and retail sales of consumer cooling hardware priced in the tens-to-low-hundreds-of-dollars range, with seasonal demand patterns typical of outdoor and travel-oriented SKUs. There is no direct disclosed revenue, no independent funding profile, and no stated pricing subscription model — the unit economics are product-sale-driven, with margin and volume dependent on retailer shelf placement and international consumer demand cycles.

Name

Mobicool

Legal name

Mobicool International Ltd.

Website

https://mobicool.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobicool is a portable cooling brand owned by Dometic Group AB (Publ), founded in 1991 and operated from Castelnuovo Scrivia, Italy. It designs and sells thermoelectric and compressor coolers, passive coolers, and accessories for outdoor and family consumers across six continents via retail and Dometic's regional sales offices.

Ownership category

akta.pro rank

Product category

Portable Cooling Products

NAICS

Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Chillers & Cooling Plant Equipment (IMAHAKAE)

akta.pro secondary industry

Compressors, Refrigeration Components & Condensing Units (IMADANAG)

Keywords

• Portable coolers
• Thermoelectric cooling
• Compressor coolers
• Cool bags
• Mobile refrigeration

Headquarters

HQ city

Castelnuovo Scrivia

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Portable Coolers and Refrigerators: Sale of electric coolers, passive cool boxes, cool bags, and accessories. Revenue is generated through one-time hardware sales via retail and direct channels.
2. Accessories: Spare parts, power cables, adapters, extension cords, battery monitors, and converters sold as complementary products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mobicool manufactures and sells portable cooling solutions including thermoelectric coolers, compressor-based coolers, hybrid cooling units, passive insulated coolers, and cool bags. Its products are designed for outdoor recreation, travel, and mobile use cases where consumers need portable refrigeration or insulation to keep food and beverages cool.

Product overview

Mobicool is a portable cooling solutions company founded in 1991, offering a comprehensive portfolio of electric coolers, passive coolers, cool bags, and accessories. The product lineup includes multiple technology approaches: compressor-based electric coolers (MCF and MCG series) for precise temperature control and freezing capability; thermoelectric coolers (MQ, MT, ME, MS series) using dual-voltage (12V DC/230V AC) systems; hybrid models combining both technologies (MB series); and passive non-electric insulation products. The company also offers electric cool bags (MB series), outdoor cool bags (Sail, Holiday series), and accessories including ice packs and power cables. Mobicool products serve various use cases from car travel and camping to picnics and outdoor activities, with storage capacities ranging from 5L to 58L across the portfolio.

Differentiator

Problem solved

Functional benefit

Brands

• Ezetil: Former brand name consolidated under Mobicool. EZetil has been present in the market for more than 60 years, combining tradition and innovation in portable refrigeration solutions.
• LaPLAYA

Products and services

• Thermoelectric electric coolers

Quantifiable outcome

• Coolers can achieve 15-20°C below ambient temperature (thermoelectric)
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dometic Group AB (Publ.)coreOthersMobicool is a brand under Dometic Group AB (Publ.), a Swedish company (reg. no. 556829-4390, address Hemvärnsgatan 15, SE-171 54 Solna, Sweden). Dometic handles data processing for Mobicool and is the parent company controlling the Mobicool brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Dometic Group: Dometic is Mobicool's parent company and also a direct competitor in portable compressor refrigeration through its CFX and other portable cooling product lines, serving the same outdoor, RV, and marine customer base.
• Engel Coolers: Engel manufactures portable compressor-based refrigeration units for automotive, marine, and outdoor use — directly competing with Mobicool's compressor MCF/MCG series in the same price and use-case category.
• ARB: ARB's Elements and Zero portable fridge-freezers compete with Mobicool's premium compressor offerings in the overlanding and 4x4 enthusiast market, with overlapping 12V/24V DC product specs.
• Yeti Holdings: Yeti is a premium cooler and drinkware brand competing across the same outdoor enthusiast segment as Mobicool, with strong consumer brand recognition that pressures Mobicool's positioning.
• Coleman Company: Coleman is a mass-market outdoor products brand with extensive cooler and portable refrigeration offerings, competing directly with Mobicool at the value and mid-tier through similar retail channels.
• Igloo Products Corp: Igloo manufactures a broad portfolio of coolers and ice chests, including electric and thermoelectric models, overlapping significantly with Mobicool's full product range at mass-market retail.
• Pelican Products: Pelican's Elite coolers and drinkware compete with Mobicool in the rugged outdoor consumer segment, with comparable premium positioning and retail distribution.

Emerging players

• RTIC Outdoors: RTIC is a direct-to-consumer cooler and outdoor brand that has rapidly expanded into portable refrigeration, competing with Mobicool through aggressive online-first distribution.
• BougeRV: BougeRV sells portable compressor refrigerators and thermoelectric coolers through online channels at value pricing, directly overlapping with Mobicool's entry-level and mid-tier compressor SKUs.
• Cooluli: Cooluli specializes in compact thermoelectric mini-coolers and skincare fridges, partially overlapping with Mobicool's smaller thermoelectric SKUs (e.g., Mirabelle MM24 DC) in the personal/compact segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGWvgwc_b2LmY_NK8o5NY0w
• Facebookfacebook.com/mobicool
• Instagraminstagram.com/mobicool

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobicool