What Cooluli does

Cooluli is a privately held, Brooklyn, NY-based direct-to-consumer retailer specializing in portable mini fridges and cooler/warmers. The company sells exclusively through its owned Shopify-powered e-commerce site (cooluli.com), offering free standard shipping across the continental USA and international shipping to a broad set of countries. Pricing spans $69.99 for the entry-level Classic 4L to $329.99 for the premium Decor 2.4 cu ft glass-door model, with a catalog of roughly 17 active SKUs across nine product series (Classic, Infinity, Beauty, Glow, Glam, Concord, Vibe, Curve, Decor) plus Special Edition Coca-Cola licensed models.

The core technology is Thermo-electric cooling and warming, marketed under the EcoMax™ brand. The platform uses no compressors, refrigerants, or Freon, supports cooling to 35–40°F below ambient and warming up to 149°F, and accepts multiple power inputs including AC, DC, and USB. Differentiation is built on aesthetic variations (colors, patterns, mirrored/LED-lit doors, chalkboard and dry-erase surfaces, glass doors) and form-factor range (4L to 2.4 cu ft), including beauty-specific configurations with integrated mirrors and LED lighting.

The business model is a one-time hardware sales D2C model. Revenue is generated purely through unit-pricing transactions on cooluli.com with no subscription, no recurring revenue, no dealer or wholesale channel, and no B2B or enterprise sales described. Go-to-market relies on earned media from major lifestyle and beauty publications (Allure, BuzzFeed, Delish, Food & Wine, The Strategist, US Weekly) and an email newsletter, supplemented by promotional discount codes. The customer base is a horizontal consumer segment across general consumers seeking personal food/beverage cooling, beauty and skincare enthusiasts storing cosmetics at controlled temperatures, and mobile/travel consumers needing portable refrigeration. No external investors, funding rounds, headcount figures, or financial disclosures are present in the available data.

Name

Cooluli

Legal name

Cooluli

Website

https://cooluli.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Cooluli is a Brooklyn, NY-based direct-to-consumer retailer of portable thermo-electric mini fridges and cooler/warmers, serving general consumers, beauty/skincare enthusiasts, and mobile/travel buyers through its Shopify-powered e-commerce site cooluli.com.

Ownership category

akta.pro rank

Product category

Consumer Appliances (Portable Mini Refrigerators)

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (335210), Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630)

akta.pro primary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

akta.pro secondary industries

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI), Refrigerator & Freezer Organization (HSAFACAC)

Keywords

• Portable mini fridges
• Thermo-electric coolers
• Cooler warmer appliances
• Skincare mini fridges
• Compact personal refrigerators

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase revenue from selling portable mini refrigerators and cooler/warmers directly to consumers through the company's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cooluli designs, manufactures (or sources), and sells a line of portable thermo-electric mini fridges and cooler/warmers directly to consumers through its own e-commerce site. Products range from 4L compact personal fridges to 2.4 cu ft glass-door units, including skincare-focused models with mirrored doors and LED lighting, and branded special editions such as Coca-Cola licensed retro mini fridges.

Product overview

Cooluli is a Brooklyn, NY-based company specializing in portable mini fridges and cooler/warmers. The product portfolio centers on thermo-electric cooling technology (EcoMax) that operates without compressors, refrigerants, or Freon. The product lineup is organized into series: Classic Series (4L, 10L, 15L capacities) for versatile food and beverage storage; Beauty/Glow Series (4L-12L) designed for skincare and cosmetics cooling with vanity features like mirrors and LED lights; Infinity Series (10L, 15L) featuring distinctive design patterns; Decor Series (1.7-2.4 cu ft) with glass doors for aesthetic appeal; Concord Series (20L) with advanced temperature control; Vibe Series (15L) with interactive chalkboard/dry-erase surfaces; and Special Edition collaborations including Coca-Cola branded retro fridges. All products offer dual cooling and warming functions with various power options including AC, DC, and USB.

Differentiator

Problem solved

Functional benefit

Brands

• Classic Series: Classic line of mini fridges in 4L, 10L, and 15L capacities
• Infinity Series
• Beauty Series
• Glow Series
• Glam Series
• Concord Series
• Vibe Series
• Decor Series
• Curve Series

Products and services

• Classic 4L Mini Fridge Ultra-compact 2-in-1 thermo-electric cooler and warmer with 4L capacity, EcoMax technology, no freons or compressors, and multiple power options including AC, DC, and USB. Designed for personal food, beverage, and skincare storage in bedrooms, offices, and dorms.
• Classic 10L Mini Fridge Portable 2-in-1 cooler and warmer with 10L capacity, holds up to 12 twelve-ounce cans. Features EcoMax technology with dual voltage adapters for indoor and outdoor use.
• Classic 15L Mini Fridge Largest Classic series model with 15L capacity, holds up to 18 twelve-ounce cans. Portable thermo-electric cooler/warmer with EcoMax technology for versatile storage needs.
• Glow 4L Mini Skincare Fridge with Mirror & LED Light Compact skincare-focused mini fridge featuring mirrored door with adjustable LED ring light for vanity use. Stores skincare tools, cosmetics, and vanity accessories with thermo-electric cooling.
• Glow 10L Mini Skincare Fridge with Mirror & LED Light Larger skincare mini fridge variant with mirrored door and LED lighting. Expanded capacity for storing more beauty products and cosmetics essentials.
• Beauty 12L Mini Fridge Mid-size beauty series mini fridge with 12L capacity for storing skincare products, personal care items, and beauty essentials at cool temperatures.
• Glam 9L Mini Fridge Ultra-portable 9L mini fridge with sleek, chic aesthetic design. Suitable for bedrooms and personal spaces with thermo-electric cooling technology.
• Infinity 10L Mini Fridge Compact portable 10L mini fridge featuring unique design patterns and colors. EcoMax technology provides quiet, energy-efficient cooling and warming.
• Infinity 15L Mini Fridge Larger Infinity series model with 15L capacity. Portable design with distinctive aesthetic options and thermo-electric technology for versatile cooling needs.
• Concord 20L Mini Fridge with Temperature Control Largest capacity mini fridge with 20L volume and advanced temperature control thermostat. Features ECO mode and precise cooling for food, beverages, and temperature-sensitive items.
• Curve 1.7 CU FT Mini Fridge Compact refrigerator with 1.7 cubic feet capacity and modern curved design. Features glass door option and standard refrigeration technology for personal or dorm use.
• Decor 1.7 CU FT Mini Fridge with Glass Door Decorative mini fridge with 1.7 cubic feet capacity and glass door. Designed for aesthetic appeal in bedrooms and living spaces with compact footprint.
• Decor 2.4 CU FT Mini Fridge with Glass Door Larger decorative mini fridge with 2.4 cubic feet capacity and glass door. Enhanced storage volume with aesthetic design for modern living spaces.
• Vibe Chalkboard 15L Mini Fridge Special edition 15L mini fridge with chalkboard-finish door surface. Allows users to write messages or draw on the fridge exterior with chalk markers.
• Vibe Dry-Erase 15L Mini Fridge Special edition 15L mini fridge with dry-erase door surface. Interactive design allows for messages and notes directly on the fridge exterior.
• Coca-Cola Retro Americana 10L Mini Fridge Licensed Coca-Cola branded 10L mini fridge featuring retro Americana design. Combines collector appeal with thermo-electric cooling functionality.
• Coca-Cola Vintage Chic 4L Mini Fridge Compact licensed Coca-Cola mini fridge with vintage chic aesthetic. 4L capacity for personal use with brand-forward design.
• Cooluli Gift Card Cooluli-branded gift card redeemable on cooluli.com for the purchase of mini fridges and accessories.

Quantifiable outcome

• Cools down 35°-40°F below ambient temperature
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• AstroAI: AstroAI is a leading direct-to-consumer brand selling portable mini fridges, thermo-electric coolers, and small appliances on Amazon and its own site. It is the most direct comparable in product range, technology (thermo-electric), and DTC distribution model.
• hOmeLabs: hOmeLabs sells compact and mini refrigerators, beverage coolers, and small home appliances direct to consumers. Overlapping product categories (mini fridges for dorms, offices, bedrooms) and similar DTC/Amazon distribution make it a close comparable.
• Chefman: Chefman is a DTC small-appliance brand offering countertop appliances including portable refrigeration, beverage coolers, and personal-use appliances. Comparable through shared small-electric-appliance category and direct-to-consumer brand model.
• Newair: Newair specializes in compact and portable refrigeration, including mini fridges, beverage coolers, and wine coolers. Direct overlap with Cooluli's mini-fridge product family and use cases (offices, bedrooms, dorms).
• Emerson Radio: Emerson (through its consumer electronics line) sells compact and mini refrigerators under the Emerson and licensee brands. Direct overlap with Cooluli on compact personal-use refrigeration.
• RCA: RCA licenses its brand for compact refrigerators and mini fridges sold at mass retail. Comparable as a brand-driven competitor in the same mini-fridge category targeting dorms, offices, and personal use.

Broad incumbents

• Danby: Danby is an established manufacturer of compact and specialty refrigeration (mini fridges, wine coolers, kegerators). Comparable through shared product category at scale, with broader appliance portfolio and broader retail/wholesale distribution than Cooluli.
• Frigidaire: Frigidaire is a major household appliance brand with a wide range of refrigerators including compact/mini models. Comparable as a broad incumbent in the household refrigeration space where Cooluli operates a niche.
• Galanz: Galanz is a large global appliance manufacturer producing compact refrigerators, mini fridges, and small kitchen appliances. Comparable as a broad incumbent competing across price tiers in the same mini-fridge category.
• Black+Decker: Black+Decker is a broad small-appliance and power-tool brand with mini-fridge and compact refrigeration products. Comparable as a broad incumbent with a mini-fridge line in the same consumer segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CooluliUSA

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cooluli