NeN

What NeN does

NeN is the commercial brand of YADA Energia S.r.l., a Milan-based digital-first electricity and gas retailer founded in June 2019 as a wholly-owned subsidiary of A2A S.p.A., one of Italy's largest multi-utility groups. The company serves Italian residential customers and small businesses (Partite IVA) nationwide, offering fixed-rate and variable-rate supply contracts with electricity sourced entirely from renewable sources and gas sales fully CO2-compensated. Its core proposition is the 'rata fissa' (fixed monthly rate) model, which divides projected annual energy costs into 12 equal monthly payments and absorbs consumption variance via an internal 'Cuscinetto' buffer, eliminating surprise year-end reconciliation bills.

The technology platform is built around self-serve onboarding via the nen.it website and mobile app, where customers upload a past utility bill and an OCR/algorithm-based calculator produces a personalized fixed-rate quote in under five minutes. The mobile app provides monthly consumption monitoring, period-over-period comparisons, and (for 2G smart meter customers) the 'Le Basi' appliance-level monitoring service. Customer service operations are augmented by a third-party AI classification system (Stip S.r.l.) that tags incoming email and WhatsApp requests by reason and emotion, though responses are human-handled.

NeN's revenue model combines a fixed annual sales quota (€108–€120 per customer per year depending on offer) with pass-through energy commodity sales. Notably, NeN does not apply a markup spread on the raw cost of electricity or gas, distinguishing it from typical Italian energy retailers. GTM motion is fully product-led and direct-to-consumer with no phone agents, retail stores, or door-to-door sales; growth is driven by content marketing, organic SEO, Trustpilot reviews, and the 'Abbassa la bolletta' referral program. The company holds ISO 9001 certification, is regulated by ARERA, and operates with a headcount of 11–50 employees.

Name

NeN

Legal name

YADA Energia S.r.l.

Website

https://nen.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

NeN (YADA Energia S.r.l.) is a Milan-based, A2A-backed digital energy retailer serving Italian residential and small business customers with 100% renewable electricity and CO2-compensated gas supplied via fixed monthly rate contracts and a fully self-serve mobile app platform.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

akta.pro primary industry

Auto-Switching & Price Comparison Platforms (EUAGAEAD)

Keywords

• Retail energy supply
• Electricity and gas
• Fixed rate billing
• Residential energy
• Digital energy provider

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Fixed Annual Sales Quota (Quota Fissa di Vendita): NeN's primary revenue source is an annual fixed fee charged to each customer for client management and administrative costs. This quota is the main source of margin, as NeN does not apply markup (spread) to the raw cost of energy. The quota is fixed for the contract duration (2 or 10 years) and differs by offer: €120/year for light fixed-price offers, €108/year for gas fixed-price (1-year) or €120/year for the Dieci (10-year) offer.
2. Energy Commodity Sales (Materia Prima): NeN earns revenue by selling electricity and gas to customers. For the fixed-rate offer, the commodity price is locked for 2 or 10 years at purchase cost without additional markup. For the variable offer (Surf), the price tracks market indices (PUN for electricity, PSV for gas) with a spread applied. The majority of the bill (~60%) consists of taxes, distribution fees, and system charges that are passed through without markup.
3. Additional Services (Le Basi & Partner Discounts): NeN generates ancillary revenue through optional services such as 'Le Basi' monitoring (for 2G smart meter customers) and a partner discount section within the app offering deals from third-party companies. Loyalty program 'Radici' and referral program 'Abbassa la bolletta' drive retention and new customer acquisition.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

NeN is a digital-first Italian retail electricity and gas supplier that sells residential and small-business energy supply contracts through its website (nen.it) and mobile app. Core offerings include fixed-price electricity and gas plans with 2- or 10-year price locks and an optional fixed monthly payment (rata fissa) model, variable-price plans indexed to PUN/PSV with no spread markup, a smart-meter consumption monitoring service ('Le Basi'), and 100% renewable electricity plus CO2-compensated gas.

Product overview

NeN (NeN Energia) is a digital-first energy retailer (Italian: fornitore luce e gas) operating under YADA Energia S.r.l., a subsidiary of A2A Group. The company offers a unified portfolio of residential electricity and natural gas supply contracts with two key product lines: fixed-price offers (Luce/Gas | Due with 2-year lock and Luce | Dieci with 10-year lock) and variable-price offers (Luce/Gas | Surf indexed to market prices). The core product differentiator is the fixed monthly rate (rata fissa) system, which calculates annual energy costs and divides them into 12 equal monthly payments based on actual consumption data, avoiding surprise year-end reconciliation bills. Customer interaction is handled exclusively through the NeN mobile app and web portal, which also provides consumption monitoring (Le Basi for 2G meter customers), bill management, and loyalty features (Radici program, Abbassa la Bolletta referral). All electricity is sourced from 100% renewable sources (solar, wind, hydro), and all gas sales are carbon-compensated. The company operates without physical agents or phone sales, offering fully digital onboarding and contract management.

Differentiator

Problem solved

Functional benefit

Products and services

• Luce | Dieci (10-Year Fixed Price Electricity) Residential electricity supply contract with 100% renewable energy and commodity price locked for 10 years (until 2036). Reserved for domestic supplies with annual consumption up to 6,000 kWh. Includes optional fixed monthly payment (rata fissa) based on prior-year consumption. Early termination penalty of €2 per remaining month applies. Monthly payment = annual consumption × locked price + €120/year fixed quota + taxes/fees, divided by 12.
• Luce | Due (2-Year Fixed Price Electricity) Residential electricity supply contract with 100% renewable energy and commodity price locked for 2 years. Fixed annual quota (Quota fissa di vendita) of €120/year. Monthly payment = annual consumption × locked price + €120 + taxes/fees, divided by 12. No early termination penalty.
• Luce | Surf (Variable Price Electricity) Residential electricity supply contract with variable price indexed monthly to the PUN (Prezzo Unico Nazionale) wholesale market index. No spread markup is applied to the raw energy cost. Fixed annual quota of €120/year. Monthly payment varies with consumption and market price.
• Gas | Due (2-Year Fixed Price Natural Gas) Residential natural gas supply contract with commodity price locked for 2 years. CO2 emissions from the gas sold are fully compensated. Fixed annual quota of €108/year (1-year block) or €120/year (Dieci variant). No early termination penalty. Available for residential and Partite IVA gas profiles including 'uso tecnologico' and 'uso tecnologico e riscaldamento'.
• Gas | Surf (Variable Price Natural Gas) Residential natural gas supply contract with variable price indexed monthly to the PSV (Point of Virtual Connection) gas market reference price. No spread markup is applied to the raw energy cost. Fixed annual quota of €108/year. Monthly payment varies with consumption and market price.
• Le Basi (Smart Meter Consumption Monitoring) Opt-in energy monitoring service for NeN customers with 2G smart electricity meters. Analyzes consumption patterns to identify which household appliances are consuming energy, helping customers understand and optimize their energy usage and reduce bills.
• Gas a Impatto Zero (Carbon-Neutral Gas) Carbon-neutral natural gas offer in which NeN compensates all CO2 emissions associated with the gas it sells to customers, reinforcing the company's green credentials alongside its 100% renewable electricity supply.

Quantifiable outcome

• Quarantine (COVID-19 lockdown) period saw a 23% average increase in residential electricity consumption, with some households reaching 35%. NeN's fixed-rate model absorbed this increase into the following year's rate calculation rather than causing immediate bill spikes.
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stip S.r.l.coreTechnology or IntegrationStip S.r.l. (based in Rome, Via Quirino Majorana 203) provides the AI system that NeN uses to classify incoming customer emails and WhatsApp messages. The AI assigns a 'reason for contact' and an 'emotion' tag to each request using Stip's proprietary algorithms, improving customer service agent efficiency without fully automating responses.
• MidoriminorStrategic or Co-development PartnerMidori is a Turin-based startup focused on energy efficiency analysis of household appliances. NeN collaborated with Midori to understand the energy impact of different appliances (e.g., refrigerators up to 40% of total electricity cost, standby mode at 8% of average bills). The partnership informed NeN's consumer education content on consumption optimization.
• BiorfarmminorGTM or Marketing PartnerBiorfarm is a startup that connects consumers with small organic farmers, allowing users to 'adopt' fruit trees and receive harvests. NeN partnered with Biorfarm to offer customers who switched to NeN a free one-year adoption of an orange or apple tree, reinforcing NeN's green credentials and promoting sustainable consumption beyond energy.
• bee.4minorOthersNeN partners with bee.4, an initiative related to environmental compensation and sustainability. NeN also offers 'Gas a impatto zero' (zero-impact gas) through carbon offsetting and participates in social initiatives including support for Carcere di Bollate prison (NeN per Carcere di Bollate bee.4).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AGSM AIM: Italian multi-utility serving residential and SMB customers in electricity and gas with digital sales channels. Comparable as a regional incumbent offering similar dual-fuel supply products to overlapping customer segments.
• Iren Mercato: Retail arm of Italian multi-utility Iren, offering electricity and gas to residential and business customers. Comparable as a multi-utility incumbent competing in the same digital/regulated retail space as NeN.
• Enel Energia: Retail arm of Italy's largest utility, offering electricity and gas nationwide including digital propositions. Comparable as the dominant incumbent NeN competes against, with overlapping product set and customer base but a much broader portfolio.
• Engie Italia: Italian arm of global utility Engie, providing electricity and gas to residential and business customers. Comparable as a broad incumbent serving the same dual-fuel retail market that NeN targets.
• Edison: Major Italian incumbent electricity and gas retailer with nationwide residential and SMB offerings. Comparable as a large traditional competitor serving the same customer base with overlapping fixed and variable products.
• E.ON Energia: Italian subsidiary of E.ON, offering electricity and gas to households and SMBs with digital channels. Comparable as a large-scale incumbent with overlapping customer segments and product types.

Direct peers

• Sorgenia: Major Italian online energy retailer selling electricity and gas with transparent, digital-first acquisition. Comparable to NeN on digital GTM, Italian residential/SMB focus, and emphasis on transparent pricing and renewable supply.
• Wekiwi: Italian digital-first energy retailer offering fixed-rate electricity and gas directly online. Closely comparable to NeN on product structure (fixed offers, transparent pricing), digital GTM, and Italian residential target segment.
• Illumia: Italian independent energy retailer focused on residential and small business customers with digital channels. Comparable to NeN on customer segment, dual-fuel offering, and use of digital tools to differentiate from incumbents.
• Octopus Energy Italia: Italian arm of UK-based digital-native energy retailer known for tech-led, consumer-friendly fixed and variable offers. Directly comparable to NeN on digital-first model, app-based customer experience, and transparent pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nen_energia
• Facebookfacebook.com/nen.energia
• LinkedInlinkedin.com/company/nen-energia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NeN